Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes.
- Published in:
- SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251336581
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- Publication type:
- Article
Works matching DE "SPORTS sponsorship"
Results: 1096
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Going for gold-Should responsible governments raise the bar on sponsorship of the Olympic Games and other sporting events by food and beverage companies?
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- Communications Law: Journal of Computer, Media & Telecommunications Law, 2012, v. 17, n. 2, p. 42
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- Article
3
Introduction.
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- International Journal of the History of Sport, 2024, v. 41, n. 1, p. 1, doi. 10.1080/09523367.2024.2339647
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- Article
4
Putting Logos on the World's Best Running Feet: The Emergence of Apparel Sponsors in Ethiopian and Kenyan Athletics.
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- International Journal of the History of Sport, 2024, v. 41, n. 1, p. 6, doi. 10.1080/09523367.2023.2266395
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- Article
5
A Study of the Factor Analysis on the Change in the Title of the Sponsorship of Chinese Professional Football Clubs.
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- International Journal of the History of Sport, 2018, v. 35, n. 12/13, p. 1238, doi. 10.1080/09523367.2019.1618834
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6
Mormon Missionaries and the Emergence of Modern Argentine Sport, 1938-1943.
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- International Journal of the History of Sport, 2018, v. 35, n. 1, p. 61, doi. 10.1080/09523367.2018.1496083
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- Article
7
The Development of the Olympic Narrative in Chinese Elite Sport Discourse from Its First Successful Olympic Bid to the Post-Beijing Games Era.
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- International Journal of the History of Sport, 2016, v. 33, n. 12, p. 1427, doi. 10.1080/09523367.2017.1284818
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8
Marketing Avery Brundage’s Apoplexy: The 1976 Montreal Olympics Self-Financing Model.
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- International Journal of the History of Sport, 2016, v. 33, n. 4, p. 369, doi. 10.1080/09523367.2016.1155559
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- Article
9
Sports Infrastructure, Legacy and the Paradox of the 1984 Olympic Games.
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- International Journal of the History of Sport, 2015, v. 32, n. 1, p. 144, doi. 10.1080/09523367.2014.986110
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10
Going the Distance: The Road to the 1984 Olympic Women's Marathon.
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- International Journal of the History of Sport, 2015, v. 32, n. 1, p. 72, doi. 10.1080/09523367.2014.958668
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11
Re-Entering the Sporting World: China's Sponsorship of the 1963 Games of the New Emerging Forces (GANEFO).
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- International Journal of the History of Sport, 2014, v. 31, n. 15, p. 1852, doi. 10.1080/09523367.2014.922545
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12
Closing the Circle: Sponsorship and the Greek Olympic Games from Ancient Times to the Present Day [1].
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- International Journal of the History of Sport, 2005, v. 22, n. 4, p. 618, doi. 10.1080/09523360500122921
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- Article
13
The Fall and Rise of Indian Sports History.
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- International Journal of the History of Sport, 2004, v. 21, n. 3/4, p. 0, doi. 10.1080/0952336042000223072
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- Article
14
Investment, Advertisement, and Sponsorship: Business in Dutch Football 1910-1920.
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- Dutch Crossing, 2011, v. 35, n. 1, p. 89, doi. 10.1179/155909011X12930363744223
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- Article
15
Sports tourism in Barbados: the development of sports facilities and special events.
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- Journal of Sport & Tourism, 2005, v. 10, n. 2, p. 129, doi. 10.1080/14775080500223280
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- Article
16
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions.
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- Psychology & Marketing, 2021, v. 38, n. 5, p. 896, doi. 10.1002/mar.21481
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- Article
17
The effectiveness of advertising alcohol products in sports sponsorship.
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- Psychology & Marketing, 2020, v. 37, n. 4, p. 556, doi. 10.1002/mar.21325
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18
Interference effects in competitive sponsorship clutter.
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- Psychology & Marketing, 2018, v. 35, n. 12, p. 968, doi. 10.1002/mar.21149
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19
Influence of the Virtual Brand Community in Sports Sponsorship.
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- Psychology & Marketing, 2016, v. 33, n. 12, p. 1091, doi. 10.1002/mar.20943
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20
The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor.
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- Psychology & Marketing, 2015, v. 32, n. 11, p. 1079, doi. 10.1002/mar.20848
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- Article
21
Memory Effects of Different Relational Links between Brands and Sponsored Events.
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- Psychology & Marketing, 2015, v. 32, n. 10, p. 1031, doi. 10.1002/mar.20841
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- Article
22
Determinants of Community-Based Sponsorship Impact on Self-Congruity.
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- Psychology & Marketing, 2013, v. 30, n. 11, p. 996, doi. 10.1002/mar.20662
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- Article
23
Gewerbliche Tätigkeit eines Sportlers und Zurechnung von Zahlungen der Sportförderung.
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- FinanzRundschau, 2022, v. 104, n. 24, p. 1128, doi. 10.9785/fr-2022-1042405
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- Article
24
A Primer on the Income Tax Consequences of the NCAA's Name, Image and Likeness (NIL) Earnings for College Athletes.
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- Journal of Athlete Development & Experience (JADE), 2022, v. 4, n. 2, p. 189, doi. 10.25035/jade.04.02.05
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- Article
25
Exploring a Model of Structural Relationship for Corporate Engagement in Sustainable Volunteer Management.
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- Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2021, v. 32, n. 6, p. 1346, doi. 10.1007/s11266-021-00362-6
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- Article
26
L'association parrain/parrainé dans le domaine du sport : Influence dans le temps sur les réactions affectives à l'égard de la marque.
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- Revue des Sciences de Gestion, 2008, n. 229, p. 85, doi. 10.1051/larsg:2008009
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27
A place and a name: how sports facilities take on a private or collective meaning for fans in Israel.
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- Israel Affairs, 2025, v. 31, n. 1, p. 147, doi. 10.1080/13537121.2025.2444069
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28
Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality.
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- International Journal of Advertising, 2015, v. 34, n. 4, p. 658, doi. 10.1080/02650487.2015.1031062
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- Article
29
Sports sponsorship effects on customer equity: an Asian market application.
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- International Journal of Advertising, 2015, v. 34, n. 2, p. 307, doi. 10.1080/02650487.2014.994801
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30
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship.
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- International Journal of Advertising, 2014, v. 33, n. 2, p. 295, doi. 10.2501/IJA-33-2-295-327
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31
Corporate social responsibility and advertising.
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- International Journal of Advertising, 2014, v. 33, n. 1, p. 11, doi. 10.2501/IJA-33-1-011-015
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32
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering.
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- International Journal of Advertising, 2013, v. 32, n. 2, p. 301, doi. 10.2501/IJA-32-2-301-317
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33
The London Olympics 2012: what advertisers should watch.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 459, doi. 10.2501/IJA-31-3-459-464
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34
Managing a sponsored brand.
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- International Journal of Advertising, 2012, v. 31, n. 1, p. 63, doi. 10.2501/IJA-31-1-63-84
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35
Introduction.
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- International Journal of Advertising, 2012, v. 31, n. 1, p. 11, doi. 10.2501/IJA-31-1-11-11
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- Article
36
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship.
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- International Journal of Advertising, 2011, v. 30, n. 2, p. 259, doi. 10.2501/IJA-30-2-259-281
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- Article
37
An international review of sponsorship research: extension and update.
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- International Journal of Advertising, 2003, v. 22, n. 1, p. 5, doi. 10.1080/02650487.2003.11072838
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- Article
38
When football came home: a case history of the sponsorship activity at Euro '96.
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- International Journal of Advertising, 1998, v. 17, n. 1, p. 99, doi. 10.1080/02650487.1998.11104708
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- Article
39
The impact of Olympic sponsorship on corporate image.
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- International Journal of Advertising, 1998, v. 17, n. 1, p. 75, doi. 10.1080/02650487.1998.11104706
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- Article
40
Focusing commercial sponsorship on the internal corporate audience.
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- International Journal of Advertising, 1998, v. 17, n. 1, p. 51, doi. 10.1080/02650487.1998.11104705
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- Article
41
Sports sponsorship development in leading Canadian companies: issues & trends.
- Published in:
- International Journal of Advertising, 1998, v. 17, n. 1, p. 29, doi. 10.1080/02650487.1998.11104704
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- Article
42
Professional Football Sponsorship -- Profitable or Profligate?
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- International Journal of Advertising, 1995, v. 14, n. 2, p. 149, doi. 10.1080/02650487.1995.11104606
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- Article
43
The Corporate (Sports) Sponsor.
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- International Journal of Advertising, 1992, v. 11, n. 4, p. 307, doi. 10.1080/02650487.1992.11104507
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- Article
44
The Effectiveness of Sponsored Events in Promoting a Country's Image.
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- International Journal of Advertising, 1991, v. 10, n. 3, p. 223, doi. 10.1080/02650487.1991.11104454
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- Article
45
The Links Between Objectives and Function in Organizational Sponsorship.
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- International Journal of Advertising, 1991, v. 10, n. 1, p. 13, doi. 10.1080/02650487.1991.11104431
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46
The Evaluation of Sports Sponsorships.
- Published in:
- International Journal of Advertising, 1989, v. 8, n. 4, p. 351, doi. 10.1080/02650487.1989.11107119
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47
Corporate Objectives in Sports Sponsorship.
- Published in:
- International Journal of Advertising, 1987, v. 6, n. 4, p. 299, doi. 10.1080/02650487.1987.11107030
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48
Authoritarian States and Global Sport: The Contested Cases of Qatar, the UAE and Saudi Arabia.
- Published in:
- Social Sciences (2076-0760), 2024, v. 13, n. 12, p. 701, doi. 10.3390/socsci13120701
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- Publication type:
- Article
49
Corporate social responsibility of sports club in the era of coronavirus pandemic. Zagłębie Sosnowiec case study.
- Published in:
- Economic Research-Ekonomska Istrazivanja, 2022, v. 35, n. 1, p. 2073, doi. 10.1080/1331677X.2021.1932547
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- Article
50
The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness.
- Published in:
- Journal of Applied Sport Management, 2025, v. 17, n. 1, p. 32, doi. 10.7290/jasm17w5ou
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- Publication type:
- Article