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How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study.
- Published in:
- Brain Sciences (2076-3425), 2024, v. 14, n. 9, p. 940, doi. 10.3390/brainsci14090940
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- Publication type:
- Article
RIGHTS OUT: LEVELING FORMULA ONE'S HUMAN RIGHTS COMMITMENTS WITH ITS EXPANSION IN THE GULF STATES.
- Published in:
- Suffolk Transnational Law Review, 2024, v. 47, n. 1, p. 29
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- Publication type:
- Article
Olympic Sponsors Looking to Hire Former Athletes After Games.
- Published in:
- Public Relations Tactics, 2016, v. 23, n. 9, p. 6
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- Publication type:
- Article
pr blotter.
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- Public Relations Tactics, 2015, v. 22, n. 5, p. 6
- Publication type:
- Article
Gold Diggers: A Winter Games Recap.
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- Public Relations Tactics, 2014, v. 21, n. 3, p. 19
- Publication type:
- Article
Sponsor hospitality at the Olympic Games: an analysis of the implications for tourism.
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- International Journal of Tourism Research, 2007, v. 9, n. 5, p. 315, doi. 10.1002/jtr.636
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- Publication type:
- Article
Mobile App Sold Separately.
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- Marketing Research, 2012, v. 24, n. 3, p. 32
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- Publication type:
- Article
Formen, Wirkungen und Perspektiven kooperativer Markenkommunikation.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 20
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- Publication type:
- Article
Entscheidungen im Sportsponsoring - Auswahlprozess, Ziele und Hidden-Agenda.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 3, p. 62
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- Publication type:
- Article
Szenesportförderung als Plattform authentischer Markenkommunikation.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 1, p. 34
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- Publication type:
- Article
Sponsorship (Book).
- Published in:
- 1989
- Publication type:
- Book Review
Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 115, doi. 10.1007/s11002-017-9441-6
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- Publication type:
- Article
The impact of title event sponsorship announcements on shareholder wealth.
- Published in:
- Marketing Letters, 2009, v. 20, n. 2, p. 169, doi. 10.1007/s11002-008-9064-z
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- Publication type:
- Article
To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization.
- Published in:
- Case Studies Sport Management (2167-2458), 2020, v. 9, p. S26, doi. 10.1123/cssm.2019-0026
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- Publication type:
- Article
From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach.
- Published in:
- Case Studies Sport Management (2167-2458), 2017, v. 6, n. 1, p. 1, doi. 10.1123/cssm.2016-0003
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- Publication type:
- Article
Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada.
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- Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 69, doi. 10.1123/cssm.2014-0031
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- Publication type:
- Article
Reboot: Major League Soccer's 2018 Relaunch of Chivas USA as the Los Angeles Football Club.
- Published in:
- 2016
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- Publication type:
- Case Study
Ambush by Dre: A Case Study of the National Football League and the Challenges Arising From Conflicting Sponsorship Strategies.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
Increasing Baseball Revenue from the Female Market.
- Published in:
- Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 85, doi. 10.1123/cssm.2015-0012
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- Publication type:
- Article
Plains State University's Naming Rights Dilemma.
- Published in:
- Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 14, doi. 10.1123/cssm.2014-0040
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- Publication type:
- Article
A Study of Colours in a Brand's Logo and Brand Image in the Indian Sports Shoes Industry.
- Published in:
- International Journal of Marketing & Business Communication, 2020, v. 9, n. 3/4, p. 1
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- Publication type:
- Article
Brand New Brand: Innovative Sports and Entertainment Program Designed to Attract a "New Generation" at Virginia State University.
- Published in:
- Virginia Journal, 2014, v. 35, n. 2, p. 12
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- Publication type:
- Article
Pan-Asian sports and the emergence of modern Asia, 1913-1974.
- Published in:
- Social Science Diliman, 2017, v. 13, n. 1, p. 78
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- Publication type:
- Article
Exploring the localization and home business strategies of the professional sports team-Formosa Dreamer case study.
- Published in:
- Asia Pacific Management Review, 2021, v. 26, n. 3, p. 120, doi. 10.1016/j.apmrv.2020.11.002
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- Publication type:
- Article
SPONSORING ET MÉCÉNAT, LA COMMUNICATION PAR L'ÉVÉNEMENT.
- Published in:
- Revue Française du Marketing, 2010, n. 229/230, p. 145
- Publication type:
- Article
SPORT ET ÉTHIQUE : ENJEUX ET OUTILS POUR LE MARKETING SPORTIF.
- Published in:
- Revue Française du Marketing, 2008, n. 219, p. 9
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- Publication type:
- Article
DÉTERMINANTS ET IMPORTANCE DE L'ASSOCIATION DURABLE DES SPONSORS À L'ÉVÉNEMENT: LE CAS DE LA COUPE DU MONDE DE FOOTBALL 1998.
- Published in:
- Revue Française du Marketing, 2002, n. 186, p. 89
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- Publication type:
- Article
AIMPORTANCE OF MARKETING SPORTS PERFORMANCE IN THE DEVELOPMENT OF SPORT.
- Published in:
- Ovidius University Annals, Series Physical Education & Sport/Science, Movement & Health, 2017, v. 17, n. 2, p. 504
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- Publication type:
- Article
The Interference of Politics in the Olympic Games, and How the U.S. Media Contribute to It.
- Published in:
- Global Media Journal: Canadian Edition, 2013, v. 6, n. 2, p. 5
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- Publication type:
- Article
An Examination of College Adaptive Sport Sponsorship and the Role of Cause-Related Marketing.
- Published in:
- Journal of Issues in Intercollegiate Athletics, 2021, p. 483
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- Publication type:
- Article
An Empirical Approach to Analyzing Sponsorships in Intercollegiate Athletics: The Case of NCAA Bowl Sponsorships.
- Published in:
- Journal of Issues in Intercollegiate Athletics, 2018, p. 24
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- Publication type:
- Article
To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics.
- Published in:
- Journal of Issues in Intercollegiate Athletics, 2012, v. 5, p. 119
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- Publication type:
- Article
Corporate Motives for Sport Sponsorship at Mid-Major Collegiate Athletic Departments.
- Published in:
- Journal of Issues in Intercollegiate Athletics, 2010, p. 119
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- Publication type:
- Article
Identifying the Influence of Opponent Ranking and Game Characteristics on Alcohol-Related Stadium Ejections.
- Published in:
- 2018
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- Publication type:
- journal article
DO COLLEGE ATHLETES GET NIL? UNREASONABLE RESTRAINTS ON PLAYER ACCESS TO SPORTS BRANDING MARKETS.
- Published in:
- University of Illinois Law Review, 2023, v. 2023, n. 1, p. 53
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- Publication type:
- Article
Exile gov't campaign body reiterates support for Beijing Olympics, organizes global daylong prayer and fasting action.
- Published in:
- Tibetan Review: The Monthly Magazine on all Aspects of Tibet, 2008, v. 43, n. 9, p. 16
- Publication type:
- Article
All the best.
- Published in:
- 2010
- Publication type:
- Interview
A winning game.
- Published in:
- Irish Veterinary Journal, 2008, v. 61, n. 10, p. 648
- Publication type:
- Article
Nutrition can have an effect on bone strength.
- Published in:
- Irish Veterinary Journal, 2008, v. 61, n. 6, p. 364
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- Publication type:
- Article
Comparaison de l'impact de différentes actions RSE d'une enseigne sur sa relation avec ses consommateurs.
- Published in:
- Revue Management et Avenir, 2021, n. 123, p. 37, doi. 10.3917/mav.123.0037
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- Publication type:
- Article
MEGA-EVENTS AND 'BOTTOM-UP' DEVELOPMENT: BEYOND WINDOW DRESSING?
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2017, v. 39, p. 1
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- Publication type:
- Article
NATURE OF ENGAGEMENT ON FACEBOOK DURING LONDON 2012 OLYMPIC GAMES: INSIGHT INTO PUBLIC PARTICIPATION IN TERMS OF LANGUAGE AND GENDER.
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2017, v. 39, p. 135
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- Publication type:
- Article
APPRAISAL OF MEASURING ECONOMIC IMPACT OF SPORT EVENTS.
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2014, v. 36, n. 3, p. 151
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- Publication type:
- Article
CONTEXTING AN AD HOC ATHLETICS UNITY IN NATAL, 1945-48.
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2013, v. 35, n. 2, p. 15
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- Publication type:
- Article
SPONSORSHIP EVALUATION SCALE (SES): A VALIDITY AND RELIABILITY STUDY.
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2010, v. 32, n. 2, p. 1
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- Publication type:
- Article
FEMALE CONSUMERS' EVALUATIONS OF SPONSORSHIP AND THEIR RESPONSE TO SPONSORSHIP.
- Published in:
- South African Journal for Research in Sport, Physical Education & Recreation, 2008, v. 30, n. 2, p. 15
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- Publication type:
- Article
Closing the Deal: Corporate Sponsorship at the Local Level.
- Published in:
- Interscholastic Athletic Administration, 2010, v. 37, n. 1, p. 22
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- Publication type:
- Article
ATHLETIC ADMINISTRATORS SPEAK OUT.
- Published in:
- Interscholastic Athletic Administration, 2010, v. 36, n. 4, p. 26
- By:
- Publication type:
- Article
Building an Effective Sport Sponsorship Program: Guidelines for Maximizing Corporate Partnerships.
- Published in:
- Interscholastic Athletic Administration, 2009, v. 36, n. 2, p. 4
- By:
- Publication type:
- Article
Public Relations.
- Published in:
- Interscholastic Athletic Administration, 2008, v. 35, n. 1, p. 38
- Publication type:
- Article