Works matching DE "RELATIONSHIP marketing"

Results: 2722

Embrace the Discount Card!

Published in:

Fraser Forum, 2006, p. 32

By:

Robson, John S. P.

Publication type:

Article

Capabilities, wealth, and trade: Revisiting the evidence.

Published in:: Southern Economic Journal, 2022, v. 89, n. 2, p. 440, doi. 10.1002/soej.12602
Publication type:: Article

Influence of salesperson political skill: improving relationship building and reducing customer-directed deviance.

Published in:

Journal of Personal Selling & Sales Management, 2021, v. 41, n. 3, p. 200, doi. 10.1080/08853134.2020.1858844

By:

Schwepker Jr., Charles H.;
Good, Megan C.

Publication type:

Article

The sales-marketing integration gap: a social identity approach.

Published in:

Journal of Personal Selling & Sales Management, 2018, v. 38, n. 4, p. 371, doi. 10.1080/08853134.2018.1513796

By:

Sleep, Stefan;
Lam, Son K.;
Hulland, John

Publication type:

Article

JPSSM since the beginning: intellectual cornerstones, knowledge structure, and thematic developments.

Published in:

Journal of Personal Selling & Sales Management, 2016, v. 36, n. 4, p. 321, doi. 10.1080/08853134.2016.1253019

By:

Schrock, Wyatt A.;
Zhao, Yanhui;
Hughes, Douglas E.;
Richards, Keith A.

Publication type:

Article

Effect of salespeople's acquisition–retention trade-off on performance.

Published in:

Journal of Personal Selling & Sales Management, 2014, v. 34, n. 2, p. 91, doi. 10.1080/08853134.2014.890903

By:

Carter, Robert E.;
Henderson, Conor M.;
Arroniz, Inigo;
Palmatier, Robert W.

Publication type:

Article

Distinguishing between the Roles of Customer-Oriented Selling and Adaptive Selling in Managing Dysfunctional Conflict in Buyer-Seller Relationships.

Published in:

Journal of Personal Selling & Sales Management, 2013, v. 33, n. 3, p. 245, doi. 10.2753/PSS0885-3134330301

By:

Chakrabarty, Subhra;
Brown, Gene;
Widing, Robert E.

Publication type:

Article

Improving Professional Selling Effectiveness Through the Alignment of Buyer and Seller Exchange Approaches.

Published in:

Journal of Personal Selling & Sales Management, 2013, v. 33, n. 2, p. 165, doi. 10.2753/PSS0885-3134330202

By:

Autry, Chad W.;
Williams, Michael R.;
Moncrief, William C.

Publication type:

Article

Hedging Their Bets: A Longitudinal Study of the Trade-Offs Between Task and Contextual Performance in a Sales Organization.

Published in:

Journal of Personal Selling & Sales Management, 2012, v. 32, n. 4, p. 451, doi. 10.2753/PSS0885-3134320404

By:

Guidice, Rebecca M.;
Mero, Neal P.

Publication type:

Article

Bringing "Social" into Sales: The Impact of Salespeople's Social Media Use on Service Behaviors and Value Creation.

Published in:

Journal of Personal Selling & Sales Management, 2012, v. 32, n. 3, p. 333, doi. 10.2753/PSS0885-3134320304

By:

Agnihotri, Raj;
Kothandaraman, Prabakar;
Kashyap, Rajiv;
Singh, Ramendra

Publication type:

Article

Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers' Brands.

Published in:

Journal of Personal Selling & Sales Management, 2011, v. 31, n. 2, p. 123, doi. 10.2753/PSS0885-3134310202

By:

Badrinarayanan, Vishag;
Laverie, Debra A.

Publication type:

Article

Personal Selling and Sales Management Abstracts.

Published in:

2010

By:

Deeter-Schmelz, Dawn R.

Publication type:

Abstract

KEY ACCOUNT MANAGEMENT: ADDING ELEMENTS OF ACCOUNT FIT TO AN INTEGRATIVE THEORETICAL FRAMEWORK.

Published in:

Journal of Personal Selling & Sales Management, 2009, v. 29, n. 4, p. 305, doi. 10.2753/PSS0885-3134290401

By:

Richards, Keith A.;
Jones, Eli

Publication type:

Article

ETHICAL SALESPERSON BEHAVIOR IN SALES RELATIONSHIPS.

Published in:

Journal of Personal Selling & Sales Management, 2009, v. 29, n. 2, p. 151, doi. 10.2753/PSS0885-3134290204

By:

Hansen, John D.;
Riggle, Robert J.

Publication type:

Article

ENHANCING CUSTOMER-NEEDS--DRIVEN CRM STRATEGIES: CORE SELLING TEAMS, KNOWLEDGE MANAGEMENT COMPETENCE, AND RELATIONSHIP MARKETING COMPETENCE.

Published in:

Journal of Personal Selling & Sales Management, 2005, v. 25, n. 4, p. 329, doi. 10.1080/08853134.2005.10749068

By:

Arnett, Dennis B.;
Badrinarayanan, Vishag

Publication type:

Article

BUYERS' PERCEPTIONS OF SALESPERSON TACTICAL APPROACHES.

Published in:

Journal of Personal Selling & Sales Management, 2003, v. 23, n. 1, p. 39, doi. 10.1080/08853134.2003.10748986

By:

Delvecchio, Susan K.;
Zemanek, James E.;
McIntyre, Roger P.;
Claxton, Reid P.

Publication type:

Article

Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study.

Published in:

Journal of Personal Selling & Sales Management, 2001, v. 21, n. 3, p. 207, doi. 10.1080/08853134.2001.10754272

By:

Beverland, Michael

Publication type:

Article

Customer Equity Management and Strategic Choices for Sales Managers.

Published in:

Journal of Personal Selling & Sales Management, 2001, v. 21, n. 2, p. 157, doi. 10.1080/08853134.2001.10754266

By:

Dorsch, Michael J.;
Carison, Les;
Raymond, Mary Anne;
Ranson, Robert

Publication type:

Article

Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context.

Published in:

Journal of Personal Selling & Sales Management, 2000, v. 20, n. 2, p. 89, doi. 10.1080/08853134.2000.10754228

By:

Reynolds, Kristy E.;
Arnold, Mark J.

Publication type:

Article

Exploring Salespersons' Customer Orientation as a Mediator Organizational Culture's Influence on Buyer-Seller Relationships.

Published in:

Journal of Personal Selling & Sales Management, 1996, v. 16, n. 4, p. 33, doi. 10.1080/08853134.1996.10754072

By:

Williams, Michael H.;
Attaway, Jill S.

Publication type:

Article

Personal Selling & Sales Management Abstracts.

Published in:

1996

By:

Ramsey, Rosemary

Publication type:

Abstract

Relationship Development in Selling: A Cognitive Analysis.

Published in:

Journal of Personal Selling & Sales Management, 1992, v. 12, n. 4, p. 23, doi. 10.1080/08853134.1992.10753925

By:

Macintosh, Gerrard;
Anglin, Kenneth A.;
Szymanski, David M.;
Gentry, James W.

Publication type:

Article

Relationship Strategies (Book).

Published in:

1985

By:

Self, Donald R.;
Campbell, Audrey

Publication type:

Book Review

The Relationship Between Market Culture, Clan Culture, Benevolent Leadership, Work Engagement, and Job Performance: Leader's Dark Triad as a Moderator.

Published in:

Psychological Reports, 2024, v. 127, n. 2, p. 887, doi. 10.1177/00332941221121564

By:

Lee, Michelle C. C.;
Ding, Alyssa Y. L.

Publication type:

Article

A Systematic Review of Meta‐Analysis in Marketing Research: Theme Analyses, Variable Selections, and Future Directions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1741, doi. 10.1002/mar.22199

By:

Zhang, Heng;
Liu, Wumei;
Wang, Manxin;
Wang, Lu

Publication type:

Article

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 444, doi. 10.1002/mar.22135

By:

Cheung, Man Lai;
Leung, Wilson K. S.;
Chang, Man Kit;
Shi, Si;
Tse, Sin Yan

Publication type:

Article

What is to be expected? Optimizing the operationalization of consumer–brand relational norms.

Published in:

Psychology & Marketing, 2024, v. 41, n. 10, p. 2197, doi. 10.1002/mar.22049

By:

Makri, Katerina;
Bourdin, David;
Herz, Marc

Publication type:

Article

A construal level account of when consumers prefer to spend loyalty points over money.

Published in:

Psychology & Marketing, 2024, v. 41, n. 9, p. 2082, doi. 10.1002/mar.22028

By:

Bagga, Charan K.;
Nastasoiu, Alina;
Bendle, Neil T.;
Vandenbosch, Mark

Publication type:

Article

The bittersweet of consumer–human brand relationships in the social media context.

Published in:

Psychology & Marketing, 2024, v. 41, n. 3, p. 547, doi. 10.1002/mar.21932

By:

Honora, Andreawan;
Memar Zadeh, Maryam;
Haggerty, Nicole

Publication type:

Article

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2539, doi. 10.1002/mar.21901

By:

Bauer, Brittney C.;
Carlson, Brad D.;
Arnold, Mark J.

Publication type:

Article

Embodiment, immersion, and enjoyment in virtual reality marketing experiences.

Published in:

Psychology & Marketing, 2023, v. 40, n. 7, p. 1329, doi. 10.1002/mar.21822

By:

Leveau, Pierre‐Henry;
Camus, et Sandra

Publication type:

Article

How power increases preference for experiential purchases but not for material purchases.

Published in:

Psychology & Marketing, 2023, v. 40, n. 6, p. 1089, doi. 10.1002/mar.21793

By:

Han, Jerry J.;
Smale, Myungjin C.;
Lee, Jiyoung

Publication type:

Article

Buying happiness: How brand engagement in self‐concept affects purchase happiness.

Published in:

Psychology & Marketing, 2022, v. 39, n. 11, p. 2096, doi. 10.1002/mar.21714

By:

Razmus, Wiktor;
Grabner‐Kräuter, Sonja;
Kostyra, Martyna;
Zawadzka, Anna Maria

Publication type:

Article

Experiences and happiness: The role of gender.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1646, doi. 10.1002/mar.21677

By:

Brakus, J. Joško;
Chen, Weifeng;
Schmitt, Bernd;
Zarantonello, Lia

Publication type:

Article

When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects.

Published in:

Psychology & Marketing, 2022, v. 39, n. 1, p. 27, doi. 10.1002/mar.21569

By:

Tezer, Ali;
Bodur, Onur;
Grohmann, Bianca

Publication type:

Article

Consumer relationship fading.

Published in:

Psychology & Marketing, 2020, v. 37, n. 6, p. 815, doi. 10.1002/mar.21343

By:

Evanschitzky, Heiner;
Ramaseshan, B.;
Brady, Michael K.;
Rabbanee, Fazlul K.;
Brock, Christian;
Pokorska‐Zare, Joanna

Publication type:

Article

Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 989, doi. 10.1002/mar.21250

By:

Yun, Joseph T.;
Duff, Brittany R. L.;
Vargas, Patrick;
Himelboim, Itai;
Sundaram, Hari

Publication type:

Article

Assessing experiential augmentation of the environment in the valuation of wine: Evidence from an economic experiment in Mt. Etna, Italy.

Published in:

Psychology & Marketing, 2019, v. 36, n. 6, p. 642, doi. 10.1002/mar.21202

By:

Pappalardo, Gioacchino;
Selvaggi, Roberta;
Pecorino, Biagio;
Lee, Ji Yong;
Nayga, Rodolfo M.

Publication type:

Article

How the young adult consumer segment responds to trusty and committed marketing relationship.

Published in:

Psychology & Marketing, 2018, v. 35, n. 12, p. 923, doi. 10.1002/mar.21145

By:

Ndubisi, Nelson Oly;
Nataraajan, Rajan

Publication type:

Article

Customer satisfaction, Confucian dynamism, and long‐term oriented marketing relationship: A threefold empirical analysis.

Published in:

Psychology & Marketing, 2018, v. 35, n. 6, p. 477, doi. 10.1002/mar.21100

By:

Ndubisi, Nelson Oly;
Nataraajan, Rajan

Publication type:

Article

Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator.

Published in:

Psychology & Marketing, 2018, v. 35, n. 6, p. 443, doi. 10.1002/mar.21097

By:

Fatima, Johra Kayeser;
Mascio, Rita Di;
Johns, Raechel

Publication type:

Article

Customer satisfaction in Asia.

Published in:

Psychology & Marketing, 2018, v. 35, n. 6, p. 387, doi. 10.1002/mar.21093

By:

Yi, Youjae;
Nataraajan, Rajan

Publication type:

Article

Exploring the Role of Productivity Propensity in Frontline Employee Performance: Its Relationship with Customer Orientation and Important Outcomes.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 171, doi. 10.1002/mar.20685

By:

Harris, Eric G.;
Brown, Tom J.;
Mowen, John C.;
Artis, Andrew

Publication type:

Article

Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior.

Published in:

Psychology & Marketing, 2012, v. 29, n. 11, p. 869, doi. 10.1002/mar.20570

By:

Schmalz, Sebastian;
Orth, Ulrich R.

Publication type:

Article

Third-person perception and purchase behavior in response to various selling methods.

Published in:

Psychology & Marketing, 2009, v. 26, n. 12, p. 1091, doi. 10.1002/mar.20314

By:

Tal-Or, Nurit;
Shilo, Shiri;
Meister, Talia

Publication type:

Article

Do VIP programs always work well? The moderating role of loyalty.

Published in:

Psychology & Marketing, 2009, v. 26, n. 7, p. 590

By:

Kim, Donghoon;
Lee, Seung-yon;
Bu, Kyunghee;
Lee, Seho

Publication type:

Article

A dual-sequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat.

Published in:

Psychology & Marketing, 2009, v. 26, n. 2, p. 145, doi. 10.1002/mar.20265

By:

Dabholkar, Pratibha A.;
van Dolen, Willemijn M.;
de Ruyter, Ko

Publication type:

Article

Consumer evaluation of brand alliance signals.

Published in:

Psychology & Marketing, 2006, v. 23, n. 6, p. 465, doi. 10.1002/mar.20130

By:

Gammoh, Bashar S.;
Voss, Kevin E.;
Chakraborty, Goutam

Publication type:

Article

Market Efficiency, Liquidity, and Multifractality of Bitcoin: A Dynamic Study.

Published in:

Asia-Pacific Financial Markets, 2020, v. 27, n. 1, p. 145, doi. 10.1007/s10690-019-09286-0

By:

Takaishi, Tetsuya;
Adachi, Takanori

Publication type:

Article

Institutions and business customer experience: the role of interfunctional coordination and service co-design.

Published in:

European Research on Management & Business Economics, 2023, v. 29, n. 1, p. 1, doi. 10.1016/j.iedeen.2022.100213

By:

Ruiz-Alba, Jose L.;
Quero, María J.;
López-Tenorio, Pablo J.

Publication type:

Article