Works about NEUROMARKETING
Results: 380
Analysis of Users' Neural Responses to Native Advertisements Using Cognitive Indicators and Electroencephalography.
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- Caspian Journal of Neurological Sciences, 2025, v. 11, n. 1, p. 38, doi. 10.32598/CJNS.11.40.510.1
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- Article
Brain in Business: The Economics of Neuroscience.
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- Malaysian Journal of Medical Sciences, 2010, v. 17, n. 2, p. 1
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- Article
Brands of the Brain.
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- Innovation, 2013, v. 12, n. 1, p. 36
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- Article
تأثير أبعاد ألعاب الفيديو على حب العلامة التجارية دليل لصناعة الألعاب 2023-2024.
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- Journal of Economic Administrative & Legal Sciences, 2024, v. 8, p. 104, doi. 10.26389/AJSRP.L050824
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- Article
Colour Choice as a Strategic Instrument in Neuromarketing.
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- Mathematics (2227-7390), 2024, v. 12, n. 14, p. 2212, doi. 10.3390/math12142212
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- Article
An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy.
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- Social Sciences (2076-0760), 2020, v. 9, n. 9, p. 162, doi. 10.3390/socsci9090162
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- Article
A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science.
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- GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021, v. 9, n. 2, p. 1
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- Article
Relative Importance of Neuromarketing in Support of Banking Service Users.
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- Marketing (0354-3471), 2022, v. 53, n. 2, p. 131, doi. 10.5937/mkng2202131s
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- Article
Metodi i tehnike neuromarketing istraživanja.
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- Marketing (0354-3471), 2021, v. 52, n. 3, p. 185, doi. 10.5937/mkng2103185l
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- Article
A ZERO-SUM GAME: CUSTOMERS' SWITCHING BEHAVIOR IN THE TURKISH GSM MARKET - A NEUROMARKETING ANALYSIS.
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- Journal of Management & Economics Research, 2019, v. 17, n. 3, p. 251, doi. 10.11611/yead.601742
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- Article
Analysis of Consumer Awareness of Neuromarketing.
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- TEM Journal, 2022, v. 11, n. 2, p. 870, doi. 10.18421/TEM112-47
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- Article
NEUROMARKETING IN THE SYSTEM OF MODERN COMMODITY SCIENCE: THE INFLUENCE OF PACKAGING DESIGN ON CONSUMER BEHAVIOR.
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- Economics: Time Realities, 2021, n. 6, p. 14, doi. 10.15276/ETR.06.2021.2
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- Article
The influence of message frame and product type on green consumer purchase decisions : an ERPs study.
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- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-75056-2
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- Publication type:
- Article
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques.
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- Brain Sciences (2076-3425), 2023, v. 13, n. 10, p. 1481, doi. 10.3390/brainsci13101481
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- Publication type:
- Article
Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis.
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- Brain Sciences (2076-3425), 2021, v. 11, n. 5, p. 548, doi. 10.3390/brainsci11050548
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- Article
Bias‐driven marketing that instigates pledging to a crowdfunding campaign: An experimental consideration of behavioral anomalies.
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- International Journal of Consumer Studies, 2022, v. 46, n. 6, p. 2404, doi. 10.1111/ijcs.12795
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- Article
NEUROMARKETING : A TOOL TO UNDER STAND CONSUMER BEHAVIOUR.
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- Regional Formation & Development Studies, 2024, v. 42, n. 1, p. 101, doi. 10.15181/RFDS.V42I1.2605
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- Article
Reklam Çekicilikleri, Marka Hatırlanırlığı ve Uyarılma İlişkisinin Deri Tepkisi ile İncelenmesi.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2022, p. 178, doi. 10.31123/akil.1175066
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- Article
DUYUSAL PAZARLAMA ÜZERİNE YAPILAN ÇALIŞMALARIN VOSVİEWER İLE BİBLİOMETRİK ANALİZİ.
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- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2024, v. 17, n. 47, p. 888, doi. 10.14520/adyusbd.1415853
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- Article
Examining the distribution of postgraduate theses in the field of neurosciences in Turkey.
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- Anatomy: International Journal of Experimental & Clinical Anatomy, 2020, v. 14, p. S159
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- Article
Modern Materialism Through the Lens of Indo-Tibetan Buddhism.
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- International Journal of Transpersonal Studies, 2011, v. 30, n. 1/2, p. 171
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- Article
Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach.
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- Symmetry (20738994), 2020, v. 12, n. 2, p. 305, doi. 10.3390/sym12020305
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- Article
The Visual-Digital Identity of Corporate Brands: A Study of Neuromarketing in Young People from Spain and Portugal.
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- Trípodos, 2020, n. 48, p. 135, doi. 10.51698/tripodos.2020.48p135-151
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- Article
Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers.
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- Sustainability (2071-1050), 2023, v. 15, n. 5, p. 4603, doi. 10.3390/su15054603
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- Article
The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry.
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- Sustainability (2071-1050), 2022, v. 14, n. 14, p. N.PAG, doi. 10.3390/su14148546
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- Article
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company's Purposes and Consumer's Benefits for Sustainable Business Growth.
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- Sustainability (2071-1050), 2019, v. 11, n. 24, p. 7094, doi. 10.3390/su11247094
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- Article
ERP Perspective Analysis of PSS Component and Decision-Making.
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- Sustainability (2071-1050), 2019, v. 11, n. 4, p. 1063, doi. 10.3390/su11041063
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- Article
Determination of user experience on food business websites using neuromarketing techniques.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 49, doi. 10.18089/tms.2022.180304
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- Article
STUDIU PRIVIND STAREA ACTUALĂ A CERCETĂRILOR DIN NEUROMARKETING ÎN MILENIUL III.
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- Review of Management & Economic Engineering, 2014, v. 13, n. 2, p. 431
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- Article
MĂSURAREA PERFORMANŢEI DE MARKETING.
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- Review of Management & Economic Engineering, 2012, v. 11, n. 4, p. 177
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- Article
Operationalizing interdisciplinary research—a model of co-production in organizational cognitive neuroscience.
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- 2014
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- Publication type:
- Opinion
Invited Frontiers Commentary. Tier Climbing Article: Redefining Neuromarketing as an Integrated Science of Influence.
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- Frontiers in Neuroscience, 2017, v. 10/11, p. 1, doi. 10.3389/fnins.2017.00022
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- Article
CONTRIBUTIONS OF FUNCTIONAL MAGNETIC RESONANCE IMAGING IN MARKET RESEARCH: OBSTACLES AND PERSPECTIVES.
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- Market / Trziste, 2021, v. 33, n. 2, p. 185, doi. 10.22598/mt/2021.33.2.185
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- Article
NÖROPAZARLAMA YAKLAŞIMLARINI SIGMUND FREUD’UN YAPISAL ZİHİN MODELİ ÇERÇEVESİNDE DEĞERLENDİRMEK.
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- Electronic Journal of Social Sciences, 2022, v. 21, n. 82, p. 771, doi. 10.17755/esosder.843073
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- Article
Introducción a las técnicas de inteligencia artificial y neuromarketing en el sector de la moda.
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- Revista Espacios, 2024, v. 45, n. 1, p. 71, doi. 10.48082/espacios-a24v45n01p06
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- Article
An ERP-study of brand and no-name products.
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- BMC Neuroscience, 2013, v. 14, n. 1, p. 2, doi. 10.1186/1471-2202-14-149
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- Article
Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets.
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- 2016
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- journal article
Neuroimágenes en la investigación de mercados.
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- Pensamiento & Gestión, 2009, n. 26, p. 73
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- Article
THE INFLUENCE OF PERSONAL BRAND COMMUNICATION ON CONSUMERS.
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- Business: Theory & Practice, 2024, v. 25, n. 1, p. 95, doi. 10.3846/btp.2024.20635
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- Article
REVOLUTIONISED TECHNOLOGIES FOR MARKETING: THEORETICAL REVIEW WITH FOCUS ON ARTIFICIAL INTELLIGENCE.
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- Business: Theory & Practice, 2020, v. 21, n. 2, p. 827, doi. 10.3846/btp.2020.12313
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- Article
Emotions in fear communication: A cross‐cultural neuromarketing approach.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 697, doi. 10.1002/mar.21947
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- Article
The application of neuromarketing tools in communication research: A comprehensive review of trends.
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- Psychology & Marketing, 2023, v. 40, n. 9, p. 1737, doi. 10.1002/mar.21832
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- Article
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness.
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- Psychology & Marketing, 2022, v. 39, n. 10, p. 1979, doi. 10.1002/mar.21697
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- Article
How to communicate typical–local foods to improve food tourism attractiveness.
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- Psychology & Marketing, 2022, v. 39, n. 7, p. 1350, doi. 10.1002/mar.21668
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- Article
Examining consumers' sensory experiences with color: A consumer neuroscience approach.
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- Psychology & Marketing, 2020, v. 37, n. 7, p. 995, doi. 10.1002/mar.21360
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- Article
Nanomarketing: A New Frontier for Neuromarketing.
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- Psychology & Marketing, 2016, v. 33, n. 8, p. 664, doi. 10.1002/mar.20907
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- Article
Nanomarketing: A new frontier for neuromarketing.
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- Psychology & Marketing, 2015, v. 32, n. 8, p. 891, doi. 10.1002/mar.20833
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- Article
Brandscapes of control? Surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism.
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- Marketing Theory, 2013, v. 13, n. 1, p. 47, doi. 10.1177/1470593112467264
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- Article
THE IMPORTANCE OF EMOTIONS IN CONSUMER PURCHASE DECISIONS -- A NEUROMARKETING APPROACH.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 44, n. 2, p. 87, doi. 10.2478/minib-2022-0010
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- Article
Neuromarketing: potencia y límites en el conocimiento del mercado.
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- Teuken Bidikay: Revista Latinoamericana de Investigación en Organizaciones, Ambiente y Sociedad, 2022, v. 13, n. 20, p. 1, doi. 10.33571/teuken.v13n20a9
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- Article