Machine learning-based viewers' preference prediction on social awareness advertisements using EEG.
- Published in:
- Frontiers in Human Neuroscience, 2025, p. 1, doi. 10.3389/fnhum.2025.1542574
- By:
- Publication type:
- Article
Works matching DE "NEUROMARKETING"
Results: 406
1
2
The Core of Predation: The Predatory Core—Finding the Neurobiological Center of Financial Predators and Preys.
- Published in:
- Journal of Behavioral Finance, 2014, v. 15, n. 3, p. 214, doi. 10.1080/15427560.2014.942865
- By:
- Publication type:
- Article
3
Emotions in fear communication: A cross‐cultural neuromarketing approach.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 697, doi. 10.1002/mar.21947
- By:
- Publication type:
- Article
4
The application of neuromarketing tools in communication research: A comprehensive review of trends.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 9, p. 1737, doi. 10.1002/mar.21832
- By:
- Publication type:
- Article
5
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 10, p. 1979, doi. 10.1002/mar.21697
- By:
- Publication type:
- Article
6
How to communicate typical–local foods to improve food tourism attractiveness.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 7, p. 1350, doi. 10.1002/mar.21668
- By:
- Publication type:
- Article
7
Examining consumers' sensory experiences with color: A consumer neuroscience approach.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 7, p. 995, doi. 10.1002/mar.21360
- By:
- Publication type:
- Article
8
Nanomarketing: A New Frontier for Neuromarketing.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 8, p. 664, doi. 10.1002/mar.20907
- By:
- Publication type:
- Article
9
Nanomarketing: A new frontier for neuromarketing.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 891, doi. 10.1002/mar.20833
- Publication type:
- Article
10
Brands of the Brain.
- Published in:
- Innovation, 2013, v. 12, n. 1, p. 36
- By:
- Publication type:
- Article
11
Emerging sustainability themes in the hospitality sector: A bibliometric analysis.
- Published in:
- European Research on Management & Business Economics, 2025, v. 31, n. 1, p. 1, doi. 10.1016/j.iedeen.2025.100272
- By:
- Publication type:
- Article
12
Mini-review on some neuropsychiatric perspectives of modern neuromarketing studies.
- Published in:
- Bulletin of Integrative Psychiatry, 2022, n. 2, p. 1
- By:
- Publication type:
- Article
13
Le neuromarketing en action Parler et vendre au cerveau.
- Published in:
- 2011
- Publication type:
- Book Review
14
Neuro marketing Le marketing revisité par les neurosciences du consommateur.
- Published in:
- 2011
- Publication type:
- Book Review
15
Comparing fundraising campaigns in healthcare using psychophysiological data: a network-based approach: Comparing fundraising campaigns in healthcare...: S. Balafas et al.
- Published in:
- Statistical Methods & Applications, 2024, v. 33, n. 5, p. 1403, doi. 10.1007/s10260-024-00761-1
- By:
- Publication type:
- Article
16
Evaluation of Online Advertisement Design Using Near-infrared Spectroscopy.
- Published in:
- Sensors & Materials, 2018, v. 30, n. 7, Part 1, p. 1487, doi. 10.18494/SAM.2018.1879
- By:
- Publication type:
- Article
17
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
18
Minding the gap: the evolving relationships between affective neuroscience and advertising research.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
19
Neuromarketing and Big Data Analysis of Banking Firms' Website Interfaces and Performance.
- Published in:
- Electronics (2079-9292), 2024, v. 13, n. 16, p. 3256, doi. 10.3390/electronics13163256
- By:
- Publication type:
- Article
20
An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy.
- Published in:
- Social Sciences (2076-0760), 2020, v. 9, n. 9, p. 162, doi. 10.3390/socsci9090162
- By:
- Publication type:
- Article
21
A bibliometric analysis of neuromarketing on web of science.
- Published in:
- Journal of Engineering Research (2307-1877), 2023, v. 11, n. 2B, p. 226, doi. 10.36909/jer.12239
- By:
- Publication type:
- Article
22
PROTEÇÃO DA MENTE: NEURODIREITOS NA ERA DO NEUROMARKETING.
- Published in:
- Revista Jurídica (0103-3506), 2024, v. 4, n. 80, p. 1
- By:
- Publication type:
- Article
23
From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review.
- Published in:
- International Journal of Research in Business & Social Science, 2023, v. 12, n. 2, p. 624, doi. 10.20525/ijrbs.v12i2.2396
- By:
- Publication type:
- Article
24
Relative Importance of Neuromarketing in Support of Banking Service Users.
- Published in:
- Marketing (0354-3471), 2022, v. 53, n. 2, p. 131, doi. 10.5937/mkng2202131s
- By:
- Publication type:
- Article
25
Metodi i tehnike neuromarketing istraživanja.
- Published in:
- Marketing (0354-3471), 2021, v. 52, n. 3, p. 185, doi. 10.5937/mkng2103185l
- By:
- Publication type:
- Article
26
PAZARLAMADA YENİ EĞİLİMLER AÇISINDAN NÖROPAZARLAMA VE ALGI YÖNETİMİ ÜZERİNE BİR ARAŞTIRMA.
- Published in:
- Journal of Marmara University Social Sciences Institute / Öneri, 2021, v. 16, n. 55, p. 311, doi. 10.14783/maruoneri.731864
- By:
- Publication type:
- Article
27
From Subliminal Perception to Neuromarketing.
- Published in:
- Economy Transdisciplinarity Cognition, 2020, v. 23, n. 2, p. 40
- By:
- Publication type:
- Article
28
Examining the distribution of postgraduate theses in the field of neurosciences in Turkey.
- Published in:
- Anatomy: International Journal of Experimental & Clinical Anatomy, 2020, v. 14, p. S159
- By:
- Publication type:
- Article
29
NEUROMARKETING - A SCIENTIFIC TOOL TO HANDLE CONSUMER BRAIN INFORMATION.
- Published in:
- Internal Auditing & Risk Management, 2021, v. 61, n. 1, p. 39, doi. 10.5281/zenodo.4644577
- By:
- Publication type:
- Article
30
@ lire @ voir écouter sur le net.
- Published in:
- Revue Française du Marketing, 2012, n. 236, p. 69
- By:
- Publication type:
- Article
31
Göz İzleme Tekniği ile Bir Siyasal Pazarlama İletişimi Araştırması: Türkiye Cumhuriyeti 2023 Cumhurbaşkanlığı Seçimi Billboardlarının Analizi.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 3, p. 2263, doi. 10.20491/isarder.2023.1711
- By:
- Publication type:
- Article
32
Kültürel Öğeler İçeren Reklamların Beğenisi Demografik Özelliklere Göre Farklılaşır Mı?
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 3, p. 2819, doi. 10.20491/isarder.2021.1292
- By:
- Publication type:
- Article
33
AZ ISMERETLEN ISMERŐS – A NEUROMARKETING IRÁNTI ATTITŰDÖK SZENTIMENTELEMZÉSE.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2021, v. 52, n. 6, p. 44, doi. 10.14267/VEZTUD.2021.06.04
- By:
- Publication type:
- Article
34
NEUROMARKETING: ATTITŰDÖK, MÓDSZEREK ÉS HATÁSOK A STRATÉGIAI ÉS OPERATÍV DÖNTÉSEKRE.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2020, v. 51, n. 3, p. 67
- By:
- Publication type:
- Article
35
A NEW CHALLENGE FOR CONTEMPORARY MARKETING - NEUROMARKETING.
- Published in:
- Management & Marketing, 2012, v. 7, n. 4, p. 631
- By:
- Publication type:
- Article
36
Perspectivas de las neurociencias y sus aplicaciones en las organizaciones.
- Published in:
- Dyna (0012-7353), 2023, v. 90, p. 29, doi. 10.15446/dyna.v90n230.111697
- By:
- Publication type:
- Article
37
Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience.
- Published in:
- Dyna (0012-7353), 2018, v. 85, n. 207, p. 54, doi. 10.15446/dyna.v85n207.71937
- By:
- Publication type:
- Article
38
Operationalizing interdisciplinary research—a model of co-production in organizational cognitive neuroscience.
- Published in:
- 2014
- By:
- Publication type:
- Opinion
39
Is EEG Suitable for Marketing Research? A Systematic Review.
- Published in:
- Frontiers in Neuroscience, 2020, v. 11, p. N.PAG, doi. 10.3389/fnins.2020.594566
- By:
- Publication type:
- Article
40
NÖROPAZARLAMA YAKLAŞIMLARINI SIGMUND FREUD’UN YAPISAL ZİHİN MODELİ ÇERÇEVESİNDE DEĞERLENDİRMEK.
- Published in:
- Electronic Journal of Social Sciences, 2022, v. 21, n. 82, p. 771, doi. 10.17755/esosder.843073
- By:
- Publication type:
- Article
41
NEUROMARKETING IN MARKET RESEARCH.
- Published in:
- Interdisciplinary Description of Complex Systems, 2016, v. 14, n. 2, p. 139, doi. 10.7906/indecs.14.2.3
- By:
- Publication type:
- Article
42
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals.
- Published in:
- Journal of Arab & Muslim Media Research, 2024, v. 17, n. 2, p. 251, doi. 10.1386/jammr_00076_1
- By:
- Publication type:
- Article
43
EFFECT OF VISUAL CUES ON STATIC ADVERTISEMENT VIEWING PATTERNS.
- Published in:
- Economic Science for Rural Development Conference Proceedings, 2018, n. 48, p. 380, doi. 10.22616/ESRD.2018.108
- By:
- Publication type:
- Article
44
Visual Recognizability Evaluation for Brand Logos Using Covert Eye Tracking (CovET) Combined with a Go/No-go Task.
- Published in:
- International Journal of Affective Engineering, 2025, v. 24, n. 1, p. 15, doi. 10.5057/ijae.IJAE-D-24-00019
- By:
- Publication type:
- Article
45
تأثير أبعاد ألعاب الفيديو على حب العلامة التجارية دليل لصناعة الألعاب 2023-2024.
- Published in:
- Journal of Economic Administrative & Legal Sciences, 2024, v. 8, p. 104, doi. 10.26389/AJSRP.L050824
- By:
- Publication type:
- Article
46
Conducting neuromarketing studies ethically-practitioner perspectives.
- Published in:
- Cogent Psychology, 2017, v. 4, n. 1, p. N.PAG, doi. 10.1080/23311908.2017.1320858
- By:
- Publication type:
- Article
47
Established liked versus disliked brands: Brain activity, implicit associations and explicit responses.
- Published in:
- Cogent Psychology, 2016, v. 3, n. 1, p. N.PAG, doi. 10.1080/23311908.2016.1176691
- By:
- Publication type:
- Article
48
EyeTracker Technology in Elderly People: How Integrated Television Content is Paid Attention to and Processed.
- Published in:
- Comunicar, 2015, v. 23, n. 45, p. 75, doi. 10.3916/C45-2015-08
- By:
- Publication type:
- Article
49
E-Senses, Panel Tests and Wearable Sensors: A Teamwork for Food Quality Assessment and Prediction of Consumer's Choices.
- Published in:
- Chemosensors, 2022, v. 10, n. 7, p. N.PAG, doi. 10.3390/chemosensors10070244
- By:
- Publication type:
- Article
50
A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques.
- Published in:
- Brain Informatics, 2024, v. 11, n. 1, p. 1, doi. 10.1186/s40708-024-00229-8
- By:
- Publication type:
- Article