Works about MARKETING literature

Results: 1369

A Different Perspective to Value Co-Creation within the Context of U-I Collaborations.

Published in:

Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 2025, v. 23, n. 2, p. 198, doi. 10.18026/cbayarsos.1565691

By:

Aktan, Ahenk

Publication type:

Article

A színkomplexitás és a színpreferenciák hatása a TikTok tartalmak interakcióira és sikerességére.

Published in:

Marketing & Menedzsment, 2024, v. 58, n. 4, p. 34, doi. 10.15170/MM.2024.58.04.04

By:

Tamás, Pirger;
Katalin, Lipták;
Kata, Horváth

Publication type:

Article

Sürdürülebilir Pazarlama Alanında Gelecek Araştırma Perspektiflerine Yönelik Bibliyometrik Bir Analiz.

Published in:

Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2025, v. 14, n. 2, p. 1164, doi. 10.15869/itobiad.1654070

By:

Ersoy, Ahmet Yağmur;
Saygılı, Metin;
Yalçıntekin, Tolga

Publication type:

Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.

Published in:

Management Science, 2025, v. 71, n. 7, p. 5910, doi. 10.1287/mnsc.2023.00193

By:

Cheng, Mengjie (Magie);
Shunyuan Zhang

Publication type:

Article

Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.

Published in:

PLoS ONE, 2025, v. 20, n. 7, p. 1, doi. 10.1371/journal.pone.0326911

By:

Chen, Chen-Yueh;
Lin, Yi-Hsiu;
Yeh, Tzu-Yun;
Chou, Ya-Lun;
Yeh, Tsu-Lin

Publication type:

Article

The Influence of Entrepreneurial Orientation on Marketing Performance Through Digital Marketing Capabilities: A Literature Review.

Published in:

KnE Social Sciences, 2025, p. 329, doi. 10.18502/kss.v10i13.18969

By:

Hidayati, Hosianna Ayu;
Astuti, Endang Siti;
Kusumawati, Andriani;
Iqbal, Muhammad

Publication type:

Article

Literature on LIS marketing: Growth and pattern.

Published in:

Annals of Library & Information Studies, 2007, v. 54, n. 1, p. 4

By:

Gupta, Dinesh K.

Publication type:

Article

Sentiment, Attention, and Earnings Pricing.

Published in:

Journal of Behavioral Finance, 2024, v. 25, n. 2, p. 121, doi. 10.1080/15427560.2022.2100381

By:

Cai, Qiuye;
Yung, Kenneth

Publication type:

Article

How can organizational tolerance toward frontline employees' errors help service recovery?

Published in:

Journal of Personal Selling & Sales Management, 2022, v. 42, n. 2, p. 91, doi. 10.1080/08853134.2021.2005612

By:

Cusin, Julien;
Flacandji, Michaël

Publication type:

Article

A conceptual framework of macrolevel and microlevel adaptive selling theory, setting a research agenda, and suggested measurement strategies.

Published in:

Journal of Personal Selling & Sales Management, 2019, v. 39, n. 3, p. 207, doi. 10.1080/08853134.2019.1645019

By:

McFarland, Richard G.

Publication type:

Article

Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators.

Published in:

Journal of Personal Selling & Sales Management, 2019, v. 39, n. 1, p. 23, doi. 10.1080/08853134.2018.1466308

By:

Badrinarayanan, Vishag;
Ramachandran, Indu;
Madhavaram, Sreedhar

Publication type:

Article

BUYERS' TRUST OF THE SALESPERSON: AN ITEM-LEVEL META-ANALYSIS.

Published in:

Journal of Personal Selling & Sales Management, 2008, v. 28, n. 3, p. 263, doi. 10.2753/PSS0885-3134280304

By:

Wood, John Andy;
Boles, James S.;
Johnston, Wesley;
Bellenger, Danny

Publication type:

Article

Testing Competing Models of Sales Force Communication.

Published in:

Journal of Personal Selling & Sales Management, 2001, v. 21, n. 4, p. 265, doi. 10.1080/08853134.2001.10754280

By:

Johlke, Mark C.;
Duhan, Dale F.

Publication type:

Article

The New Model of Personal Selling: Micromarketing.

Published in:

Journal of Personal Selling & Sales Management, 1995, v. 15, n. 2, p. 61

By:

Kurtz, David L.;
Brooksbank, Roger

Publication type:

Article

TRAINING.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 69
Publication type:: Article

SUPERVISION.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 69
Publication type:: Article

SELLING PROCESS.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

SALESPERSON EVALUATION AND PERFORMANCE.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

SALES AND COST ANALYSIS.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

RECRUITING AND SELECTION.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

MOTIVATION (NON-FINANCIAL) AND JOB SATISFACTION.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

GENERAL SALES MANAGEMENT.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 66
Publication type:: Article

BUYER BEHAVIOR.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 66
Publication type:: Article

Sales Contests: A New Look at an Old Management Tool.

Published in:

Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 55

By:

Moncrief, William C.;
Hart, Sandra H.;
Robertson, Daniel;
Kurtz, David L.

Publication type:

Article

Consumer aliteracy.

Published in:

Psychology & Marketing, 2019, v. 36, n. 2, p. 89, doi. 10.1002/mar.21160

By:

DelVecchio, Devon S.;
Jae, Haeran;
Ferguson, Jodie L.

Publication type:

Article

The role of labor market frictions in structural transformation.

Published in:

2023

By:

Donovan, Kevin;
Schoellman, Todd

Publication type:

Literature Review

Emotions, norms, and consequences as the forces of good and evil: An investigation on sales professionals.

Published in:

Business Ethics, the Environment & Responsibility, 2024, v. 33, n. 4, p. 828, doi. 10.1111/beer.12647

By:

Yıldırım, Mücahid;
Özdemir, Şuayıp

Publication type:

Article

Sağlık Kurumlarında İçsel Pazarlama Uygulamalarının İş Performansına Etkisi: Pazar Odaklılığın Aracı Rolü.

Published in:

International Journal of Management Academy, 2023, v. 6, n. 3, p. 943, doi. 10.33712/mana.1260039

By:

DENİZLİ, Fatih;
KINIŞ, Zühal;
KAYA, Buket

Publication type:

Article

The Marketing Department in Management Science : Its History, Contributions, and the Future.

Published in:

Management Science, 2004, v. 50, n. 4, p. 425, doi. 10.1287/mnsc.1040.0231

By:

Morrison, Donald G.;
Raju, Jagmohan S.

Publication type:

Article

MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.

Published in:

Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788

By:

Gupta, Sunil

Publication type:

Article

How does spatial dependence affect cost pass-through? Evidence from the Hungarian retail gasoline market.

Published in:

Regional Statistics, 2024, v. 14, n. 3, p. 432, doi. 10.15196/RS140302

By:

Farkas, Richárd

Publication type:

Article

How does spatial dependence affect cost pass-through? Evidence from the Hungarian retail gasoline market.

Published in:

Regional Statistics, 2024, v. 14, n. 2, p. 432, doi. 10.15196/RS140302

By:

Farkas, Richárd

Publication type:

Article

Influence du niveau d’instruction sur l’efficacité des avertissements sanitaires visuels au Burkina Faso: Étude qualitative comparant les réactions de fumeurs et non-fumeurs lettrés et non-lettrés.

Published in:

Revue des Sciences de Gestion, 2023, n. 321/322, p. 123

By:

Ouedraogo, Saïdou

Publication type:

Article

Exportación de textil y prendas de vestir hechas con PET y algodón reciclados para Corea del Sur.

Published in:

Online Journal Mundo Asia Pacífico, 2021, v. 10, n. 19, p. 44, doi. 10.17230/map.v10.i19.03

By:

Montoya Gomez, Tomas

Publication type:

Article

Trends in Consumer Behavior Literature: A Content Analysis.

Published in:

Journal of Consumer Research, 1984, v. 10, n. 4, p. 449, doi. 10.1086/208985

By:

Helgeson, James G.;
Kluge, E. Alan;
Mager, John;
Taylor, Cheri

Publication type:

Article

THE EFFECT OF VERBAL AND PICTORIAL ADVERTISING STIMULI ON AESTHETIC, UTILITARIAN AND FAMILIARITY PERCEPTIONS.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 27, doi. 10.1080/00913367.1986.10673002

By:

Hirschman, Elizabeth C.

Publication type:

Article

DIMENSIONAL RELATIONSHIPS OF AIDED RECALL AND RECOGNITION.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 38, doi. 10.1080/00913367.1986.10672987

By:

Zinkhan, George M.;
Locander, William B.;
Leigh, James H.

Publication type:

Article

RANDOM DIGIT DIALING: A COMPARISON OF METHODS.

Published in:

Journal of Advertising, 1985, v. 14, n. 4, p. 36, doi. 10.1080/00913367.1985.10672969

By:

Segal, Madhav N.;
Hekmat, Firooz

Publication type:

Article

FORCED-CHOICE RECOGNITION TESTS: A CRITICAL REVIEW.

Published in:

Journal of Advertising, 1985, v. 14, n. 3, p. 52, doi. 10.1080/00913367.1985.10672958

By:

Singh, Surendra N.;
Cole, Catherine A.

Publication type:

Article

PERCEIVED BELIEVABILITY OF RESEARCH RESULTS INFORMATION IN ADVERTISING.

Published in:

Journal of Advertising, 1985, v. 14, n. 3, p. 18, doi. 10.1080/00913367.1985.10672953

By:

Beltramini, Richard F.;
Evans, Kenneth R.

Publication type:

Article

What do we really expect from the IJA?

Published in:

2008

By:

Okazaki, Shintaro

Publication type:

Editorial

EX LIBRIS.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 121

By:

Fletcher, Winston

Publication type:

Article

Eating the Big Fish.

Published in:

2000

By:

Grant, Ian

Publication type:

Book Review

The Conquest of Cool.

Published in:

1999

By:

Lannon, Judie

Publication type:

Book Review

BOOK BRIEFS.

Published in:

International Journal of Advertising, 1985, v. 4, n. 1, p. 93

By:

KLEINMAN, PHILIP

Publication type:

Article

Advertisement Parade 1984.

Published in:

1984

By:

KLEINMAN, PHILIP

Publication type:

Book Review

MARKETS, EXTERNALITIES, AND THE DYNAMIC GAINS OF OPENNESS.

Published in:

International Economic Review, 2019, v. 60, n. 3, p. 1131, doi. 10.1111/iere.12381

By:

Monge‐Naranjo, Alexander

Publication type:

Article

Very Simple System for Walking-Speed Measurement in Geriatric Patients.

Published in:

Electronics (2079-9292), 2022, v. 11, n. 19, p. 3159, doi. 10.3390/electronics11193159

By:

Scandurra, Graziella;
Basile, Giorgio;
Ciofi, Carmine

Publication type:

Article

The role of brands in recruitment: mediating role of employer brand equity.

Published in:

Asia Pacific Journal of Human Resources, 2020, v. 58, n. 2, p. 173, doi. 10.1111/1744-7941.12209

By:

Banerjee, Pritha;
Saini, Gordhan K;
Kalyanaram, Gurumurthy

Publication type:

Article

Evolucija marketing koncepcije od 1.0 do 5.0.

Published in:

Marketing (0354-3471), 2024, v. 55, n. 1, p. 52, doi. 10.5937/mkng2401052M

By:

Madić, Vladan;
Slijepčević, Milica;
Vučenović, Tamara;
Alimpić, Stefan

Publication type:

Article