Works about MARKET orientation

Results: 1870

Market Orientation, Differentiation Strategy and the Use of Non-Financial Measures: Impact on Firm Performance.

Published in:

Asian Journal of Accounting & Governance, 2025, v. 23, p. 1, doi. 10.17576/AJAG-2025-23-1

By:

LUDJI, THEODORUS RADJA;
YULIATI, RETNO

Publication type:

Article

CULTURAL BEHAVIORAL PATTERNS AND ENTREPRENEURIAL ORIENTATION: A SOCIO-COGNITIVE APPROACH TO INTERNATIONAL INTEGRATION IN DEVELOPING ECONOMIES.

Published in:

Journal of Developmental Entrepreneurship, 2025, v. 30, n. 2, p. 1, doi. 10.1142/S1084946725500098

By:

NGO, QUOC DUNG;
LE, HUYNH MAI

Publication type:

Article

Sectoral variations in market orientation and performance among small service firms in Botswana.

Published in:

Management & Marketing, 2018, v. 13, n. 3, p. 1076, doi. 10.2478/mmcks-2018-0024

By:

JAIYEOBA, Olumide;
IWU, Chux Gervase;
MARANDU, Edward

Publication type:

Article

Capabilities and collaborative marketing practices among rival cluster-based wine producers.

Published in:

Journal of Marketing Management, 2025, v. 41, n. 7/8, p. 667, doi. 10.1080/0267257X.2025.2499105

By:

Crick, James M.;
Crick, Dave

Publication type:

Article

EXPLORING COLLABORATIVE MARKETING STRATEGIES FOR SUSTAINABLE GROWTH IN TEA TOURISM: A SYSTEMATIC LITERATURE REVIEW.

Published in:

Market / Trziste, 2025, v. 37, n. 1, p. 53, doi. 10.22598/mt/2025.37.1.53

By:

Abeykoon, Herman Mahendra

Publication type:

Article

Do Market and Entrepreneurial Orientations Really Improve Firm Performance in SMEs from Developing Economies?

Published in:

Estudios Gerenciales, 2025, v. 41, n. 174, p. 3, doi. 10.18046/j.estger.2025.174.6817

By:

Maldonado-Guzmán, Gonzalo

Publication type:

Article

The nexus between small and medium enterprises critical success factors and financial performance: evidence from Southern and Central African countries.

Published in:

Journal of Innovation & Entrepreneurship, 2025, v. 14, n. 1, p. 1, doi. 10.1186/s13731-025-00545-1

By:

Mbuya, Jean-Marie;
Meyer, Natanya;
Kalitanyi, Vivence

Publication type:

Article

The Influence of Entrepreneurial Orientation on Marketing Performance Through Digital Marketing Capabilities: A Literature Review.

Published in:

KnE Social Sciences, 2025, p. 329, doi. 10.18502/kss.v10i13.18969

By:

Hidayati, Hosianna Ayu;
Astuti, Endang Siti;
Kusumawati, Andriani;
Iqbal, Muhammad

Publication type:

Article

International Market Orientation and International Outcomes and Final Products: A Study of Selected Sectors.

Published in:

Global Economy Journal, 2016, v. 16, n. 4, p. 669, doi. 10.1515/gej-2015-0037

By:

Escandón-Barbosa, Diana;
Hernandez-Espallardo, Miguel;
Rodriguez, Augusto

Publication type:

Article

Evaluating scale and technical efficiency among farms and ranches with a local market orientation.

Published in:

Renewable Agriculture & Food Systems, 2019, v. 34, n. 3, p. 198, doi. 10.1017/S1742170517000680

By:

Bauman, Allison;
Thilmany, Dawn;
Jablonski, Becca B.R.

Publication type:

Article

Reclaiming freedom and friendship through postgraduate student supervision.

Published in:

Teaching in Higher Education, 2006, v. 11, n. 4, p. 427, doi. 10.1080/13562510600874185

By:

Waghid, Yusef

Publication type:

Article

Relationships between experiential cultural distance, experiential relationship quality and experiential future intentions: the case of Mainland Chinese tourists.

Published in:

Journal of Tourism & Cultural Change, 2021, v. 19, n. 2, p. 250, doi. 10.1080/14766825.2019.1679160

By:

Wu, Hung-Che;
Chen, Xiaolian;
Cheng, Ching-Chan

Publication type:

Article

The Role of Sales and Marketing in Market-Oriented Companies.

Published in:

Journal of Personal Selling & Sales Management, 2013, v. 33, n. 4, p. 353, doi. 10.2753/PSS0885-3134330401

By:

Goetz, Oliver;
Hoelter, Ann-Kristin;
Krafft, Manfred

Publication type:

Article

EXPLORING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SALES AND MARKETING COLLABORATION.

Published in:

Journal of Personal Selling & Sales Management, 2011, v. 31, n. 3, p. 287, doi. 10.2753/PSS0885-3134310306

By:

Meunier-FitzHugh, Kenneth Le;
Piercy, Nigel F.

Publication type:

Article

STUDIES OF TRANSFORMATIONAL LEADERSHIP IN CONSUMER SERVICE: MARKET ORIENTATION BEHAVIOR AND ALTERNATIVE ROLES FOR THE MEDIATORS AND MODERATORS OF CHANGE COMMITMENT.

Published in:

Psychological Reports, 2013, v. 113, n. 3, p. 767, doi. 10.2466/01.21.PR0.113x27z8

By:

YI-FENG YANG

Publication type:

Article

Marketing capabilities and innovation. How do they affect the financial results of hotels?

Published in:

Psychology & Marketing, 2020, v. 37, n. 3, p. 506, doi. 10.1002/mar.21316

By:

Revilla‐Camacho, María‐Ángeles;
Palacios‐Florencio, Beatriz;
Garzón, Dolores;
Prado‐Román, Camilo

Publication type:

Article

Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms.

Published in:

Psychology & Marketing, 2017, v. 34, n. 12, p. 1127, doi. 10.1002/mar.21053

By:

Devece, Carlos;
Llopis‐Albert, Carlos;
Palacios‐Marqués, Daniel

Publication type:

Article

Opinion leaders and followers: A replication and extension.

Published in:

Psychology & Marketing, 2008, v. 25, n. 3, p. 280, doi. 10.1002/mar.20209

By:

Shoham, Aviv;
Ruvio, Ayalla

Publication type:

Article

A typology of technology transfer ecosystems: how structure affects interactions at the science–market divide.

Published in:

Journal of Technology Transfer, 2020, v. 45, n. 5, p. 1405, doi. 10.1007/s10961-019-09745-w

By:

Good, Matthew;
Knockaert, Mirjam;
Soppe, Birthe

Publication type:

Article

New technology entrepreneurship initiatives: Which strategic orientations and environmental conditions matter in the new socio-economic landscape?

Published in:

Journal of Technology Transfer, 2019, v. 44, n. 5, p. 1577, doi. 10.1007/s10961-018-9675-3

By:

Urbano, David;
Guerrero, Maribel;
Ferreira, João J.;
Fernandes, Cristina I.

Publication type:

Article

Unearthing The Contribution of Ethical Orientation and Marketing Strategies in Catalyzing Usage of Locally Made Products: Insights from Sub-Saharan Africa.

Published in:

SEISENSE Business Review, 2024, v. 4, n. 1, p. 57, doi. 10.33215/cttaqn28

By:

Walugembe, Ahmad;
Obedgiu, Vincent;
Nkurunziza, Gideon;
Kasimu, Sendawula;
Salmah, Ndagire

Publication type:

Article

Sağlık Kurumlarında İçsel Pazarlama Uygulamalarının İş Performansına Etkisi: Pazar Odaklılığın Aracı Rolü.

Published in:

International Journal of Management Academy, 2023, v. 6, n. 3, p. 943, doi. 10.33712/mana.1260039

By:

DENİZLİ, Fatih;
KINIŞ, Zühal;
KAYA, Buket

Publication type:

Article

Research on the Entrepreneurial Process of Hidden Champion: A Case Study Base on Opportunity-resource Integration.

Published in:

Journal of Industrial Integration & Management, 2024, v. 9, n. 2, p. 133, doi. 10.1142/S2424862224500076

By:

Ge, Baoshan;
Yu, Yaokun

Publication type:

Article

ŞİRKETLER TARAFINDAN YÜRÜTÜLEN ORTAK PAZAR YÖNELİMİNİN ÖLÇÜMLENMESİNE YÖNELİK ÖLÇEK GELİŞTİRME ÇALIŞMASI.

Published in:

Akademi Sosyal Bilimler Dergisi, 2024, v. 11, n. 31, p. 1, doi. 10.34189/asbd.11.31.001

By:

KUZU, Erkan;
BAŞ, Mehmet

Publication type:

Article

Confidence in Imitation: Niche-Width Strategy in the UK Automobile Industry.

Published in:

Management Science, 2006, v. 52, n. 4, p. 501, doi. 10.1287/mnsc.1050.0494

By:

Rhee, Mooweon;
Kim, Young-Choon;
Han, Joon

Publication type:

Article

Multistage Selection and the Financing of New Ventures.

Published in:

Management Science, 2006, v. 52, n. 2, p. 220, doi. 10.1287/mnsc.1050.0478

By:

Eckhardt, Jonathan T.;
Shane, Scott;
Delmar, Frédéric

Publication type:

Article

Assessing the Construct Validity of Risk Attitude.

Published in:

Management Science, 2000, v. 46, n. 10, p. 1337, doi. 10.1287/mnsc.46.10.1337.12275

By:

Pennings, Joost M.E.;
Smidts, Ale

Publication type:

Article

Time versus market orientation in product concept development: Empirically-based theory generation.

Published in:

Management Science, 1997, v. 43, n. 4, p. 465, doi. 10.1287/mnsc.43.4.465

By:

Burchill, Gary;
Fine, Charles H.

Publication type:

Article

THE VALUE OF MARKET SHARE AND THE PRODUCT LIFE CYCLE--A GAME-THEORETIC MODEL.

Published in:

Management Science, 1984, v. 30, n. 6, p. 696, doi. 10.1287/mnsc.30.6.696

By:

Karnani, Aneel

Publication type:

Article

Social Enterprise Performance: The Role of Market and Social Entrepreneurship Orientations.

Published in:

Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2021, v. 32, n. 1, p. 45, doi. 10.1007/s11266-020-00266-x

By:

Pinheiro, Paula;
Daniel, Ana;
Moreira, António

Publication type:

Article

Managing Expectations, Demands and Myths: Swedish Study Associations Caught Between Civil Society, the State and the Market.

Published in:

Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2013, v. 24, n. 3, p. 537, doi. 10.1007/s11266-012-9271-3

By:

Åberg, Pelle

Publication type:

Article

ENTREPRENEURIAL RURAL FISH TRADE GROWTH IN LAKE VICTORIA, TANZANIA.

Published in:

Journal of International Trade, Logistics & Law, 2025, v. 11, n. 1, p. 346

By:

MASHENENE, Robert Galan;
MAGAMBO, Evelyne Fredrick;
NYALUHELA, Pancreas

Publication type:

Article

Exchange Rate Risk Management in Foreign Trade Businesses in the Context of Market- Oriented Exchange Rate.

Published in:

China Economic Transition (CET), 2019, v. 2, n. 3, p. 110, doi. 10.3868/s060-009-019-0040-5

By:

Jian LIU

Publication type:

Article

How Market-Guanxi Ambidexterity Affects Adaptive Capability in China's Transition Economy.

Published in:

Frontiers of Business Research in China, 2013, v. 7, n. 4, p. 461, doi. 10.3868/s070-002-013-0020-7

By:

Chengde You;
Jianqi Zhang;
Xi Li;
Wenwen An

Publication type:

Article

Embryonic tech ventures' orientation and performance.

Published in:

Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2023, v. 28, n. 3, p. 87, doi. 10.7595/management.fon.2023.0008

By:

Okanović, Milan;
Milosavljević, Miloš;
Kostić, Slavica Cicvarić;
Dlačić, Jasmina

Publication type:

Article

Testing MKTOR Scale Properties in Serbian Exporters' Context.

Published in:

Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2020, v. 25, n. 1, p. 37, doi. 10.7595/management.fon.2019.0011

By:

Njegić, Katarina;
Djokić, Ines;
Milanović, Vesna

Publication type:

Article

Mise en œuvre de l’orientation marché par l’orientation technologies de l’information: Cas des PME manufacturières françaises et québécoises.

Published in:

Revue des Sciences de Gestion, 2022, n. 314, p. 21, doi. 10.3917/rsg.314.0025

By:

Ben Chehida, Maryam Kefi;
Monnoyer, Marie-Christine

Publication type:

Article

Les conditions d'efficacité d'une démarche de marketing interne dans le secteur associatif : cas d'une association touristique.

Published in:

Revue des Sciences de Gestion, 2012, p. 181, doi. 10.3917/rsg.255.0181

By:

Pontier, Monique

Publication type:

Article

L'approche combinée dans la définition de l'orientation marché : Pour une réconciliation entre les deux approches culturelle et comportementale.

Published in:

Revue des Sciences de Gestion, 2011, n. 252, p. 81, doi. 10.3917/rsg.252.0081

By:

Halima, Rym Ben

Publication type:

Article

ROLE OF MARKET ORIENTATION AS A CAPABILITY FOR IMPROVED BUSINESS PERFORMANCE.

Published in:

International Journal of Knowledge Management & Practices, 2018, v. 6, n. 2, p. 38

By:

Kumar, Sunil

Publication type:

Article

Impact of Market Orientation on Performance: An Analysis of Indian SMEs Using K-Mean Clustering.

Published in:

International Journal of Business Analytics & Intelligence (IJBAI), 2018, v. 6, n. 2, p. 46

By:

Yadav, Seemant;
Tripathi, Vikas

Publication type:

Article

THE USAGE OF CUSTOMER ACCOUNTING AS A SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE: SOME EVIDENCE FROM QUOTED MANUFACTURING COMPANIES IN NIGERIA.

Published in:

International Journal of Accounting & Finance (IJAF), 2020, v. 9, n. 1, p. 18

By:

Oyewo, Babajide;
Ajibolade, Solabomi;
Omolehinwa, Eddy

Publication type:

Article

Comparative Analysis of Kenguri Sheep Farmers Market Orientation under Intensive and Extensive Rearing Systems in Yadgir District of Karnataka.

Published in:

Indian Journal of Veterinary Sciences & Biotechnology, 2024, v. 20, n. 3, p. 180

By:

Kanakaraja M. G.;
Sagar M.;
Kiran, Jettaboina Sai;
K. S., Jeevan Kumar

Publication type:

Article

Impact of Veterinary Institutional Access on the Adoption of Scientific Feeding Practices among Women Dairy Farmers in Himachal Pradesh, India.

Published in:

Indian Journal of Veterinary Sciences & Biotechnology, 2024, v. 20, n. 1, p. 83, doi. 10.48165/ijvsbt.20.1.17

By:

Thakur, Devesh;
Ahuja, Rakesh;
Sharma, Manoj;
Sambyal, Madhu Suman;
Dinesh, Krishanender;
Khurana, Sanjay Kumar

Publication type:

Article

Sami Fisheries in the Pre-modern Era: Household Sustenance and Market Relations.

Published in:

Acta Borealia, 2006, v. 23, n. 1, p. 56, doi. 10.1080/08003830600789390

By:

Ivar Hansen, Lars

Publication type:

Article

An Exploratory Study of Market Orientation in the U. K. Consulting Engineering Profession.

Published in:

International Journal of Advertising, 1991, v. 10, n. 4, p. 333, doi. 10.1080/02650487.1991.11104468

By:

Morgan, Robert E.;
Morgan, Neil A.

Publication type:

Article

From the 'Gentleman' to the 'Marketer': The Changing Attitudes of the Professions in New Zealand.

Published in:

International Journal of Advertising, 1991, v. 10, n. 3, p. 205, doi. 10.1080/02650487.1991.11104452

By:

Bell, John D.;
Fay, Michael T.

Publication type:

Article

Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders.

Published in:

Social Sciences (2076-0760), 2019, v. 8, n. 8, p. 237, doi. 10.3390/socsci8080237

By:

Valero-Amaro, Víctor;
Galera-Casquet, Clementina;
Barroso-Méndez, María Jesús

Publication type:

Article

How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support.

Published in:

Economic Research-Ekonomska Istrazivanja, 2023, v. 36, n. 2, p. 1, doi. 10.1080/1331677X.2023.2172740

By:

Pascual-Fernández, Primitiva;
Santos-Vijande, María Leticia;
Gómez-Rico, Mar;
López-Sánchez, José Ángel

Publication type:

Article

FICTIONAL CITIZENS AND REAL EFFECTS: ACCOUNTABILITY TO CITIZENS IN COMPETITIVE AND MONOPOLISTIC MARKETS.

Published in:

Public Administration & Management, 2009, v. 14, n. 2, p. 254

By:

Meijer, Albert;
Schillemans, Thomas

Publication type:

Article