Works matching DE "INTERNET marketing"

Results: 5000

LE MARCHÉ ROUMAIN DE LA PUBLICITÉ DIGITALE: ENTRE OPPORTUNITÉS ET INEFFICACITÉS.

Published in:

Saeculum (12212245), 2025, v. 59, n. 1, p. 35, doi. 10.2478/saec-2025-0003

By:

BELAȘCU, LUCIAN;
FRĂTICIU, LUCIA MARIANA

Publication type:

Article

Několik poznámek ke směrnicím EU z oblasti autorského práva obecně se zvláštním přihlédnutím ke Směrnici EU 2019/790 o autorském právu a právech s ním souvisejících na jednotném digitálním trhu.

Published in:

Intellectual Property / Dusevne Vlastnictvo, 2021, v. 25, n. 1, p. 51

By:

SRSTKA, Jiří

Publication type:

Article

Digital Marketing Intervention on Dynamic Finance and Feasibility Using Simulation: A Case Study.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251336516

By:

Chumaidiyah, Endang;
Madao, Melodiva;
Fauzi, Putri Maulani

Publication type:

Article

The Influence of Social Media and E-Commerce Based Affiliate Marketing on Customer Interest and Purchase Decisions: A Literature Review.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 2158

By:

Bramanto, R. Handi;
Pramudani, Nadia;
Fadhillah, Murni;
Khaneisya, Rashell Puteri;
Redjeki, Finny

Publication type:

Article

Analyzing the impact of viral marketing and brand awareness on crocs' purchase intentions among millennials and gen z.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 2147

By:

Zakiyyah, Nada Hasya;
Prayitno, Sentot Basuki

Publication type:

Article

The influence of influencer marketing and e-wom on purchasing decisions with purchase intention as an intervening variable.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 2108

By:

Herlina, Elin;
Rosyid, Widiakikianti;
Curatman, Aang

Publication type:

Article

The role of green and digital marketing in driving impulsive buying.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 1838

By:

Prasetyo, Johan Hendri;
Wiharso, Gani

Publication type:

Article

Evaluating The Effectiveness of Digital Marketing on Purchase Intention: A Case Study of Vitmeals.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1979, doi. 10.59141/jrssem.v4i11.897

By:

Rafly, Muhammad Andy

Publication type:

Article

ПРАВОВОЕ РЕГУЛИРОВАНИЕ ЭЛЕКТРОННОЙ КОММЕРЦИИ В РЕСПУБЛИКЕ МОЛДОВА.

Published in:

New Knowledge Journal of Science / Novo Znanie, 2024, v. 13, n. 4, p. 30

By:

Turcan, Aurelia

Publication type:

Article

MULTI-CRITERIA OPTIMIZATION OF DIGITAL MARKETING FOR ENTERPRISES IN THE AGRO-INDUSTRIAL COMPLEX BASED ON NSGA-III ALGORITHM AND MACHINE LEARNING.

Published in:

Eastern-European Journal of Enterprise Technologies, 2025, v. 135, n. 4, p. 6, doi. 10.15587/1729-4061.2025.332468

By:

Kryvoruchko, Olena;
Abildaeva, Zhansaya;
Lakhno, Valerii;
Tsiutsiura, Mykola;
Tsiutsiura, Svitlana;
Kharchenko, Anna;
Kolbasin, Mykola

Publication type:

Article

An integrated smart framework for fast-moving consumer goods online market logistics: a digital twin framework.

Published in:

Journal of Industrial & Production Engineering, 2025, v. 42, n. 5, p. 533, doi. 10.1080/21681015.2025.2470244

By:

GhanavatiNejad, Mohssen;
Tavakoli, Mahdieh;
Sheikhalishahi, Mohammad;
Aydın, Nezir;
Aria, Seyed Sina

Publication type:

Article

Proposed Strategy to Increase Brand Awareness in the Digital Market Through Influencer and Content Marketing for SHAKTI Spice Product.

Published in:

Journal of Social Research, 2025, v. 4, n. 7, p. 1521

By:

Wirajaya, Abirackshaan;
Astuti, Novika Candra

Publication type:

Article

Effects of digital marketing on departmental choice and awareness in higher education.

Published in:

International Journal of Engineering Business Management, 2025, p. 1, doi. 10.1177/18479790251339786

By:

Eum, Seong-Won

Publication type:

Article

The Impact of Digital Marketing on Promotion and Sustainable Tourism Development.

Published in:

Tourism & Hospitality (2673-5768), 2025, v. 6, n. 2, p. 56, doi. 10.3390/tourhosp6020056

By:

Veseli, Artan;
Bytyqi, Leureta;
Hasanaj, Petrit;
Bajraktari, Agron

Publication type:

Article

A expansão do consumo audiovisual online: a consolidação da arquitetura financeira do Fundo Setorial do Audiovisual (FSA) e a difícil inserção dos conteúdos audiovisuais brasileiros junto as plataformas de streaming.

Published in:

Políticas Culturais em Revista, 2025, v. 18, n. 1, p. 165, doi. 10.9771/pcr.v18i1.64438

By:

Maia, Elder;
Jordão, Gisele;
de Sousa Lima, Débora Nunes

Publication type:

Article

Sentiment Analysis Technologies of Advertising Images Based on Deep Learning.

Published in:

Traitement du Signal, 2025, v. 42, n. 3, p. 1321, doi. 10.18280/ts.420309

By:

Song, Wenting;
Sun, Liangping;
Han, Jie;
Li, Yang

Publication type:

Article

Transparency as a Trust Catalyst: How Self-Disclosure Strategies Reshape Consumer Perceptions of Unhealthy Food Brands on Digital Platforms.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 133, doi. 10.3390/jtaer20020133

By:

Sun, Cong;
Ji, Jinxi;
Meng, Xing

Publication type:

Article

Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors' Appearance on Consumers' Emotions and Purchase Intention.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 110, doi. 10.3390/jtaer20020110

By:

Bai, Shizhen;
Cao, Luwen;
Zhou, Jiamin

Publication type:

Article

Online Influencer Marketing e An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement.

Published in:

Management Dynamics, 2022, v. 22, n. 1, p. 36, doi. 10.57198/2583-4932.1296

By:

Chaudhary, Prashant

Publication type:

Article

The Influence of Entrepreneurial Orientation on Marketing Performance Through Digital Marketing Capabilities: A Literature Review.

Published in:

KnE Social Sciences, 2025, p. 329, doi. 10.18502/kss.v10i13.18969

By:

Hidayati, Hosianna Ayu;
Astuti, Endang Siti;
Kusumawati, Andriani;
Iqbal, Muhammad

Publication type:

Article

SEO in Rural Tourism: A Case Study of Terras de Trás-os-Montes—Portugal.

Published in:

Information (2078-2489), 2025, v. 16, n. 6, p. 465, doi. 10.3390/info16060465

By:

Morais, Elisabete Paulo;
Esteves, Elsa Tavares;
Cunha, Carlos R.

Publication type:

Article

Research on the Internet Marketing of Handset Based on the Guiding Interface Layout Design.

Published in:

Journal of Systems Science & Information, 2007, v. 5, n. 3, p. 233

By:

Hui Xiong;
Shiming Li;
Yong Lan

Publication type:

Article

A new blueprint for powerful and authentic personal branding.

Published in:

Performance Improvement, 2008, v. 47, n. 6, p. 34, doi. 10.1002/pfi.20007

By:

Rampersad, Hubert K.

Publication type:

Article

What are Good Websites and How Does Advertising on Them Influence Brand Evaluations and Advertisement Recall.

Published in:

New Zealand Journal of Applied Computing & Information Technology, 2005, v. 9, n. 1, p. 30

By:

Gunaratne, K. Asoka

Publication type:

Article

Advocating for digital projects in the arts: UC San Diego Visual Arts and Architecture Digital Collections.

Published in:

Art Libraries Journal, 2020, v. 45, n. 2, p. 61, doi. 10.1017/alj.2020.4

By:

Schwartz, Laura

Publication type:

Article

Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users’ Attitudes and Preferences Toward Culturally Customized Web Design Elements.

Published in:

Journal of Computer-Mediated Communication, 2009, v. 14, n. 2, p. 393, doi. 10.1111/j.1083-6101.2009.01446.x

By:

Gevorgyan, Gennadi;
Manucharova, Naira

Publication type:

Article

Management, Market, and Financial Factors Separating Winners and Losers in E-Business.

Published in:

Journal of Computer-Mediated Communication, 2006, v. 11, n. 4, p. 1128, doi. 10.1111/j.1083-6101.2006.00311.x

By:

Korgaonkar, Pradeep;
O'Leary, Bay

Publication type:

Article

Online apparel shopping.

Published in:

Man-Made Textiles in India, 2018, v. 46, n. 3, p. 79

By:

Hooda, Sarita;
Singh, Neeta;
Sushila

Publication type:

Article

Marketing portal for textiles launched.

Published in:: Man-Made Textiles in India, 2009, v. 52, n. 9, p. 328
Publication type:: Article

A Rationale for Positive Online Content for Children.

Published in:

Communication Research Trends, 2009, v. 28, n. 3, p. 12

By:

Livingstone, Sonia

Publication type:

Article

INTERNET CHANNEL AND CANNIBALIZATION: AN EMPIRICAL ASSESSMENT OF SALES AGENTS' PERSPECTIVE.

Published in:

Journal of Personal Selling & Sales Management, 2010, v. 30, n. 3, p. 209, doi. 10.2753/PSS0885-3134300302

By:

Sharma, Dheeraj;
Gassenheimer, Jule B.;
Alford, Bruce L.

Publication type:

Article

Descriptive and Predictive Analyses of Industrial Buyers' Use of Online Information for Purchasing.

Published in:

Journal of Personal Selling & Sales Management, 2001, v. 21, n. 4, p. 279, doi. 10.1080/08853134.2001.10754281

By:

Kennedy, Karen Norman;
Deeter-Schmelz, Dawn R.

Publication type:

Article

Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1946, doi. 10.1002/mar.22211

By:

Pons, Sergi;
Huertas‐Garcia, Ruben;
Lengler, Jorge;
de Mattos Nascimento, Daniel Luiz

Publication type:

Article

The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 470, doi. 10.1002/mar.22132

By:

Mo, Tingting;
Wang, Weisha

Publication type:

Article

Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 374, doi. 10.1002/mar.22129

By:

Peng, Yue;
Cowan, Kirsten;
Lo Ribeiro, Joel

Publication type:

Article

Different roles, different strokes: Disseminating e‐WOM in industrial Internet platform through multi‐actor value co‐creation.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 359, doi. 10.1002/mar.22128

By:

Liu, Yue;
Zhu, Xiumei;
Zhang, Mengyao;
Fu, Jiaying;
Yan, Chaonan;
Wang, Yichuan;
Zhai, Yunkai

Publication type:

Article

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth.

Published in:

Psychology & Marketing, 2024, v. 41, n. 12, p. 3041, doi. 10.1002/mar.22102

By:

Rialti, Riccardo;
Zollo, Lamberto;
Kim, Kacy;
Yoon, Sukki

Publication type:

Article

This article is... Consumer reactions to unfinished teasers for digital content.

Published in:

Psychology & Marketing, 2024, v. 41, n. 12, p. 2977, doi. 10.1002/mar.22098

By:

Mandler, Timo;
Cziehso, Gerrit P.;
Schaefers, Tobias;
Kupfer, Ann‐Kristin;
Mafael, Alexander

Publication type:

Article

Key factors influencing knowledge acquisition through game‐based learning.

Published in:

Psychology & Marketing, 2024, v. 41, n. 5, p. 1045, doi. 10.1002/mar.21966

By:

Calza‐Perez, Mauro;
Perez‐Ruiz, Pilar;
Enri‐Peiró, Sandra;
Martínez‐Climent, Carla;
Sánchez‐García, Javier

Publication type:

Article

Virtual agents that flatter you: Moderating effects of self‐esteem and customization target in e‐customization services.

Published in:

Psychology & Marketing, 2024, v. 41, n. 2, p. 344, doi. 10.1002/mar.21943

By:

Li, Xueni;
Si, Wei;
Chan, Kimmy Wa

Publication type:

Article

Business cycle effects on consumer behavior: A conceptual framework and research agenda.

Published in:

Psychology & Marketing, 2024, v. 41, n. 2, p. 379, doi. 10.1002/mar.21924

By:

Hampson, Daniel P.;
Xie, Yi;
Li, Weiyi;
Kou, Sining;
Wang, Yonggui

Publication type:

Article

Metaverse marketing: How the metaverse will shape the future of consumer research and practice.

Published in:

Psychology & Marketing, 2023, v. 40, n. 4, p. 750, doi. 10.1002/mar.21767

By:

Dwivedi, Yogesh K.;
Hughes, Laurie;
Wang, Yichuan;
Alalwan, Ali A.;
Ahn, Sun J.;
Balakrishnan, Janarthanan;
Barta, Sergio;
Belk, Russell;
Buhalis, Dimitrios;
Dutot, Vincent;
Felix, Reto;
Filieri, Raffaele;
Flavián, Carlos;
Gustafsson, Anders;
Hinsch, Chris;
Hollensen, Svend;
Jain, Varsha;
Kim, Jooyoung;
Krishen, Anjala S.;
Lartey, Jared O.

Publication type:

Article

Meme marketing: How can marketers drive better engagement using viral memes?

Published in:

Psychology & Marketing, 2022, v. 39, n. 9, p. 1775, doi. 10.1002/mar.21702

By:

Malodia, Suresh;
Dhir, Amandeep;
Bilgihan, Anil;
Sinha, Pranao;
Tikoo, Tanishka

Publication type:

Article

Digital technologies and privacy: State of the art and research directions.

Published in:

Psychology & Marketing, 2022, v. 39, n. 9, p. 1687, doi. 10.1002/mar.21692

By:

Scarpi, Daniele;
Pizzi, Gabriele;
Matta, Shashi

Publication type:

Article

Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement.

Published in:

Psychology & Marketing, 2022, v. 39, n. 4, p. 683, doi. 10.1002/mar.21611

By:

Bui, My;
Krishen, Anjala S.;
Anlamlier, Eda;
Berezan, Orie

Publication type:

Article

An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan.

Published in:

Psychology & Marketing, 2020, v. 37, n. 9, p. 1185, doi. 10.1002/mar.21350

By:

Wu, Chih‐Wen;
Guaita Martínez, José Manuel;
Martín Martín, José María

Publication type:

Article

Analyzing user sentiment in social media: Implications for online marketing strategy.

Published in:

Psychology & Marketing, 2017, v. 34, n. 12, p. 1094, doi. 10.1002/mar.21049

By:

Micu, Adrian;
Micu, Angela Eliza;
Geru, Marius;
Lixandroiu, Radu Constantin

Publication type:

Article

Consumers' Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments.

Published in:

Psychology & Marketing, 2017, v. 34, n. 5, p. 580, doi. 10.1002/mar.21007

By:

Dimitriu, Radu;
Guesalaga, Rodrigo

Publication type:

Article

Self or Simulacra of Online Reviews: An Empirical Perspective.

Published in:

Psychology & Marketing, 2016, v. 33, n. 12, p. 1112, doi. 10.1002/mar.20946

By:

Singh, Vivek Kumar;
Nishant, Rohit;
Kitchen, Philip J.

Publication type:

Article

In Search of the "Meta-Maven": An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels.

Published in:

Psychology & Marketing, 2012, v. 29, n. 3, p. 167, doi. 10.1002/mar.20513

By:

Barnes, Stuart J.;
Pressey, Andrew D.

Publication type:

Article