Works about INTERNET marketing research

Results: 157

Consumers' Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments.

Published in:

Psychology & Marketing, 2017, v. 34, n. 5, p. 580, doi. 10.1002/mar.21007

By:

Dimitriu, Radu;
Guesalaga, Rodrigo

Publication type:

Article

A Taxonomy of Social Networking Site Users: Social Surveillance and Self-surveillance Perspective.

Published in:

Psychology & Marketing, 2015, v. 32, n. 6, p. 601, doi. 10.1002/mar.20803

By:

Park, Min‐Sook;
Shin, Jong‐Kuk;
Ju, Yong

Publication type:

Article

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement.

Published in:

Psychology & Marketing, 2015, v. 32, n. 1, p. 15, doi. 10.1002/mar.20761

By:

Ashley, Christy;
Tuten, Tracy

Publication type:

Article

Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context.

Published in:

Psychology & Marketing, 2013, v. 30, n. 1, p. 46, doi. 10.1002/mar.20588

By:

Yazdanparast, Atefeh;
Spears, Nancy

Publication type:

Article

How third-party certification programs relate to consumer trust in online transactions: An exploratory study.

Published in:

Psychology & Marketing, 2008, v. 25, n. 9, p. 839, doi. 10.1002/mar.20243

By:

Jiang, Pingjun;
Jones, David B.;
Javie, Sharon

Publication type:

Article

Developing e-store marketing strategies to satisfy customers' needs using a new hybrid gray relational model.

Published in:

International Journal of Information Technology & Decision Making, 2014, v. 13, n. 2, p. 231, doi. 10.1142/S0219622014500357

By:

Chiu, Wan Yu;
Tzeng, Gwo Hshiung;
Li, Han Lin

Publication type:

Article

“Invest In Your Love”: Romantic desires, YouTube videos, and the online marketing of Tahiti.

Published in:

Tourist Studies, 2014, v. 14, n. 2, p. 144, doi. 10.1177/1468797614532181

By:

Kahn, Miriam

Publication type:

Article

Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels.

Published in:

Management Science, 2006, v. 52, n. 3, p. 367, doi. 10.1287/mnsc.1050.0442

By:

Venkatesh, Viswanath;
Agarwal, Ritu

Publication type:

Article

Teaching Marketing Research With the Internet.

Published in:

Journal of Education for Business, 1998, v. 74, n. 1, p. 44, doi. 10.1080/08832329809601660

By:

Siu, Wai-Sum;
Chau, Lewis Long-Fung

Publication type:

Article

How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 121, doi. 10.2501/IJA-32-1-121-141

By:

Wang, Kai-Yu;
Shih, Eric;
Peracchio, Laura A.

Publication type:

Article

Developmental antecedents to children's responses to online advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 719, doi. 10.2501/IJA-31-4-719-740

By:

Wonsun Shin;
Jisu Huh;
Faber, Ronald J.

Publication type:

Article

Peer or expert?

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 161, doi. 10.2501/IJA-30-1-161-188

By:

Hye-Jin Paek;
Hove, Thomas;
Hyun Ju Jeong;
Mikyong Kim

Publication type:

Article

Drivers of new product recommending and referral behaviour on social network sites.

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 77, doi. 10.2501/IJA-30-1-077-101

By:

Chatterjee, Patrali

Publication type:

Article

The impact of surfer/seeker mode on the effectiveness of website characteristics.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 569, doi. 10.2501/s026504871020135x

By:

Stanaland, Andrea J. S.;
Tan, Juliana

Publication type:

Article

Creative determinants of viral video viewing.

Published in:

International Journal of Advertising, 2010, v. 29, n. 3, p. 349, doi. 10.2501/S0265048710201221

By:

Southgate, Duncan

Publication type:

Article

Internet advertising effectiveness.

Published in:

International Journal of Advertising, 2007, v. 26, n. 4, p. 527, doi. 10.1080/02650487.2007.11073031

By:

Robinson, Helen;
Wysocka, Anna;
Hand, Chris

Publication type:

Article

SMS-based surveys: strategies to improve participation.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 369, doi. 10.1080/02650487.2007.11073019

By:

Balabanis, George;
Mitchell, Vincent-Wayne;
Heinonen-Mavrovouniotis, Sarah

Publication type:

Article

Economic and Legal Conceptual Framework of Viral Marketing.

Published in:

Marketing (0354-3471), 2015, v. 46, n. 2, p. 115, doi. 10.5937/markt1502115k

By:

Kostić, Marija;
Jovanović Tončev, Melita;
Džamić, Vladimir;
Knežević, Miroslav

Publication type:

Article

Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study.

Published in:

Journal of Medical Internet Research, 2013, v. 15, n. 11, p. 13, doi. 10.2196/jmir.2870

By:

Ni Zhang;
Campo, Shelly;
Janz, Kathleen F.;
Eckler, Petya;
Jingzhen Yang;
Snetselaar, Linda G.;
Signorini, Alessio

Publication type:

Article

LIFE SCIENCE INDUSTRY FIRMS' RESPONSE RATES TO VARIOUS MARKETING TECHNIQUES.

Published in:

International Journal of Accounting Information Science & Leadership, 2012, v. 5, n. 14, p. 1

By:

Covell, Renee M.;
Mirabella, Jim;
Babb, Danielle

Publication type:

Article

THE DIVERSITY OF MARKETING ACTIVITIES ON THE WEBSITES OF POLISH DAIRY COOPERATIVES.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2014, p. 127

By:

Strzębicki, Dariusz

Publication type:

Article

Mobile Marketing: Usage of Augmented Reality in Tourism.

Published in:

Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581

By:

İLHAN, İbrahim;
ÇELTEK, Evrim

Publication type:

Article

Food Marketing to Children Online: A Content Analysis of Food Company Websites.

Published in:

Health Communication, 2017, v. 32, n. 3, p. 366, doi. 10.1080/10410236.2016.1138386

By:

Hurwitz, Lisa B.;
Montague, Heather;
Wartella, Ellen

Publication type:

Article

The interacting role of media sequence and product involvement in cross-media campaigns.

Published in:

Journal of Marketing Communications, 2012, v. 18, n. 3, p. 203, doi. 10.1080/13527266.2011.567457

By:

Voorveld, HildeA.M.;
Neijens, PeterC.;
Smit, EdithG.

Publication type:

Article

The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type.

Published in:

International Journal of Electronic Commerce, 2011, v. 16, n. 1, p. 129, doi. 10.2753/JEC1086-4415160105

By:

Choi, Jaewon;
Lee, Hong Joo;
Kim, Yong Cheol

Publication type:

Article

Technology Readiness Index: Measuring Indian Railway Employees Readiness to Embrace Online Technology.

Published in:

Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 52

By:

Jain, Pooja

Publication type:

Article

A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 53, doi. 10.1016/j.intmar.2015.05.002

By:

Vilnai-Yavetz, Iris;
Tifferet, Sigal

Publication type:

Article

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 37, doi. 10.1016/j.intmar.2015.09.005

By:

Koch, Oliver Francis;
Benlian, Alexander

Publication type:

Article

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 13, doi. 10.1016/j.intmar.2015.09.004

By:

Ashraf, Abdul R.;
Thongpapanl, Narongsak (Tek)

Publication type:

Article

Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD.

Published in:

Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 225, doi. 10.1016/j.intmar.2014.03.001

By:

Jung-Kuei Hsieh;
Yi-Ching Hsieh;
Hung-Chang Chiu;
Ya-Ru Yang

Publication type:

Article

No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure.

Published in:

Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 184, doi. 10.1016/j.intmar.2014.02.002

By:

Barnett White, Tiffany;
Novak, Thomas P.;
Hoffman, Donna L.

Publication type:

Article

THE EFFECTS OF ONLINE REVIEWS ON PURCHASING INTENTION: THE MODERATING ROLE OF NEED FOR COGNITION.

Published in:

Social Behavior & Personality: an international journal, 2011, v. 39, n. 1, p. 71, doi. 10.2224/sbp.2011.39.1.71

By:

CHIN-LUNG LIN;
SHENG-HSIEN LEE;
DER-JUINN HORNG

Publication type:

Article

A sales forecasting model for consumer products based on the influence of online word-of-mouth.

Published in:

Information Systems & e-Business Management, 2015, v. 13, n. 3, p. 445, doi. 10.1007/s10257-014-0265-0

By:

Chern, Ching-Chin;
Wei, Chih-Ping;
Shen, Fang-Yi;
Fan, Yu-Neng

Publication type:

Article

Why do you want to do "like", "comment" or "share" on Facebook: The Study of Antecedent on Facebook User's Behavioral Intentions.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 2, p. 107

By:

Heng-Hui Wu;
Wei-Feng Lo

Publication type:

Article

Measuring Brand Value through Adoption and Use of Social Media: A case of Taiwanese Global Brands.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 2, p. 175

By:

Der Chao Chen;
Shih-Yi Yu

Publication type:

Article

The Influence of IBC to Brand Community Equity: The Mediation Effect of Brand Community Identity and Brand Community Commitment.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 3, p. 293

By:

Ming-Cheng Lai;
Su-Jhen Yang

Publication type:

Article

The Effect of Internet Addiction on Attitude on Internet Marketing, Subject Norm, and Behavior Intention.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2012, v. 9, n. 2, p. 131

By:

Chih-Hui Hsiao;
Chin-Fa Tsai;
Hsin-lun Yang

Publication type:

Article

Marshmallow Power and Frooty Treasures: Disciplining the Child Consumer through Online Cereal Advergaming.

Published in:

Critical Studies in Media Communication, 2010, v. 27, n. 5, p. 438, doi. 10.1080/15295030903583648

By:

Thomson, DeborahM.

Publication type:

Article

e-Marketing das Estâncias Hidrominerais do Estado de São Paulo, Brasil.

Published in:

Revista Turismo em Análise, 2014, v. 25, n. 2, p. 476, doi. 10.11606/issn.1984-4867.v25i2p476-496

By:

Watanabe Corrêa, Cynthia Harumy

Publication type:

Article

TOURISM INFORMATION TRUST AS A BRIDGE BETWEEN INFORMATION VALUE AND SATISFACTION: AN EXPLORATORY STUDY.

Published in:

Tourism Analysis, 2008, v. 13, n. 5/6, p. 565, doi. 10.3727/108354208788160441

By:

LIANG TANG;
SOOCHEONG (SHAWN) JANG

Publication type:

Article

Research on Current Situation and Strategy of E-Marketing Applications in Chinese SMEs.

Published in:

Journal of Electronic Commerce in Organizations, 2014, v. 12, n. 4, p. 23, doi. 10.4018/jeco.2014100103

By:

Li Baoling

Publication type:

Article

Our Unstable Artistry: Donald Schön’s Counterprofessional Practice of Problem Setting.

Published in:

Journal of Business & Technical Communication, 2014, v. 28, n. 3, p. 327, doi. 10.1177/1050651914524778

By:

Cushman, Jeremy

Publication type:

Article

Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data.

Published in:

Journal of Management Information Systems, 2014, v. 30, n. 4, p. 151, doi. 10.2753/MIS0742-1222300406

By:

Kuan, Kevin K. Y.;
Zhong, Yingqin;
Chau, Patrick Y. K.

Publication type:

Article

Network Structure and Observational Learning: Evidence from a Location-Based Social Network.

Published in:

Journal of Management Information Systems, 2013, v. 30, n. 2, p. 185, doi. 10.2753/MIS0742-1222300207

By:

Shi, Zhan;
Whinston, Andrew B.

Publication type:

Article

Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict.

Published in:

Journal of Management Information Systems, 2011, v. 28, n. 2, p. 39, doi. 10.2753/MIS0742-1222280203

By:

Granados, Nelson F.;
Kauffman, Robert J.;
Lai, Hsiangchu;
Lin, Huang-chi

Publication type:

Article

Empirical Analysis of the Impact of Recommender Systems on Sales.

Published in:

Journal of Management Information Systems, 2010, v. 27, n. 2, p. 159, doi. 10.2753/MIS0742-1222270205

By:

Pathak, Bhavik;
Garfinkel, Robert;
Gopal, Ram D.;
Venkatesan, Rajkumar;
Yin, Fang

Publication type:

Article

A conceptual framework for structuring internet-based marketing survey research.

Published in:

Marketing Review, 2016, v. 16, n. 1, p. 27, doi. 10.1362/146934716X14636478977232

By:

Wiley, James B.;
Albaum, Gerald

Publication type:

Article

Editorial.

Published in:

Marketing Review, 2016, v. 16, n. 1, p. 1, doi. 10.1362/146934716X14636478977151

By:

Egan, John

Publication type:

Article

SECURITATEA DATELOR.

Published in:

Studia Universitatis Petru Maior, Series Oeconomica, 2012, v. 6, p. 119

By:

ŞTEFAN, Ileana

Publication type:

Article

E-COMMERCE: PERFIL DOS E-CONSUMIDORES ENTRE OS ESTUDANTES DO CURSO DE ADMINISTRAÇÃO DA UNIVERSIDADE FEDERAL DE SERGIPE.

Published in:

Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2012, v. 3, n. 2, p. 25, doi. 10.6008/ESS2179-684X.2012.002.0002

By:

do Nascimento, Helaine Meneses;
Melo Silva Luft, Maria Conceição;
da Silva Santos, Liliane Aparecida

Publication type:

Article