Works about CUSTOMER equity

Results: 206

Competitive Bundling and Counterbundling with Generalist and Specialist Firms.

Published in:

Management Science, 2007, v. 53, n. 1, p. 159, doi. 10.1287/mnsc.1060.0601

By:

Ghosh, Bikram;
Balachander, Subramanian

Publication type:

Article

Sports sponsorship effects on customer equity: an Asian market application.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 307, doi. 10.1080/02650487.2014.994801

By:

Liu, Honglei;
Kim, Kyung Hoon;
Choi, Yung Kyun;
Kim, Sang Jin;
Peng, Siqing

Publication type:

Article

Customer segment model with the purchase recency, frequency and monetary amount.

Published in:

Marketing (0354-3471), 2025, v. 56, n. 2, p. 113, doi. 10.5937/mkng2502113H

By:

Hui-Hsin Huang

Publication type:

Article

The Key Factors of Selecting Electronics Manufacturing Service Suppliers - an Example of Company U in Taiwan.

Published in:

Management & Production Engineering Review (MPER), 2015, v. 6, n. 4, p. 4, doi. 10.1515/mper-2015-0031

By:

Chiu, Hui-Feng;
Lee, Tzong-Ru (Jiun-Shen);
Kao, Ching-Kuei

Publication type:

Article

Developing an Integrated Process Model of Student Based Brand Equity in Higher Education Institutions of Khyber Pakhtunkhwa.

Published in:

Journal of Managerial Sciences, 2019, v. 13, n. 2, p. 304

By:

Ullah, Munsif;
Ahmad, Wisal;
Ullah, Muqaddas

Publication type:

Article

EVALUATING LOYALTY IN SOUTH AFRICA'S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY.

Published in:

Economic Review: Journal of Economics & Business / Ekonomska Revija: Casopis za Ekonomiju i Biznis, 2024, v. 22, n. 1, p. 29, doi. 10.51558/2303-680X.2024.22.1.29

By:

Ragunanan, Sharmila;
Cant, Michael C.;
Wiid, Johannes A.

Publication type:

Article

POUR UNE MEILLEURE ÉVALUATION DU CAPITAL CLIENT ET DE SA PRISE EN COMPTE DANS LES SYSTÈMES COMPTABLES.

Published in:

Revue Française du Marketing, 2005, n. 202, p. 25

By:

Lefébure, René

Publication type:

Article

A New Model for Customer Equity.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2017, v. 9, n. 4, p. 589, doi. 10.20491/isarder.2017.348

By:

OZGEN, Pelin

Publication type:

Article

The Impact of Social Media Pages on Customer Equity and Purchase Intention; An Empirical Study of Mobile Operators.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2017, v. 9, n. 3, p. 122, doi. 10.20491/isarder.2017.291

By:

ALKAYA, Alkan;
TAŞKIN, Ercan

Publication type:

Article

Influence of brand equity on the behavioral attitudes of customers: Spanish Tourist Paradores.

Published in:

Quality & Quantity, 2020, v. 54, n. 5/6, p. 1401, doi. 10.1007/s11135-019-00870-0

By:

Álvarez-García, José;
Cortés-Domínguez, María del Carmen;
del Río-Rama, María de la Cruz;
Simonetti, Biagio

Publication type:

Article

A Comment on "On Estimating Current-Customer Equity Using Company Summary Data.".

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 23, doi. 10.1016/j.intmar.2010.12.005

By:

Venkatesan, Rajkumar

Publication type:

Article

Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 20, doi. 10.1016/j.intmar.2010.12.003

By:

Wiesel, Thorsten;
Skiera, Bernd;
Villanueva, Julian

Publication type:

Article

Comment on "On Estimating Current-customer Equity Using Company Summary Data.".

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 18, doi. 10.1016/j.intmar.2010.12.001

By:

Fader, Peter S.;
Hardie, Bruce G. S.

Publication type:

Article

On Estimating Current-customer Equity Using Company Summary Data: Comment.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 15, doi. 10.1016/j.intmar.2010.12.002

By:

Neslin, Scott A.

Publication type:

Article

On Estimating Current-Customer Equity Using Company Summary Data.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 1, doi. 10.1016/j.intmar.2010.06.001

By:

Pfeifer, Phillip E.

Publication type:

Article

A Method to Predict Aggregate Customer Equity Using Activeness Thresholds -- 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1).

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 3, p. 276, doi. 10.1016/j.intmar.2009.04.003

By:

Pancras, Joseph

Publication type:

Article

The Results from the Lifetime Value and Customer Equity Modeling Competition.

Published in:

2009

By:

Malthouse, Edward C.

Publication type:

Editorial

CUSTOMER LIFETIME VALUE: A REVIEW.

Published in:

Social Behavior & Personality: an international journal, 2012, v. 40, n. 7, p. 1057, doi. 10.2224/sbp.2012.40.7.1057

By:

Wen Chang;
Chen Chang;
Qianpin Li

Publication type:

Article

IMPACT OF MARKETING FACTORS ON CUSTOMER EQUITY.

Published in:

Economic Science for Rural Development Conference Proceedings, 2024, n. 58, p. 242, doi. 10.22616/ESRD.2024.58.024

By:

Salkovska, Jelena;
Batraga, Anda;
Prilucka, Jelizaveta;
Greizina, Agnija

Publication type:

Article

GESTIÓN EMPRESARIAL ORIENTADA AL VALOR DEL CLIENTE COMO FUENTE DE VENTAJA COMPETITIVA. PROPUESTA DE UN MODELO EXPLICATIVO.

Published in:

Estudios Gerenciales, 2008, v. 24, n. 109, p. 65, doi. 10.1016/S0123-5923(08)70053-6

By:

Valenzuela, Leslier;
Torres, Eduardo

Publication type:

Article

Marketing orientado al cliente y ética empresarial: efectos sobre el valor de la cartera.

Published in:

Estudios de Administración, 2010, v. 17, n. 2, p. 1

By:

Valenzuela, F. Leslier

Publication type:

Article

Customer Equity Management through Customer Engagement: A Critical Review.

Published in:

Global Economic Observer, 2018, v. 6, n. 1, p. 94

By:

PAVLOVA, DARINA

Publication type:

Article

MARKET SEGMENTATION AND DIMENSIONS OF STORE EQUITY: A STUDY IN RETAIL CONSTRUCTION.

Published in:

Brazilian Journal of Management / Revista de Administração da UFSM, 2020, v. 13, n. 1, p. 125, doi. 10.5902/1983465921499

By:

Fornabaio Florêncio, Juliana Cristina;
Eugênio Spers, Eduardo;
Ribeiro da Silva, Hermes Moretti;
Kassouf Pizzinatto, Nadia

Publication type:

Article

DENTSPLY SIRONA FURTHER INCREASES FOCUS AND ANNOUNCES NEW LAB STRATEGIC BUSINESS UNIT.

Published in:: Guident, 2018, v. 11, n. 3, p. 43
Publication type:: Article

LOGISTICS SERVICE ORIENTATION: AN INTEGRATED STRATEGY TO BUILD LOGISTICS SERVICE COMPETENCY.

Published in:

Journal of Transportation Management, 2011, v. 22, n. 1, p. 27

By:

Tokman, Mert;
Richey, R. Glenn;
Haozhe Chen

Publication type:

Article

Customer Focus - An Accountability Dilemma.

Published in:

European Accounting Review, 2007, v. 16, n. 1, p. 143, doi. 10.1080/09638180701265911

By:

Cäker, Mikael

Publication type:

Article

Optimising customer equity through engagement.

Published in:

Journal of the Operational Research Society, 2025, v. 76, n. 1, p. 61, doi. 10.1080/01605682.2024.2325654

By:

Zhou, Yayu;
Malthouse, Edward C.;
Nelson, Barry L.

Publication type:

Article

Innovation in Marketing Strategy: A Customer Lifetime Value Approach.

Published in:

Journal of Business & Management, 2019, v. 25, n. 2, p. 71, doi. 10.1504/jbm.2019.141272

By:

Baidya, Mehir Kumar;
Maity, Bipasha;
Ghose, Kamal

Publication type:

Article

Modeling Customer Equity: A Stochastic Modeling Approach for Arrival and Departure of Customers.

Published in:

Journal of Business & Management, 2007, v. 13, n. 2, p. 167, doi. 10.1504/jbm.2007.141156

By:

Lowengart, Oded;
Yosef, Rami

Publication type:

Article

Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 1106, doi. 10.1111/jpim.12147

By:

Matsuno, Ken;
Zhu, Zhen;
Rice, Mark P.

Publication type:

Article

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 110, doi. 10.1111/j.1540-5885.2012.00990.x

By:

Zhang, Hao;
Ko, Eunju;
Lee, Euntaik

Publication type:

Article

Establishing Customer Knowledge Through Customer Accounting in Tourism Industry: A Study of Hotel Sector in Malaysia.

Published in:

Asian Journal of Accounting & Governance, 2020, v. 14, p. 1, doi. 10.17576/AJAG-2020-14-12

By:

YASIR, MAJEED ABDULHAMEED;
AMIR, AMIZAWATI MOHD;
MAELAH, RUHANITA;
NASIR, AMIRUL HAFIZ MOHD

Publication type:

Article

Developing a new model for tracking brand equity as a measure of marketing effectiveness.

Published in:

Marketing Review, 2011, v. 11, n. 4, p. 323, doi. 10.1362/146934711X13210328715821

By:

Mirzaei, Abas;
Gray, David;
Baumann, Chris

Publication type:

Article

Cultural Difference of Customer Equity Drivers on Customer Loyalty: A Cross-National Comparison between South Korea and United States.

Published in:

Quality Innovation Prosperity / Kvalita Inovácia Prosperita, 2017, v. 21, n. 2, p. 1, doi. 10.12776/QIP.V21I2.881

By:

Insu Cho;
Yong Soo Jang

Publication type:

Article

Customer Analytics in Performance Measurement and Reporting Systems.

Published in:

2024

By:

Bonacchi, Massimiliano;
Perego, Paolo

Publication type:

Literature Review

Effects of Retailers' Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 6, p. 3080, doi. 10.3390/su13063080

By:

Lee, Seong Ho;
Costa, Roberta

Publication type:

Article

Dynamic Pricing on Round-Trip Carsharing Services: Travel Behavior and Equity Impact Analysis through an Agent-Based Simulation.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 17, p. 6727, doi. 10.3390/su12176727

By:

Giorgione, Giulio;
Ciari, Francesco;
Viti, Francesco

Publication type:

Article

Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5167, doi. 10.3390/su11195167

By:

Khan, Zobi;
Yang, Yongzhong;
Shafi, Mohsin;
Yang, Ruo

Publication type:

Article

WORLD CLASS MANUFACTURING (WCM) MODEL AS A TOOL FOR COMPANY MANAGEMENT.

Published in:

Annals of DAAAM & Proceedings, 2016, v. 27, p. 386, doi. 10.2507/27th.daaam.proceedings.057

By:

Poor, Peter;
Kocisko, Marek;
Krhel, Radoslav

Publication type:

Article

Innovation in Sustainability Initiatives through Reverse Channels.

Published in:

Journal of Business-to-Business Marketing, 2019, v. 26, n. 3/4, p. 233, doi. 10.1080/1051712X.2019.1611069

By:

Gupta, Suraksha;
Czinkota, Michael;
Ozdemir, Sena

Publication type:

Article

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity.

Published in:

Quantitative Marketing & Economics, 2014, v. 12, n. 3, p. 305, doi. 10.1007/s11129-014-9148-4

By:

Karvanen, Juha;
Rantanen, Ari;
Luoma, Lasse

Publication type:

Article

Moving from customer lifetime value to customer equity.

Published in:

Quantitative Marketing & Economics, 2009, v. 7, n. 3, p. 289, doi. 10.1007/s11129-009-9067-y

By:

Drèze, Xavier;
Bonfrer, André

Publication type:

Article

ANÁLISE DO VALOR DO CLIENTE (LIFETIME VALUE): UM ESTUDO AMBIENTADO EM UMA OPERADORA DE PLANOS DE SAÚDE.

Published in:

Base (1807-054X), 2010, v. 7, n. 2, p. 123, doi. 10.4013/base.2010.72.04

By:

Milan, Gabriel Sperandio;
Prestes, Adriano Reci;
Munhoz, Luis Paolo Soares

Publication type:

Article

SERVICE QUALITY IMPACTS ON CUSTOMER BRAND EQUITY IN TELECOMMUNICATION INDUSTRY.

Published in:

Ilkogretim Online, 2021, v. 20, n. 4, p. 2615, doi. 10.17051/ilkonline.2021.04.299

By:

D., Shahila;
Prasad, P. Arul

Publication type:

Article

Customer Knowledge Acquisition in Omani Organizations.

Published in:

International Journal of Knowledge Management, 2020, v. 16, n. 4, p. N.PAG, doi. 10.4018/IJKM.2020100104

By:

Al-Busaidi, Kamla Ali

Publication type:

Article

Chiropractic and CAM Utilization: A Descriptive Review.

Published in:

Chiropractic & Osteopathy, 2007, v. 15, p. 2, doi. 10.1186/1746-1340-15-2

By:

Lawrence, Dana J.;
Meeker, William C.

Publication type:

Article

An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation.

Published in:

European Sport Management Quarterly, 2023, v. 23, n. 4, p. 1091, doi. 10.1080/16184742.2021.1963302

By:

Frank, Björn;
Mitsumoto, Shusei

Publication type:

Article

A marketing view of the customer value: Customer lifetime value and customer equity.

Published in:

South African Journal of Business Management, 2013, v. 44, n. 4, p. 47, doi. 10.4102/sajbm.v44i4.168

By:

Estrella-Ramón, A. M.;
Sánchez-Pérez, M.;
Swinnen, G.;
VanHoof, K.

Publication type:

Article

ENERGY DERIVATIVES: WHICH COUNTRY (U.S. OR U.K.) PROVIDES THE BEST CUSTOMER ASSET PROTECTIONS TO AN ENERGY TRADING FIRM IF ITS BROKERAGE FIRM/COUNTERPARTY FILES FOR BANKRUPTCY?

Published in:

Energy Law Journal, 2016, v. 37, n. 2, p. 351

By:

Filler, Ronald H.

Publication type:

Article

Hospitality Ethics: Perspectives from Hotel Practitioners and Intern Students.

Published in:

Journal of Hospitality & Tourism Education, 2021, v. 33, n. 2, p. 99, doi. 10.1080/10963758.2020.1791135

By:

Teng, Chih-Ching;
Cheng, Shan-Shan

Publication type:

Article