Examining the change in brands' marketing communication during COVID-19 from crisis communication perspective.
- Published in:
- Management & Marketing, 2025, v. 20, n. 2, p. 22, doi. 10.2478/mmcks-2025-0009
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- Publication type:
- Article
Works about COMMUNICATION in marketing
Results: 1947
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تأثير الذكاء الاصطناعي على فاعلية الاتصال التسويقي دراسة مسحية على عينة من الشباب السعودي.
- Published in:
- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2025, n. 57, p. 11
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- Publication type:
- Article
3
A színkomplexitás és a színpreferenciák hatása a TikTok tartalmak interakcióira és sikerességére.
- Published in:
- Marketing & Menedzsment, 2024, v. 58, n. 4, p. 34, doi. 10.15170/MM.2024.58.04.04
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- Publication type:
- Article
4
Análisis del engagement de marcas deportivas en redes sociales.
- Published in:
- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2025, v. 33, p. 2, doi. 10.7263/adresic-33-300
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- Publication type:
- Article
5
PRIVACY IN MARKETING COMMUNICATIONS: A CHANGING LANDSCAPE WITH CHALLENGES AHEAD.
- Published in:
- Marketing Science & Inspirations, 2025, v. 20, n. 2, p. 59
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- Publication type:
- Article
6
The Use of Social Media as a Marketing Communication Channel by the Largest Ports of the Baltic Sea Region.
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- TransNav: International Journal on Marine Navigation & Safety of Sea Transportation, 2025, v. 19, n. 1, p. 151, doi. 10.12716/1001.19.01.18
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- Publication type:
- Article
7
Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships?
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 88, doi. 10.3390/jtaer20020088
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- Publication type:
- Article
8
Nachrichten.
- Published in:
- ABI Technik, 2023, v. 43, n. 3, p. 219, doi. 10.1515/abitech-2023-0037
- Publication type:
- Article
9
Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications.
- Published in:
- Atlantic Journal of Communication, 2024, v. 32, n. 3, p. 364, doi. 10.1080/15456870.2022.2138389
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- Publication type:
- Article
10
Advertising in a Collective-Horizontal Culture: Israeli Lottery Advertisements Between Collectivism and Individualism.
- Published in:
- Atlantic Journal of Communication, 2011, v. 19, n. 5, p. 251, doi. 10.1080/15456870.2011.622195
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- Publication type:
- Article
11
The Multiple Meanings of Television Advertising.
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- Society, 1988, v. 25, n. 4, p. 76, doi. 10.1007/BF02695729
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- Publication type:
- Article
12
THE LEARNING PARADIGM AND DEVELOPMENT COMMUNICATION.
- Published in:
- Journal of Development Communication, 2023, v. 34, n. 1, p. 19
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- Publication type:
- Article
13
Increasing graduates' interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice.
- Published in:
- Journal of Personal Selling & Sales Management, 2024, v. 44, n. 3, p. 274, doi. 10.1080/08853134.2023.2289701
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- Publication type:
- Article
14
COMMUNICATION MEDIA PREFERENCES IN BUSINESS-TO-BUSINESS TRANSACTIONS: AN EXAMINATION OF THE PURCHASE PROCESS.
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- Journal of Personal Selling & Sales Management, 2005, v. 25, n. 3, p. 283, doi. 10.1080/08853134.2005.10749064
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- Publication type:
- Article
15
Disclosure and Its Reciprocity as Predictors of Key Outcomes of an Initial Sales Encounter.
- Published in:
- Journal of Personal Selling & Sales Management, 2001, v. 21, n. 1, p. 51, doi. 10.1080/08853134.2001.10754256
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- Publication type:
- Article
16
An Exploratory Investigation of Voice Characteristics and Selling Effectiveness.
- Published in:
- Journal of Personal Selling & Sales Management, 1995, v. 15, n. 1, p. 1, doi. 10.1080/08853134.1995.10754008
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- Publication type:
- Article
17
The Customer-Salesperson Dyad: An Interaction/Communication Model and Review.
- Published in:
- Journal of Personal Selling & Sales Management, 1990, v. 10, n. 3, p. 29
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- Publication type:
- Article
18
Is There a Preferred Style of Sales Management?
- Published in:
- Journal of Personal Selling & Sales Management, 1982, v. 2, n. 2, p. 1, doi. 10.1080/08853134.1982.10754332
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- Publication type:
- Article
19
Market and Customer Analysis for Sales Management.
- Published in:
- Journal of Personal Selling & Sales Management, 1981, v. 1, n. 2, p. 44, doi. 10.1080/08853134.1981.10754208
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- Publication type:
- Article
20
Incorporating Information from Salespeople into the Marketing Planning Process.
- Published in:
- Journal of Personal Selling & Sales Management, 1980, v. 1, n. 1, p. 76
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- Publication type:
- Article
21
Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1361, doi. 10.1002/mar.22184
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- Publication type:
- Article
22
Show me the outputs! The influence of charitable outputs and charitable cause phrasing on charitable giving.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2368, doi. 10.1002/mar.22054
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- Publication type:
- Article
23
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875
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- Publication type:
- Article
24
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 3, p. 542, doi. 10.1002/mar.21729
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- Publication type:
- Article
25
Under the influence of a blogger: The role of information‐seeking goals and issue involvement.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 4, p. 342, doi. 10.1002/mar.21182
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- Publication type:
- Article
26
Application of GREEN scale to understanding US consumer response to green marketing communications.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 11, p. 863, doi. 10.1002/mar.21140
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- Publication type:
- Article
27
Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 1, p. 5, doi. 10.1002/mar.20970
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- Publication type:
- Article
28
How Hand Proximity Impacts Consumer Responses to a Persuasive Communication.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 2, p. 135, doi. 10.1002/mar.20860
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- Publication type:
- Article
29
Message Reframing in Advertising.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 946, doi. 10.1002/mar.20745
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- Publication type:
- Article
30
Investigating Gender-Schema Congruity Effects on Consumers' Evaluation of Anthropomorphized Products.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 4, p. 264, doi. 10.1002/mar.20693
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- Publication type:
- Article
31
The relevance of irrelevance in brand communication.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 1, p. 1, doi. 10.1002/mar.20378
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- Publication type:
- Article
32
Consumer trust in the online retail context: Exploring the antecedents and consequences.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 323, doi. 10.1002/mar.20334
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- Publication type:
- Article
33
The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 2, p. 186, doi. 10.1002/mar.20326
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- Publication type:
- Article
34
Health-care product advertising: The influences of message framing and perceived product characteristics.
- Published in:
- Psychology & Marketing, 2007, v. 24, n. 2, p. 143, doi. 10.1002/mar.20156
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- Publication type:
- Article
35
Advertising weak and strong brands: Who gains?
- Published in:
- Psychology & Marketing, 2005, v. 22, n. 6, p. 473, doi. 10.1002/mar.20069
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- Publication type:
- Article
36
Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies.
- Published in:
- European Research on Management & Business Economics, 2024, v. 30, n. 3, p. 1, doi. 10.1016/j.iedeen.2024.100260
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- Publication type:
- Article
37
INTRODUCTION STRATEGY FOR NEW PRODUCTS WITH POSITIVE AND NEGATIVE WORD-OF-MOUTH.
- Published in:
- Management Science, 1984, v. 30, n. 12, p. 1389, doi. 10.1287/mnsc.30.12.1389
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- Publication type:
- Article
38
The Impact of Digital Content Quality and Network Externalities on the Development of Young Consumers' Online Brand Trust and Loyalty.
- Published in:
- Human Behavior, Development & Society, 2024, v. 25, n. 2, p. 18, doi. 10.62370/hbds.v25i2.272204
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- Publication type:
- Article
39
Mobilising Competitive Intelligence as a Social Media Tool for Strategic Marketing Communication of Restaurants in Durban.
- Published in:
- Journal of African Film & Diaspora Studies (JAFDIS), 2024, v. 7, n. 1, p. 5, doi. 10.31920/2516-2713/2024/7n1a1
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- Publication type:
- Article
40
Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students' Selection of Higher Education Institutions in Developing Countries.
- Published in:
- Human Behavior & Emerging Technologies, 2025, v. 2025, p. 1, doi. 10.1155/hbe2/5510524
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- Publication type:
- Article
41
SOCIAL MEDIA STRATEGIES COMPANIES ARE USING TO ATTRACT GENERATION Z.
- Published in:
- Journal of International Trade, Logistics & Law, 2023, v. 9, n. 2, p. 144
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- Publication type:
- Article
42
Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction.
- Published in:
- Small Business International Review, 2022, v. 6, n. 1, p. 1, doi. 10.26784/sbir.v6i1.422
- By:
- Publication type:
- Article
43
THE IMPACT OF AI ON PERSONALIZED CONTENT MARKETING.
- Published in:
- Knowledge: International Journal, 2025, v. 69, n. 1, p. 53
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- Publication type:
- Article
44
تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.
- Published in:
- Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5
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- Publication type:
- Article
45
Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.
- Published in:
- Revue des Sciences de Gestion, 2008, p. 101, doi. 10.1051/larsg:2008036
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- Publication type:
- Article
46
Why Should Solar Professionals Care About Marketing?
- Published in:
- Solar Today, 2023, v. 37, n. 4, p. 4
- By:
- Publication type:
- Article
47
PROSTY JĘZYK JAKO NARZĘDZIE OPTYMALIZACJI STRON W MARKETINGU ONLINE -- PODSTAWY TEORETYCZNE.
- Published in:
- Linguistic Guide / Poradnik Jezykowy, 2025, v. 821, n. 2, p. 73, doi. 10.33896/PorJ.2025.2.4
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- Publication type:
- Article
48
City integrated marketing communication -- identification and measurement framework.
- Published in:
- Argumenta Oeconomica, 2023, v. 50, n. 1, p. 5, doi. 10.15611/aoe.2023.1.01
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- Publication type:
- Article
49
Chapter Spotlight.
- Published in:
- ISSA Journal, 2023, v. 21, n. 7, p. 22
- Publication type:
- Article
50
Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills.
- Published in:
- Journal of Education for Business, 2005, v. 81, n. 2, p. 105, doi. 10.3200/JOEB.81.2.105-110
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- Publication type:
- Article