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Managing Brand Relationship Plurality: Insights from the Nonprofit Sector.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 24, doi. 10.1177/00222429241253193
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- Article
WHAT MAKES A BRAND SUCCESSFUL? - A CASE STUDY OF THE MUSETTE BRAND.
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- Studia Universitatis Babes-Bolyai, Negotia, 2024, v. 69, n. 3, p. 29, doi. 10.24193/subbnegotia.2024.3.02
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- Article
Contemporary Branding Strategies for Higher Education.
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- Encyclopedia, 2024, v. 4, n. 3, p. 1292, doi. 10.3390/encyclopedia4030085
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- Article
The Dark Triad of brand personality: Scale development and validation.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081
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- Article
A structural equation model to access the regional public brands of agricultural products: Case of Chinese Yingde black tea.
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- PLoS ONE, 2024, v. 19, n. 9, p. 1, doi. 10.1371/journal.pone.0310722
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- Article
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2024, v. 19, n. 3, p. 1734, doi. 10.3390/jtaer19030085
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- Article
Unveiling the Contested Digital Feminism: Advocacy, Self-Promotion, and State Oversight Among Chinese Beauty Influencers on Weibo.
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- Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241283301
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- Article
Rebranded Reality: How AR Brand Experience impacts Brand Equity.
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- Technical Gazette / Tehnički Vjesnik, 2024, v. 31, n. 5, p. 1438, doi. 10.17559/TV-20240209001321
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- Article
Surviving the Corporate Jungle: The Apprentice as Equipment for Living in the Contemporary Work World.
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- Western Journal of Communication, 2011, v. 75, n. 1, p. 75, doi. 10.1080/10570314.2010.536966
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- Article
From branding to solidarity: The COVID-19 impact on marketing Strachítunt cheese from Val Taleggio, Italy.
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- Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 76, doi. 10.3986/AGS.10577
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- Article
Certification, labelling and branding in tourism research: systematic review.
- Published in:
- Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 136, doi. 10.3986/AGS.10858
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- Article
Place branding as an approach to the development of rural areas: A case study of the brand »Babica in Dedek« from the Škofja Loka Hills, Slovenia.
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- Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 120, doi. 10.3986/AGS.10883
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- Article
Branding, labelling and certification: Geographical and anthropological insights.
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- Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 52, doi. 10.3986/AGS.11265
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- Article
The use of European Union instruments for branding and labelling regional food products in Estonia.
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- Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 64, doi. 10.3986/AGS.10504
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- Publication type:
- Article
Labelling, certification and branding of cheeses in the southeastern Alps (Italy, Slovenia): Montasio, Bovec, Tolminc and Mohant cheese.
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- Acta Geographica Slovenica, 2021, v. 61, n. 1, p. 153, doi. 10.3986/AGS.8746
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- Article
PUBLIC LIBRARIES AND MARKETING.
- Published in:
- Kentucky Libraries, 2014, v. 78, n. 3, p. 6
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- Article
Megaprojects in the Context of Neoliberalism: Socio-Economic and Spatial Impacts of the Proposed Dig-Out Port in Durban, South Africa.
- Published in:
- Urban Forum, 2022, v. 33, n. 2, p. 173, doi. 10.1007/s12132-021-09442-8
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- Article
MODELLING THE NEW BRAND EQUITY OF DESTINATION THEORY AND TRAVEL INTENTION: AN EMPIRICAL STUDY FROM VIETNAM.
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- Tourism & Hospitality Management, 2023, v. 29, n. 3, p. 349, doi. 10.20867/thm.29.3.3
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- Article
OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS.
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- Tourism & Hospitality Management, 2023, v. 29, n. 2, p. 303, doi. 10.20867/thm.29.2.9
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- Article
COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS.
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- Tourism & Hospitality Management, 2022, v. 28, n. 3, p. 519, doi. 10.20867/thm.28.3.2
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- Article
CONCEPTUALISING TOURIST BASED BRAND-EQUITY PYRAMID: AN APPLICATION OF KELLER BRAND PYRAMID MODEL TO DESTINATIONS.
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- Tourism & Hospitality Management, 2017, v. 23, n. 1, p. 119, doi. 10.20867/thm.23.1.1
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- Article
COMPETITIVENESS OF KVARNER REGION: CHALLENGES FOR DESTINATION MANAGEMENT AND BRANDING.
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- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 217, doi. 10.20867/thm.19.2.5
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- Article
UMBRELLA BRANDING IN TOURISM -- MODEL REGIONS OF ISTRIA AND DALMATIA.
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- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 201, doi. 10.20867/thm.19.2.4
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- Article
EDITORIAL.
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- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 149
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- Article
TOURISTIC DESTINATION AMBASSADORS, CASE ANALYSIS AND CONCEPTUALIZATION. HOW TO BETTER UNDERSTAND AND USE BRAND AMBASSADORS IN COGNITIVE, AFFECTIVE AND EXPERIENTIAL APPROACHES.
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- Tourism & Hospitality Management, 2012, v. 18, n. 2, p. 229, doi. 10.20867/thm.18.2.5
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- Article
Becoming Brands: Celebrity, Activism, and Politics.
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- 2019
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- Book Review
School Choice and the Branding of Milwaukee Private Schools*.
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- Social Science Quarterly (Wiley-Blackwell), 2016, v. 97, n. 2, p. 362, doi. 10.1111/ssqu.12222
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- Article
The Market Child and Branded Fiction: A Synergism of Children's Literature, Consumer Culture, and New Literacies.
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- Reading Research Quarterly, 2009, v. 44, n. 4, p. 399, doi. 10.1598/RRQ.44.4.6
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- Article
COMPETITIVE ADVANTAGE FOR BRAND POSITIONING: THE CASE OF SUN CITY IN SOUTH AFRICA.
- Published in:
- Tourism Review International, 2013, v. 17, n. 4, p. 299, doi. 10.3727/154427214X13910101597283
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- Article
GLOBAL IMAGING AND BRANDING: SOURCE MARKET NEWSPAPER REPORTING OF THE 2010 FIFA WORLD CUP.
- Published in:
- 2013
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- Publication type:
- Case Study
Employer Branding Constrains Applicants' Job Seeking Behaviour?
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- Revista de Psicologia del Trabajo y de Las Organizaciones, 2010, v. 26, n. 3, p. 223, doi. 10.5093/tr2010v26n3a6
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- Article
Collision Conference Recap.
- Published in:
- Public Relations Tactics, 2017, v. 24, n. 7, p. 1
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- Article
The Survey Says How to Conduct Headline-Making Research for Your Clients.
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- Public Relations Tactics, 2017, v. 24, n. 2, p. 13
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- Article
pr blotter.
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- Public Relations Tactics, 2017, v. 24, n. 2, p. 4
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- Article
Time for a New 'Brand You'.
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- Public Relations Tactics, 2017, v. 24, n. 1, p. 14
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- Article
Reputation Measurement: Where Is the Love?
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- Public Relations Tactics, 2016, v. 23, n. 9, p. 7
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- Article
How to Draw Loyalists to Your Brand.
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- Public Relations Tactics, 2016, v. 23, n. 7, p. 12
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- Article
editor's corner.
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- Public Relations Tactics, 2016, v. 23, n. 7, p. 3
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- Article
Once Upon a Time, a Brand Became a Story.
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- Public Relations Tactics, 2016, v. 23, n. 6, p. 12
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- Article
The Importance of Strong and Differentiated Brand Communications.
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- Public Relations Tactics, 2016, v. 23, n. 6, p. 13
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- Article
Is Your Work Protected?
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 9, p. 18
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- Article
Branding Your Agency's Multicultural Marketing Strategy.
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 6, p. 9
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- Article
Momentary Messaging.
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 5, p. 14
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- Article
Remembering Michael L. Herman, APR, Fellow PRSA.
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 2, p. 19
- Publication type:
- Article
Going Solo in the New Year?
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- Public Relations Tactics, 2014, v. 21, n. 1, p. 18
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- Article
Rebranding in Reading: How an ostrich shook up 'Baseball Town'.
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- Public Relations Tactics, 2013, v. 20, n. 3, p. 17
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- Article
The changing agency landscape: How to adapt and stay relevant.
- Published in:
- Public Relations Tactics, 2012, v. 19, n. 7, p. 10
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- Publication type:
- Article
Show me a story: How visual content is transforming social media.
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- Public Relations Tactics, 2012, v. 19, n. 5, p. 16
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- Article
Energize your engage.
- Published in:
- Public Relations Tactics, 2012, v. 19, n. 5, p. 13
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- Article
pr blotter.
- Published in:
- Public Relations Tactics, 2011, v. 18, n. 12, p. 4
- Publication type:
- Article