Works matching DE "BRANDING (Marketing)"

Results: 5000

Building Brands with Superheroes, Building Superheroes with Brands: The Brands of Iron Man and Captain America in the Marvel Cinematic Universe.

Published in:

Businesses, 2025, v. 5, n. 2, p. 19, doi. 10.3390/businesses5020019

By:

Papp-Váry, Árpád Ferenc;
Rönky, Áron

Publication type:

Article

Brands of War and Disruption.

Published in:

International Journal of Visual Design, 2025, v. 19, n. 1, p. 87, doi. 10.18848/2325-1581/CGP/v19i01/87-107

By:

Gardener, David

Publication type:

Article

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders.

Published in:

Journal of Interactive Marketing, 2025, v. 60, n. 3, p. 271, doi. 10.1177/10949968251320615

By:

Ammann, Clemens;
Giuffredi-Kähr, Andrea;
Nyffenegger, Bettina;
Krohmer, Harley;
Hoyer, Wayne D.

Publication type:

Article

From the guest editor: online advertising and marketing of service businesses in today's AI-powered era.

Published in:

International Journal of Advertising, 2025, v. 44, n. 5, p. 795, doi. 10.1080/02650487.2025.2506210

By:

Chu, Shu-Chuan

Publication type:

Article

Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses.

Published in:

International Journal of Advertising, 2025, v. 44, n. 5, p. 829, doi. 10.1080/02650487.2024.2410559

By:

Lin, Jhih-Syuan

Publication type:

Article

Greenwashing perception in Spanish fast-fashion brands' communication: modelling sustainable behaviours and attitudes.

Published in:

International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 2, p. 179, doi. 10.1080/17543266.2024.2343934

By:

Diaz-Bustamante-Ventisca, Mónica;
Carcelén-García, Sonia;
Díaz-Soloaga, Paloma;
Kolotouchkina, Olga

Publication type:

Article

Sosyal Medya Kullanımı ile Marka Farkındalığı ve Marka Sadakati Arasındaki İlişkinin İrdelenmesi.

Published in:

Turkish Studies - Social Sciences, 2020, v. 15, n. 2, p. 257, doi. 10.29228/TurkishStudies.40027

By:

Öcel, Yusuf

Publication type:

Article

Integrated package design: an interdisciplinary approach to package design that benefits consumer experience and brand perception.

Published in:

Computer-Aided Design & Applications, 2017, v. 14, p. 33, doi. 10.1080/16864360.2017.1308079

By:

Timney, Todd;
Chamberlain, Peter

Publication type:

Article

Integrated package design: an interdisciplinary approach to package design that benefits consumer experience and brand perception.

Published in:

Computer-Aided Design & Applications, 2017, v. 14, p. 33, doi. 10.1080/16864360.2017.1308079

By:

Timney, Todd;
Chamberlain, Peter

Publication type:

Article

Melissa Riggs.

Published in:: Technical Textiles / Technische Textilen, 2025, n. 3, p. 16
Publication type:: Article

A study of the impact of brand logo familiarity on visual search: based on an eye-tracking experiment.

Published in:

Current Psychology, 2025, v. 44, n. 11, p. 10001, doi. 10.1007/s12144-025-07839-3

By:

Ou, Yangjin;
Lyu, Xin;
Liu, Xu;
Li, Qi

Publication type:

Article

The Three B's of Branding: Navigating Multicultural Markets.

Published in:

Journal of Marketing Development & Competitiveness, 2025, v. 19, n. 1, p. 1, doi. 10.33423/jmdc.v19i1.7546

By:

Schofield, April;
Duber-Smith, Darrin;
Baker, Biff

Publication type:

Article

O DESAFIO DA MINUANO NO MERCADO DE LIMPEZA.

Published in:

Revista Gestão Organizacional (RGO), 2024, v. 17, n. 3, p. 166, doi. 10.22277/rgo.v17i3.7843

By:

CECCHINI DE FARIAS, VICTOR;
NETTO DA COSTA ROCHA, CAMILLA RODRIGUES;
GUIMARÃES MOTTA, RODRIGO

Publication type:

Article

CORPORATE PURPOSE: MEANINGFUL CHANGE OR MARKETING TOOL?

Published in:

Victoria University of Wellington Law Review, 2024, v. 55, n. 3, p. 527

By:

Langford, Rosemary Teele

Publication type:

Article

Strategic branding models in Arab media: Exploring the impact of digital transformation.

Published in:

Communication & Society, 2025, v. 38, n. 1, p. 485, doi. 10.15581/003.38.1.035

By:

Allagui, Ilhem;
Ibahrine, Mohammed

Publication type:

Article

Sustainability and Fashion Brand Communication on Instagram: An analysis beyond engagement.

Published in:

Communication & Society, 2025, v. 38, n. 1, p. 387, doi. 10.15581/003.38.1.028

By:

Luna García, Álvaro;
Martín-Cárdaba, Miguel Ángel;
Carrasco Polaino, Rafael;
Villar-Cirujano, Ernesto

Publication type:

Article

Necro-branding: Elvis Presley as a necro-celebrity.

Published in:

Celebrity Studies, 2025, v. 16, n. 2, p. 180, doi. 10.1080/19392397.2024.2393804

By:

Baumann, Chris;
Knowles, Julian;
Timming, Andrew R.;
Price, David P.;
Dahana, Wirawan Dony;
Shen, Yun

Publication type:

Article

Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising.

Published in:

Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 150, doi. 10.1080/00218499.2025.2464305

By:

Demsar, Vlad;
Ferraro, Carla;
Sands, Sean;
Kohn, Andrew

Publication type:

Article

Book review: Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits.

Published in:

2025

By:

Nair, Thejas C

Publication type:

Book Review

Unveiling the power of brand equity in sports business: A comprehensive review and pathways for future research.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 3, p. 298, doi. 10.1080/21639159.2025.2497758

By:

Mak, Jennifer Y.;
Metzler, Dekota;
Ruth, Gavin;
Crouch, Nathan

Publication type:

Article

Profile work: Conceptualizing reputation building and gaming on online labor platforms.

Published in:

Ephemera: Theory & Politics in Organization, 2024, v. 24, n. 3, p. 99

By:

Diefenhardt, Felix

Publication type:

Article

Evaluating the Effectiveness of AI-Powered Content Creation and Curation in Marketing.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 519

By:

Balakrishnan, Shyamaladevi;
Anbu, A.;
Suganya, A.;
singh L., Jasbar jaya

Publication type:

Article

Eco-Tourism Marketing in India: A Consumer-Based Evaluation of Green Positioning in Heritage Destinations.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 541

By:

Naidu, Kanchan;
Gaglani, Hetal;
Parekh, Krunal

Publication type:

Article

Between Autonomy and Control: Influencer-Marketers Relations and Campaign Development.

Published in:

Romanian Journal of Communication & Public Relations, 2024, v. 26, n. 3, p. 51

By:

BROASCĂ, Anca;
MUCUNDORFEANU, Meda;
BALABA, Delia Cristina

Publication type:

Article

The Effect of Messages Emphasizing Fantasies and Expectations on Brand Evaluations and Behavioral Intentions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1865, doi. 10.1002/mar.22208

By:

Koukova, Nevena T.

Publication type:

Article

Markenwert als Investoren-Kommunikationsinstrument.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 62

By:

Situm, Mario;
Sorrentino, Giuseppe;
Vogt, Tankred Z.

Publication type:

Article

Place branding and marketing from a policy perspective: By Vincent Mabillard, Martial Pasquier, and Renaud Vuignier, Routledge, 2024.

Published in:

2025

By:

Annisa, Sarah

Publication type:

Book Review

Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory.

Published in:

International Social Science Journal, 2025, v. 75, n. 256, p. 457, doi. 10.1111/issj.12566

By:

Ngo, Thi Khue Thu;
Van, Thao Nguyen;
Ngo, Bich Thuy;
Schellhase, Ralf

Publication type:

Article

Diligent Influence.

Published in:

Washington & Lee Law Review, 2025, v. 82, n. 1, p. 417

By:

Stanton, Carrie

Publication type:

Article

PERSONAL BRANDING: SHAPING AND MAINTAINING A SUCCESSFUL PERSONAL BRAND.

Published in:

Armenian Folia Anglistika, 2025, v. 21, n. 1, p. 125, doi. 10.46991/AFA/2025.21.1.125

By:

Ghaltakhchyan, Siranush

Publication type:

Article

Examining the Role of Brand Image on Service Recovery Strategy in Thai Private Hospitals.

Published in:

Quality - Access to Success, 2025, v. 26, n. 206, p. 7, doi. 10.47750/QAS/26.206.02

By:

CHOKPIRIYAWAT, Thanuset;
SIRIYOTA, Kampanart

Publication type:

Article

MEMORY IN ADVERTISING -- A BIBLIOMETRIC ANALYSIS.

Published in:

Humanities & Social Sciences, 2025, v. 32, n. 1, p. 23, doi. 10.7862/rz.2025.hss.02

By:

BAJAK, Maria;
MANCZAK, Iryna;
SPENDEL, Łukasz

Publication type:

Article

'Mindfulness for modern life': The blending of Orientalism and neoliberal self-care strategies in the branding of Rituals.

Published in:

European Journal of Cultural Studies, 2025, v. 28, n. 3, p. 849, doi. 10.1177/13675494241284637

By:

Solomatina, Ira

Publication type:

Article

Causal factors of customer-based brand equity affecting The customer engagement for gas station service business.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 4, p. 1267

By:

Amnuay Pornsuksawang;
Vichit U-on

Publication type:

Article

How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?

Published in:

Production & Operations Management, 2025, v. 34, n. 6, p. 1387, doi. 10.1177/10591478241283835

By:

Fang, Sihan;
Astvansh, Vivek;
Tong, Siliang;
Lee, Hsiao-Hui;
Guo, Yue

Publication type:

Article

Effectiveness Assessment of Brand Microblog Marketing Communication under Trapezoidal Fuzzy Neutrosophic Sets.

Published in:

Neutrosophic Sets & Systems, 2025, v. 85, p. 540

By:

Yao Zhou

Publication type:

Article

Melissa Riggs.

Published in:: Melliand International / Melliand Textilberichte, 2025, n. 3, p. 21
Publication type:: Article

The Development of Community-based Tourism on Giliyang Island, Madura: A Case for Rebranding.

Published in:

KnE Life Sciences, 2025, v. 10, n. 5, p. 86, doi. 10.18502/kss.v10i5.18101

By:

Satriawan, Bondan;
Utomo, Slamet Joko;
Sutrisningtyas, Crisanty Titik

Publication type:

Article

EMPLOYER BRANDING IN BUILDING EMPLOYEE RELATIONS.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 220, p. 149, doi. 10.29119/1641-3466.2025.220.9

By:

POSADZIŃSKA, Iwona;
MISIAK, Barbara

Publication type:

Article

FAÇADE GRAPHICS IN ACADEMIC ARCHITECTURE WITH THE MISSION OF CREATING MESSAGES.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 219, p. 509, doi. 10.29119/1641-3466.2025.219.29

By:

LIPOWICZ-BUDZYŃSKA, Alina

Publication type:

Article

CUSTOMER ENGAGEMENT IN CONTACT WITH BRANDS ON THE EXAMPLE OF POLISH MARKET OF BANKING PRODUCTS AND MOBILE PHONES.

Published in:

By:

KIEŻEL, Małgorzata;
WIECHOCZEK, Joanna

Publication type:

Article

Livestream Scheme Selection in the E-Commerce Supply Chain: Under Agency and Resale Sales Modes.

Published in:

Systems, 2025, v. 13, n. 5, p. 397, doi. 10.3390/systems13050397

By:

Li, Tao;
Xu, Shanping;
Tan, Qi;
Teng, Wenbo

Publication type:

Article

Optimizing Employee Attraction and Retention in Hospitality and Tourism: A Systematic Review of Employer Branding Research.

Published in:

Administrative Sciences (2076-3387), 2025, v. 15, n. 5, p. 153, doi. 10.3390/admsci15050153

By:

Kilson, Gabriel Almeida

Publication type:

Article

The Role of Social Media in Shaping Brand Equity for Historical Tourism Destinations.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 10, p. 4407, doi. 10.3390/su17104407

By:

Chen, Chao;
Kim, Suyoung

Publication type:

Article

From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities.

Published in:

Journal of Creating Value, 2025, v. 11, n. 1, p. 121, doi. 10.1177/23949643251337519

By:

Mujahid, Simra;
Khandai, Sujata

Publication type:

Article

Forward Participation in GVCs and Its Impact on Export Quality of Forestry Products: Evidence from China.

Published in:

Forests (19994907), 2025, v. 16, n. 5, p. 765, doi. 10.3390/f16050765

By:

Zhu, Shuning;
Liu, Jinlong;
Niu, Niu

Publication type:

Article

白酒品牌拟人化对消费者购买意愿的影响研究.

Published in:

China Brewing, 2025, v. 44, n. 5, p. 292, doi. 10.11882/j.issn.0254-5071.2025.05.043

By:

童俊;
代明香;
王凯

Publication type:

Article

ARQUITECTURA DE MARCA EN ESPACIOS CULTURALES Y CREATIVOS: Estrategias de marca respaldada.

Published in:

Street Art & Urban Creativity Scientific Journal, 2025, v. 11, n. 1, p. 61, doi. 10.25765/sauc.v11.5683

By:

GARCÍA CARRIZO, JENNIFER

Publication type:

Article

Place branding as an approach to the development of rural areas: A case study of the brand »Babica in Dedek« from the Škofja Loka Hills, Slovenia.

Published in:

Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 120, doi. 10.3986/AGS.10883

By:

Logar, Erik

Publication type:

Article

From branding to solidarity: The COVID-19 impact on marketing Strachítunt cheese from Val Taleggio, Italy.

Published in:

Acta Geographica Slovenica, 2022, v. 62, n. 2, p. 76, doi. 10.3986/AGS.10577

By:

Grasseni, Cristina

Publication type:

Article