Works matching DE "BRAND loyalty"

Results: 2597

إدراك المرأة المصرية لممارسات التضليل البيئي في التسويق وعلاقته بالثقة في العلامة التجارية.

Published in:

Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2025, n. 57, p. 113

By:

مروى السعيد السي

Publication type:

Article

Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry.

Published in:

Service Industries Journal, 2025, v. 45, n. 9/10, p. 874, doi. 10.1080/02642069.2024.2361469

By:

Ahmed, Anzar;
Raza, Ali;
Talpur, Qurat-ul-ain;
Ishaq, Muhammad Ishtiaq;
Shafqat, Tehmeena

Publication type:

Article

THE IMPACT OF EMOTIONAL ATTACHMENT ON BRAND LOYALTY: A CASE STUDY OF ALGERIAN CONSUMERS.

Published in:

Marketing Science & Inspirations, 2025, v. 20, n. 2, p. 14, doi. 10.46286/msi.2025.20.2.2

By:

CHEBAB, ZOHRA NOURHANE;
BOUKERCH, YAHIA

Publication type:

Article

Bank-led innovation: The expansion of the Zelle network in the US — key drivers, market impact and future outlook.

Published in:

Journal of Payments Strategy & Systems, 2025, v. 19, n. 2, p. 114

By:

Maniyar, Vidit

Publication type:

Article

How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 113, doi. 10.3390/jtaer20020113

By:

Li, Ningqin;
Aumeboonsuke, Vesarach

Publication type:

Article

Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender.

Published in:

Management Dynamics, 2023, v. 23, n. 1, p. 119, doi. 10.57198/2583-4932.1314

By:

Prajapati, Bhavna;
Goswami, Arijit

Publication type:

Article

A Peek into the Future.

Published in:

2007

By:

Benjamin, Marian

Publication type:

Editorial

Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications.

Published in:

Atlantic Journal of Communication, 2024, v. 32, n. 3, p. 364, doi. 10.1080/15456870.2022.2138389

By:

von Mettenheim, Walter;
Wiedmann, Klaus-Peter

Publication type:

Article

Brand loyalty of yarns in synthetic turf market high'.

Published in:: Man-Made Textiles in India, 2014, v. 42, n. 11, p. 433
Publication type:: Article

Private Labeling and Competition betweenRetailers.

Published in:

Journal of Agricultural & Food Industrial Organization, 2008, v. 6, n. 1, p. 1, doi. 10.2202/1542-0485.1216

By:

Colangelo, Giuseppe

Publication type:

Article

Effects of Sales on Brand Loyalty.

Published in:

Journal of Agricultural & Food Industrial Organization, 2006, v. 4, n. 1, p. 1, doi. 10.2202/1542-0485.1131

By:

Rui Huang;
Perloff, Jeffrey M.;
Villas-Boas, Sofia B.

Publication type:

Article

Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions.

Published in:

Journal of Personal Selling & Sales Management, 2021, v. 41, n. 3, p. 268, doi. 10.1080/08853134.2021.1894946

By:

Beeler, Lisa;
Zablah, Alex;
Rapp, Adam

Publication type:

Article

THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY BRANDS.

Published in:

Psychological Reports, 2014, v. 114, n. 2, p. 609, doi. 10.2466/01.07.PR0.114k15w8

By:

WON-MOO HUR;
MINSUNG KIM;
HANNA KIM

Publication type:

Article

Consumer forgiveness: A literature review and research agenda.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 554, doi. 10.1002/mar.22138

By:

Yoruk, Irem;
Hsu, Jen‐Hsien;
Lee, Zach W. Y.

Publication type:

Article

The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 470, doi. 10.1002/mar.22132

By:

Mo, Tingting;
Wang, Weisha

Publication type:

Article

Impressive insults: How do consumers respond to self‐deprecating advertisements?

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2695, doi. 10.1002/mar.22078

By:

Kale, Vaishnavi;
Sayin, Eda

Publication type:

Article

Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness.

Published in:

Psychology & Marketing, 2024, v. 41, n. 10, p. 2298, doi. 10.1002/mar.22053

By:

Li, Yuan;
Eastman, Jacqueline

Publication type:

Article

Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation.

Published in:

Psychology & Marketing, 2024, v. 41, n. 7, p. 1597, doi. 10.1002/mar.21999

By:

So, Kevin Kam Fung;
Li, Jing;
King, Ceridwyn;
Hollebeek, Linda D.

Publication type:

Article

Switching to sustainable products: The role of time, product, and customer characteristics.

Published in:

Psychology & Marketing, 2024, v. 41, n. 5, p. 1082, doi. 10.1002/mar.21974

By:

Karman, Agnieszka;
Lipowski, Marcin

Publication type:

Article

From easy to known: How fluent brand processing fosters self‐brand connection.

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 754, doi. 10.1002/mar.21951

By:

DelVecchio, Devon;
Jones, William J.;
Baugh, Lee

Publication type:

Article

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers.

Published in:

Psychology & Marketing, 2024, v. 41, n. 3, p. 649, doi. 10.1002/mar.21940

By:

Cuesta‐Valiño, Pedro;
Gutiérrez‐Rodríguez, Pablo;
García‐Henche, Blanca;
Núñez‐Barriopedro, Estela

Publication type:

Article

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2539, doi. 10.1002/mar.21901

By:

Bauer, Brittney C.;
Carlson, Brad D.;
Arnold, Mark J.

Publication type:

Article

Exploring mental time travel experiences and their influence on behavioral intentions and learning.

Published in:

Psychology & Marketing, 2023, v. 40, n. 8, p. 1615, doi. 10.1002/mar.21828

By:

Barhorst, Jennifer Brannon;
Krey, Nina;
McLean, Graeme

Publication type:

Article

The impact of product defect severity and product attachment on consumer negative emotions.

Published in:

Psychology & Marketing, 2023, v. 40, n. 5, p. 1026, doi. 10.1002/mar.21778

By:

Wei, Jiuchang;
Jiang, Ming;
Li, Yi‐Na;
Li, Wenjing;
Mead, James A.

Publication type:

Article

Some like it warm: How warm brands mitigate the negative effects of social exclusion.

Published in:

Psychology & Marketing, 2023, v. 40, n. 4, p. 777, doi. 10.1002/mar.21786

By:

Kim, Soyoung;
Murray, Kyle B.;
Moore, Sarah G.

Publication type:

Article

Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal.

Published in:

Psychology & Marketing, 2023, v. 40, n. 4, p. 791, doi. 10.1002/mar.21784

By:

Bauer, Brittney C.

Publication type:

Article

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.

Published in:

Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742

By:

Özer, Mehmet;
Özer, Alper;
Ekinci, Yuksel;
Koçak, Akın

Publication type:

Article

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1398, doi. 10.1002/mar.21661

By:

Shahid, Shadma;
Paul, Justin;
Gilal, Faheem Gul;
Ansari, Shiveen

Publication type:

Article

Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love.

Published in:

Psychology & Marketing, 2022, v. 39, n. 1, p. 59, doi. 10.1002/mar.21573

By:

Torres, Pedro;
Augusto, Mário;
Neves, Cristiana

Publication type:

Article

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators.

Published in:

Psychology & Marketing, 2021, v. 38, n. 11, p. 1942, doi. 10.1002/mar.21554

By:

Sarkar, Juhi G.;
Sreejesh, S.;
Sarkar, Abhigyan;
Dwivedi, Yogesh K.

Publication type:

Article

Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections.

Published in:

Psychology & Marketing, 2021, v. 38, n. 3, p. 537, doi. 10.1002/mar.21452

By:

Loh, Huey S.;
Gaur, Sanjaya S.;
Sharma, Piyush

Publication type:

Article

Social media influencers: A route to brand engagement for their followers.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 101, doi. 10.1002/mar.21419

By:

Delbaere, Marjorie;
Michael, Brittany;
Phillips, Barbara J.

Publication type:

Article

The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations.

Published in:

Psychology & Marketing, 2020, v. 37, n. 10, p. 1420, doi. 10.1002/mar.21390

By:

Das, Gopal;
Roy, Rajat;
Spence, Mark T.

Publication type:

Article

How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 588, doi. 10.1002/mar.21328

By:

Gorlier, Tiphaine;
Michel, Géraldine

Publication type:

Article

Brand engagement in self‐concept and consumer engagement in social media: The role of the source.

Published in:

Psychology & Marketing, 2020, v. 37, n. 3, p. 457, doi. 10.1002/mar.21312

By:

Giakoumaki, Christina;
Krepapa, Areti

Publication type:

Article

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1249, doi. 10.1002/mar.21273

By:

Rossolatos, George

Publication type:

Article

Consumer Brand Hate: Steam rolling whatever I see.

Published in:

Psychology & Marketing, 2019, v. 36, n. 5, p. 431, doi. 10.1002/mar.21175

By:

Kucuk, S. Umit

Publication type:

Article

The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits.

Published in:

Psychology & Marketing, 2018, v. 35, n. 7, p. 522, doi. 10.1002/mar.21103

By:

Fastoso, Fernando;
Bartikowski, Boris;
Wang, Siqi

Publication type:

Article

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 47, doi. 10.1002/mar.21070

By:

Huber, Frank;
Eisele, Anita;
Meyer, Frederik

Publication type:

Article

Consumers' Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments.

Published in:

Psychology & Marketing, 2017, v. 34, n. 5, p. 580, doi. 10.1002/mar.21007

By:

Dimitriu, Radu;
Guesalaga, Rodrigo

Publication type:

Article

Social Networks on Cashback Websites.

Published in:

Psychology & Marketing, 2016, v. 33, n. 12, p. 1039, doi. 10.1002/mar.20937

By:

Ballestar, María Teresa;
Sainz, Jorge;
Torrent‐Sellens, Joan

Publication type:

Article

An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature.

Published in:

Psychology & Marketing, 2016, v. 33, n. 11, p. 951, doi. 10.1002/mar.20930

By:

Lafferty, Barbara A.;
Lueth, Annika K.;
McCafferty, Ryan

Publication type:

Article

Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment.

Published in:

Psychology & Marketing, 2015, v. 32, n. 9, p. 934, doi. 10.1002/mar.20828

By:

Proksch, Michael;
Orth, Ulrich R.;
Cornwell, T. Bettina

Publication type:

Article

Consumer Attachments to Human Brands: The "Oprah Effect".

Published in:

Psychology & Marketing, 2015, v. 32, n. 7, p. 751, doi. 10.1002/mar.20815

By:

Loroz, Peggy Sue;
Braig, Bridgette M.

Publication type:

Article

Regulatory Focus Intensity and Evaluations of Retail Experiences.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 958, doi. 10.1002/mar.20746

By:

Arnold, Mark J.;
Reynolds, Kristy E.;
Jones, Michael A.;
Tugut, Meltem;
Gabler, Colin B.

Publication type:

Article

Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer-Brand Relationships.

Published in:

Psychology & Marketing, 2013, v. 30, n. 8, p. 690, doi. 10.1002/mar.20638

By:

Lambert, Aliette;
Desmond, John

Publication type:

Article

Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor.

Published in:

Psychology & Marketing, 2013, v. 30, n. 6, p. 529, doi. 10.1002/mar.20625

By:

Um, Nam‐Hyun

Publication type:

Article

Brand Love is in the Heart: Physiological Responding to Advertised Brands.

Published in:

Psychology & Marketing, 2013, v. 30, n. 6, p. 469, doi. 10.1002/mar.20620

By:

Maxian, Wendy;
Bradley, Samuel D.;
Wise, Wesley;
Toulouse, Elizabeth N.

Publication type:

Article

Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 941, doi. 10.1002/mar.20576

By:

Sung, Yongjun;
Choi, Sejung Marina;
Tinkham, Spencer F.

Publication type:

Article

Positive and Negative Affectivity as Mediators of Volunteerism and Service-Oriented Citizenship Behavior and Customer Loyalty.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 1004, doi. 10.1002/mar.20582

By:

Jain, Ajay K.;
Malhotra, Naresh K.;
Guan, Chong

Publication type:

Article