Works matching AU Rust, T.

Results: 96

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria.

Published in:

Management Science, 1995, v. 41, n. 2, p. 322, doi. 10.1287/mnsc.41.2.322

By:

Rust, Roland T.;
Simester, Duncan

Publication type:

Article

Scheduling Network Television Programs: A Heuristic Audience Flow Approach to Maximizing Audience Share.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 11, doi. 10.1080/00913367.1989.10673147

By:

Rust, Roland T.;
Eechambadi, Naras V.

Publication type:

Article

A Programming and Positioning Strategy for Cable Television Networks.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 6, doi. 10.1080/00913367.1988.10673124

By:

Rust, Roland T.;
Donthu, Naveen

Publication type:

Article

THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA: A RESPONSE.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 64, doi. 10.1080/00913367.1986.10673041

By:

Rust, Roland T.;
Leone, Robert P.;
Zimmer, Mary R.

Publication type:

Article

ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016

By:

Rust, Roland T.;
Zimmer, Mary R.;
Leone, Robert P.

Publication type:

Article

EFFICIENT AND INEFFICIENT MEDIA FOR POLITICAL CAMPAIGN ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 3, p. 45, doi. 10.1080/00913367.1984.10672901

By:

Rust, Roland T.;
Bajaj, Mukesh;
Haley, George

Publication type:

Article

A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775

By:

Rust, Roland T.;
Klompmaker, Jay E.;
Headen, Robert S.

Publication type:

Article

Climate change and livestock production: A review with emphasis on Africa.

Published in:

South African Journal of Animal Science, 2013, v. 43, n. 3, p. 256, doi. 10.4314/sajas.v43i3.3

By:

Rust, J. M.;
Rust, T.

Publication type:

Article

Non-linear model analysis of categorical traits related to female reproduction efficiency in beef cattle.

Published in:

South African Journal of Animal Science, 2009, v. 39, n. 4, p. 260

By:

Rust, T.;
Schoeman, S. J.;
van der Westhuizen, J.;
van Wyk, J. B.

Publication type:

Article

Variance component estimation for reproductive merit of beef cattle using linear and non-linear models.

Published in:

South African Journal of Animal Science, 2004, v. 34, n. 6, p. 59

By:

Rust, T.;
Van der Westhuizen, J.;
Schoeman, S. J.;
Van Wyk, J. B.

Publication type:

Article

The effect of heterogeneity for yearling weights measured in different test phases of the South African National Beef Cattle Improvement Scheme.

Published in:

South African Journal of Animal Science, 2002, v. 32, n. 4, p. 171

By:

van der Westhuizen, R. R.;
Rust, T.

Publication type:

Article

The effect of heterogeneity for yearling weights measured in different test phases of the South African National Beef Cattle Improvement Scheme.

Published in:

South African Journal of Animal Science, 2002, v. 32, n. 3, p. 171, doi. 10.4314/sajas.v32i3.3743

By:

Van der Westhuizen, R. R.;
Rust, T.

Publication type:

Article

Variance component estimation of female fertility traits in two indigenous and two European beef cattle breeds of South Africa.

Published in:

South African Journal of Animal Science, 2002, v. 32, n. 1, p. 23, doi. 10.4314/sajas.v32i1.3787

By:

Rust, T.;
Groeneveld, E.

Publication type:

Article

Variance component estimation on female fertility traits in beef cattle.

Published in:

South African Journal of Animal Science, 2001, v. 31, n. 3/4, p. 131, doi. 10.4314/sajas.v31i3.3793

By:

Rust, T.;
Groeneveld, E.

Publication type:

Article

E-Service and the Consumer.

Published in:

International Journal of Electronic Commerce, 2001, v. 5, n. 3, p. 85, doi. 10.1080/10864415.2001.11044216

By:

Rust, Roland T.;
Lemon, Katherine N.

Publication type:

Article

Demographics and Animal Husbandry practices of rural livestock owners of the Eastern Cape Province.

Published in:

Applied Animal Husbandry & Rural Development, 2023, v. 16, n. 1, p. 16

By:

Rust, T.

Publication type:

Article

Sheep production and reproduction in a communal environment of the Eastern Cape Province.

Published in:

Applied Animal Husbandry & Rural Development, 2020, v. 13, n. 1, p. 23

By:

Rust, T.;
Rust, J. M.;
Nongauza, N. S.;
de Ridder, C. H.;
Faku, N. A.;
Ras, A. M.;
Moss, S.

Publication type:

Article

Beef cattle production performance and farmer profile in a communal environment of the Eastern Cape Province.

Published in:

Applied Animal Husbandry & Rural Development, 2019, v. 12, n. 1, p. 1

By:

Rust, T.;
Rust, J. M.;
Nongauza, N. S.;
de Ridder, C. H.;
Faku, N. A.;
Moss, S.;
Mpahla, M.

Publication type:

Article

Characterization of production outputs and ewe flock structure of communal wool sheep in Ngqolowa, Eastern Cape.

Published in:

Applied Animal Husbandry & Rural Development, 2015, v. 8, p. 6

By:

Rust, T.;
Goosen, W. J.;
Mbathsa, Z.

Publication type:

Article

Electrical resistance and ion movement through excised discs of sugar beet root tissue.

Published in:

Physiologia Plantarum, 1980, v. 48, n. 3, p. 395, doi. 10.1111/j.1399-3054.1980.tb03275.x

By:

Aikman, D. P.;
Harmer, R.;
Rust, T. S. O.

Publication type:

Article

Do Patient Perceptions of Quality Relate to Hospital Financial Performance?

Published in:

Journal of Health Care Marketing, 1992, v. 12, n. 4, p. 6

By:

Nelson, Eugene C.;
Rust, Roland T.;
Zahorik, Anthony;
Rose, Robin L.;
Batalden, Paul;
Siemanski, Beth Ann

Publication type:

Article

The Service Revolution and the Transformation of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 2, p. 206, doi. 10.1287/mksc.2013.0836

By:

Rust, Roland T.;
Ming-Hui Huang

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Marketing Models of Service and Relationships.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139

By:

Rust, Roland T.;
Tuck Siong Chung

Publication type:

Article

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107

By:

Rust, Roland T.;
Verhoef, Peter C.

Publication type:

Article

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution.

Published in:

Marketing Science, 1999, v. 18, n. 1, p. 77, doi. 10.1287/mksc.18.1.77

By:

Rust, Roland T.;
Inman, J. Jeffrey;
Jia, Jianmin;
Zahorik, Anthony

Publication type:

Article

Customer satisfaction, productivity, and profitability: Differences between goods and services.

Published in:

Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129

By:

Anderson, Eugene W.;
Fornell, Claes;
Rust, Roland T.

Publication type:

Article

ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.

Published in:

Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191

By:

Donthu, Naveen;
Rust, Roland T.

Publication type:

Article

Executive confidence and myopic marketing management.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1118, doi. 10.1007/s11747-022-00909-z

By:

Chung, Tuck Siong;
Low, Angie;
Rust, Roland T.

Publication type:

Article

A strategic framework for artificial intelligence in marketing.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

The Customer Economics of Internet Privacy.

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 455, doi. 10.1177/009207002236917

By:

Rust, Roland T.;
Kannan, P. K.;
Na Peng

Publication type:

Article

Should We Delight the Customer?

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 86, doi. 10.1177/0092070300281008

By:

Rust, Roland T.;
Oliver, Richard L.

Publication type:

Article

The Price of Competitiveness in Competitive Pricing.

Published in:

Journal of the Academy of Marketing Science, 1997, v. 25, n. 2, p. 109, doi. 10.1007/BF02894346

By:

Griffith, David E.;
Rust, Roland T.

Publication type:

Article

Comment: Is Advertising a Zombie?

Published in:

2016

By:

Rust, Roland T.

Publication type:

Opinion

Notes and Comments: The Death of Advertising.

Published in:

1994

By:

Rust, Roland T.;
Oliver, Richard W.

Publication type:

Editorial

Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?

Published in:

Journal of Advertising, 1993, v. 22, n. 1, p. 61, doi. 10.1080/00913367.1993.10673397

By:

Stout, Patricia A.;
Rust, Roland T.

Publication type:

Article

Viewer Preference Segmentation and Viewing Choice Models for Network Television.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 1, doi. 10.1080/00913367.1992.10673356

By:

Rust, Roland T.;
Kamakura, Wagner A.;
Alpert, Mark I.

Publication type:

Article

NS07 CHRONIC SUBDURAL HAEMATOMAS AND ANTICOAGULATION OR ANTI-THROMBOLYTIC THERAPY.

Published in:

ANZ Journal of Surgery, 2007, v. 77, p. 53, doi. 10.1111/j.1445-2197.2007.04124_7.x

By:

Amato, D. P.;
Rust, T.;
Kiemer, N.;
Erasmus, A.

Publication type:

Article

Manipulating the onset of lambing season in communal ewes through hormonal intervention.

Published in:

South African Journal of Animal Science, 2020, v. 50, n. 2, p. 207, doi. 10.4314/sajas.v50i2.4

By:

Rust, J. M.;
Mthi, S.;
Rust, T.

Publication type:

Article

The Caring Machine: Feeling AI for Customer Care.

Published in:

Journal of Marketing, 2024, v. 88, n. 5, p. 1, doi. 10.1177/00222429231224748

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Real-Time Brand Reputation Tracking Using Social Media.

Published in:

Journal of Marketing, 2021, v. 85, n. 4, p. 21, doi. 10.1177/0022242921995173

By:

Rust, Roland T.;
Rand, William;
Huang, Ming-Hui;
Stephen, Andrew T.;
Brooks, Gillian;
Chabuk, Timur

Publication type:

Article

Brand Buzz in the Echoverse.

Published in:

Journal of Marketing, 2016, v. 80, n. 3, p. 1, doi. 10.1509/jm.15.0033

By:

Hewett, Kelly;
Rand, William;
Rust, Roland T.;
van Heerde, Harald J.

Publication type:

Article

Optimizing Service Productivity.

Published in:

Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441

By:

Rust, Roland T;
Huang, Ming-Hui

Publication type:

Article

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.

Published in:

Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115

By:

Hanssens, Dominique M;
Rust, Roland T;
Srivastava, Rajendra K

Publication type:

Article

Return on Quality at Chase Manhattan Bank.

Published in:

Interfaces, 1999, v. 29, n. 2, p. 62, doi. 10.1287/inte.29.2.62

By:

Rust, Roland T.;
Keiningham, Timothy;
Clemens, Stephen;
Zahorik, Anthony

Publication type:

Article

The Customer Pyramid: CREATING AND SERVING PROFITABLE CUSTOMERS.

Published in:

California Management Review, 2001, v. 43, n. 4, p. 118, doi. 10.2307/41166104

By:

Zeithaml, Valarie A.;
Rust, Roland T.;
Lemon, Katherine N.

Publication type:

Article

Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?).

Published in:

California Management Review, 1993, v. 35, n. 3, p. 82, doi. 10.2307/41166745

By:

Kordupleski, Raymond E.;
Rust, Roland T.;
Zahorik, Anthony J.

Publication type:

Article

Engaged to a Robot? The Role of AI in Service.

Published in:

Journal of Service Research, 2021, v. 24, n. 1, p. 30, doi. 10.1177/1094670520902266

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Artificial Intelligence in Service.

Published in:

Journal of Service Research, 2018, v. 21, n. 2, p. 155, doi. 10.1177/1094670517752459

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2013, v. 16, n. 3, p. 251, doi. 10.1177/1094670513481853

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article