Works matching Word of mouth

Results: 5000

PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE ZALORA INDONESIA DIMEDIASI WORD OF MOUTH.

Published in:

Journal of Applied Business & Economics (JABE), 2023, v. 10, n. 1, p. 32, doi. 10.30998/jabe.v10i1.20410

By:

Sutarjo;
Widiarto, Toto

Publication type:

Article

Analysis of Citations and Co-Citations of the Term 'Word of Mouth' Based on Publications in the Field of Social Sciences.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 48, n. 2, p. 111, doi. 10.2478/minib-2023-0012

By:

Błoński, Krzysztof

Publication type:

Article

Pengaruh Word Of Mouth dan Experiential Marketing Terhadap Keputusan Mahasiswa Memilih Berkuliah Di Universitas Merdeka Malang.

Published in:

Journal of Comprehensive Science (JCS), 2024, v. 3, n. 12, p. 5638, doi. 10.59188/jcs.v3i12.2933

By:

Aman, Yosanda Zata;
Widiawati, Diah;
Wangi, Sekar Cendana

Publication type:

Article

Komunikasi Persuasif dan Word of Mouth dalam Pemasaran Tabungan Haji Panin Dubai Syariah Bank.

Published in:

Journal of Comprehensive Science (JCS), 2024, v. 3, n. 10, p. 4572, doi. 10.59188/jcs.v3i10.2353

By:

Hamudya, Topan Perkasa;
Swarnawati, Aminah

Publication type:

Article

CONSUMER PURCHASE INTEREST BASED ON SOCIAL, ELECTRONIC WORD OF MOUTH AND IMAGE.

Published in:

Jurnal Visionida, 2024, v. 10, n. 2, p. 172, doi. 10.30997/jvs.v10i2.16701

By:

Fadhilah, Digan Zahroh;
Silaningsih, Endang;
Yuningsih, Erni

Publication type:

Article

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication.

Published in:

Gadjah Mada International Journal of Business, 2013, v. 15, n. 2, p. 113, doi. 10.22146/gamaijb.5698

By:

Dien Mardhiyah;
Basu Swastha Dharmmesta;
B. M. Purwanto

Publication type:

Article

OTEL İŞLETMELERİNE GELEN YABANCI TURİSTLERİN MEMNUNİYETLERİNİN AĞIZDAN AĞIZA İLETİŞİM (WOM) ÜZERİNE ETKİSİ: TURİST SADAKATİNİN ARACILIK (MEDİATOR) ROLÜ.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2020, n. 40, p. 1, doi. 10.30794/pausbed.681672

By:

USLU, Abdullah

Publication type:

Article

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis.

Published in:

2023

By:

Ribeiro, Dahlia Allwyn;
Kalro, Arti D.

Publication type:

Literature Review

The manifestation of brand engagement in self-concept through customer word-of-mouth behavior.

Published in:

Journal of Strategic Marketing, 2023, v. 31, n. 8, p. 1379, doi. 10.1080/0965254X.2022.2098525

By:

Leckie, Civilai;
Nyadzayo, Munyaradzi W.;
Johnson, Lester W.

Publication type:

Article

Online Word-of-Mouth on Brands and Experience Marketing.

Published in:

Journal of Management & Change, 2014, v. 32/33, n. 1/2, p. 43

By:

Riivits-Arkonsuo, Iivi;
Leppiman, Anu

Publication type:

Article

The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!

Published in:

International Journal of Economic Sciences & Applied Research, 2010, v. 3, n. 2, p. 79

By:

Meiners, Norbert H.;
Schwarting, Ulf;
Seeberger, Bernd

Publication type:

Article

Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

Published in:

Services Marketing Quarterly, 2013, v. 34, n. 3, p. 240, doi. 10.1080/15332969.2013.798201

By:

Meuter, MatthewL.;
McCabe, DeborahBrown;
Curran, JamesM.

Publication type:

Article

THE ROLE OF WORD-OF-MOUTH COMMUNICATION IN THE FORMATION OF CYNICAL ATTITUDES TOWARDS PRIVATE HEALTH CARE INSTITUTIONS.

Published in:

Journal of Management & Economics Research, 2022, v. 20, n. 1, p. 394, doi. 10.11611/yead.1080745

By:

AYDIN, Gülnil

Publication type:

Article

Influencers' "organic" persuasion through electronic word of mouth: A case of sincerity over brains and beauty.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 347, doi. 10.1002/mar.21760

By:

Filieri, Raffaele;
Acikgoz, Fulya;
Li, Chunyu;
Alguezaui, Salma

Publication type:

Article

A WORD-OF-MOUSE APPROACH FOR WORD-OF-MOUTH MEASUREMENT.

Published in:

USV Annals of Economics & Public Administration, 2012, v. 12, n. 2, p. 87

By:

ANDREI, Andreia Gabriela

Publication type:

Article

Word-of-mouth marketing influence on offline and online communications: Evidence from case study research.

Published in:

Journal of Marketing Communications, 2014, v. 20, n. 1/2, p. 21, doi. 10.1080/13527266.2013.797736

By:

Groeger, Lars;
Buttle, Francis

Publication type:

Article

The Effects of Locus of Control on Word‐of‐mouth Communication.

Published in:

Journal of Marketing Communications, 2005, v. 11, n. 3, p. 215, doi. 10.1080/1352726042000333180

By:

Lam, Desmond;
Mizerski, Dick

Publication type:

Article

Advertising: Stimulant or Suppressant of Online Word of Mouth?

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 2, p. 75, doi. 10.1016/j.intmar.2010.11.002

By:

Jie Feng;
Papatla, Purushottam

Publication type:

Article

UNDERSTANDING THE POWER OF WORD-OF-MOUTH.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2003, v. 4, n. 1, p. 91

By:

Gildin, Suzana Z.

Publication type:

Article

KADINLARIN INSTAGRAM GİYİM SAYFALARINA KATILIMINA YÖNELİK MARKA GÜVENİ VE FARKINDALIĞININ AĞIZDAN AĞIZA İLETİŞİME ETKİSİ: Y VE Z KUŞAĞI ÜZERİNE BİR ARAŞTIRMA.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2022, v. 18, n. 2, p. 771, doi. 10.17130/ijmeb.1031142

By:

SÖNMEZ KARAPINAR, Üyesi Ebru;
KARACA, Şükran

Publication type:

Article

Effect of Word-of-Mouth Communication and Consumers' Purchase Decisions for Remanufactured Products: An Exploratory Study.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 10, p. 5963, doi. 10.3390/su14105963

By:

Qi, Xiaolie;
Kuik, Swee

Publication type:

Article

Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 3, p. 814, doi. 10.3390/su11030814

By:

Anastasiei, Bogdan;
Dospinescu, Nicoleta

Publication type:

Article

PERSONALIDADE E BOCA A BOCA: PROPENSÃO AO ENVIO E RECEBIMENTO DE INFORMAÇÕES.

Published in:

RAE: Revista de Administração de Empresas, 2013, v. 53, n. 6, p. 580, doi. 10.1590/S0034-75902013005000004

By:

BASSO, KENNY;
RECK, DANÚBIA;
RECH, EDUARDO

Publication type:

Article

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test.

Published in:

Marketing Science, 2009, v. 28, n. 4, p. 721, doi. 10.1287/mksc.1080.0444

By:

Godes, David;
Mayzlin, Dina

Publication type:

Article

A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management.

Published in:

International Journal of Hospitality & Tourism Administration, 2016, v. 17, n. 4, p. 347, doi. 10.1080/15256480.2016.1226150

By:

Chen, Yi-Fan;
Law, Rob

Publication type:

Article

The impact of affective and cognitive antecedents on negative word-of-mouth intentions.

Published in:

International Review of Retail, Distribution & Consumer Research, 2016, v. 26, n. 4, p. 418, doi. 10.1080/09593969.2016.1157512

By:

Dalzotto, Daniela;
Basso, Kenny;
Costa, Carlos;
Baseggio, Henrique Webber

Publication type:

Article

Managing negative word-of-mouth: an exploratory study.

Published in:

2014

By:

Williams, Martin;
Buttle, Francis

Publication type:

Case Study

Customer dissatisfaction and unfavorable word of mouth.

Published in:

Human Systems Management, 2018, v. 37, n. 4, p. 445, doi. 10.3233/HSM-18305

By:

Boadi, Portia Opoku;
Guoxin, Li;
Sai, Andrew Adjah;
Karikari, Ama Foriwaa

Publication type:

Article

AĞIZDAN AĞIZA İLETİŞİM.

Published in:

Journal of International Social Research, 2016, v. 9, n. 47, p. 967, doi. 10.17719/jisr.2016.1444

By:

YAVUZYILMAZ, Oğuz

Publication type:

Article

AĞIZDAN AĞIZA PAZARLAMA ÜZERİNE ÖRNEK BİR ARAŞTIRMA.

Published in:

Journal of International Social Research, 2016, v. 9, n. 47, p. 954, doi. 10.17719/jisr.2016.1443

By:

YAVUZYILMAZ, Oğuz;
ARSLAN, Yusuf

Publication type:

Article

Effects of tour leader's service quality on agency's reputation and customers word-of-mouth.

Published in:

Journal of Vacation Marketing, 2008, v. 14, n. 4, p. 305, doi. 10.1177/1356766708094752

By:

Heung, Vincent C. S.

Publication type:

Article

A word-of-mouth approach to informal information sharing among part-time and short-term employed front-line workers in tourism.

Published in:

Journal of Vacation Marketing, 2008, v. 14, n. 1, p. 23, doi. 10.1177/1356766707084217

By:

Lundberg, M. Christine

Publication type:

Article

INFLUENCE OF ELECTRONIC AND TRADITIONAL WORD-OF-MOUTH ON PATIENTS' HEALTH-CARE-SEEKING BEHAVIOR.

Published in:

Social Behavior & Personality: an international journal, 2018, v. 46, n. 5, p. 759, doi. 10.2224/sbp.6728

By:

MING CHEN;
PEIHONG ZHANG;
XIAOHONG CHEN

Publication type:

Article

IMPACT OF GAMIFICATION ON PERCEPTIONS OF WORD-OF-MOUTH CONTRIBUTORS AND ACTIONS OF WORD-OF-MOUTH CONSUMERS.

Published in:

MIS Quarterly, 2020, v. 44, n. 4, p. 1987, doi. 10.25300/MISQ/2020/13726

By:

Lei Wang;
Gunasti, Kunter;
Shankar, Ramesh;
Pancras, Joseph;
Gopal, Ram

Publication type:

Article

OKUL ÖNCESİ EĞİTİM KURUMU SEÇİMİNDE AĞIZDAN AĞIZA PAZARLAMANIN ROLÜNÜ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA.

Published in:

Journal of Suleyman Demirel University Institute of Social Sciences, 2020, n. 36, p. 177

By:

ÖZCAN, Nesrin;
TUNCA, Mustafa Zihni

Publication type:

Article

DETERMINANTS OF ELECTRONIC WORD OF MOUTH PERSUASIVENESS A CONCEPTUAL MODEL AND RESEARCH PROPOSITIONS.

Published in:

Journal of Contemporary Management Research, 2018, v. 12, n. 2, p. 1

By:

Rani, Anshu;
Shivaprasad, H. N.

Publication type:

Article

The Electronic word of mouth as a mechanism for consumer awareness of deception in the marketing mix, A case study of electronic stores in Algeria.

Published in:: Al Bashaer Economic Journal, 2023, v. 9, n. 1, p. 560
Publication type:: Article

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth.

Published in:

Journal of Consumer Research, 2022, v. 49, n. 3, p. 389, doi. 10.1093/jcr/ucab076

By:

Berger, Jonah;
Rocklage, Matthew D;
Packard, Grant

Publication type:

Article

Factors that Influence Consumer Word-of-Mouth Promotion among Mobile Telecommunication Service Users in Malaysia.

Published in:

Global Business & Management Research, 2022, v. 14, p. 255

By:

Othman, Abdul Kadir;
Rahman, Mohd Khirzan Badzli A.;
Amin, Mohamad Rifdi Mohd;
Isa, Mohd Faizal Mohd;
Abdullah, Mohd Zulkifli

Publication type:

Article

Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication.

Published in:

American Journal of Business (American Journal of Business), 2009, v. 24, n. 2, p. 53, doi. 10.1108/19355181200900011

By:

Jie Zhang;
Daugherty, Terry

Publication type:

Article

Consumers' Use of HCAHPS Ratings and Word-of-Mouth in Hospital Choice Consumers' Use of HCAHPS Ratings.

Published in:

Health Services Research, 2010, v. 45, n. 6p1, p. 1602, doi. 10.1111/j.1475-6773.2010.01153.x

By:

Huppertz, John W.;
Carlson, Jay P.

Publication type:

Article

The role of satisfaction in cultural activities' word-of-mouth. A case study in the Picasso Museum of Málaga (Spain).

Published in:

2016

By:

Carrasco-Santos, María Jesús;
Padilla-Meléndez, Antonio

Publication type:

Case Study

The Effect of Word-of-Mouth Communication on Stock Holdings and Trades: Empirical Evidence From an Emerging Market.

Published in:

Journal of Behavioral Finance, 2014, v. 15, n. 2, p. 89, doi. 10.1080/15427560.2014.914029

By:

Argan, Metin;
Sevil, Guven;
Yalama, Abdullah

Publication type:

Article

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 444, doi. 10.1002/mar.22135

By:

Cheung, Man Lai;
Leung, Wilson K. S.;
Chang, Man Kit;
Shi, Si;
Tse, Sin Yan

Publication type:

Article

There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure.

Published in:

Psychology & Marketing, 2023, v. 40, n. 9, p. 1808, doi. 10.1002/mar.21856

By:

Lteif, Lama;
Rubin, Dan;
Ball, Joan;
Lamberton, Cait

Publication type:

Article

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 564, doi. 10.1002/mar.21326

By:

Azemi, Yllka;
Ozuem, Wilson;
Howell, Kerry E.

Publication type:

Article

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat.

Published in:

Psychology & Marketing, 2017, v. 34, n. 9, p. 894, doi. 10.1002/mar.21030

By:

Thomas, Veronica L.;
Saenger, Christina;
Bock, Dora E.

Publication type:

Article

CONSUMER MOTIVATIONS TO PARTICIPATE IN ELECTRONIC WORD-OF-MOUTH COMMUNICATION. THE CASE OF CUSTOMER REVIEW PORTALS.

Published in:

Management & Quality / Zarządzanie i Jakość, 2020, v. 2, n. 4, p. 31

By:

HOFMAN-KOHLMEYER, Magdalena

Publication type:

Article

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price: The role of herbal brand image in Ghana.

Published in:

International Journal of Research in Business & Social Science, 2022, v. 11, n. 6, p. 1, doi. 10.20525/ijrbs.v11i6.1960

By:

Oppong, Peter Kwasi;
Owusu, Joseph;
Owusu-Ansah, Wilberforce

Publication type:

Article

The Conversational Geography of Word-of-Mouth Communication and Marketing Practices.

Published in:

Communication Quarterly, 2008, v. 56, n. 2, p. 184, doi. 10.1080/01463370802031927

By:

Carl, WalterJ.;
Noland, CareyM.

Publication type:

Article