Works matching Uses and gratifications theory

Results: 785

Combining the Technology Acceptance Model and Uses and Gratifications Theory to examine the usage behavior of an Augmented Reality Tour-sharing Application.

Published in:

Symmetry (20738994), 2017, v. 9, n. 7, p. 113, doi. 10.3390/sym9070113

By:

Hui-Fei Lin;
Chi-Hua Chen

Publication type:

Article

Voices of Chinese Web-TV Audiences: A Case of Applying Uses and Gratifications Theory to Examine Popularity of Prison Break in China.

Published in:

China Media Research, 2013, v. 9, n. 1, p. 63

By:

Li Li;
Yea-Wen Chen;
Nakazawa, Masato

Publication type:

Article

Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory.

Published in:

Journal of Foodservice Business Research, 2024, v. 27, n. 1, p. 1, doi. 10.1080/15378020.2022.2070450

By:

Jibril, Abdul Bashiru;
Adzovie, Daniel Edem

Publication type:

Article

HOW AND WHY CONSUMERS USE SOCIAL MEDIA: A QUALITATIVE STUDY BASED ON USER-GENERATED MEDIA AND USES & GRATIFICATIONS THEORY.

Published in:

Journal of the Cukurova University Institute of Social Sciences, 2019, v. 28, n. 1, p. 142

By:

YAŞA ÖZELTÜRKAY, Eda;
YARIMOĞLU, Emel

Publication type:

Article

Birthdays Then and Now: Applying Uses and Gratifications Theory to Analyze the Media Progression Cycle.

Published in:

Communication Teacher, 2009, v. 23, n. 1, p. 23, doi. 10.1080/17404620802592940

By:

Wei, Fang-YiFlora

Publication type:

Article

Uses and Gratification Theory in Connection with Knowledge and Information Science: A Proposed Conceptual Model.

Published in:

International Journal of Information Science & Management, 2016, v. 14, n. 2, p. 1

By:

Mehrad, Jafar;
Tajer, Pegah

Publication type:

Article

Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program.

Published in:

Atlantic Journal of Communication, 2007, v. 15, n. 1, p. 1, doi. 10.1080/15456870701212716

By:

Banning, StephenA.

Publication type:

Article

Users and Gratification Theory Approach to Understand Why People Use Digital Media Mainly During Lockdown.

Published in:

International Journal of Social Media & Online Communities, 2024, v. 16, n. 1, p. 1, doi. 10.4018/IJSMOC.336477

By:

Sabharwal, Dhruv

Publication type:

Article

Uses and Gratifications Theory in the 21st Century.

Published in:

Mass Communication & Society, 2000, v. 3, n. 1, p. 3, doi. 10.1207/S15327825MCS0301_02

By:

Ruggiero, Thomas E.

Publication type:

Article

Consumo de podcasts em Portugal: uma aplicação da teoria dos usos e gratificações.

Published in:

European Journal of Applied Business & Management, 2022, v. 8, n. 4, p. 44

By:

DE FREITAS SANTOS, JOSÉ;
SILVA, PEDRO;
GEADA, ANA MARGARIDA

Publication type:

Article

使用与满足理论指导的术后延续性护理在行腹腔镜胆囊切除术患者中的应用效果.

Published in:

Journal of Clinical Nursing in Practice, 2022, v. 8, n. 12, p. 21

By:

赖娜;
刘婉明;
温雪连

Publication type:

Article

Drivers of participation in Facebook long-term care groups: Applying the use and gratification theory, social identification theory, and the modulating role of group diversity.

Published in:

Health Informatics Journal, 2020, v. 26, n. 1, p. 513, doi. 10.1177/1460458219839618

By:

Lin, Tung-Cheng;
Fang, David;
Hsueh, Siang-Ying;
Lai, Ming-Cheng

Publication type:

Article

Digital and Social Interaction: A Systematic Literature Review of TikTok's Appeal via Uses and Gratifications Theory.

Published in:

Pakistan Journal of Life & Social Sciences, 2024, v. 22, n. 2, p. 8113, doi. 10.57239/PJLSS-2024-22.2.00614

By:

Shengwei Du;
Hashim, Norliana;
Kamarudin, Syafila

Publication type:

Article

Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective.

Published in:

Journal of Global Scholars of Marketing Science, 2022, v. 32, n. 2, p. 285, doi. 10.1080/21639159.2021.1961599

By:

Gamage, Thilini Chathurika;
Tajeddini, Kayhan;
Tajeddini, Omid

Publication type:

Article

Antecedents of Online Game Dependency: The Implications of Multimedia Realism and Uses and Gratifications Theory.

Published in:

Journal of Database Management, 2010, v. 21, n. 2, p. 69, doi. 10.4018/jdm.2010040104

By:

Kaunchin Chen;
Chen, Jengchung V.;
Ross, William H.

Publication type:

Article

Benefits of Social Technologies.

Published in:

FAIMA Business & Management Journal, 2018, v. 6, n. 3, p. 30

By:

Scarlat, Cezar;
Ioanid, Alexandra;
Nord, Jeretta Horn

Publication type:

Article

Me and my smartphone. Motivations for using it among young Chileans. A study over time.

Published in:

Revista de Comunicación, 2024, v. 23, n. 1, p. 295, doi. 10.26441/RC23.1-2024-3334

By:

Leiva Soto, Ricardo Alberto;
Benavides Almarza, Cristobal Fernando;
Riveros Martínez, Alejandra

Publication type:

Article

Kullanımlar ve Doyumlar Kuramı Ekseninde Instagram Kullanım Güdüleri, Cinsiyet ve Yaş İlişkisi Üzerine Bir Araştırma.

Published in:

Global Media Journal: Turkish Edition, 2020, v. 10, n. 20, p. 130

By:

SAATÇİOĞLU, Ezgi;
SABUNCUOĞLU İNANÇ, Ayda

Publication type:

Article

TELEVİZYON İZLEME ALIŞKANLIKLARI, MOTİVASYONLARI VE TRT 6: HAKKARİ ÖRNEĞİ.

Published in:

Global Media Journal: Turkish Edition, 2014, v. 4, n. 8, p. 61

By:

ÇAKIR, Vedat;
BOZKURT, Önder

Publication type:

Article

Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma.

Published in:

Cag University Journal of Social Sciences, 2023, v. 20, n. 1, p. 1

By:

GÜLMEZ, Murat;
YALÇINTAŞ, Deniz

Publication type:

Article

Motives Behind Cyberbullying Perpetration: A Test of Uses and Gratifications Theory.

Published in:

Journal of Interpersonal Violence, 2021, v. 36, n. 13/14, p. NP6699, doi. 10.1177/0886260518819882

By:

Tanrikulu, Ibrahim;
Erdur-Baker, Özgür

Publication type:

Article

"Keep In E-Touch": Personality and Facebook Use.

Published in:

Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2012, n. 18, p. 123

By:

Gezgin, Ulaş Başar;
Sen, Ng Yaw

Publication type:

Article

An Application of the Theory of Planned Behavior and Uses and Gratifications Theory to Food-Related Photo-Sharing on Social Media.

Published in:

Californian Journal of Health Promotion, 2018, v. 16, n. 1, p. 91, doi. 10.32398/cjhp.v16i1.2128

By:

Pember, Sarah E.;
Xueying Zhang;
Baker, Kim;
Bissell, Kim

Publication type:

Article

ATTACHMENT NEEDS AND SOCIAL NETWORKING SITES.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, p. 43, doi. 10.2224/sbp.2014.42.0.S43

By:

ÖZAD, BAHIRE EFE;
UYGARER, GÜLEN

Publication type:

Article

KULLANIMLAR VE TATMİNLER KURAMI BAĞLAMINDA SPOR BASINI OKURU, OKUMA MOTİVASYONLARI VE TATMİNLERİ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2018, v. 6, n. 2, p. 1424, doi. 10.19145/e-gifder.405164

By:

DEMİR, Yavuz

Publication type:

Article

Social media engagement behaviour: a uses and gratifications perspective.

Published in:

Journal of Strategic Marketing, 2016, v. 24, n. 3/4, p. 261, doi. 10.1080/0965254X.2015.1095222

By:

Dolan, Rebecca;
Conduit, Jodie;
Fahy, John;
Goodman, Steve

Publication type:

Article

THEORETICAL GUIDELINES FOR THE UTILIZATION OF INSTRUCTIONAL SOCIAL NETWORKING WEBSITES.

Published in:

Turkish Online Journal of Distance Education (TOJDE), 2015, v. 16, n. 4, p. 67

By:

YAKIN, Ilker;
TINMAZ, Hasan

Publication type:

Article

بررسی اهداف و انگیزههای اشتراک اطلاعات در صفحههای آموزشیِ موفق در رویتپذیری اینستاگرام بر اساس نظریه استفاده و رضامندی

Published in:

Library & Information Research Journal, 2020, v. 10, n. 1, p. 108, doi. 10.22067/riis.v0i0.72437

By:

فاطمه تقیپناهی;
محسن نوکاریزی;
محمدحسین دیانی

Publication type:

Article

VIDEO-ON-DEMAND STREAMING SERVICES SUBSCRIPTION ANTECEDENTS AND CONSEQUENCES: THE USES AND GRATIFICATIONS THEORY APPROACH.

Published in:

Journal of Indonesian Economy & Business, 2024, v. 39, n. 3, p. 256, doi. 10.22146/jieb.v39i3.8176

By:

Syafira, Shofwah;
Dharmmesta, Basu Swastha

Publication type:

Article

Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria.

Published in:

Malaysian Journal of Distance Education, 2015, v. 17, n. 2, p. 1, doi. 10.21315/mjde2015.17.2.6

By:

Musa, Aisar Salihu;
Azmi, Mohd Nazri Latiff;
Ismail, Nur Salina

Publication type:

Article

Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria.

Published in:

Malaysian Journal of Distance Education, 2015, v. 17, n. 2, p. 83, doi. 10.21315/mjde2015.17.2.6

By:

Musa, Aisar Salihu;
Azmi, Mohd Nazri Latiff;
Ismail, Nur Salina

Publication type:

Article

USE OF WEB 2.0 TECHNOLOGIES BY LIBRARY AND INFORMATION SCIENCE STUDENTS.

Published in:

Mousaion, 2016, v. 34, n. 4, p. 19, doi. 10.25159/0027-2639/2034

By:

Zinyeredzi, Colin;
Zinn, Sandy

Publication type:

Article

INVESTIGATION OF THE RELATIONSHIP BETWEEN INFLUENCERS AND GENERATION Z IN THE CONTEXT OF USES AND GRATIFICATIONS THEORY.

Published in:

Visionary E-Journal / Vizyoner Dergisi, 2021, v. 12, n. 31, p. 955, doi. 10.21076/vizyoner.883032

By:

YAMAN, Deniz;
ÇAKIN, Ömer

Publication type:

Article

What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective.

Published in:

Journal of Hospitality Marketing & Management, 2024, v. 33, n. 4, p. 415, doi. 10.1080/19368623.2023.2277731

By:

Nguyen, Trieu;
Nguyen, Dung Minh

Publication type:

Article

Gen Zers' Travel-Related Experiential Consumption on Social Media: Integrative Perspective of Uses and Gratification Theory and Theory of Reasoned Action.

Published in:

Journal of International Consumer Marketing, 2025, v. 37, n. 2, p. 89, doi. 10.1080/08961530.2024.2353078

By:

Kim, Wooyang;
Cake, Dale A.

Publication type:

Article

INVESTIGATION OF ADULTS' USE OF SOCIAL MEDIA AS A TOOL FOR INFORMATION ACQUISITION IN THE FRAMEWORK OF USES AND GRATIFICATIONS THEORY.

Published in:

International Innovative Education Researcher (IEdRes), 2023, v. 3, n. 1, p. 199

By:

Duman, Emel;
Baltacı, Şehnaz

Publication type:

Article

Virtual Music Concert Attendance Motives and Experience Through the Lens of Uses and Gratification Theory.

Published in:

Event Management, 2023, v. 27, n. 4, p. 607, doi. 10.3727/152599522X16419948695134

By:

Lei, Weng Si (CLARA);
Couto, Ubaldino Sequeira;
Lourenço, Fernando;
Wu, Cheng Man;
Mak, Chi Cheng

Publication type:

Article

A Household Internet Adoption Model Based on Integration of Technology Acceptance Model, Theory of Planned Behavior, and Uses and Gratifications Theory: An Empirical Study on Iranian Households.

Published in:

International Journal of E-Adoption, 2012, v. 4, n. 1, p. 51, doi. 10.4018/jea.2012010104

By:

Mohebbi, Shima;
Khatibi, Vahid;
Keramati, Abbas

Publication type:

Article

Uses and Gratifications of the Internet and Library Information Resources: An Integrated Model Proposal.

Published in:

DESIDOC Journal of Library & Information Technology, 2018, v. 38, n. 6, p. 429, doi. 10.14429/djlit.38.6.13281

By:

Salubi, Oghenere Gabriel;
Muchaonyerwa, Ndakasharwa

Publication type:

Article

Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry.

Published in:

Journal of Hospitality Marketing & Management, 2016, v. 25, n. 7, p. 771, doi. 10.1080/19368623.2016.1100102

By:

Choi, Eun-Kyong (Cindy);
Fowler, Deborah;
Goh, Ben;
Yuan, Jingxue (Jessica)

Publication type:

Article

THE USES AND GRATIFICATIONS THEORY (IN THE CASE OF HOUSE MUSIC).

Published in:

New Sound: International Magazine for Music, 2016, n. 47, p. 87, doi. 10.5937/newso1647087q

By:

Šarović, Aleksandar

Publication type:

Article

A Study of Chinese Kung Fu Films based on the analysis of uses and Gratifications Theory.

Published in:

International Journal of Contents, 2022, v. 18, n. 1, p. 40, doi. 10.5392/IJoC.2022.18.1.040

By:

Xing Huang;
Jong-Yoon Lee;
Shanshan Liu

Publication type:

Article

Applying the Uses and Gratifications Theory to Compare Higher Education Students' an, Malaysia, United Kingdom, and South Africa.

Published in:

Contemporary Educational Technology, 2014, v. 5, n. 1, p. 53

By:

Karimi, Leila;
Khodabandelou, Rouhollah;
Ehsani, Maryam;
Ahmad, Muhammad

Publication type:

Article

Online Gambling and Pornography among Youth: An application of Uses & Gratification Theory.

Published in:

Journal of Gambling Issues, 2023, v. 52, p. 86

By:

Joorabchi, Toktam Namayandeh;
Shahmohammadi, Fatemeh;
Salleh, Amla

Publication type:

Article

소셜 미디어 적소분석 연구☆ 페이스북, 인스타그램, 유튜브, 핀터레스트, 트위터의 이용자 충족을 중심으로.

Published in:

Journal of Internet Computing & Services, 2021, v. 22, n. 2, p. 89, doi. 10.7472/jksii.2021.22.2.89

By:

차 현 주;
권 상 희

Publication type:

Article

An Analysis of the Relationship Between Political Blog Reading, Online Political Activity, and Voting During the 2008 Presidential Campaign.

Published in:

International Journal of Interdisciplinary Social Sciences, 2011, v. 6, n. 3, p. 11, doi. 10.18848/1833-1882/CGP/v06i03/52046

By:

Lewis, Mitzi

Publication type:

Article

Factors Influencing Consumers' Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 13, p. 10028, doi. 10.3390/su151310028

By:

Wang, Jing;
Oh, Jay In

Publication type:

Article

Examining Instagram Addiction and Social Isolation: Study Conducted Among Iranian Students Based on Uses and Gratification Theory.

Published in:

Media Watch, 2025, v. 16, n. 2, p. 250, doi. 10.1177/09760911241308030

By:

Joorabchi, Toktam Namayandeh;
Haghighat, Amin Farokhi;
QorbanianQohroudi, Mehdi

Publication type:

Article

Teenagers and new media technologies: Gratifications obtained as a factor for adoption.

Published in:

Communicare, 2022, v. 41, n. 2, p. 34, doi. 10.36615/jcsa.v41i2.2239

By:

Adjin-Tettey, Theodora Dame

Publication type:

Article

Personalized Content Recommendation and User Satisfaction: Theoretical Synthesis and Empirical Findings.

Published in:

Journal of Management Information Systems, 2006, v. 23, n. 3, p. 45, doi. 10.2753/MIS0742-1222230303

By:

TING-PENG LIANG;
HUNG-JEN LAI;
YI-CHENG KU

Publication type:

Article