Works matching Trade shows

Results: 4306

Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China.

Published in:

International Journal of Tourism Research, 2024, v. 26, n. 4, p. 1, doi. 10.1002/jtr.2710

By:

Wang, Yi;
Wang, Jing;
Cai, Weimin

Publication type:

Article

SMALL BUSINESS: TRADE SHOW FACTORS OF SUCCESS.

Published in:

International Journal of Business, Marketing, & Decision Science, 2018, v. 11, n. 1, p. 21

By:

Edwards, Carolyn

Publication type:

Article

Rozmowa targowa w rozwijaniu więzi międzyorganizacyjnych na przykładzie branży nieruchomości handlowych.

Published in:

Management Issues / Problemy Zarządzania, 2015, v. 13, n. 1(50), p. 88, doi. 10.7172/1644-9584.50.5

By:

Gębarowski, Marcin;
Siemieniako, Dariusz

Publication type:

Article

Trade Show Websites: An Examination of Critical Websites' Quality Factors and Content Items.

Published in:

Journal of Convention & Event Tourism, 2008, v. 9, n. 1, p. 35, doi. 10.1080/15470140802104565

By:

Lee, Jumyong;
Love, Curtis;
Han, Taedong

Publication type:

Article

Trends of The Trade Show Industry in Latvia and Worldwide.

Published in:

Economic Science for Rural Development Conference Proceedings, 2012, n. 27, p. 120

By:

Kelle, Linda;
Rivza, Baiba

Publication type:

Article

Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities.

Published in:

Journal of Travel & Tourism Marketing, 2024, v. 41, n. 1, p. 128, doi. 10.1080/10548408.2023.2239845

By:

Jung, Shinyong;
Park, Kwangsoo;
Lee, Yoon Joo

Publication type:

Article

MYSTERY VISITOR AS A RESEARCH METHOD OF TRADE SHOW PERFORMANCE.

Published in:

Economics & Management / Ekonomia i Zarzadzanie, 2015, v. 7, n. 3, p. 15, doi. 10.12846/j.em.2015.03.02

By:

GĘBAROWSKI, MARCIN;
SIEMIENIAKO, DARIUSZ

Publication type:

Article

Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Technology Firms.

Published in:

Journal of Global Marketing, 2007, v. 20, n. 2/3, p. 31, doi. 10.1300/J042v20n02_04

By:

Jyh-Shen Chiou;
Chia-Hung Hsieh;
Chung-Chi Shen

Publication type:

Article

Trade Shows and SME Internationalisation: Networking for Performance.

Published in:

Management International Review (MIR), 2020, v. 60, n. 4, p. 573, doi. 10.1007/s11575-020-00421-y

By:

Gerschewski, Stephan;
Evers, Natasha;
Nguyen, Anh Tuan;
Froese, Fabian Jintae

Publication type:

Article

Nexus among Service Quality and Participants Loyalty in Jordanian Trade Shows: A Mediated-Moderated Model.

Published in:

Journal of Namibian Studies, 2023, v. 33, p. 1278, doi. 10.59670/jns.v33i.631

By:

Alfukaha, Feras;
Saadon, Mohd Saiful Izwaan;
Padlee, Siti Falindah;
Al-fakeh, Fu'ad Abdallah;
Alsheikh, Ghaith Abdulraheem Ali

Publication type:

Article

The Moderating Role of Trade Shows Participation Cost Between Service Quality and Participant Loyalty: Findings from the Pilot Study.

Published in:

Journal of Namibian Studies, 2023, v. 33, p. 417, doi. 10.59670/jns.v33i.442

By:

Alfukaha, Feras Ahmad;
Saadon, Mohd Saiful Izwaan;
Padlee, Siti Falindah;
Al-Fakeh, Fu'ad Abdallah;
Alsheikh, Ghaith Abdulraheem Ali

Publication type:

Article

SALES EFFECTIVENESS OF DOMESTIC AND INTERNATIONAL TRADE SHOWS - FROM THE PERSPECTIVE OF FURNITURE MANUFACTURERS IN BOSNIA AND HERZEGOVINA.

Published in:

International Journal of Sales, Retailing & Marketing, 2018, v. 7, n. 2, p. 114

By:

Gavrić, Tanja

Publication type:

Article

An Exploratory Study of Trade Show Formation and Diversity.

Published in:

Journal of Business-to-Business Marketing, 2008, v. 15, n. 4, p. 397, doi. 10.1080/15470620802325617

By:

Wu, Jianan;
Lilien, GaryL.;
Dasgupta, Aniruddha

Publication type:

Article

Factors Affecting Trade Show Effectiveness for Chinese Small and Medium-sized Exporters.

Published in:

International Management Review, 2007, v. 3, n. 3, p. 84

By:

Huifen Fu;
Gongfu Yang;
Yongling Qi

Publication type:

Article

Conceptualizing Trade Show Visitors' Consumption Behavior.

Published in:

International Journal of Tourism Research, 2014, v. 16, n. 4, p. 325, doi. 10.1002/jtr.1960

By:

Wong, Jehn‐Yih;
Li, Tzu‐hui;
Peng, Norman;
Chen, Annie Huiling

Publication type:

Article

A THREE-STAGE MODEL OF INDUSTRIAL TRADE SHOW PERFORMANCE.

Published in:

Marketing Science, 1995, v. 14, n. 1, p. 22, doi. 10.1287/mksc.14.1.22

By:

Gopalakrishna, Srinath;
Lilien, Gary L.

Publication type:

Article

An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales.

Published in:

Journal of Business-to-Business Marketing, 2019, v. 26, n. 2, p. 125, doi. 10.1080/1051712X.2019.1603356

By:

Nayak, Jogendra Kumar

Publication type:

Article

Exploring booth design as a determinant of trade show success.

Published in:

Journal of Business-to-Business Marketing, 2017, v. 24, n. 4, p. 237, doi. 10.1080/1051712X.2018.1381399

By:

Bloch, Peter H.;
Gopalakrishna, Srinath;
Crecelius, Andrew T.;
Scatolin Murarolli, Marina

Publication type:

Article

Trade Show/Fair Piracy and Industrial Espionage.

Published in:

Journal of Convention & Event Tourism, 2008, v. 9, n. 4, p. 277, doi. 10.1080/15470140802486731

By:

Palumbo, FrederickA.

Publication type:

Article

Knowledge Spillover at Trade Shows and Exhibitor Innovation.

Published in:

Event Management, 2022, v. 26, n. 6, p. 1381, doi. 10.3727/152599522X16419948390934

By:

Wu, Lingfei;
Yu, Larry;
Wang, Suosheng

Publication type:

Article

Prioritizing Servqual Dimensions to Improve Trade Show Performance.

Published in:

Event Management, 2022, v. 26, n. 2, p. 319, doi. 10.3727/152599521X16106577965116

By:

Sharma, Dheeraj P.;
Pandey, Shivendra K.;
Gupta, Ashish K.;
Sharma, Rajat

Publication type:

Article

The Essence and Measurement of Trade Show Event Experiences.

Published in:

Event Management, 2020, v. 24, n. 2, p. 409, doi. 10.3727/152599519X15506259856084

By:

Rai, Shivam;
Nayak, Jogendra Kumar

Publication type:

Article

The Path to Adoption and Advocacy: Exploring Dimensions Of Brand Experience and Engagement at Trade Shows.

Published in:

Event Management, 2019, v. 23, n. 6, p. 871, doi. 10.3727/152599519X15506259855814

By:

Kennett-Hensel, Pamela A.;
Kemp, Elyria;
Williams, Kim;
Borders, Aberdeen Leila

Publication type:

Article

Events planning and service orientation: a comprehensive study of efficiency in trade shows.

Published in:

Event Management, 2018, v. 22, n. 5, p. 803, doi. 10.3727/152599518X15299559876171

By:

ALBERCA, PILAR;
PARTE, LAURA;
RODRÍGUEZ, AINHOA

Publication type:

Article

THE EFFECTS OF TRADE SHOW ENVIRONMENTS ON VISITORS.

Published in:

Event Management, 2017, v. 21, n. 6, p. 665, doi. 10.3727/152599517X15073047237205

By:

JEHN-YIH WONG;
TZU-HUI LI;
CHEN, ANNIE;
PENG, NORMAN

Publication type:

Article

TRADE SHOWS AND EXHIBITIONS AS A FORM OF PROMOTION OF REGIONAL, LOCAL AND TRADITIONAL PRODUCTS.

Published in:

Economic Science for Rural Development Conference Proceedings, 2014, n. 35, p. 43

By:

Smalec, Agnieszka

Publication type:

Article

Exploring the Knowledge Strategies of Temporary Cluster Organizers: A Longitudinal Study of the EU Fabric Industry Trade Shows (1986-2006).

Published in:

Economic Geography, 2011, v. 87, n. 4, p. 453, doi. 10.1111/j.1944-8287.2011.01127.x

By:

Rinallo, Diego;
Golfetto, Francesca

Publication type:

Article

Making Trade Shows Pay Off: Utilizing Promotional Gifts Rather Than Giveaways.

Published in:

Journal of Promotion Management, 2002, v. 8, n. 1, p. 127, doi. 10.1300/J057v08n01_11

By:

Horn, Lisa

Publication type:

Article

Using Trade Shows Throughout the Product Life Cycle.

Published in:

Journal of Promotion Management, 2002, v. 8, n. 1, p. 109, doi. 10.1300/J057v08n01_10

By:

Tanner, Jr., John F.;
Chonko, Lawrence B.

Publication type:

Article

Factors that affect the negotiation process of SMES in trade shows.

Published in:

Journal of Technology Management & Innovation, 2022, v. 17, n. 1, p. 15

By:

Ortigueira-Sánchez, Luis Camilo;
Stein, Olenka C.

Publication type:

Article

GENERATING INTANGIBLE RESOURCE AND INTERNATIONAL PERFORMANCE: INSIGHTS INTO ENTERPRISES ORGANIZATIONAL BEHAVIOR AND CAPABILITY AT TRADE SHOWS.

Published in:

Journal of Business Economics & Management, 2019, v. 20, n. 6, p. 1022, doi. 10.3846/jbem.2019.10513

By:

Tsui-Yii SHIH;
Chien-Ching YANG

Publication type:

Article

The development of a curriculum for the introduction to trade show buying.

Published in:

Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 127, doi. 10.1362/147539220X15929906305233

By:

Lovett, Marvin G.;
Chi, Yeong N.;
Little, Donna L.

Publication type:

Article

High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows.

Published in:

Journal of Marketing for Higher Education, 2018, v. 28, n. 2, p. 282, doi. 10.1080/08841241.2018.1476430

By:

Gottlieb, Udo Rainer;
Beatson, Amanda

Publication type:

Article

Using Social Media to Support Trade Shows: Developing the Capabilities.

Published in:

2016

By:

Lapoule, Paul;
Rowell, James

Publication type:

Case Study

A Study of Exhibitor Firms at a Tourism Trade Show.

Published in:

International Journal of Marketing & Business Communication, 2013, v. 2, n. 2, p. 65

By:

Menon, Shobha;
Edward, Manoj

Publication type:

Article

Selling tech to teachers: education trade shows as policy events.

Published in:

Journal of Education Policy, 2018, v. 33, n. 5, p. 682, doi. 10.1080/02680939.2017.1380232

By:

Player-Koro, Catarina;
Bergviken Rensfeldt, Annika;
Selwyn, Neil

Publication type:

Article

Trade Shows and Fairs: An Important Part of the International Promotion Mix.

Published in:

Journal of Promotion Management, 2002, v. 8, n. 1, p. 93, doi. 10.1300/J057v08n01_09

By:

Palumbo, Fred;
Herbig, Paul A.

Publication type:

Article

Effects of Exhibitors' Trade Show Participation on market performance: longitudinal research.

Published in:

Asia Pacific Journal of Tourism Research, 2020, v. 25, n. 12, p. 1343, doi. 10.1080/10941665.2020.1851275

By:

Kim, Bong-Seok;
Kim, Kyoung-Bae;
Park, Changwon;
Lee, Jiyeon

Publication type:

Article

The acceptance of 'intelligent trade shows': Visitors' evaluations of IS innovation.

Published in:

Information Systems Frontiers, 2017, v. 19, n. 4, p. 717, doi. 10.1007/s10796-016-9703-5

By:

Hlee, Sunyoung;
Lee, Jimin;
Moon, Daeseop;
Yoo, Changsok

Publication type:

Article

Evaluating the Effectiveness of Trade Shows: A Personal Selling Perspective.

Published in:

Journal of Personal Selling & Sales Management, 1993, v. 13, n. 3, p. 67, doi. 10.1080/08853134.1993.10753958

By:

O'Hara, Bradley S.

Publication type:

Article

以商展社會支持策略觀點 - 探討原料藥供應商對生技製藥廠社會資本與忠誠度之關聯性研究.

Published in:

Commerce & Management Quarterly, 2020, v. 21, n. 3, p. 279

By:

謝佳宏;
鄭惠文;
江季芸

Publication type:

Article

LES FOIRES ET SALONS : POUR QUOI FAIRE ?

Published in:

Décisions Marketing, 2006, n. 41, p. 23, doi. 10.7193/dm.041.23.32

By:

Mayaux, François;
Shaw, John;
Tissier-Desbordes, Élisabeth

Publication type:

Article

Trade shows and the creation of market and industry.

Published in:

Sociological Review, 2011, v. 59, n. 4, p. 758, doi. 10.1111/j.1467-954X.2011.02031.x

By:

Aspers, Patrik;
Darr, Asaf

Publication type:

Article

Product Concept Demonstrations in Trade Shows and Firm Value.

Published in:

Journal of Marketing, 2016, v. 80, n. 4, p. 90, doi. 10.1509/jm.14.0160

By:

Kim, Taewan;
Mazumdar, Tridib

Publication type:

Article

Generalizing about trade show effectiveness: A cross-national comparison.

Published in:

Journal of Marketing, 1997, v. 61, n. 4, p. 55, doi. 10.1177/002224299706100404

By:

Dekimpe, Marnik G.;
Francois, Pierre

Publication type:

Article

Do trade shows pay off?

Published in:

Journal of Marketing, 1995, v. 59, n. 3, p. 75, doi. 10.1177/002224299505900307

By:

Gopalakrishna, Srinath;
Lilien, Gary L.;
Williams, Jerome D.;
Sequeira, Ian K.

Publication type:

Article

Assessing Trade Show Functions and Performance: An Exploratory Study.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 87, doi. 10.2307/1251649

By:

Kerin, Roger A.;
Cron, William L.

Publication type:

Article

EXPERIENTIAL LEARNING: THE BENEFITS OF TRADE SHOWS FOR MARKETING STUDENTS AND FACULTY.

Published in:

Marketing Education Review, 2003, v. 13, n. 3, p. 17, doi. 10.1080/10528008.2003.11488837

By:

Helms, Marilyn M.;
Mayo, Donna T.;
Baxter, Joseph T.

Publication type:

Article

Exploring Market Opportunities for American Hardwoods through Chinese International Furniture Supply Trade Shows.

Published in:

Forest Products Journal, 2012, v. 62, n. 2, p. 80, doi. 10.13073/0015-7473-62.2.80

By:

Shi, Wenping;
Smith, Paul M.

Publication type:

Article

Enforcement of Intellectual Property Rights at Trade Shows: A Review and Recommendations.

Published in:

Ohio State Journal on Dispute Resolution, 2019, v. 34, n. 2, p. 277

By:

TRIMBLE, MARKETA

Publication type:

Article