Works matching Trade shows
Results: 5000
MYSTERY VISITOR AS A RESEARCH METHOD OF TRADE SHOW PERFORMANCE.
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- Economics & Management / Ekonomia i Zarzadzanie, 2015, v. 7, n. 3, p. 15, doi. 10.12846/j.em.2015.03.02
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- Article
Rozmowa targowa w rozwijaniu więzi międzyorganizacyjnych na przykładzie branży nieruchomości handlowych.
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- Management Issues / Problemy Zarządzania, 2015, v. 13, n. 1(50), p. 88, doi. 10.7172/1644-9584.50.5
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- Article
Trade Show Websites: An Examination of Critical Websites' Quality Factors and Content Items.
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- Journal of Convention & Event Tourism, 2008, v. 9, n. 1, p. 35, doi. 10.1080/15470140802104565
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- Article
SMALL BUSINESS: TRADE SHOW FACTORS OF SUCCESS.
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- International Journal of Business, Marketing, & Decision Science, 2018, v. 11, n. 1, p. 21
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- Article
Trends of The Trade Show Industry in Latvia and Worldwide.
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- Economic Science for Rural Development Conference Proceedings, 2012, n. 27, p. 120
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- Article
Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Technology Firms.
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- Journal of Global Marketing, 2007, v. 20, n. 2/3, p. 31, doi. 10.1300/J042v20n02_04
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- Article
Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China.
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- International Journal of Tourism Research, 2024, v. 26, n. 4, p. 1, doi. 10.1002/jtr.2710
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- Article
Knowledge Spillover at Trade Shows and Exhibitor Innovation.
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- Event Management, 2022, v. 26, n. 6, p. 1381, doi. 10.3727/152599522X16419948390934
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- Article
Prioritizing Servqual Dimensions to Improve Trade Show Performance.
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- Event Management, 2022, v. 26, n. 2, p. 319, doi. 10.3727/152599521X16106577965116
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- Article
The Essence and Measurement of Trade Show Event Experiences.
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- Event Management, 2020, v. 24, n. 2, p. 409, doi. 10.3727/152599519X15506259856084
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- Article
The Path to Adoption and Advocacy: Exploring Dimensions Of Brand Experience and Engagement at Trade Shows.
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- Event Management, 2019, v. 23, n. 6, p. 871, doi. 10.3727/152599519X15506259855814
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- Article
Events planning and service orientation: a comprehensive study of efficiency in trade shows.
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- Event Management, 2018, v. 22, n. 5, p. 803, doi. 10.3727/152599518X15299559876171
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- Article
THE EFFECTS OF TRADE SHOW ENVIRONMENTS ON VISITORS.
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- Event Management, 2017, v. 21, n. 6, p. 665, doi. 10.3727/152599517X15073047237205
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- Publication type:
- Article
GENERATING INTANGIBLE RESOURCE AND INTERNATIONAL PERFORMANCE: INSIGHTS INTO ENTERPRISES ORGANIZATIONAL BEHAVIOR AND CAPABILITY AT TRADE SHOWS.
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- Journal of Business Economics & Management, 2019, v. 20, n. 6, p. 1022, doi. 10.3846/jbem.2019.10513
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- Publication type:
- Article
The development of a curriculum for the introduction to trade show buying.
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- Journal of Customer Behaviour, 2020, v. 19, n. 2, p. 127, doi. 10.1362/147539220X15929906305233
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- Publication type:
- Article
Conceptualizing Trade Show Visitors' Consumption Behavior.
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- International Journal of Tourism Research, 2014, v. 16, n. 4, p. 325, doi. 10.1002/jtr.1960
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- Article
A Study of Exhibitor Firms at a Tourism Trade Show.
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- International Journal of Marketing & Business Communication, 2013, v. 2, n. 2, p. 65
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- Article
High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows.
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- Journal of Marketing for Higher Education, 2018, v. 28, n. 2, p. 282, doi. 10.1080/08841241.2018.1476430
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- Article
Trade Shows and SME Internationalisation: Networking for Performance.
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- Management International Review (MIR), 2020, v. 60, n. 4, p. 573, doi. 10.1007/s11575-020-00421-y
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- Article
Exploring the Knowledge Strategies of Temporary Cluster Organizers: A Longitudinal Study of the EU Fabric Industry Trade Shows (1986-2006).
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- Economic Geography, 2011, v. 87, n. 4, p. 453, doi. 10.1111/j.1944-8287.2011.01127.x
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- Article
Trade Show/Fair Piracy and Industrial Espionage.
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- Journal of Convention & Event Tourism, 2008, v. 9, n. 4, p. 277, doi. 10.1080/15470140802486731
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- Publication type:
- Article
Nexus among Service Quality and Participants Loyalty in Jordanian Trade Shows: A Mediated-Moderated Model.
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- Journal of Namibian Studies, 2023, v. 33, p. 1278, doi. 10.59670/jns.v33i.631
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- Publication type:
- Article
The Moderating Role of Trade Shows Participation Cost Between Service Quality and Participant Loyalty: Findings from the Pilot Study.
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- Journal of Namibian Studies, 2023, v. 33, p. 417, doi. 10.59670/jns.v33i.442
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- Publication type:
- Article
An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales.
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- Journal of Business-to-Business Marketing, 2019, v. 26, n. 2, p. 125, doi. 10.1080/1051712X.2019.1603356
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- Article
Exploring booth design as a determinant of trade show success.
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- Journal of Business-to-Business Marketing, 2017, v. 24, n. 4, p. 237, doi. 10.1080/1051712X.2018.1381399
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- Article
An Exploratory Study of Trade Show Formation and Diversity.
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- Journal of Business-to-Business Marketing, 2008, v. 15, n. 4, p. 397, doi. 10.1080/15470620802325617
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- Article
Factors Affecting Trade Show Effectiveness for Chinese Small and Medium-sized Exporters.
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- International Management Review, 2007, v. 3, n. 3, p. 84
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- Article
TRADE SHOWS AND EXHIBITIONS AS A FORM OF PROMOTION OF REGIONAL, LOCAL AND TRADITIONAL PRODUCTS.
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- Economic Science for Rural Development Conference Proceedings, 2014, n. 35, p. 43
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- Publication type:
- Article
A THREE-STAGE MODEL OF INDUSTRIAL TRADE SHOW PERFORMANCE.
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- Marketing Science, 1995, v. 14, n. 1, p. 22, doi. 10.1287/mksc.14.1.22
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- Article
Making Trade Shows Pay Off: Utilizing Promotional Gifts Rather Than Giveaways.
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- Journal of Promotion Management, 2002, v. 8, n. 1, p. 127, doi. 10.1300/J057v08n01_11
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- Article
Using Trade Shows Throughout the Product Life Cycle.
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- Journal of Promotion Management, 2002, v. 8, n. 1, p. 109, doi. 10.1300/J057v08n01_10
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- Article
Factors that affect the negotiation process of SMES in trade shows.
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- Journal of Technology Management & Innovation, 2022, v. 17, n. 1, p. 15
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- Article
The acceptance of 'intelligent trade shows': Visitors' evaluations of IS innovation.
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- Information Systems Frontiers, 2017, v. 19, n. 4, p. 717, doi. 10.1007/s10796-016-9703-5
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- Article
Effects of Exhibitors' Trade Show Participation on market performance: longitudinal research.
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- Asia Pacific Journal of Tourism Research, 2020, v. 25, n. 12, p. 1343, doi. 10.1080/10941665.2020.1851275
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- Article
Trade Shows and Fairs: An Important Part of the International Promotion Mix.
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- Journal of Promotion Management, 2002, v. 8, n. 1, p. 93, doi. 10.1300/J057v08n01_09
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- Article
2013 MWM named a Top 250 trade show.
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- CDS Review, 2014, v. 107, n. 3, p. 6
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- Article
American Coatings SHOW 2014 Receives Top Honors from Trade Show News Network.
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- CoatingsTech, 2015, v. 12, n. 11, p. 7
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- Article
Trade Show Executive Magazine Names American Coatings Show and Conference 'One of the 50 Fastest Growing Trade Shows in the U.S.'.
- Published in:
- CoatingsTech, 2013, v. 10, n. 3, p. 7
- Publication type:
- Article
Dimensions of Trade Show Exhibiting Management.
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- Journal of Marketing Management, 1993, v. 9, n. 1, p. 55, doi. 10.1080/0267257X.1993.9964217
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- Article
Tips on Using Trade Shows in Economic Development Marketing.
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- Economic Development Review, 1999, v. 16, n. 2, p. 87
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- Article
Can Trade Shows Remain Relevant?
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- Builder: The Magazine of the National Association of Home Builders, 2013, v. 36, n. 1, p. 42
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- Article
DOING THE TRADE SHOWS: WHAT'S IT GONNA COST YOU?
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- Financial Executive, 1995, v. 11, n. 4, p. 14
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- Article
Canada needs an evidence-based decision-making trade show.
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- 1998
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- Publication type:
- Editorial
Trade shows and the creation of market and industry.
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- Sociological Review, 2011, v. 59, n. 4, p. 758, doi. 10.1111/j.1467-954X.2011.02031.x
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- Article
What Every PR Pro Should Know About Incorporating Media Relations Into Trade Shows.
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- Public Relations Tactics, 2000, v. 7, n. 9, p. 12
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- Article
Trade Show Editorial Liaison: Take a Walk in Their Shoes.
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- Public Relations Quarterly, 1998, v. 43, n. 3, p. 26
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- Article
Courting the Press: The Dos and Dont's of Trade Show Press Materials.
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- Public Relations Quarterly, 1989, v. 34, n. 2, p. 21
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- Article
What About Trade Shows?
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- 2008
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- Publication type:
- Editorial
Evaluating the Effectiveness of Trade Shows: A Personal Selling Perspective.
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- Journal of Personal Selling & Sales Management, 1993, v. 13, n. 3, p. 67, doi. 10.1080/08853134.1993.10753958
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- Article
以商展社會支持策略觀點 - 探討原料藥供應商對生技製藥廠社會資 本與忠誠度之關聯性研究.
- Published in:
- Commerce & Management Quarterly, 2020, v. 21, n. 3, p. 279
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- Publication type:
- Article