Works matching Target marketing
Results: 2490
Target marketing in the health services industry: the value of journeying off the beaten path.
- Published in:
- 2018
- By:
- Publication type:
- journal article
TARGET MARKETING OF SMALL-SCALE FESTIVAL ATTENDEES: A SCOPING STUDY.
- Published in:
- Event Management, 2019, v. 23, n. 3, p. 483, doi. 10.3727/152599518X15403853721420
- By:
- Publication type:
- Article
Consumer Evaluation of Target Marketing to the Bottom of the Pyramid.
- Published in:
- Journal of International Consumer Marketing, 2014, v. 26, n. 1, p. 58, doi. 10.1080/08961530.2014.848084
- By:
- Publication type:
- Article
Wearout Effects in Target Marketing.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 275, doi. 10.1007/BF00435743
- By:
- Publication type:
- Article
The value of purchase history data in target marketing.
- Published in:
- Marketing Science, 1996, v. 15, n. 4, p. 321, doi. 10.1287/mksc.15.4.321
- By:
- Publication type:
- Article
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 999, doi. 10.1177/0022243720952410
- By:
- Publication type:
- Article
Student Target Marketing Strategies for Universities.
- Published in:
- Journal of College Admission, 2007, n. 196, p. 14
- By:
- Publication type:
- Article
A novel response model and target selection method with applications to marketing.
- Published in:
- Australian & New Zealand Journal of Statistics, 2024, v. 66, n. 1, p. 48, doi. 10.1111/anzs.12406
- By:
- Publication type:
- Article
Copywriting Marketing in Reaching the Target Market.
- Published in:
- KnE Social Sciences, 2023, p. 466, doi. 10.18502/kss.v8i18.14246
- By:
- Publication type:
- Article
Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 573, doi. 10.1086/425092
- By:
- Publication type:
- Article
Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups.
- Published in:
- Public Administration Review, 2013, v. 73, n. 3, p. 507, doi. 10.1111/puar.12044
- By:
- Publication type:
- Article
Target marketing with logit regression.
- Published in:
- Journal of Business Forecasting Methods & Systems, 1995, v. 14, n. 4, p. 10
- By:
- Publication type:
- Article
TARGET MARKETING IN SOCIAL MARKETING: GENDER DIFFERENCES IN IMPORTANCE ASCRIBED TO RESTRICTED EXCHANGE BENEFITS PROMOTED IN UNITED STATES MILIARY RECRUITMENT CAMPAIGNS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 53
- By:
- Publication type:
- Article
The logical limitations of target marketing.
- Published in:
- Marketing Bulletin, 1994, v. 5, p. 13
- By:
- Publication type:
- Article
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 1, doi. 10.1177/002224299706100301
- By:
- Publication type:
- Article
Target Marketing: Turning Birds of a Feather into Sitting Ducks.
- Published in:
- Business & Society Review (00453609), 1991, n. 76
- By:
- Publication type:
- Article
Data-Driven Decision-Making for Bank Target Marketing Using Supervised Learning Classifiers on Imbalanced Big Data.
- Published in:
- Computers, Materials & Continua, 2024, v. 81, n. 1, p. 1703, doi. 10.32604/cmc.2024.055192
- By:
- Publication type:
- Article
SİYASİ PARTİLERİN UYGULADIĞI PAZARLAMA ANLAYIŞININ VE HEDEF PAZAR STRATEJİSİNİN SEÇİM BAŞARISI ÜZERİNE ETKİSİ.
- Published in:
- Balikesir University Journal of Social Sciences Institute, 2011, v. 14, n. 26, p. 215
- By:
- Publication type:
- Article
Outreach Marketing in a Community Health Library: Creating and Delivering Value Through Target Marketing.
- Published in:
- Journal of Hospital Librarianship, 2007, v. 7, n. 2, p. 17, doi. 10.1300/J186v07n02_02
- By:
- Publication type:
- Article
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 276
- By:
- Publication type:
- Article
Premium Cigar Festivals: A Potential Target for Marketing Restrictions.
- Published in:
- Nicotine & Tobacco Research, 2023, v. 25, p. S81, doi. 10.1093/ntr/ntac286
- By:
- Publication type:
- Article
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine.
- Published in:
- Journal of Macromarketing, 2022, v. 42, n. 4, p. 583, doi. 10.1177/02761467221099815
- By:
- Publication type:
- Article
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study.
- Published in:
- Information Systems Frontiers, 2024, v. 26, n. 3, p. 875, doi. 10.1007/s10796-022-10283-4
- By:
- Publication type:
- Article
Target Marketing.
- Published in:
- Journal of Sport Management, 1993, v. 7, n. 1, p. 86
- Publication type:
- Article
Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing.
- Published in:
- Journal of Sustainable Tourism, 2017, v. 25, n. 7, p. 921, doi. 10.1080/09669582.2016.1206553
- By:
- Publication type:
- Article
Target and Marketing: Representations About Upper Middle Classes Among Designers and Buyers in the City of Buenos Aires.
- Published in:
- Journal of Applied Business & Economics, 2020, v. 22, n. 7, p. 89, doi. 10.33423/jabe.v22i7.3254
- By:
- Publication type:
- Article
A Direct Approach to Predicting Discretized Response in Target Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 73, doi. 10.1509/jmkr.41.1.73.25081
- By:
- Publication type:
- Article
Variable selection for collaborative filtering with market basket data.
- Published in:
- International Transactions in Operational Research, 2020, v. 27, n. 6, p. 3167, doi. 10.1111/itor.12518
- By:
- Publication type:
- Article
Niche Marketing of Date Palm based Food and Beverages as Health Products.
- Published in:
- Journal of Economic Cooperation & Development, 2018, v. 39, n. 2, p. 4
- By:
- Publication type:
- Article
Choice-Based Segmentation As an Enrollment Management Tool.
- Published in:
- Journal of Marketing for Higher Education, 2002, v. 12, n. 2, p. 69
- By:
- Publication type:
- Article
The Civil Rights Movement and Social Sensitivity: Toward an Understanding of African American Consumer Behavior.
- Published in:
- Services Marketing Quarterly, 2004, v. 26, n. 2, p. 83, doi. 10.1300/J396v26n02_06
- By:
- Publication type:
- Article
Competitive Target Advertising and Consumer Data Sharing.
- Published in:
- Journal of Management Information Systems, 2012, v. 29, n. 3, p. 189, doi. 10.2753/MIS0742-1222290306
- By:
- Publication type:
- Article
Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities.
- Published in:
- Journal of Public Policy & Marketing, 2020, v. 39, n. 1, p. 31, doi. 10.1177/0743915619838282
- By:
- Publication type:
- Article
The Newspaper As a Source of Consumer Information For Young Adults.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 4, p. 5, doi. 10.1080/00913367.1977.10672718
- By:
- Publication type:
- Article
The effect of traditionally marginalized groups in advertising on consumer response.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 319, doi. 10.1007/s11002-018-9468-3
- By:
- Publication type:
- Article
Targeting Miss Daisy: Using age and gender to target unethical sales tactics.
- Published in:
- Marketing Letters, 2014, v. 25, n. 1, p. 67, doi. 10.1007/s11002-013-9242-5
- By:
- Publication type:
- Article
Segmenting Demand for Long-Term Care Insurance Among Mature Consumers.
- Published in:
- Services Marketing Quarterly, 2010, v. 31, n. 1, p. 106, doi. 10.1080/15332960903408542
- By:
- Publication type:
- Article
Rethinking business segmentation: a conceptual model and strategic insights<sup>*</sup>.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 2, p. 164, doi. 10.1080/0965254X.2017.1384750
- By:
- Publication type:
- Article
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 35, doi. 10.1509/jmkg.70.2.035
- By:
- Publication type:
- Article
THE WORK THAT AFFECTIVE ECONOMICS DOES.
- Published in:
- Cultural Studies, 2011, v. 25, n. 4/5, p. 604, doi. 10.1080/09502386.2011.600551
- By:
- Publication type:
- Article
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 207, doi. 10.1509/jmkr.46.2.207
- By:
- Publication type:
- Article
Heuristic Simulated Annealing Modeling to Optimum Target Audience Identification in Digital Marketing: A Case Study of a Mining Industry Training Service Company.
- Published in:
- International Journal of Supply & Operations Management, 2024, v. 11, n. 2, p. 188, doi. 10.22034/IJSOM.2023.109997.2805
- By:
- Publication type:
- Article
The downside to big data: What triggers a backlash response in consumers to marketing?
- Published in:
- Journal of Marketing Development & Competitiveness, 2019, v. 13, n. 2, p. 85, doi. 10.33423/jmdc.v13i2.2011
- By:
- Publication type:
- Article
PRIORITY TARGET GROUPS FOR ENVIRONMENTAL MARKETING OF CITIES IN POLAND.
- Published in:
- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 168, p. 231, doi. 10.29119/1641-3466.2023.168.17
- By:
- Publication type:
- Article
The Impact of Big Data-Driven Strategies on Sustainable Consumer Behaviour in E-Commerce: A Green Economy Perspective.
- Published in:
- Sustainability (2071-1050), 2024, v. 16, n. 24, p. 10960, doi. 10.3390/su162410960
- By:
- Publication type:
- Article
Toward the development of an integrative framework of subsidiary success: A synthesis of the process and contingency models with the strategic reference points theory.
- Published in:
- Thunderbird International Business Review, 2006, v. 48, n. 6, p. 843, doi. 10.1002/tie.20125
- By:
- Publication type:
- Article
Supervised clustering of label ranking data using label preference information.
- Published in:
- Machine Learning, 2013, v. 93, n. 2-3, p. 191, doi. 10.1007/s10994-013-5374-3
- By:
- Publication type:
- Article
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.
- Published in:
- Marketing Science, 2011, v. 30, n. 6, p. 1079, doi. 10.1287/mksc.1110.0670
- By:
- Publication type:
- Article
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
- Published in:
- Journal of Marketing, 2008, v. 72, n. 6, p. 49, doi. 10.1509/jmkg.72.6.049
- By:
- Publication type:
- Article
How telcos will change advertising.
- Published in:
- Journal of Telecommunications Management, 2008, v. 1, n. 3, p. 237
- By:
- Publication type:
- Article