Works matching Super Bowl

Results: 420

AMERICA AT PLAY, AMERICA AT WAR: THE SUPER BOWL AS DISCURSIVE FORMATION.

Published in:

Comunicação Pública, 2008, v. 3, n. 6, p. 53, doi. 10.4000/cp.7827

By:

O'Donnell, Hugh;
Spires, Bob

Publication type:

Article

The Market Responses to Super Bowl Advertising: The Role of Product Type and Multiple Executions.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 13, p. 7127, doi. 10.3390/su13137127

By:

Lee, Jung-Gyo;
Ko, Kyung-A

Publication type:

Article

Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 165, doi. 10.1080/10496490902837510

By:

Clark, JohnS.;
Apostolopoulou, Artemisia;
Gladden, JamesM.

Publication type:

Article

The Practicality of Super Bowl Advertising for New Products and Companies.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 4, p. 19, doi. 10.1300/J057v11n04_03

By:

Dotterweich, Douglas P.;
Collins, Kimberly S.

Publication type:

Article

Super returns to Super Bowl ads?

Published in:

Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 1, doi. 10.1007/s11129-016-9179-0

By:

Stephens-Davidowitz, Seth;
Varian, Hal;
Smith, Michael

Publication type:

Article

A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 888, doi. 10.1080/02650487.2016.1162344

By:

Hatzithomas, Leonidas;
Boutsouki, Christina;
Ziamou, Paschalina

Publication type:

Article

Debunking the Myth of 'Super Bowl Sex Trafficking': Media hype or evidenced-based coverage.

Published in:

Anti-Trafficking Review, 2019, n. 13, p. 13, doi. 10.14197/atr.201219132

By:

Martin, Lauren;
Hill, Annie

Publication type:

Article

Super bowl XLVII TV advertising in the USA: male and female impressions among college students.

Published in:

Eurasian Business Review, 2016, v. 6, n. 1, p. 25, doi. 10.1007/s40821-015-0032-2

By:

Akcay, Okan;
Dalgin, M.

Publication type:

Article

The Super Bowl as a Television Spectacle: Global Designs, Glocal Niches, and Parochial Patterns.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 139, doi. 10.1080/09523367.2017.1349115

By:

Dyreson, Mark

Publication type:

Article

The Super Bowl at 50 or L.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 7, doi. 10.1080/09523367.2017.1349114

By:

Crepeau, Richard

Publication type:

Article

Fifty Years of Super Bowl Commercials, Thirty-Two Years of Spectacular Consumption.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 46, doi. 10.1080/09523367.2017.1336162

By:

McAllister, Matthew P.;
Galindo-Ramirez, Elysia

Publication type:

Article

‘Super Bore’: The Canadian Media and the Grey Cup-Super Bowl Comparison.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 65, doi. 10.1080/09523367.2017.1336160

By:

Greenham, Craig G.

Publication type:

Article

Amerika: The Super Bowl and German Imagination.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 81, doi. 10.1080/09523367.2017.1336159

By:

Dzikus, Lars

Publication type:

Article

‘Superbowling’: Using the Super Bowl’s Yearly Commentary to Explore the Evolution of a Sporting Spectacle in the American Consciousness.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 23, doi. 10.1080/09523367.2017.1334644

By:

Hopsicker, Peter M.

Publication type:

Article

‘We Will Try Again, Again, Again to Make It Bigger’: Japan, American Football, and the Super Bowl in the Past, Present, and Future.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 121, doi. 10.1080/09523367.2017.1336161

By:

Kawashima, Kohei

Publication type:

Article

A Century of British Readings of America through American Football: From the Fin de Siècle to the Super Bowl.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 101, doi. 10.1080/09523367.2017.1304917

By:

Adams, Iain

Publication type:

Article

Sports tourism does not have to be accompanied by crime: a case for the NFL Super Bowl.

Published in:

Journal of Sport & Tourism, 2017, v. 21, n. 1, p. 15, doi. 10.1080/14775085.2016.1273127

By:

Tajalli, Hassan;
Peña, Alejandra Iraide

Publication type:

Article

SOCIAL MEDIA ANALYTICS FRAMEWORK: THE CASE OF TWITTER AND SUPER BOWL ADS.

Published in:

Journal of Information Technology Management, 2015, v. 26, n. 1, p. 1

By:

CHONG OH;
SASSER, SHEILA;
ALMAHMOUD, SOLIMAN

Publication type:

Article

Does It Pay to Wait? The Paths of Posted Prices and Ticket Composition for the Final Four and Super Bowl.

Published in:

Journal of Sports Economics, 2014, v. 15, n. 5, p. 559, doi. 10.1177/1527002514535172

By:

Harrington, David E.;
Treber, Jaret

Publication type:

Article

An Experiential Learning Trip: Exploring Student Experiences and Motivations for Volunteering at the Super Bowl.

Published in:

Sport Management Education Journal (Human Kinetics), 2015, v. 9, n. 1, p. 11, doi. 10.1123/SMEJ.2014-0001

By:

Pate, Joshua R.;
Shonk, David J.

Publication type:

Article

Super Bowl ad likeability: Enduring and emerging predictors.

Published in:

Journal of Marketing Communications, 2013, v. 19, n. 1, p. 58, doi. 10.1080/13527266.2011.581302

By:

Yelkur, Rama;
Tomkovick, Chuck;
Hofer, Ashley;
Rozumalski, Daniel

Publication type:

Article

Information content of Super Bowl commercials 2001–2009.

Published in:

Journal of Marketing Communications, 2012, v. 18, n. 4, p. 249, doi. 10.1080/13527266.2010.491968

By:

Kim, Kihan;
Cheong, Yunjae;
Kim, Hyuksoo

Publication type:

Article

The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s.

Published in:

Journal of Marketing Communications, 2001, v. 7, n. 2, p. 89, doi. 10.1080/135272601750255171

By:

Tomkovick, Chuck;
Yelkur, Rama;
Christians, Lori

Publication type:

Article

Exploring the Service Location Strategies Behind Super Bowl Venue Selection.

Published in:

Services Marketing Quarterly, 2008, v. 29, n. 4, p. 66, doi. 10.1080/15332960802218778

By:

Smith, AlanD.;
Smith, AmberA.

Publication type:

Article

Promoting the Network Brand: An Exploration of Network and Local Affiliate On-Air Promotion during the Super Bowl, 2001-2006.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 150, doi. 10.1080/10496490802306871

By:

Alessandri, SueWestcott

Publication type:

Article

Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall.

Published in:

Journal of Marketing Communications, 1998, v. 4, n. 4, p. 237, doi. 10.1080/135272698345780

By:

Newell, Stephen J.;
Henderson, Kenneth V.

Publication type:

Article

America on Parade: Thrill's Affect-Zone and the 2012 NBC Super Bowl Broadcast.

Published in:

2014

By:

Pappas, Peter

Publication type:

Case Study

Super Bowl Ads.

Published in:

Marketing Science, 2018, v. 37, n. 1, p. 78, doi. 10.1287/mksc.2017.1055

By:

Hartmann, Wesley R.;
Klapper, Daniel

Publication type:

Article

Affect and Purchase Intentions of Super Bowl XL Television Spectators: Examining the Influence of Sport Fandom, Age, and Gender.

Published in:

Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 243

By:

Tobar, David A.

Publication type:

Article

From H-Town to Mo-Town: The Importance of Super Bowl Entertainment.

Published in:

Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 223

By:

Apostolopoulou, Artemisia;
Clark, John;
Gladden, James M.

Publication type:

Article

More Than Just a Game? Corporate Social Responsibility and Super Bowl XL.

Published in:

Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 214

By:

Babiak, Kathy;
Wolfe, Richard

Publication type:

Article

Location, Location, Location: The Marketing of Place and Super Bowl XL.

Published in:

Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 206

By:

Schneider, Ray G.;
Bradish, Cheri L.

Publication type:

Article

Marketing Motown: Detroit Sold Cold, and Super Bowl XL Was a Winter Blast.

Published in:

Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 200

By:

Cuneen, Jacquelyn;
Fink, Janet S.

Publication type:

Article

SUPER BOWL I, JAZZ RADIO, AND THE GLASS MENAGERIE: COPYRIGHT, PRESERVATION, AND PRIVATE COPIES.

Published in:

Akron Law Review, 2018, v. 51, n. 4, p. 1025

By:

Reese, R. Anthony

Publication type:

Article

Primacy effect or recency effect? A long-term memory test of Super Bowl commercials.

Published in:

Journal of Consumer Behaviour, 2010, v. 9, n. 1, p. 32, doi. 10.1002/cb.291

By:

Cong Li

Publication type:

Article

Super Bowl Ads Linked to Firm Value Enhancement.

Published in:

Journal of Marketing Development & Competitiveness, 2011, v. 5, n. 2, p. 29

By:

Tomkovick, Chuck;
Yelkur, Rama;
Rozumalski, Daniel;
Hofer, Ashley;
Coulombe, Cory J.

Publication type:

Article

What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings.

Published in:

Journal of Marketing Theory & Practice, 2014, v. 22, n. 4, p. 437, doi. 10.2753/MTP1069-6679220406

By:

Quesenberry, Keith A.;
Coolsen, Michael K.

Publication type:

Article

Evaluating the Significance of Placement on Recall of Advertisements During the Super Bowl.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2003, v. 25, n. 2, p. 57, doi. 10.1080/10641734.2003.10505149

By:

Newell, Stephen J.;
Wu, Bob

Publication type:

Article

Spectators' emotional responses in tweets during the Super Bowl 50 game.

Published in:

Sport Management Review, 2019, v. 22, n. 3, p. 348, doi. 10.1016/j.smr.2018.04.008

By:

Chang, Yonghwan

Publication type:

Article

Effects of offline ad content on online brand search: insights from super bowl advertising.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 403, doi. 10.1007/s11747-017-0551-8

By:

Chandrasekaran, Deepa;
Srinivasan, Raji;
Sihi, Debika

Publication type:

Article

Some Interesting Findings about Super Bowl Advertising.

Published in:

2016

By:

Taylor, Charles R.

Publication type:

Editorial

Padding Required: Assessing the Economic Impact of the Super Bowl.

Published in:

European Sport Management Quarterly, 2006, v. 6, n. 4, p. 353, doi. 10.1080/16184740601154490

By:

Matheson, VictorA.;
Baade, RobertA.

Publication type:

Article

Super Bowl Sunday: A National Holiday and a Global Curiosity.

Published in:

International Journal of the History of Sport, 2017, v. 34, n. 1/2, p. 1, doi. 10.1080/09523367.2017.1348756

By:

Hopsicker, Peter;
Dyreson, Mark

Publication type:

Article

Super Bowl Advertising as Commercial Celebration.

Published in:

Communication Review, 1999, v. 3, n. 4, p. 403, doi. 10.1080/10714429909368592

By:

McAllister, Matthew P.

Publication type:

Article

Super Bowl Team Tones: Analyzing Patriots and Seahawks Blogospheres.

Published in:

International Journal of Sport Communication, 2016, v. 9, n. 2, p. 129, doi. 10.1123/IJSC.2015-0128

By:

Mendenhall, Douglas L.

Publication type:

Article

Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl.

Published in:

International Journal of Sport Communication, 2013, v. 6, n. 3, p. 348, doi. 10.1123/ijsc.6.3.348

By:

Cooper, Roger;
Tang Tang

Publication type:

Article

The Super Bowl Theory: Fourth and long.

Published in:

College Mathematics Journal, 2000, v. 31, n. 3, p. 189, doi. 10.2307/2687487

By:

Sommers, Paul M.

Publication type:

Article

What Happened to the Super Bowl Stock Market Predictor?

Published in:

Journal of Investing, 2010, v. 19, n. 1, p. 82, doi. 10.3905/JOI.2010.19.1.082

By:

Kester, George W.

Publication type:

Article

SOCIAL MEDIA ENGAGEMENT MITIGATES AD DECAY EFFECTS FOR SUPER BOWL ADVERTISEMENTS.

Published in:

Marketing Management Journal, 2017, v. 27, n. 2, p. 103

By:

GROZA, MYA PRONSCHINSKE;
DOMAGALSKI, SANDY

Publication type:

Article

ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION TO SUPER BOWL ADVERTISEMENTS AND THEIR EFFECTIVENESS.

Published in:

Marketing Management Journal, 2015, v. 25, n. 2, p. 123

By:

GROZA, MYA PRONSCHINSKE

Publication type:

Article