Works matching Sports sponsorship

Results: 1410

Media value of the Polish sports sponsorship market in the years 2015-2017.

Published in:

Baltic Journal of Health & Physical Activity, 2019, v. 11, n. 2, p. 127, doi. 10.29359/BJHPA.11.2.13

By:

Łasiński, Gabriel;
Pawlukiewicz, Adam

Publication type:

Article

Sporda Sponsorluk Üzerine Bir Derleme.

Published in:

Turkish Studies - Social Sciences, 2020, v. 15, n. 4, p. 2055, doi. 10.29228/TurkishStudies.42812

By:

Öktem, Tuncay

Publication type:

Article

Hidden agenda in sport sponsorship - The influence of managers' personal objectives on sport sponsorship decisions.

Published in:

Sport Management Review, 2021, v. 24, n. 2, p. 204, doi. 10.1016/j.smr.2020.07.001

By:

Schönberner, Jan;
Woratschek, Herbert;
Ellert, Guido

Publication type:

Article

SPOR SPONSORLUĞU ve SPOR FEDERASYONLARININ SPONSORLUĞA BAKIŞI ÜZERİNE BİR ARAŞTIRMA.

Published in:

Gazi University Journal of Economics & Administrative Sciences, 2008, v. 10, n. 3, p. 111

By:

Baş, Mehmet

Publication type:

Article

L'association parrain/parrainé dans le domaine du sport : Influence dans le temps sur les réactions affectives à l'égard de la marque.

Published in:

Revue des Sciences de Gestion, 2008, n. 229, p. 85, doi. 10.1051/larsg:2008009

By:

Laborde, Christian;
Durrieu, François

Publication type:

Article

Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality.

Published in:

International Journal of Advertising, 2015, v. 34, n. 4, p. 658, doi. 10.1080/02650487.2015.1031062

By:

Do, Hyunji;
Ko, Eunju;
Woodside, Arch G.

Publication type:

Article

RESEARCH TRENDS IN SPORTS SPONSORSHIP: A BIBLIOMETRIC ANALYSIS.

Published in:

SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2024, v. 22, n. 3, p. 81, doi. 10.33689/spormetre.1435736

By:

Seyfi, Murat;
Polat, Hıdır

Publication type:

Article

Sports sponsorship 'success': moving beyond evaluating transactions to understanding relationships.

Published in:

e-Journal of Social & Behavioural Research in Business, 2017, v. 8, n. 1, p. 1

By:

Gordon, Cameron;
Cheah, Shaun

Publication type:

Article

Fit activates the spectators' purchase intention for sports event sponsorship brands ----Based on the case of the live spectators of ATP 1000 Shanghai masters.

Published in:

Journal of Physical Education / Tiyu Xuekan, 2022, v. 29, n. 6, p. 71

By:

DUAN Yanling;
LIU Bing

Publication type:

Article

Sports Sponsorship.

Published in:

International Journal of Social Science, Innovation, & Educational Technologies, 2024, v. 5, n. 17, p. 25, doi. 10.54603/iss.198

By:

AYHAN, Süreyya;
ÖLEKLİ, Erhan;
E. R., Hasan Fehmi;
AKÇA, Müzeyyen

Publication type:

Article

PERCEPTION OF SUSTAINABLE SPORT SPONSORSHIP IN TERMS OF SUSTAINABLE DEVELOPMENT AND CORPORATE SOCIAL RESPONSIBILITY IN THE ERA OF THE COVID-19 PANDEMIC.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 157, p. 363, doi. 10.29119/1641-3466.2022.157.23

By:

OLEJNICZAK-SZUSTER, Katarzyna;
ŁUKASIK, Katarzyna

Publication type:

Article

Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 19, p. 8173, doi. 10.3390/su12198173

By:

Aguiló-Lemoine, Àngela Elisa;
Rejón-Guardia, Francisco;
García-Sastre, María Antonia

Publication type:

Article

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 22, p. 6389, doi. 10.3390/su11226389

By:

Melovic, Boban;
Rogic, Suncica;
Cerovic Smolovic, Julija;
Dudic, Branislav;
Gregus, Michal

Publication type:

Article

'Going the extra mile' in resource integration: evolving a concept of sport sponsorship as an engagement platform.

Published in:

European Sport Management Quarterly, 2022, v. 22, n. 4, p. 548, doi. 10.1080/16184742.2020.1820061

By:

Buser, Markus;
Woratschek, Herbert;
Schönberner, Jan

Publication type:

Article

Linking sport team sponsorship to perceived switching cost and switching intentions.

Published in:

European Sport Management Quarterly, 2017, v. 17, n. 4, p. 457, doi. 10.1080/16184742.2017.1318410

By:

Parganas, Petros;
Papadimitriou, Dimitra;
Anagnostopoulos, Christos;
Theodoropoulos, Anastasios

Publication type:

Article

THE EFFECTS OF SPORTS SPONSORSHIP ON BUYING RESPONSE FOR JORDANIAN FANS.

Published in:

International Journal of Communication Research, 2023, v. 15, n. 3, p. 169

By:

AL-NSOUR, Iyad A.;
ATHAYDI, Raed A.;
AL TAMIM, Mohammad J.

Publication type:

Article

No‐ and low‐alcohol beer and the sponsorship of sport in Australia: An audit of sponsorship partnerships and analysis of marketing tactics.

Published in:

Drug & Alcohol Review, 2024, v. 43, n. 6, p. 1534, doi. 10.1111/dar.13912

By:

Miller, Mia;
Wright, Cassandra C. J.

Publication type:

Article

Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators' support for alcohol policies? An experimental study.

Published in:

BMC Public Health, 2023, v. 23, n. 1, p. 1, doi. 10.1186/s12889-023-15250-5

By:

Scully, Maree;
Dixon, Helen;
Brennan, Emily;
Niederdeppe, Jeff;
O'Brien, Kerry;
Pettigrew, Simone;
Vandenberg, Brian;
Wakefield, Melanie

Publication type:

Article

Old and exciting? Sport sponsorship effects on brand age and brand personality.

Published in:

Sport Management Review, 2020, v. 23, n. 3, p. 469, doi. 10.1016/j.smr.2019.05.002

By:

Hohenberger, Christoph;
Grohs, Reinhard

Publication type:

Article

Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals.

Published in:

Sport Management Review, 2020, v. 23, n. 3, p. 401, doi. 10.1016/j.smr.2019.02.002

By:

Hino, Yuta;
Takeda, Fumiko

Publication type:

Article

Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship.

Published in:

Sport Management Review, 2019, v. 22, n. 1, p. 167, doi. 10.1016/j.smr.2018.06.014

By:

Batty, Rachel J.;
Gee, Sarah

Publication type:

Article

The role of sports sponsorship in negative new stories about a brand: Approach the halo effect.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1699284

By:

Cui, Ge-Qi;
Lee, Jung-Yong;
Jin, Chang-Hyun;
Wright, Len Tiu

Publication type:

Article

Spor Sponsorluğuna Yönelik İçerik Analizi: Spor Toto Süper Lig.

Published in:

Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2023, n. 40, p. 23, doi. 10.31123/akil.1143037

By:

BEŞİKCİ, Beyza;
SİLSÜPÜR, Özer

Publication type:

Article

THE SPONSORSHIP APPLICATIONS IN TURKISH SPORTS.

Published in:

Journal of International Social Research, 2008, v. 1, n. 5, p. 706

By:

ŞAHAN, H.;
AYDIN, A. D.;
AKPINAR, S.;
AYTAÇ, K. Y.;
YÜKSEK, S.;
ULUKAN, M.

Publication type:

Article

The Effect of Team Support and Attitude Towards the Sponsor on Purchase Intention in Sports Club Sponsorship.

Published in:

Journal of Sports Sciences Research / Spor Bilimleri Araştırmaları Dergisi, 2023, v. 8, n. 3, p. 749, doi. 10.25307/jssr.1349833

By:

GÜNDÜZYELİ, Bora

Publication type:

Article

How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study.

Published in:

Brain Sciences (2076-3425), 2024, v. 14, n. 9, p. 940, doi. 10.3390/brainsci14090940

By:

Shi, Haonan;
Zhang, Li;
Zhang, Hongfei;
Ding, Jianlan;
Wang, Zilong

Publication type:

Article

That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship.

Published in:

Journal of Brand Strategy, 2022, v. 11, n. 2, p. 145, doi. 10.69554/bman9323

By:

Wellington, Spencer C.;
Apostolopoulou, Artemisia;
Synowka, David P.

Publication type:

Article

Sport sponsorship contracts.

Published in:

Juridical Tribune / Tribuna Juridica, 2018, v. 8, n. 3, p. 823

By:

ORAL, Tuğçe

Publication type:

Article

The influence of sport sponsorship on brand equity and purchase behavior.

Published in:

Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 85, doi. 10.1080/0965254X.2017.1374299

By:

Tsordia, Ch.;
Papadimitriou, D.;
Parganas, P.

Publication type:

Article

The Impact of Color and Animation on Sports Viewers' Attention to Televised Sponsorship Signage.

Published in:

Journal of Sport Management, 2015, v. 29, n. 2, p. 170, doi. 10.1123/JSM.2013-0280

By:

Breuer, Christoph;
Rumpf, Christopher

Publication type:

Article

The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople

Published in:

Journal of Sport Management, 2014, v. 28, n. 4, p. 418, doi. 10.1123/jsm.2013-0078

By:

Kelly, Sarah Jane;
Ireland, Michael;
Alpert, Frank;
Mangan, John

Publication type:

Article

Implementation of the CSR concept through sport sponsorship: the case of the Polish chemical capital group.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 1100, doi. 10.7752/jpes.2020.s2153

By:

SUDOLSKA, AGATA;
ŁAPIŃSKA, JUSTYNA

Publication type:

Article

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Published in:

Journal of Nonprofit & Public Sector Marketing, 2019, v. 31, n. 4, p. 428, doi. 10.1080/10495142.2018.1526748

By:

Toscani, Giulio;
Prendergast, Gerard

Publication type:

Article

Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes.

Published in:

International Journal of Advertising, 2024, v. 43, n. 6, p. 933, doi. 10.1080/02650487.2024.2350852

By:

De Jans, Steffi;
Hudders, Liselot;
Constandt, Bram

Publication type:

Article

Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies.

Published in:

International Journal of Management, Accounting & Economics, 2015, v. 2, n. 7, p. 646

By:

Singh, Gurpartap;
Bhatia, Ambika

Publication type:

Article

FROM CORPORATE MOTIVES TO THE IMPACTS OF SPORTS SPONSORSHIP ON EMPLOYEES: A SYSTEMATIC REVIEW.

Published in:

Društvena Istraživanja, 2024, v. 33, n. 3, p. 389, doi. 10.5559/di.33.3.03

By:

MLAKAR, Marko;
ČATER, Tomaž;
KAŠE, Robert

Publication type:

Article

Parents' reactions to unhealthy food . pro-health sponsorship options for children's sport: an experimental study.

Published in:

2020

By:

Scully, Maree;
Wakefield, Melanie;
Pettigrew, Simone;
Kelly, Bridget;
Dixon, Helen

Publication type:

journal article

Športno sponzorstvo kot management procesa sponzorske menjave in marketinških odnosov med udeleženci.

Published in:

Revija Šport, 2012, v. 60, n. 3/4, p. 13

By:

Pavli, Gašper;
Borut Lah, Marko;
Jurak, Gregor

Publication type:

Article

Sports sponsorship as an IMC tool: An Australian sponsor's perspective.

Published in:

Journal of Sponsorship, 2010, v. 4, n. 1, p. 26

By:

Kelly, Louise;
Whiteman, Clare

Publication type:

Article

Franchises, value drivers and the application of valuation analysis to sports sponsorship.

Published in:

Journal of Sponsorship, 2010, v. 3, n. 2, p. 181

By:

Brewer, Ryan M.;
Pedersen, Paul M.

Publication type:

Article

Establishing and maintaining win-win relationships in the sports sponsorship business.

Published in:

Journal of Sponsorship, 2010, v. 3, n. 2, p. 157

By:

Nufer, Gerd;
Bühler, André

Publication type:

Article

Understanding the impact of new technologies on sports sponsorship contracts.

Published in:

Journal of Sponsorship, 2007, v. 1, n. 1, p. 15

By:

Phelops, Warren;
Otterwell, Lucy

Publication type:

Article

Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 22, p. 15430, doi. 10.3390/su142215430

By:

Li, Jianjun;
Gu, Zhenyu;
Dai, Yonghui

Publication type:

Article

Focusing on the Interlinkage Between Financial Sports Sponsorship and Financial Performance.

Published in:

Journal of Sport Psychology / Revista de Psicología del Deporte, 2023, v. 32, n. 1, p. 361

By:

Witteveen, Robert;
Westermann, William

Publication type:

Article

Sponsorship and advertising in sport: a study of consumers' attitude.

Published in:

European Sport Management Quarterly, 2019, v. 19, n. 3, p. 287, doi. 10.1080/16184742.2018.1517271

By:

Cheong, Cherie;
Pyun, Do Young;
Leng, Ho Keat

Publication type:

Article

INTERTEXTUALITY, TOBACCO SPONSORSHIP OF SPORTS, AND ADOLESCENT MALE SMOKING CULTURE: A Selective Review of Tobacco Industry Documents.

Published in:

Journal of Sport & Social Issues, 2003, v. 27, n. 4, p. 372, doi. 10.1177/0193732503258585

By:

Dewhirst, Timothy;
Sparks, Robert

Publication type:

Article

Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness.

Published in:

Sport Mont, 2019, v. 17, n. 2, p. 63, doi. 10.26773/smj.190611

By:

Rogic, Suncica;
Djurisic, Vladimir;
Radonjic, Milena;
Vukovic, Stefan

Publication type:

Article

Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach.

Published in:

Sport Marketing Quarterly, 2017, v. 26, n. 1, p. 6

By:

Jensen, Jonathan A.;
Turner, Brian A.

Publication type:

Article

Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions.

Published in:

International Gambling Studies, 2013, v. 13, n. 3, p. 281, doi. 10.1080/14459795.2013.812132

By:

Hing, Nerilee;
Vitartas, Peter;
Lamont, Matthew

Publication type:

Article

Rights in sports sponsorship.

Published in:

Journal of Physical Education & Sport, 2020, v. 20, p. 2918, doi. 10.7752/jpes.2020.s5396

By:

KOŃCZAK, JAROSŁAW

Publication type:

Article