SPOR SPONSORLUĞU ve SPOR FEDERASYONLARININ SPONSORLUĞA BAKIŞI ÜZERİNE BİR ARAŞTIRMA.
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- Gazi University Journal of Economics & Administrative Sciences, 2008, v. 10, n. 3, p. 111
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Works matching Sports sponsorship
Results: 1394
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Media value of the Polish sports sponsorship market in the years 2015-2017.
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- Baltic Journal of Health & Physical Activity, 2019, v. 11, n. 2, p. 127, doi. 10.29359/BJHPA.11.2.13
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Hidden agenda in sport sponsorship - The influence of managers' personal objectives on sport sponsorship decisions.
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- Sport Management Review, 2021, v. 24, n. 2, p. 204, doi. 10.1016/j.smr.2020.07.001
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The role of sports sponsorship in negative new stories about a brand: Approach the halo effect.
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- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1699284
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No‐ and low‐alcohol beer and the sponsorship of sport in Australia: An audit of sponsorship partnerships and analysis of marketing tactics.
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- Drug & Alcohol Review, 2024, v. 43, n. 6, p. 1534, doi. 10.1111/dar.13912
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L'association parrain/parrainé dans le domaine du sport : Influence dans le temps sur les réactions affectives à l'égard de la marque.
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- Revue des Sciences de Gestion, 2008, n. 229, p. 85, doi. 10.1051/larsg:2008009
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Implementation of the CSR concept through sport sponsorship: the case of the Polish chemical capital group.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 1100, doi. 10.7752/jpes.2020.s2153
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THE SPONSORSHIP APPLICATIONS IN TURKISH SPORTS.
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- Journal of International Social Research, 2008, v. 1, n. 5, p. 706
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The Impact of Color and Animation on Sports Viewers' Attention to Televised Sponsorship Signage.
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 170, doi. 10.1123/JSM.2013-0280
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The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople
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- Journal of Sport Management, 2014, v. 28, n. 4, p. 418, doi. 10.1123/jsm.2013-0078
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Sports Sponsorship.
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- International Journal of Social Science, Innovation, & Educational Technologies, 2024, v. 5, n. 17, p. 25, doi. 10.54603/iss.198
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Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes.
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- International Journal of Advertising, 2024, v. 43, n. 6, p. 933, doi. 10.1080/02650487.2024.2350852
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Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality.
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- International Journal of Advertising, 2015, v. 34, n. 4, p. 658, doi. 10.1080/02650487.2015.1031062
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Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies.
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- International Journal of Management, Accounting & Economics, 2015, v. 2, n. 7, p. 646
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THE EFFECTS OF SPORTS SPONSORSHIP ON BUYING RESPONSE FOR JORDANIAN FANS.
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- International Journal of Communication Research, 2023, v. 15, n. 3, p. 169
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Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators' support for alcohol policies? An experimental study.
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- BMC Public Health, 2023, v. 23, n. 1, p. 1, doi. 10.1186/s12889-023-15250-5
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That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship.
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- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 145, doi. 10.69554/bman9323
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Sport sponsorship contracts.
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- Juridical Tribune / Tribuna Juridica, 2018, v. 8, n. 3, p. 823
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Spor Sponsorluğuna Yönelik İçerik Analizi: Spor Toto Süper Lig.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2023, n. 40, p. 23, doi. 10.31123/akil.1143037
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The influence of sport sponsorship on brand equity and purchase behavior.
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- Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 85, doi. 10.1080/0965254X.2017.1374299
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PERCEPTION OF SUSTAINABLE SPORT SPONSORSHIP IN TERMS OF SUSTAINABLE DEVELOPMENT AND CORPORATE SOCIAL RESPONSIBILITY IN THE ERA OF THE COVID-19 PANDEMIC.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, n. 157, p. 363, doi. 10.29119/1641-3466.2022.157.23
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'Going the extra mile' in resource integration: evolving a concept of sport sponsorship as an engagement platform.
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- European Sport Management Quarterly, 2022, v. 22, n. 4, p. 548, doi. 10.1080/16184742.2020.1820061
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Linking sport team sponsorship to perceived switching cost and switching intentions.
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- European Sport Management Quarterly, 2017, v. 17, n. 4, p. 457, doi. 10.1080/16184742.2017.1318410
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Parents' reactions to unhealthy food . pro-health sponsorship options for children's sport: an experimental study.
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- 2020
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- journal article
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The Effect of Team Support and Attitude Towards the Sponsor on Purchase Intention in Sports Club Sponsorship.
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- Journal of Sports Sciences Research / Spor Bilimleri Araştırmaları Dergisi, 2023, v. 8, n. 3, p. 749, doi. 10.25307/jssr.1349833
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Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach.
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- Sustainability (2071-1050), 2020, v. 12, n. 19, p. 8173, doi. 10.3390/su12198173
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The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices.
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- Sustainability (2071-1050), 2019, v. 11, n. 22, p. 6389, doi. 10.3390/su11226389
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Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?
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- Journal of Nonprofit & Public Sector Marketing, 2019, v. 31, n. 4, p. 428, doi. 10.1080/10495142.2018.1526748
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Sports sponsorship as an IMC tool: An Australian sponsor's perspective.
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- Journal of Sponsorship, 2010, v. 4, n. 1, p. 26
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Franchises, value drivers and the application of valuation analysis to sports sponsorship.
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- Journal of Sponsorship, 2010, v. 3, n. 2, p. 181
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Establishing and maintaining win-win relationships in the sports sponsorship business.
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- Journal of Sponsorship, 2010, v. 3, n. 2, p. 157
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Understanding the impact of new technologies on sports sponsorship contracts.
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- Journal of Sponsorship, 2007, v. 1, n. 1, p. 15
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FROM CORPORATE MOTIVES TO THE IMPACTS OF SPORTS SPONSORSHIP ON EMPLOYEES: A SYSTEMATIC REVIEW.
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- Društvena Istraživanja, 2024, v. 33, n. 3, p. 389, doi. 10.5559/di.33.3.03
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RESEARCH TRENDS IN SPORTS SPONSORSHIP: A BIBLIOMETRIC ANALYSIS.
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- SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2024, v. 22, n. 3, p. 81, doi. 10.33689/spormetre.1435736
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Športno sponzorstvo kot management procesa sponzorske menjave in marketinških odnosov med udeleženci.
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- Revija Šport, 2012, v. 60, n. 3/4, p. 13
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Fit activates the spectators' purchase intention for sports event sponsorship brands ----Based on the case of the live spectators of ATP 1000 Shanghai masters.
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- Journal of Physical Education / Tiyu Xuekan, 2022, v. 29, n. 6, p. 71
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Old and exciting? Sport sponsorship effects on brand age and brand personality.
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- Sport Management Review, 2020, v. 23, n. 3, p. 469, doi. 10.1016/j.smr.2019.05.002
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Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals.
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- Sport Management Review, 2020, v. 23, n. 3, p. 401, doi. 10.1016/j.smr.2019.02.002
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- Article
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Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship.
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- Sport Management Review, 2019, v. 22, n. 1, p. 167, doi. 10.1016/j.smr.2018.06.014
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How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study.
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- Brain Sciences (2076-3425), 2024, v. 14, n. 9, p. 940, doi. 10.3390/brainsci14090940
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Sports sponsorship 'success': moving beyond evaluating transactions to understanding relationships.
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- e-Journal of Social & Behavioural Research in Business, 2017, v. 8, n. 1, p. 1
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- Article
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Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions.
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- International Gambling Studies, 2013, v. 13, n. 3, p. 281, doi. 10.1080/14459795.2013.812132
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INTERTEXTUALITY, TOBACCO SPONSORSHIP OF SPORTS, AND ADOLESCENT MALE SMOKING CULTURE: A Selective Review of Tobacco Industry Documents.
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- Journal of Sport & Social Issues, 2003, v. 27, n. 4, p. 372, doi. 10.1177/0193732503258585
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Rights in sports sponsorship.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 2918, doi. 10.7752/jpes.2020.s5396
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Sponsorship communication and the sport sponsorship market in Poland.
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- Journal of Physical Education & Sport, 2020, v. 20, p. 1225, doi. 10.7752/jpes.2020.s2170
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Influence of VIVO Mobile Brand Sponsorship of Sports Events on Consumer Purchase Intention.
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- KnE Social Sciences, 2024, p. 56, doi. 10.18502/kss.v9i29.17236
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An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention.
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- Frontiers in Psychology, 2021, v. 12, p. 1, doi. 10.3389/fpsyg.2021.677137
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Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach.
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- Sport Marketing Quarterly, 2017, v. 26, n. 1, p. 6
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Sponsorship and advertising in sport: a study of consumers' attitude.
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- European Sport Management Quarterly, 2019, v. 19, n. 3, p. 287, doi. 10.1080/16184742.2018.1517271
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- Article
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Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude.
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- Sustainability (2071-1050), 2022, v. 14, n. 22, p. 15430, doi. 10.3390/su142215430
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- Article