Works matching Sports marketing

Results: 2919

SPORTS MARKETING - A NECESSITY.

Published in:

Annals of the University of Petrosani Economics, 2020, v. 20, n. 1, p. 63

By:

ILIONI, CRISTIAN

Publication type:

Article

SPOR YOLUYLA PAZARLAMA KAVRAMINA ANALİTİK YAKLAŞIM.

Published in:

SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2020, v. 18, n. 1, p. 33, doi. 10.33689/spormetre.623201

By:

SERARSLAN, Mustafa Zahit

Publication type:

Article

IDENTIFICATION OF CHARACTERISTICS FOR THE ELEMENTS OF PROMOTION WITHIN THE MARKETING FOR AND THROUGH SPORTS.

Published in:

Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae, 2010, v. 55, n. 3, p. 79

By:

Nicolae, Mihăilescu;
Florin, Stoica

Publication type:

Article

Cause-related sport marketing: an organizing framework and knowledge development opportunities.

Published in:

2016

By:

Yuksel, Mujde;
McDonald, Mark A.;
Joo, Soyoung

Publication type:

Art Reproduction

MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT.

Published in:

SEA: Practical Application of Science, 2018, v. 6, n. 2, p. 159

By:

ŢIFREA, Corina;
COSTACHE, Raluca;
IONEL, Andreea

Publication type:

Article

THE SPORT MARKETING MANAGEMENT MODEL.

Published in:

SEA: Practical Application of Science, 2015, v. 3, n. 2, p. 297

By:

MIHAI, Alexandru Lucian

Publication type:

Article

Using social Media in Sports Marketing and Branding.

Published in:

Al-Yarmouk Journal, 2024, v. 22, n. 2, p. 107

By:

Sahib, Nihad Ahmed;
Nobakht, farzad

Publication type:

Article

Marketing Events in Sports, Techniques, and Case Study.

Published in:

Al-Yarmouk Journal, 2024, v. 22, n. 2, p. 132

By:

Sultan, Tariq Hamid;
Nobakht, farzad

Publication type:

Article

THE ROLE AND FUNCTION OF SPORTS MANAGEMENT AND MARKETING IN SPORT.

Published in:

Research in Physical Education, Sport & Health, 2022, v. 11, n. 1, p. 191, doi. 10.46733/PESH22111191a

By:

Anastasovski, Ivan;
Dimovski, Tane

Publication type:

Article

SPORTS MARKETING - PRODUCTS AND CUSTOMERS.

Published in:

Research in Physical Education, Sport & Health, 2020, v. 9, n. 1, p. 181, doi. 10.46733/pesh2090181rj

By:

Jovanovska, Snezana Ristevska

Publication type:

Article

AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY.

Published in:

SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2024, v. 22, n. 3, p. 194, doi. 10.33689/spormetre.1399819

By:

Akyüz, Oktay;
Ersöz, Gözde;
Yenilmez, Meltem İnce

Publication type:

Article

العوامل املؤثرة على التسويق الرياض يمن وجهة نظر العاملين بمراكز شباب والية سنار.

Published in:

Global Journal of Economics & Business, 2021, v. 10, n. 3, p. 535, doi. 10.31559/GJEB2021.10.3.4

By:

مرام أحمد علي ال&#1591

Publication type:

Article

Evaluate the Level of Application of Sports Marketing Practices for the First Iraqi Football Clubs.

Published in:

Indian Journal of Public Health Research & Development, 2019, v. 10, n. 7, p. 734, doi. 10.5958/0976-5506.2019.01662.0

By:

Khalaf, Yaseen Ali;
Waga, Ibrahim Younis

Publication type:

Article

国外体育营销研究的启示.

Published in:

Journal of Physical Education / Tiyu Xuekan, 2020, v. 27, n. 3, p. 51

By:

王露露;
陈丹;
高晓波

Publication type:

Article

Construction of Maker Multimedia Technology for the Course of Sports Marketing.

Published in:

International Journal of Emerging Technologies in Learning, 2017, v. 12, n. 9, p. 85, doi. 10.3991/ijet.v12i09.7488

By:

Ben Niu;
Fatao Wang;
Aili Qi

Publication type:

Article

أثر استثمار منتجات الصناعة التقليدية في التظاهرات الرياضية لتعزيز التسويق الرياضي والثقافي دراسة عينة من الحرفيين لمدينة أم البواقي.

Published in:

Journal of Research in Finance & Accounting, 2024, v. 9, n. 2, p. 214

By:

فضيلة شيروف;
خولة علاوة

Publication type:

Article

Analytics in Sport Marketing.

Published in:

Sport Management Education Journal (Human Kinetics), 2017, v. 11, n. 2, p. 102, doi. 10.1123/smej.2016-0019

By:

Mumcu, Ceyda;
Fried, Gil

Publication type:

Article

Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs.

Published in:

Marketing Review, 2017, v. 17, n. 4, p. 409, doi. 10.1362/146934717X14909733966281

By:

da Silva, Edson Coutinho;
Las Casas, Alexandre Luzzi

Publication type:

Article

The Impact of Social Media on Sports Marketing and Consumer Engagement.

Published in:

Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae, 2025, v. 70, n. 1, p. 1

By:

APOSTU, Paula Alina;
MACRA-OȘORHEAN, Maria Daniela;
ȘERBAN, Radu-Tiberiu;
CIOCOIU, Ioan-Cătălin;
BARTHA, Velu-Sebastian

Publication type:

Article

Developing the Strategic Sports Marketing Plan for the Lifeguard and Diving Federation in Islamic Republic of Iran.

Published in:

Journal of New Studies in Sport Management, 2023, v. 4, n. 2, p. 789, doi. 10.22103/jnssm.2023.21313.1180

By:

Rahimizadeh, Meysam;
Rezaei, Farideh;
Adibpour, Nahid

Publication type:

Article

EVALUATION OF SPORTS MARKETING EFFICIENCY IN ARAB COUNTRIES.

Published in:

Ovidius University Annals, Series Physical Education & Sport/Science, Movement & Health, 2012, v. 12, n. 1, p. 47

By:

Gebril, Mohamed R

Publication type:

Article

Modelling Consumer's Attitude Towards the Use of Sports as a Marketing Platform. Sponsorship and Fans' Attitude Towards It in Eastern Europe Countries from an Ethical and Trustworthy Point of View.

Published in:

Economic Computation & Economic Cybernetics Studies & Research, 2025, v. 59, n. 1, p. 209, doi. 10.24818/18423264/59.1.25.13

By:

CONSTANTINESCU, Mihaela;
CĂESCU, Ștefan-Claudiu;
CHENIC, Alina Ștefania;
ORÎNDARU, Andreea;
PACHIȚANU, Andreea;
BOTEZATU, Florina;
MARINICĂ, Daniela

Publication type:

Article

A role of team and organizational identification in the success of cause-related sport marketing.

Published in:

Sport Management Review, 2013, v. 16, n. 2, p. 161, doi. 10.1016/j.smr.2012.09.001

By:

Lee, Jaedeock;
Ferreira, Mauricio

Publication type:

Article

Sports Marketing and Conceptual Evolution: A Bibliometric Analysis.

Published in:

SAGE Open, 2023, v. 13, n. 3, p. 1, doi. 10.1177/21582440231192915

By:

Shekhar, Suraj Kushe;
Shah, Mohd Asif

Publication type:

Article

Sports Marketing and Conceptual Evolution: A Bibliometric Analysis.

Published in:

SAGE Open, 2023, v. 13, n. 2, p. 1, doi. 10.1177/21582440231192915

By:

Shekhar, Suraj Kushe;
Shah, Mohd Asif

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article

SPORTSKI MARKЕTING KAO POSLOVNA FUNKCIJA U SAVRЕMЕNOM SPORTU.

Published in:

Sport Mont, 2013, v. 11, n. 37-39, p. 530

By:

Aćimović, Danilo;
Špirtović, Omer

Publication type:

Article

SPORTSKI MARKETING KAO POSLOVNA FUNKCIJA U SAVREMENOM SPORTU.

Published in:

Sport Mont, 2013, v. 11, n. 37-39, p. 112

By:

Aćimović, Danilo;
Špirtović, Omer

Publication type:

Article

Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance.

Published in:

International Journal of Consumer Studies, 2012, v. 36, n. 3, p. 275, doi. 10.1111/j.1470-6431.2011.00999.x

By:

Gray, Gordon T.;
Wert‐Gray, Stacia

Publication type:

Article

A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT.

Published in:

Management & Marketing Journal, 2021, v. 19, n. 1, p. 82

By:

MILOVIC, Boris;
VOJVODIC, Maksim

Publication type:

Article

Contemporary Sports Marketing: Issues, Challenges, and Opportunities.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 195, doi. 10.1300/J057v07n01_12

By:

Coleman, Linda Jane;
Kelkar, Mayuresh;
Goodof, David A.

Publication type:

Article

An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach.

Published in:

Sport Marketing Quarterly, 2023, v. 32, n. 4, p. 343, doi. 10.32731/SMQ.324.122023.06

By:

Moradi, Erfan

Publication type:

Article

An Analysis of Research Methods in Leading Sport Marketing Journals: A Call for Historical Research.

Published in:

Sport Marketing Quarterly, 2023, v. 32, n. 1, p. 76, doi. 10.32731/SMQ.321.032023.06

By:

Williams, Dylan;
Tutka, Patrick;
Seifried, Chad

Publication type:

Article

The Best Play for NCAA Division II Sports Marketing is the Social Media Pivot.

Published in:

Journal of Marketing Perspectives, 2017, v. 1, p. 41

By:

Mason, Kevin;
Tucci, Jack;
Benefield, Michael

Publication type:

Article

Does sports marketing work? How is it measured?

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 1, p. 41, doi. 10.69554/svjh4189

By:

HOROWITZ, SCOTT

Publication type:

Article

What Women Want: Marketing Tactics for Female Sport Fans and Female Sports Teams.

Published in:

Kentucky SHAPE JOURNAL, 2013, v. 50, n. 2, p. 17

By:

Eden, Kristin;
Upright, Paula;
Hey, William

Publication type:

Article

INTERNATIONAL SPORT MARKETING: PRACTICAL AND FUTURE IMPLICATION.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 2, p. 333, doi. 10.59141/jrssem.v3i02.537

By:

Getu, Zemikael

Publication type:

Article

Marketing Concept in Elite Team Sports Clubs in Serbia: Impact of Leadership Styles, Organizational Learning Culture, and Climate for Innovation.

Published in:

Montenegrin Journal of Sports Science & Medicine, 2022, v. 11, n. 1, p. 71, doi. 10.26773/mjssm.220309

By:

Matic, Radenko M.

Publication type:

Article

Korean Consumer & Society: Attraction of Sports Marketing as Means of Communication.

Published in:

SERI Quarterly, 2010, v. 3, n. 3, p. 112

By:

Dong-Hun Lee

Publication type:

Article

Comparing Sports Marketing of Amateur Team Sports to Professional Team Sports.

Published in:

New Zealand Journal of Applied Business Research (NZJABR), 2011, v. 9, n. 1, p. 47

By:

Robinson, Scott;
France, Adrian

Publication type:

Article

واقع التسويق الرياضي لدي المنظمات الرياضية في إقليم كوردستان العراق.

Published in:

Al.Qadisiya journal for the Sciences of Physical Education, 2020, v. 20, n. 1, Part 1, p. 88

By:

زمان صالح حسن;
وديع ياسين التكر

Publication type:

Article

Sports marketing strategy and its relationship to the competitive advantage of institutional clubs in Iraq.

Published in:

Journal of Physical Education (20736452), 2024, v. 36, n. 3, p. 798, doi. 10.37359/JOPE.V36(3)2024.2071

By:

Rashid, Ali Bashir;
Rija, Thamer Hammad

Publication type:

Article

Ecossistema esportivo e modelo teórico: Orientação para o marketing esportivo.

Published in:

Revista de Ciências da Administração, 2020, v. 22, n. 58, p. 81, doi. 10.5007/2175-8077.2020.e69999

By:

Coutinho da Silva, Edson;
Las Casas, Alexandre Luzzi

Publication type:

Article

Sports Marketing and Management: Strategies for Success in the Digital Age.

Published in:

Review of International Comparative Management / Revista de Management Comparat International, 2024, v. 25, n. 3, p. 586, doi. 10.24818/RMCI.2024.3.586

By:

JINGA, Gheorghe

Publication type:

Article

Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders.

Published in:

Review of International Comparative Management / Revista de Management Comparat International, 2013, v. 14, n. 3, p. 490

By:

ROŞCA, Vlad

Publication type:

Article

Strategic marketing planning in the sport sector.

Published in:

Choregia, 2007, v. 3, n. 1, p. 27, doi. 10.4127/ch.2007.3.1.27-44

By:

Kriemadis, Thanos;
Terzoudis, Christos

Publication type:

Article

Building the Garden and Making Arena Sports Big Time: “Tex” Rickard and His Legacy in Sport Marketing.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 452, doi. 10.1177/0276146714527973

By:

Seifried, Chad S.;
de Wilde, Ari

Publication type:

Article

The Effectiveness of the Sports Marketing Strategies Used by Zimbabwean Collegiate Sports Federations.

Published in:

International Journal of Marketing & Business Communication, 2014, v. 3, n. 3/4, p. 66

By:

Charumbira, Lysias Tapiwanashe

Publication type:

Article

Sports Marketing for Attaining Economic Growth in South-South Nigeria.

Published in:

Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 4, p. 915

By:

Akarah, Emmanuel Oghenebrorien;
Nabofa, Ochuko Eric;
Singer, Cable Ebimene;
Edenedo, Edward Edirin

Publication type:

Article

THE NECCESITY OF MARKETING IN INDIVIDUAL SPORTS OVERVIEW.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2016, v. 18, n. 2, p. 51

By:

CHIRILĂ, DANIEL;
CHIRILĂ, MARIANA

Publication type:

Article