Traditional Media and Their Internet Spin-Offs: An Explorative Study on Key Levers for Online Success and the Impact of Offline Reach.
- Published in:
- JMM: The International Journal on Media Management, 2004, v. 6, n. 1/2, p. 23, doi. 10.1080/14241277.2004.9669379
- By:
- Publication type:
- Article