Works matching Social media in marketing

Results: 5000

Adoção de Social Media Marketing por Micro e Pequenas Empresas: Estudo exploratório no contexto Brasileiro.

Published in:

Teoria e Prática em Administração, 2024, v. 14, n. 2, p. 1, doi. 10.22478/ufpb.2238-104X.2024v14n2.69427

By:

Gouveia, Renata;
Cruz Aguiar, Edvan;
Araújo Vieira, Renan

Publication type:

Article

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 658, doi. 10.17358/jabm.9.2.658

By:

Rizky, Muhammad;
Yuliati, Lilik Noor;
Hasanah, Nur

Publication type:

Article

Antecedents of the adoption of Social Media Marketing by micro and small enterprises.

Published in:

Contextus: Revista Contemporanea de Economia e Gestao, 2023, v. 21, p. 1, doi. 10.19094/contextus.2023.88631

By:

Gouveia, Renata Edvania Costa;
Aguiar, Edvan Cruz

Publication type:

Article

Zastosowanie Social Media Marketingu w działalności obiektów i obszarów atrakcyjnych turystycznie na przykładzie Energylandii i Wadowic.

Published in:

Entrepreneurship; Education / Przedsiebiorczość - Edukacja, 2023, v. 19, n. 2, p. 102, doi. 10.24917/20833296.192.7

By:

Batko, Ewa

Publication type:

Article

Understanding the Effect of Social Media Marketing on Purchase Intention: A Value-Based Adoption Model.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 305, doi. 10.15294/jdm.v13i2.37878

By:

Vidyanata, Deandra

Publication type:

Article

Pengaruh Social Media Marketing, Experiential Marketing, dan Marketing Public Relations Terhadap Keputusan Penggunaan Jasa pada Maskapai Batik Air di Bandar Udara Internasional Banyuwangi.

Published in:

Jurnal Sosial dan Sains (SOSAINS), 2025, v. 5, n. 6, p. 1837, doi. 10.59188/jurnalsosains.v5i6.32270

By:

Cattleyana, Dilla;
Vidyawati, Firda Octa;
N., Rifka Arinda

Publication type:

Article

Sosyal Medya Pazarlaması Alanındaki Yayınların Bibliyometrik Analizi.

Published in:

2022

By:

BİLGİNER ÖZSAATCI, Fatma Gül

Publication type:

Literature Review

Erfolgreiches Social-Media-Marketing: Welche Bildinhalte und Veröffentlichungszeiten erhöhen die „Likes“ von Beiträgen auf Instagram?

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 4, p. 68

By:

Winkeler, Pia;
Zaglauer, Linn Viktoria

Publication type:

Article

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 1, p. 1, doi. 10.1080/13527266.2021.1984279

By:

Ibrahim, Blend;
Aljarah, Ahmad

Publication type:

Article

SOCIAL MEDIA MARKETING: AN IMPORTANT PHASE IN MODERN BUSINESS MANAGEMENT.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 3, p. 162

By:

MAHESH, L.;
AMULYA, M.

Publication type:

Article

Social Media Marketing - from Tool to Capability.

Published in:

Management of Organizations: Systematic Research, 2018, n. 79, p. 131, doi. 10.1515/mosr-2018-0009

By:

VENCIŪTĖ, Dominyka

Publication type:

Article

A Systematic Literature Review on Social Media Marketing in Small and Medium Enterprises.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2023, v. 50, n. 1, p. 80, doi. 10.1177/09708464221129005

By:

Kanth, Grishma;
Prasad, R. Siva Rama

Publication type:

Article

Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender.

Published in:

African Journal of Business & Economic Research, 2024, v. 19, n. 1, p. 287, doi. 10.31920/1750-4562/2024/v19n1a13

By:

Ligaraba, Neo

Publication type:

Article

Marketing Strategies on Social Media Platforms.

Published in:

International Journal of E-Business Research, 2023, v. 19, n. 1, p. 1, doi. 10.4018/IJEBR.316969

By:

Rosário, Albérico Travassos;
Dias, Joana Carmo

Publication type:

Article

Sosyal Medya Pazarlama Faaliyetleri İle İlgili Yapılan Çalışmaların Bibliyometrik Analizi.

Published in:

Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2024, v. 15, n. 3, p. 830

By:

Kırmızıkaya, Arif;
Öztürk, Abdülkadir

Publication type:

Article

أثر التسويق عبر وسائل التواصل االجتماعي على نية شراء العمالء في سياق الشركات الريادية: الدور الوسيط لحقوق ملكية العالمة التجارية.

Published in:

International Journal of Islamic Marketing, 2023, v. 12, n. 2, p. 14

By:

عالء الدين محمد خ
دانا العبد;
جاسم الغصاونة;
عال الحديد;
نور صالح

Publication type:

Article

A literature review on social media marketing activities.

Published in:

Turkish Journal of Marketing, 2024, v. 9, n. 1, p. 20, doi. 10.30685/tujom.v9i1.193

By:

Tarhan, Mervenur;
Dursun, Yunus

Publication type:

Article

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Published in:

Journal of Travel & Tourism Marketing, 2011, v. 28, n. 4, p. 345, doi. 10.1080/10548408.2011.571571

By:

Nga Ling Chan;
Guillet, Basak Denizci

Publication type:

Article

Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province.

Published in:

Our Economy / Nase Gospodarstvo, 2025, v. 71, n. 2, p. 58, doi. 10.2478/ngoe-2025-0012

By:

Charchafa, Ilyes;
Kimouche, Bilal

Publication type:

Article

How Social Media Marketing Drives e-Learning Platform Adoption: A Multigroup Approach.

Published in:

Electronic Journal of e-Learning, 2025, v. 23, n. 2, p. 46, doi. 10.34190/ejel.23.2.3595

By:

Requez-Cipriano, Inés;
Mauricio-Andía, Martín

Publication type:

Article

INVESTIGATING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE PURCHASE INTENTIONS OF WORKING WOMEN.

Published in:

Journal of Commerce & Accounting Research, 2025, v. 14, n. 3, p. 91, doi. 10.21863/jcar/2025.14.3.009

By:

Sharma, Priya;
Chaudhry, Manmohan

Publication type:

Article

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 124, doi. 10.1002/mar.21746

By:

Li, Fangfang;
Larimo, Jorma;
Leonidou, Leonidas C.

Publication type:

Article

The Influence of Social Media Marketing and Customer Experience on Consumer Purchase Intentions: A Case Study of Mixue Ice Cream & Tea Company.

Published in:

Human Behavior, Development & Society, 2024, v. 25, n. 3, p. 45, doi. 10.62370/hbds.v25i3.275859

By:

Huajia Zhang

Publication type:

Article

THE ASSOCIATION BETWEEN SOCIAL MEDIA MARKETING AND CONSUMERS’ GREEN PRODUCT PURCHASING INTENTION IN CHINA.

Published in:

Journal of Modern Project Management, 2023, v. 11, n. 3, p. 38, doi. 10.19255/JMPM03304

By:

Bingling Liu;
Chaiprasit, Kanokporn

Publication type:

Article

Understanding the Effects of Social Media Marketing on Customers' Bank Loyalty: A SEM Approach.

Published in:

Electronics (2079-9292), 2023, v. 12, n. 8, p. 1822, doi. 10.3390/electronics12081822

By:

Elareshi, Mokhtar;
Habes, Mohammed;
Safori, Amjad;
Attar, Razaz Waheeb;
Noor Al adwan, Muhammad;
Al-Rahmi, Waleed Mugahed

Publication type:

Article

SOSYAL MEDYADA BÜTÜNLEŞİK PAZARLAMA İLETİŞİM UYGULAMALARI: KARŞILAŞTIRMALI BİR ANALİZ.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2023, v. 18, n. 59, p. 243, doi. 10.14783/maruoneri.1082523

By:

ALDULAIMI, Bakr

Publication type:

Article

Sosyal Medya Pazarlama Faaliyetlerinin Değerlendirilmesi: İndirimli Mağazalar Üzerinde Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 4, p. 2620, doi. 10.20491/isarder.2023.1737

By:

SARITAŞ, Emel;
AKGÜN, Ali Alper

Publication type:

Article

The impact of social media marketing efforts on buying intentions within the brewing sector.

Published in:

Management & Marketing, 2024, v. 19, n. 4, p. 618, doi. 10.2478/mmcks-2024-0028

By:

Lima, Ana;
Cruz, Marco;
Pacheco, Jorge

Publication type:

Article

The impact of social media marketing and brand credibility on higher education institutes' brand equity in emerging countries.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 8, p. 770, doi. 10.1080/13527266.2022.2086284

By:

Perera, Charitha Harshani;
Nayak, Rajkishore;
Nguyen, Long Thang Van

Publication type:

Article

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.

Published in:

Journal of Interactive Marketing, 2017, v. 39, p. 15, doi. 10.1016/j.intmar.2017.02.004

By:

Wang, Zhan;
Kim, Hyun Gon

Publication type:

Article

The Impact Of Social Media Marketing Channel Usage On Business Performance In SME’s.

Published in:

Webology, 2022, v. 19, n. 3, p. 895

By:

Mirza, Muhammad Haris

Publication type:

Article

Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field.

Published in:

Journal of Marketing Education, 2024, v. 46, n. 1, p. 72, doi. 10.1177/02734753231215090

By:

Parker, Janna M.;
James, Kevin W.

Publication type:

Article

Enhancing Students' Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project.

Published in:

Journal of Marketing Education, 2024, v. 46, n. 1, p. 45, doi. 10.1177/02734753231162610

By:

Laurie, Sally;
Mortimer, Kathleen;
Holtz, Matthew;
Little, Billy

Publication type:

Article

Investigate the Influence of Social Media Marketing Campaigns on the Acceptance of the Vaccination Program Approved by the Jordanian Ministry of Health Among Jordanian Families.

Published in:

Journal of Namibian Studies, 2023, v. 34, p. 5053

By:

Daoud, Mohammad Khalaf;
Alfedaan, Hanan Fuleh;
Elawii, Randa Samir A.;
Bani Ahmad, Ahmad Y. A.;
Al-Gasawneh, Jassim Ahmad;
Al-Qeed, Marzouq;
Alqsass, Mohammad

Publication type:

Article

Empirical Insights: Assessing Social Media Marketing's Influence on Brand Image.

Published in:

Drishtikon: A Management Journal, 2024, v. 15, n. 2, p. 1

By:

Malpani, Rashi;
Lal, Anusha

Publication type:

Article

INCORPORATING NEW AREAS OF BUSINESS INTO BUSINESS LANGUAGE STUDIES: SOCIAL MEDIA MARKETING.

Published in:

Global Business Languages, 2014, v. 19, p. 71

By:

Abbott, Annie

Publication type:

Article

The Role of Social Media Marketing in Green Product Repurchase Intention.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 14, p. 5916, doi. 10.3390/su16145916

By:

Hu, Tung-Lai;
Chao, Chuang-Min;
Lin, Chia-Hung

Publication type:

Article

Evaluating Social Media Marketing in the Greek Winery Industry.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 1, p. 192, doi. 10.3390/su16010192

By:

Bitakou, Effrosyni;
Karetsos, Sotirios;
Ntalianis, Filotheos;
Ntaliani, Maria;
Costopoulou, Constantina

Publication type:

Article

Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers' Purchase Intention in the Restaurant Industry Context.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 9, p. 7207, doi. 10.3390/su15097207

By:

Anas, Ashraf Mohamed;
Abdou, Ahmed Hassan;
Hassan, Thowayeb H.;
Alrefae, Wael Mohamed Mahmoud;
Daradkeh, Fathi Mohammed;
El-Amin, Maha Abdul-Moniem Mohammed;
Kegour, Adam Basheer Adam;
Alboray, Hanem Mostafa Mohamed

Publication type:

Article

Social Media Marketing as a Segmentation Tool.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 2, p. 1151, doi. 10.3390/su15021151

By:

Serrano-Malebran, Jorge;
Vidal-Silva, Cristian;
Veas-González, Iván

Publication type:

Article

Mode of Collaboration between the Pharmaceutical Firms and Pharmacists: An Empirical Investigation of Social Media Marketing Activities.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 20, p. N.PAG, doi. 10.3390/su142013624

By:

Awad, Ala Shakeeb;
Ertugan, Ahmet;
Hyusein, Ayshe

Publication type:

Article

Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA.

Published in:

Journal of Creative Communications, 2025, v. 20, n. 2, p. 263, doi. 10.1177/09732586231202610

By:

Solanki, Mamta S.;
Thomas, Joby

Publication type:

Article

RESEARCH NOTE LET'S TALK DESTINATION: EXPLORING SOCIAL MEDIA (AND) MARKETING STRATEGIES FOR THE DESTINATION MARKETING ORGANIZATION VVV HOF VAN TWENTE, THE NETHERLANDS.

Published in:

Tourism Culture & Communication, 2013, v. 13, n. 1, p. 61, doi. 10.3727/109830413X13769180530729

By:

ZWIENENBERG, THIJS;
HERMANN, INGE;
BARKEL, CHRISTA

Publication type:

Article

UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM.

Published in:

Cerdika : Jurnal Ilmiah Indonesia, 2023, v. 3, n. 9, p. 857, doi. 10.59141/cerdika.v3i09.671

By:

Safitri, Camila;
Alvin, Silvanus

Publication type:

Article

Buzz marketing on social media and its role in a brand building-An exploratory study of the opinions of a sample of viewers of Zain Iraq advertisement to launch a service 4G.

Published in:

Journal of Administration & Economics, 2023, n. 138, p. 267, doi. 10.31272/JAE.46.2023.138.

By:

Al khazraje, Mohammed Idan Bani;
Abdul Zahra, Ali Hussein

Publication type:

Article

Social Media Marketing - A Systematic Review of Quantitative Empirical Studies.

Published in:

2023

By:

Wirtz, Bernd W.;
Balzer, Isabell

Publication type:

Literature Review

EVALUATION OF THE COMMUNICATION OF BRAND MARKETING ACTIVITIES ON SOCIAL MEDIA AND ITS RELATIONSHIP TO BRAND TRUST CONSUMERS OF GENERATION Z.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 199, p. 605, doi. 10.29119/1641-3466.2024.199.45

By:

TARAPATA, Jolanta

Publication type:

Article

THE ROLE OF SOCIAL MEDIA MARKETING OF ESG IN WAREHOUSE LOGISTICS.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 198, p. 49, doi. 10.29119/1641-3466.2024.198.3

By:

BŁASZCZYK, Artur;
LE VIET-BŁASZCZYK, Milena

Publication type:

Article

Usage and Effectiveness of Social Media Marketing in Egypt: An Organization Perspective.

Published in:

Jordan Journal of Business Administration, 2016, v. 12, n. 1, p. 209, doi. 10.12816/0030062

By:

Marzouk, Wafaa Galal

Publication type:

Article

استخدام إدراك المستهلك الجزائري لأنشطة التسويق السياحي عبر مواقع التواصل الاجتماعي كمدخل للتأثير على اتجاهاته نحو السياحة الداخلية - دراسة ميدانية-.

Published in:

Revue Académique des Études Sociales et Humaines, 2025, v. 17, n. 1, p. 92

By:

شراف براهيمي;
فاتح مجاهدي;
عبدا الرحيم زديو

Publication type:

Article