Works matching Sex in advertising

Results: 401

Apelo sexual na propaganda: uma breve revisão da literatura e reflexão.

Published in:

Revista FAMECOS - Mídia, Cultura e Tecnologia, 2012, v. 19, n. 2, p. 567

By:

DE LA MARTINIÈRE PETROLL, MARTIN;
DAMACENA, CLÁUDIO

Publication type:

Article

The Control of 'Sex in Advertising' in France.

Published in:

Journal of Public Policy & Marketing, 2011, v. 30, n. 2, p. 220, doi. 10.1509/jppm.30.2.220

By:

Boddewyn, Jean J;
Loubradou, Esther

Publication type:

Article

Are sex and death taboos in advertising?

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 9, doi. 10.1080/02650487.2006.11072949

By:

Manceau, Delphine;
Tissier-Desbordes, Elisabeth

Publication type:

Article

Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory.

Published in:

Journal of Global Marketing, 2009, v. 22, n. 3, p. 229, doi. 10.1080/08911760902845031

By:

Cui, Geng;
Yang, Xiaoyan

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

SEXUAL LIBERALISM AS A DETERMINANT OF CONSUMER RESPONSE TO SEX IN ADVERTISING.

Published in:

Journal of Business & Psychology, 2000, v. 15, n. 1, p. 111, doi. 10.1023/A:1007723003376

By:

Mittal, Banwari;
Lassar, Waifried M.

Publication type:

Article

PRISONER OF SEX IN ADVERTISING.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 78

By:

Strong, Edward C.

Publication type:

Article

Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States.

Published in:

Journal of Marketing, 1988, v. 52, n. 2, p. 75, doi. 10.1177/002224298805200206

By:

Gilly, Mary C.

Publication type:

Article

Sex-in-advertising: a policy-setting taxonomy.

Published in:

Communication, Politics & Culture, 2014, v. 47, n. 2, p. 78

By:

Brennan, Linda;
Jevons, Colin;
Brady, Erica

Publication type:

Article

Politics of Sex Appeal in Advertising.

Published in:

Feminist Media Studies, 2015, v. 15, n. 3, p. 474, doi. 10.1080/14680777.2014.930060

By:

Fedorenko, Olga

Publication type:

Article

In the Pages of Ms.: Sex Role Portrayals of Women in Advertising.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 40, doi. 10.1080/00913367.1990.10673179

By:

Ferguson, Jill Hicks;
Kreshel, Peggy J.;
Tinkham, Spencer F.

Publication type:

Article

SEX in Advertising: Perspectives on the Erotic Appeal (Book).

Published in:

2003

By:

McKee, Kathy Brittain

Publication type:

Book Review

Women's Responses to Sex in Advertising: Examining the Effect of Women's Sexual Self-Schema on Responses to Sexual Content in Commercials.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 2/3, p. 142, doi. 10.1300/J057v11n02_10

By:

Reichert, Tom;
Fosu, Ignatius

Publication type:

Article

Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach.

Published in:

Advances in Consumer Research, 1995, v. 22, n. 1, p. 735

By:

Smith, Stephen M.;
Haugtvedt, Curtis P.;
Jadrich, John M.;
Anton, Mark R.

Publication type:

Article

PSYCHOPHYSIOLOGICAL AND COGNITIVE RESPONSES TO SEX IN ADVERTISING.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 424

By:

Belch, Michael A.;
Holgerson, Barbro E.;
Belch, George E.;
Koppman, Jerry

Publication type:

Article

SEX ROLES, SEX, AND STEREOTYPING IN ADVERTISING: MORE QUESTIONS THAN ANSWERS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 73

By:

Alpert, Mark I.

Publication type:

Article

Sex in Advertising: Perspectives on the Erotic Appeal (Book).

Published in:

2004

By:

Gadsden, Gloria Y.

Publication type:

Book Review

Sex Sterotyping in Advertising(Book Review).

Published in:

1984

By:

Thorson, Esther

Publication type:

Book Review

Sex in Advertising: Gender Differences and the Role of Relationship Commitment.

Published in:

Journal of Consumer Research, 2009, v. 36, n. 2, p. 215, doi. 10.1086/597158

By:

DAHL, DARREN W.;
SENGUPTA, JAIDEEP;
VOHS, KATHLEEN D.

Publication type:

Article

From sex objects to bumbling idiots: tracing advertising students' perceptions of gender and advertising.

Published in:

Feminist Media Studies, 2019, v. 19, n. 5, p. 732, doi. 10.1080/14680777.2018.1506943

By:

O'Driscoll, Aileen

Publication type:

Article

Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans.

Published in:

2015

By:

Soukup, Paul A.

Publication type:

Book Review

SEX IN ADVERTISING: A COMPARISON OF 1964 AND 1984 MAGAZINE ADVERTISEMENTS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 46, doi. 10.1080/00913367.1986.10673018

By:

Soley, Lawrence;
Kurzbard, Gary

Publication type:

Article

Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?

Published in:

Journal of Marketing Communications, 2017, v. 23, n. 4, p. 331, doi. 10.1080/13527266.2015.1015108

By:

Black, Iain R.;
Morton, Peta

Publication type:

Article

Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions.

Published in:

Sex Roles, 2021, v. 84, n. 11/12, p. 701, doi. 10.1007/s11199-020-01190-6

By:

Gramazio, Sarah;
Cadinu, Mara;
Guizzo, Francesca;
Carnaghi, Andrea

Publication type:

Article

Sex Still Counts: Women's Use of Televised Advertising During the Decade of the 80's.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 1, p. 21, doi. 10.1080/00909889309365353

By:

Trent, Judith S.;
Sabourin, Teresa

Publication type:

Article

Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction.

Published in:

Personality & Social Psychology Bulletin, 1999, v. 25, n. 8, p. 1049, doi. 10.1177/01461672992511012

By:

Lavine, Howard;
Sweeney, Donna;
Wagner, Stephen H.

Publication type:

Article

La mujer como objeto sexual en la publicidad.

Published in:

Comunicar, 2008, v. 16, n. 31, p. 403, doi. 10.3916/c31-2008-03-026

By:

David Chacón Gordillo, Pedro

Publication type:

Article

Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede's Research.

Published in:

Journal of International Consumer Marketing, 2005, v. 17, n. 2/3, p. 73, doi. 10.1300/J046v17n02_05

By:

Mimer, Laura M.

Publication type:

Article

When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 479, doi. 10.1509/jmr.14.0374

By:

JINGJING MA;
GAL, DAVID

Publication type:

Article

The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 168, doi. 10.1080/02650487.2017.1334996

By:

Wirtz, John G.;
Sparks, Johnny V.;
Zimbres, Thais M.

Publication type:

Article

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 823, doi. 10.1080/02650487.2016.1151851

By:

Choi, Hojoon;
Yoo, Kyunga;
Reichert, Tom;
LaTour, Michael S.

Publication type:

Article

Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences.

Published in:

Frontiers in Psychology, 2016, v. 7, p. 1, doi. 10.3389/fpsyg.2016.01456

By:

Lanseng, Even J.

Publication type:

Article

WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287

By:

Kerin, Roger A.;
Lundstrom, William J.;
Sciglimpaglia, Donald

Publication type:

Article

What else does sex sell?

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 119

By:

Kilbourne, Jean

Publication type:

Article

Advertising and Differentiated Sex Roles in Contemporary American Society.

Published in:

Journal of the Academy of Marketing Science, 1976, v. 4, n. 1, p. 418, doi. 10.1007/BF02722047

By:

Hawkins, Del I.;
Coney, Kenneth A.

Publication type:

Article

Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples.

Published in:

Journal of Advertising, 2019, v. 48, n. 2, p. 181, doi. 10.1080/00913367.2018.1518736

By:

El Hazzouri, Mohammed;
Main, Kelley J.;
Sinclair, Lisa

Publication type:

Article

Advertising and Sex in Romania: From Censorship to Mainstream.

Published in:

International Journal of Interdisciplinary Social Sciences, 2010, v. 5, n. 1, p. 177, doi. 10.18848/1833-1882/CGP/v05i01/53057

By:

Berariu, Elena-Cristina;
Moraru, Adela

Publication type:

Article

Rhesus macaques form preferences for brand logos through sex and social status based advertising.

Published in:

PLoS ONE, 2018, v. 13, n. 2, p. 1, doi. 10.1371/journal.pone.0193055

By:

Acikalin, M. Yavuz;
Watson, Karli K.;
Fitzsimons, Gavan J.;
Platt, Michael L.

Publication type:

Article

Party and play: Associations between US male sex workers' internet advertising characteristics and advertising chemsex to prospective clients.

Published in:

Drug & Alcohol Review, 2024, v. 43, n. 7, p. 1954, doi. 10.1111/dar.13896

By:

Jackson, Kristopher J.

Publication type:

Article

SEX-ORIENTED ADVERTISING AND ITS IMPACT ON ATTITUDE OF TEENAGERS: APPLICATION OF BEHAVIUORAL INTENTION MODEL ACROSS PRODUCT CATEGORIES.

Published in:

Vision (09722629), 2005, v. 9, n. 4, p. 15, doi. 10.1177/097226290500900402

By:

Tapan K. Panda

Publication type:

Article

Internet Governance Through Site Shutdowns: The Impact of Shutting Down Two Major Commercial Sex Advertising Sites.

Published in:

Management Science, 2022, v. 68, n. 11, p. 8234, doi. 10.1287/mnsc.2022.4498

By:

Zeng, Helen Shuxuan;
Danaher, Brett;
Smith, Michael D.

Publication type:

Article

Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 63, doi. 10.1080/10641734.2007.10505217

By:

Reichert, Tom;
La Tour, Michael S.;
Jooyoung Kim

Publication type:

Article

A randomised controlled trial using mobile advertising to promote safer sex and sun safety to young people.

Published in:

2011

By:

Gold, J.;
Aitken, C. K.;
Dixon, H. G.;
Lim, M. S. C.;
Gouillou, M.;
Spelman, T.;
Wakefield, M.;
Hellard, M. E.

Publication type:

Journal Article

A randomised controlled trial using mobile advertising to promote safer sex and sun safety to young people.

Published in:

Health Education Research, 2011, v. 26, n. 5, p. 782, doi. 10.1093/her/cyr020

By:

Gold, J.;
Aitken, C. K.;
Dixon, H. G.;
Lim, M. S. C.;
Gouillou, M.;
Spelman, T.;
Wakefield, M.;
Hellard, M. E.

Publication type:

Article

Consumer Perception of Sex Appeal Advertising: A High Context Cultural Perspective.

Published in:

IUP Journal of Marketing Management, 2015, v. 14, n. 4, p. 34

By:

Anabila, Peter;
Tagoe, Clement;
Asare, Sylvester

Publication type:

Article

SEX ROLES, SEX, AND RACE FACTORS IN ADVERTISING AND SATISFACTION: SOME INFORMATION AND MORE QUESTIONS.

Published in:

Advances in Consumer Research, 1984, v. 11, n. 1, p. 100

By:

Della Bitta, Albert J.

Publication type:

Article

性訴求類型、產品類型與調節焦點對廣告效果之影響.

Published in:

Journal of Business Administration (1025-9627), 2020, v. 45, n. 4, p. 103, doi. 10.3966/102596272020120454004

By:

周軒逸;
吳政軒

Publication type:

Article

THE COMMUNICATION FUNCTION OF ADVERTISING.

Published in:

Annals of Spiru Haret University, Journalism Studies, 2013, v. 14, n. 2, p. 11

By:

BRATU, SOFIA

Publication type:

Article

Regulation of Sex Discrimination in Advertising: An Empirical Inquiry Into the Norwegian Case.

Published in:

Journal of Consumer Policy, 1991, v. 14, n. 4, p. 371, doi. 10.1007/BF02176281

By:

Sverdrup, Sidsel G.;
Stø, Eivind

Publication type:

Article

The COVID-19 pandemic and male sex workers who have sex with men: associations between age and race and advertising for work in 2019–2021.

Published in:

Culture, Health & Sexuality, 2023, v. 25, n. 6, p. 728, doi. 10.1080/13691058.2022.2092653

By:

Judge, Shana M.;
Jackson, Kristopher J.

Publication type:

Article