The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic.Published in:International Journal of Sport Communication, 2023, v. 16, n. 4, p. 471, doi. 10.1123/ijsc.2023-0148By:Armstrong, Cole G.;Davies, Melissa;Blaszka, Matthew;Pegoraro, AnnPublication type:Article