Works matching Scarcity

Results: 5000
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    The effects of scarcity on consumer decision journeys.

    Published in:
    Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 532, doi. 10.1007/s11747-018-0604-7
    By:
    • Hamilton, Rebecca;
    • Thompson, Debora;
    • Bone, Sterling;
    • Chaplin, Lan Nguyen;
    • Griskevicius, Vladas;
    • Goldsmith, Kelly;
    • Hill, Ronald;
    • John, Deborah Roedder;
    • Mittal, Chiraag;
    • O'Guinn, Thomas;
    • Piff, Paul;
    • Roux, Caroline;
    • Shah, Anuj;
    • Zhu, Meng
    Publication type:
    Article
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    A meta‐analysis on the effects of product scarcity.

    Published in:
    Psychology & Marketing, 2023, v. 40, n. 7, p. 1267, doi. 10.1002/mar.21816
    By:
    • Ladeira, Wagner Junior;
    • Lim, Weng Marc;
    • de Oliveira Santini, Fernando;
    • Rasul, Tareq;
    • Perin, Marcelo G.;
    • Altinay, Levent
    Publication type:
    Article
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    Family responses to resource scarcity.

    Published in:
    Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1351, doi. 10.1007/s11747-022-00882-7
    By:
    • Hosany, A. R. Shaheen;
    • Hamilton, Rebecca W.
    Publication type:
    Article
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    Scarcity, engagement, and value.

    Published in:
    Motivation & Emotion, 2014, v. 38, n. 6, p. 823, doi. 10.1007/s11031-014-9442-1
    By:
    • Sehnert, Steen;
    • Franks, Becca;
    • Yap, Andy;
    • Higgins, E.
    Publication type:
    Article