Works matching Relationship marketing

Results: 5000

THE ROLE OF ENTREPRENEURIAL MARKETING AND RELATIONSHIP MARKETING THAT STRENGTHEN THE WOMEN ENTREPRENEURS' BUSINESS PERFORMANCE.

Published in:

Indonesian Journal of Business & Entrepreunership, 2023, v. 9, n. 2, p. 177, doi. 10.17358/IJBE.9.2.177

By:

Shiratina, Aldina;
Ramli, Yanto;
Imaningsih, Erna Sofriana;
Rajak, Adnan;
Ali, Anees Janee

Publication type:

Article

Fear Appeals: Relevance and Consequences for Relationship Marketing.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 2, p. 6

By:

Papen, Marie-Christin;
Boldt, Alexander;
Gottling, Janine;
Siems, Florian

Publication type:

Article

IMPLEMENTATION OF RELATIONSHIP MARKETING SHARIA PERSPECTIVE IN SHARIA MICROFINANCE INSTITUTIONS IN MADURA.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 6, p. 1063, doi. 10.59141/jrssem.v2i06.268

By:

A. S., Fathor;
Fatmariyah, Fatimatul;
Syarif, Muh.

Publication type:

Article

Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 889, doi. 10.1007/s11747-022-00844-z

By:

Forkmann, Sebastian;
Webb, Jonathan;
Henneberg, Stephan C.;
Scheer, Lisa K.

Publication type:

Article

Marina İşletmeciliğinde İlişkisel Pazarlama Uygulamalarının Tekrar Satın Alma Niyeti, Tavsiye Etme Niyeti ve Memnuniyet Üzerindeki Etkisi.

Published in:

Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2013, v. 13, n. 1, p. 61

By:

Arlı, Erdal

Publication type:

Article

Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders.

Published in:

Review of International Comparative Management / Revista de Management Comparat International, 2013, v. 14, n. 3, p. 490

By:

ROŞCA, Vlad

Publication type:

Article

Relationship marketing and customer loyalty: a customer service approach in nigerian companies.

Published in:

Manager (University of Bucharest, Faculty of Business & Administration), 2010, n. 12, p. 167

By:

Udegbe, Scholastica E.;
Idris, Adekunle A.;
Olumoko, Tajudeen A.

Publication type:

Article

Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing.

Published in:

Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 179, doi. 10.1362/147539207X223384

By:

Hamlin, Robert P.;
Chimhundu, Ranga

Publication type:

Article

A importância do marketing de relacionamento para construir uma fidelização com os clientes de uma clínica na cidade de Imperatriz-MA.

Published in:

Id on Line. Revista de Psicologia, 2022, v. 16, n. 60, p. 682, doi. 10.14295/idonline.v16i60.3452

By:

Rodrigues Vasconcelo, Izabele;
Silva, Francilice Rodrigues

Publication type:

Article

Antecedents of Sellers' Relationship Building Efforts in Relationship Marketing A Case of the Telecom Sector of Pakistan.

Published in:

Pakistan Journal of Commerce & Social Sciences, 2014, v. 8, n. 3, p. 680

By:

Tariq, Beenish;
Awan, Hayat Muhammed;
Ghouri, Suleman

Publication type:

Article

IMPLEMENTAÇÃO DE ESTRATÉGIA DE MARKETING DE RELACIONAMENTO PARA O COMÉRCIO VAREJISTA: ESTUDO DE CASO NA EMPRESA COMPLETA MODA.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 12, p. 1, doi. 10.54751/revistafoco.v16n12-126

By:

da Silva Campos, Izabela Sabrina;
Rodrigues dos Santos, Cyntia Elaine;
Cunha Nunes, Rosimere;
Caxias Soares, Maísa

Publication type:

Article

Building relationship marketing theory: Shelby Hunt's contributions to our understanding of marketing's exchange relationships.

Published in:

Journal of Marketing Management, 2024, v. 40, n. 13/14, p. 1336, doi. 10.1080/0267257X.2024.2431099

By:

Morgan, Robert M.

Publication type:

Article

BOOSTING TOTAL RELATIONSHIP MARKETING.

Published in:

Electronic Journal of Social Sciences, 2008, v. 7, n. 25, p. 139

By:

Arslan, Aykut

Publication type:

Article

从员工自我披露到顾客忠诚：私域运营模式下品牌关系营销研究.

Published in:

Journal of Technology Economics, 2023, v. 42, n. 3, p. 179

By:

孙林辉;
金默承;
张巍;
吴安波

Publication type:

Article

The Influence of Brand's Origin on Relationship Marketing Effectiveness.

Published in:

Quality - Access to Success, 2019, v. 20, n. 171, p. 97

By:

PRASETYANTO, Wahyu Eko;
SULIYANTO;
SETYAWATI, Sri Murni

Publication type:

Article

Pre-Production Relationship Marketing A Lesson from Sports Marketing.

Published in:

Journal of Relationship Marketing, 2005, v. 4, n. 1/2, p. 73, doi. 10.1300/J366v04n01_06

By:

McDaniel, Stephen W.;
Moore, Steven B.

Publication type:

Article

Relationship Marketing Management A School in the History of Marketing Thought.

Published in:

Journal of Relationship Marketing, 2005, v. 4, n. 1/2, p. 43, doi. 10.1300/J366v04n01_04

By:

El-Ansary, Adel I.

Publication type:

Article

Evolving Relationship Marketing into a Discipline.

Published in:

Journal of Relationship Marketing, 2002, v. 1, n. 1, p. 3, doi. 10.1300/J366v01n01_02

By:

Sheth, Jagdish N.;
Parvatiyar, Atul

Publication type:

Article

Does online relationship marketing enhance customer retention and cross-buying?

Published in:

Service Industries Journal, 2008, v. 28, n. 6, p. 769, doi. 10.1080/02642060801988910

By:

Liang, Chiung-Ju;
Chen, Hui-Ju;
Wang, Wen-Hung

Publication type:

Article

The foundations of relationship marketing: reciprocity and trade relations.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 9, doi. 10.1177/1470593108100058

By:

Tadajewski, Mark

Publication type:

Article

تقييم أثر التسويق بالعلاقات في دعم الابتكار التكنولوجي للمنتجات : دراسة حالة مؤسستي Géant و Arcodym بولاية برج بوعريريج.

Published in:

Economic & Managerial Researshes, 2022, v. 16, n. 2, p. 641

By:

ديقش سمية;
بن سديرة عمر

Publication type:

Article

Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1926212

By:

Hoang, Cuu Long;
Bui Thanh, Trang

Publication type:

Article

Supplier relationship marketing practices and small retailer performance in South Africa.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1672490

By:

Makhitha, KM;
Wright, Len Tiu

Publication type:

Article

Word of mouth communication: A mediator of relationship marketing and customer loyalty.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1580123

By:

Ngoma, Muhammed;
Ntale, Peter Dithan;
Wright, Len Tiu

Publication type:

Article

Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1052, doi. 10.1007/s11747-022-00847-w

By:

Wolter, Jeremy S.;
Bock, Dora E.;
Hopkins, Christopher D.;
Giebelhausen, Michael

Publication type:

Article

Online relationship marketing.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 369, doi. 10.1007/s11747-018-0621-6

By:

Steinhoff, Lena;
Arli, Denni;
Weaven, Scott;
Kozlenkova, Irina V.

Publication type:

Article

Does relationship marketing matter in online retailing? A meta-analytic approach.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 206, doi. 10.1007/s11747-015-0429-6

By:

Verma, Varsha;
Sharma, Dheeraj;
Sheth, Jagdish

Publication type:

Article

Achieving relationship marketing effectiveness in business-to-business exchanges.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 174, doi. 10.1007/s11747-007-0078-5

By:

Palmatier, Robert W.;
Scheer, Lisa K.;
Evans, Kenneth R.;
Arnold, Todd J.

Publication type:

Article

The implementation of relationship marketing by independent Egyptian hotels.

Published in:

Tourism & Hospitality Research, 2012, v. 12, n. 4, p. 175, doi. 10.1177/1467358413477651

By:

Essawy, Mohamed

Publication type:

Article

A canonical correlation analysis of e-relationship marketing and hotel financial performance.

Published in:

Tourism & Hospitality Research, 2006, v. 6, n. 4, p. 241, doi. 10.1057/palgrave.thr.6050024

By:

SooCheong (Shawn) Jang;
Hu, Clark;
Bai, Billy

Publication type:

Article

Relationship Marketing Model - A Way to Explore Customer Loyalty of Five Star Hotels in Bangladesh.

Published in:

Journal of Tourism & Services, 2015, v. 6, n. 10, p. 64

By:

Sarwari, Sara;
Minar, Tanvir Ahmed;
Chowdhury, Waleed Khan

Publication type:

Article

Slippery Concepts in Context: Relationship Marketing and Public Services.

Published in:

Public Management Review, 2012, v. 14, n. 4, p. 541, doi. 10.1080/14719037.2011.649975

By:

McGuire, Linda

Publication type:

Article

Strategic partnerships and relationship marketing in healthcare.

Published in:

Public Management Review, 2005, v. 7, n. 2, p. 203, doi. 10.1080/14719030500091251

By:

Wright, Gillian H;
Taylor, Andrew

Publication type:

Article

THE IMPACT OF RELATIONSHIP MARKETING WITH CUSTOMERS ON THE FINANCIAL PERFORMANCE OF THE SUNFLOWER OIL MANUFACTURERS IN SERBIA.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2018, v. 65, n. 1, p. 93, doi. 10.5937/ekoPolj1801093A

By:

Andjelković, Danijela;
Vujić, Milan;
Liberakos, Ana;
Zubac, Danijela

Publication type:

Article

MARKETING DE RELACIONAMENTO NO MERCADO CONSUMIDOR: PERFIL DA PRODUÇÃO CIENTÍFICA E AGENDA DE PESQUISA.

Published in:

Future Studies Research Journal: Trends & Strategies, 2021, v. 13, n. 2, p. 179, doi. 10.24023/FutureJournal/2175-5825/2021.v13i2.569

By:

Demo, Gisela;
Lima, Talita;
Scussel, Fernanda;
Miranda, Paulo;
Moreno, Lucas

Publication type:

Article

The Influence of Relationship Marketing Tactics on Customer's Loyalty in B2C Relationship: The Role of Communication and Personalisation.

Published in:

Khoj Journal of Indian Management Research & Practices, 2012, v. 3, n. 2, p. 37

By:

Halimi, Anahita Bagherzad;
Chavosh, Alireza;
Choshali, Sahar Hosseinikhah

Publication type:

Article

EMERGENCE OF RELATIONSHIP PARADIGM IN MARKETING.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 548

By:

TRIF, Simona-Mihaela

Publication type:

Article

Implementation of Relationship Marketing in Albanian Banking Sector and Corporate Customers' Perceptions.

Published in:

Journal of Economic Development, Management, IT, Finance & Marketing, 2014, v. 6, n. 2, p. 1

By:

Kromidha, Jonika;
Kristo, Ilia

Publication type:

Article

As indústrias de produtos orgânicos, o marketing de relacionamento e o endomarketing: estudo de múltiplos casos.

Published in:

Revista Organizações em Contexto, 2013, v. 9, n. 17, p. 343, doi. 10.15603/1982-8756/roc.v9n17p343-367

By:

GRAZIANO CREMONEZI, GRAZIELA OSTE;
PIZZINATTO, NADIA KASSOUF;
GIULIANI, ANTONIO CARLOS;
ELIAS SPERS, VALÉRIA RUEDA;
OSWALDO, YEDA CIRERA

Publication type:

Article

Marketing de relacionamento no setor de software: um estudo exploratório.

Published in:

Revista Organizações em Contexto, 2012, v. 8, n. 16, p. 223, doi. 10.15603/1982-8756/roc.v8n16p223-245

By:

GALÃO, FABIANO PALHARES;
BACCARO, THAIS ACCIOLY;
Chiusoli, Cláudio Luiz

Publication type:

Article

Marketing de Relacionamento para Retenção de Alunos na Escola de Inglês Lexical.

Published in:

Revista Organizações em Contexto, 2012, v. 8, n. 15, p. 87, doi. 10.15603/1982-8756/roc.v8n15p87-108

By:

MAZZUCO, VANIA DEPHYNI;
DUTRA, ADEMAR;
CASAGRANDE, JACIR LENIOR

Publication type:

Article

Nexus between relationship marketing and export performance of readymade garments exporting firms.

Published in:

Industria Textila, 2021, v. 72, n. 6, p. 673, doi. 10.35530/IT.072.06.202028

By:

JAMIL, KHALID;
DUNNAN LIU;
ANWAR, ALIYA;
RANA, MUHAMMAD WAQAS;
AMJAD, FIZA;
LIU, MINGGUANG

Publication type:

Article

Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks.

Published in:

Revista Brasileira de Gestão de Negócios, 2020, v. 22, n. 1, p. 140, doi. 10.7819/rbgn.v22i1.4043

By:

Garepasha, Akram;
corresponding author, Samad Aali;
Bafandeh Zendeh, Alireza;
Iranzadeh, Soleyman

Publication type:

Article

APPLICATION OF RELATIONSHIP MARKETING TOOLS BY HOTEL COMPANIES.

Published in:

Studies in Physical Culture & Tourism, 2011, v. 18, n. 1, p. 71

By:

PUCIATO, DANIEL;
GORANCZEWSKI, BOLESŁAW

Publication type:

Article

Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective.

Published in:

Operations Research & Decisions, 2023, v. 33, n. 4, p. 35, doi. 10.37190/ord230103

By:

Ersoy, Yusuf;
Tehci, Ali

Publication type:

Article

Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective.

Published in:

Operations Research & Decisions, 2023, v. 33, n. 2, p. 35, doi. 10.37190/ord230103

By:

Ersoy, Yusuf;
Tehci, Ali

Publication type:

Article

Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective.

Published in:

Operations Research & Decisions, 2023, v. 33, n. 1, p. 35, doi. 10.37190/ord230103

By:

Ersoy, Yusuf;
Tehci, Ali

Publication type:

Article

MANIFESTATIONS OF RELATIONSHIP MARKETING IN THE PROCESS OF ONLINE GROCERY SHOPPING.

Published in:

Intercathedra, 2019, v. 40, n. 3, p. 279, doi. 10.17306/J.INTERCATHEDRA.2019.00076

By:

Stolecka-Makowska, Agata

Publication type:

Article

RELATIONSHIP MARKETING: A SUSTAINABLE TOOL FOR CUSTOMER SATISFACTION IN THE NIGERIAN BANKING INDUSTRY.

Published in:

Journal of Sustainable Development in Africa, 2020, v. 22, n. 1, p. 172

By:

IMOUOKHOME, Ebun Omoniyi;
ADEGBOLA, Eunice Abimbola;
ABDULRAHEEM, Mulikat;
BELLO, Kamal Asola

Publication type:

Article

Effect of Relationship Marketing on Word of Mouth in Life Insurance with the Approach of Trust and Commitment: Case Study of Karafarin Insurance Agents in Mashhad.

Published in:

International Journal of Management, Accounting & Economics, 2015, v. 2, n. 10, p. 1244

By:

Parsa, Saeed Yazdani;
Sadeghi, Tooraj

Publication type:

Article