Works matching Product usage segmentation

Results: 44

Market-oriented Development of Plant-based Food and Beverage Products: A Usage Segmentation Approach.

Published in:

Journal of Food Products Marketing, 2021, v. 27, n. 4, p. 204, doi. 10.1080/10454446.2021.1955799

By:

Beacom, Emma;
Bogue, Joe;
Repar, Lana

Publication type:

Article

Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.

Published in:

Psychology & Marketing, 2009, v. 26, n. 11, p. 970, doi. 10.1002/mar.20308

By:

Brumbaugh, Anne M.

Publication type:

Article

R&D COOPERATION AND COLLUSION: THE CASE OF JOINT LABS.

Published in:

Manchester School (1463-6786), 2008, v. 76, n. 4, p. 424, doi. 10.1111/j.1467-9957.2008.01067.x

By:

CABON-DHERSIN, MARIE-LAURE

Publication type:

Article

ASSESSING MUTUAL ASSOCIATION BETWEEN ALTERNATIVE MARKET SEGMENTATION BASES.

Published in:

Journal of Advertising, 1984, v. 13, n. 1, p. 11, doi. 10.1080/00913367.1984.10672869

By:

Van Auken, Stuart;
Lonial, Subhash C.

Publication type:

Article

Cognitive Style And Attitude As Market Segmentation Variables: A Comparison.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 39, doi. 10.1080/00913367.1975.10672609

By:

Furse, David H.;
Greenberg, Barnett A.

Publication type:

Article

ESP: a tool to estimate scale parameter for multiresolution image segmentation of remotely sensed data.

Published in:

International Journal of Geographical Information Science, 2010, v. 24, n. 6, p. 859, doi. 10.1080/13658810903174803

By:

Drǎguţ, Lucian;
Tiede, Dirk;
Levick, ShaunR.

Publication type:

Article

PEER: green open access - insight and evidence.

Published in:

Learned Publishing, 2011, v. 24, n. 4, p. 267, doi. 10.1087/20110404

By:

Wallace, Julia M.

Publication type:

Article

PIRUS2: individual article usage statistics - developing a practical, global standard.

Published in:

Learned Publishing, 2011, v. 24, n. 4, p. 279, doi. 10.1087/20110405

By:

Shepherd, Peter T.

Publication type:

Article

Clustering techniques for neuroimaging applications.

Published in:

WIREs: Data Mining & Knowledge Discovery, 2016, v. 6, n. 1, p. 22, doi. 10.1002/widm.1174

By:

Derntl, Alexandra;
Plant, Claudia

Publication type:

Article

Assessing the precision of posttraumatic orbital reconstruction through 3D-3D “mirror" orbital superimposition: 3D surface point-to-point distance versus volume.

Published in:

2017

By:

Gibelli, Daniele;
Tagliaferri, Alberto;
Guidugli, Giulia Andrea;
Bozzetti, Alberto;
Sozzi, Davide;
Sforza, Chiarella

Publication type:

Abstract

Artificial Neural Network-Based System for PET Volume Segmentation.

Published in:

International Journal of Biomedical Imaging, 2010, p. 1, doi. 10.1155/2010/105610

By:

Sharif, Saeed;
Abbod, Maysam;
Amira, Abbes;
Zaidi, Habib

Publication type:

Article

Characterization of PET/CT images using texture analysis: the past, the present... any future?

Published in:

European Journal of Nuclear Medicine & Molecular Imaging, 2017, v. 44, n. 1, p. 151, doi. 10.1007/s00259-016-3427-0

By:

Hatt, Mathieu;
Tixier, Florent;
Pierce, Larry;
Kinahan, Paul;
Le Rest, Catherine;
Visvikis, Dimitris

Publication type:

Article

Simulating operator learning during production ramp-up in parallel vs. serial flow production.

Published in:

International Journal of Production Research, 2017, v. 55, n. 3, p. 845, doi. 10.1080/00207543.2016.1217362

By:

Neumann, W. Patrick;
Medbo, Per

Publication type:

Article

Outside In.

Published in:

2011

By:

Newnham, David

Publication type:

Opinion

Corporate Sponsorship by the Financial Services Industry.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 8, p. 743, doi. 10.1080/0267257X.1994.9964319

By:

Thwaites, Des

Publication type:

Article

Measuring Market Orientation: A Multi-factor, Multi-item Approach.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 8, p. 725, doi. 10.1080/0267257X.1994.9964318

By:

Shengliang Deng;
Dart, Jack

Publication type:

Article

Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.

Published in:

Journal of Applied Statistics, 2018, v. 45, n. 6, p. 1009, doi. 10.1080/02664763.2017.1339025

By:

Müllensiefen, Daniel;
Hennig, Christian;
Howells, Hedie

Publication type:

Article

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.

Published in:

Journal of Marketing, 2011, v. 75, n. 6, p. 5, doi. 10.1509/jm.09.0395

By:

Ulaga, Wolfgang;
Reinartz, Werner J

Publication type:

Article

What Product Benefits to Offer to Whom.

Published in:

California Management Review, 1981, v. 24, n. 1, p. 69, doi. 10.2307/41164944

By:

Sands, Saul;
Warwick, Kenneth

Publication type:

Article

Modularity as a support for frugal product and supplier network co-definition under regional market constraints: a mirroring hypothesis application.

Published in:

International Journal of Production Research, 2018, v. 56, n. 20, p. 6575, doi. 10.1080/00207543.2018.1481300

By:

Belkadi, Farouk;
Vlachou, Ekaterini;
Kumar-Gupta, Ravi;
Zogopoulos, Vasilios;
Kaya, Metin;
Bernard, Alain;
Mourtzis, Dimitris;
Natalizio, Stéphane;
Büyükdığan, Bekir Gökhan;
Tekin Bayrak, Izlem

Publication type:

Article

The splintered society.

Published in:

International Journal of Market Research, 2006, v. 48, n. 4, p. 387, doi. 10.1177/147078530604800402

By:

Fletcher, Winston

Publication type:

Article

Measuring Contagion in the Diffusion of Consumer Packaged Goods.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 28, doi. 10.1509/jmkr.48.1.28

By:

Du, Rex Yuxing;
Kamakura, Wagner A

Publication type:

Article

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 6, p. 715, doi. 10.1509/jmkr.45.6.715

By:

Musalem, Andrés;
Bradlow, Eric T;
Raju, Jagmohan S

Publication type:

Article

A Household-Level Television Advertising Exposure Model.

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 394, doi. 10.2307/3151901

By:

Abe, Makoto

Publication type:

Article

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 391, doi. 10.2307/3172706

By:

Morwitz, Vicki G.;
Schmittlein, David

Publication type:

Article

Richness Curves for Evaluating Market Segmentation.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 254, doi. 10.2307/3172574

By:

Novak, Thomas P.;
de Leeuw, Jan;
MacEvoy, Bruce

Publication type:

Article

LADI: A Latent Discriminant Model for Analyzing Marketing Research Data.

Published in:

Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 15, doi. 10.2307/3172666

By:

Dillon, William R.;
Mulani, Narendra

Publication type:

Article

Estimating Response Rates for Different Market Segments from Questionnaire Data.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 245, doi. 10.2307/3150935

By:

Dolde, Walter;
Staelin, Richard;
Yao, Tsu

Publication type:

Article

Some Practical Considerations in Market Segmentation.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 405, doi. 10.2307/3150589

By:

Young, Shirley;
Ott, Leland;
Feigin, Barbara

Publication type:

Article

Issues and Advances in Segmentation Research.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 317, doi. 10.2307/3150580

By:

Wind, Yoram

Publication type:

Article

Coping With a Cluttered Marketplace: Athlete Choice of Products to Support Training.

Published in:

Journal of Sport Management, 2013, v. 27, n. 1, p. 59, doi. 10.1123/jsm.27.1.59

By:

Newland, Brianna L.;
Chalip, Laurence;
Ivy, John L.

Publication type:

Article

Accelerating 3D medical volume segmentation using GPUs.

Published in:

Multimedia Tools & Applications, 2018, v. 77, n. 4, p. 4939, doi. 10.1007/s11042-016-4218-0

By:

Al-Ayyoub, Mahmoud;
Alzu'bi, Shadi;
Jararweh, Yaser;
Shehab, Mohammed A.;
Gupta, Brij B.

Publication type:

Article

The Constructed Audience of JMC Textbooks and Other Instructional Materials.

Published in:

Journalism & Mass Communication Educator, 2010, v. 65, n. 1, p. 3, doi. 10.1177/107769581006500101

By:

Claussen, Dane S.

Publication type:

Article

ViviSection: Skeleton-based Volume Editing.

Published in:

Computer Graphics Forum, 2013, v. 32, n. 3pt4, p. 461, doi. 10.1111/cgf.12133

By:

Karimov, A.;
Mistelbauer, G.;
Schmidt, J.;
Mindek, P.;
Schmidt, E.;
Sharipov, T.;
Bruckner, S.;
Gröller, E.

Publication type:

Article

Dynamic Assignment of Flexible Service Resources.

Published in:

Production & Operations Management, 2010, v. 19, n. 3, p. 279, doi. 10.1111/j.1937-5956.2009.01095.x

By:

Akçay, Yalçιn;
Balakrishnan, Anant;
Xu, Susan H.

Publication type:

Article

Executive Insights: Pan-European Marketing--Myth or Reality.

Published in:

Journal of International Marketing, 1993, v. 1, n. 3, p. 77, doi. 10.1177/1069031X9300100305

By:

Halliburton, Chris;
Hunerberg, Reinhard

Publication type:

Article

Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity.

Published in:

Journal of Consumer Research, 2000, v. 27, n. 3, p. 309, doi. 10.1086/317587

By:

Desai, Kalpesh Kaushik;
Hoyer, Wayne D.

Publication type:

Article

A New Framework of Multiphase Segmentation and Its Application to Partial Volume Segmentation.

Published in:

Applied Computational Intelligence & Soft Computing, 2011, p. 1, doi. 10.1155/2011/786369

By:

Fuhua Chen;
Yunmei Chen;
Tagare, Hemant D.

Publication type:

Article

Coming of Age: The College Market and the Gaming Entertainment Industry.

Published in:

Journal of Hospitality Marketing & Management, 2009, v. 18, n. 1, p. 68, doi. 10.1080/19368620801989220

By:

Shields, PeggyO.

Publication type:

Article

An End to Doorstops.

Published in:

Marketing Research, 2007, v. 19, n. 3, p. 16

By:

Clancy, Kevin J.;
Krieg, Peter C.;
Gamse, Henry

Publication type:

Article

NİŞ PAZARLAMA PRENSİPLERİ VE ORTOPEDİK DESTEK ÜRÜNLERİ PAZARI ÖRNEĞİ.

Published in:

Akdeniz University Faculty of Economics & Administrative Sciences Faculty Journal / Akdeniz Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2006, v. 6, n. 11, p. 219

By:

Tahir Albayrak

Publication type:

Article

Marketing Sugary Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted Websites.

Published in:

Journal of Health Communication, 2013, v. 18, n. 5, p. 563, doi. 10.1080/10810730.2012.743622

By:

Cheyne, AndrewD.;
Dorfman, Lori;
Bukofzer, Eliana;
Harris, JenniferL.

Publication type:

Article

Joint Segmentation on Distinct Interdependent Bases With Categorical Data.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 3, p. 337, doi. 10.2307/3152130

By:

Ramaswamy, Venkatram;
Chatterjee, Rabikar

Publication type:

Article

Modelling market shares by segments using volatility.

Published in:

Journal of Applied Statistics, 1999, v. 26, n. 5, p. 643, doi. 10.1080/02664769922296

By:

Aidid, Sharifah Sakinah;
Silver, Mick

Publication type:

Article