Works matching Product placement in mass media

Results: 136

Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 1, doi. 10.1300/J057v10n01_01

By:

Galician, Mary-Lou

Publication type:

Article

Product Placement in Mass Media: A Review and Bibliometric Analysis.

Published in:

Journal of Advertising, 2019, v. 48, n. 2, p. 215, doi. 10.1080/00913367.2019.1567409

By:

Guo, Fu;
Ye, Guoquan;
Hudders, Liselot;
Lv, Wei;
Li, Mingming;
Duffy, Vincent G.

Publication type:

Article

Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics.

Published in:

2006

By:

Chisnall, Peter M.

Publication type:

Book Review

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics.

Published in:

2009

By:

Jayashree, V.

Publication type:

Book Review

Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 37, doi. 10.1300/J057v10n01_04

By:

Kretchmer, Susan B.

Publication type:

Article

Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements.

Published in:

Atlantic Journal of Communication, 2008, v. 16, n. 1, p. 49, doi. 10.1080/15456870701647656

By:

Pompper, Donnalyn;
Choo, Yih-Farn

Publication type:

Article

Hot topics in advertising research.

Published in:

2013

By:

Taylor, Charles R.

Publication type:

Editorial

BUY-OLOGY-why we buy.

Published in:: Marketing Research, 2009, v. 21, n. 1, p. 5
Publication type:: Article

Research Opportunities at the Movies.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 662, doi. 10.1287/mksc.1050.0155

By:

Krider, Robert E.

Publication type:

Article

Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: An Interview with Michael F. Jacobson.

Published in:

2004

By:

Galician, Mary-Lou

Publication type:

Interview

ATTITUDES TOWARDS ETHICAL PROBLEMS IN PRODUCT PLACEMENT IN MASS COMMUNICATION TOOLS.

Published in:

Journal of International Social Research, 2021, v. 14, n. 76, p. 657

By:

OKKAY, İpek

Publication type:

Article

Towards the liberalisation of product placement on UK television?

Published in:

Communications Law: Journal of Computer, Media & Telecommunications Law, 2011, v. 16, n. 3, p. 92

By:

Garde, Amandine

Publication type:

Article

BIG TOBACCO AND HOLLYWOOD: KICKING THE HABIT OF PRODUCT PLACEMENT AND ON-SCREEN SMOKING.

Published in:

Journal of Health Care Law & Policy, 2005, v. 8, n. 2, p. 343

By:

Fuchs, Matthew S.

Publication type:

Article

Product Placement in Hollywood Films: A History.

Published in:

2005

By:

Lancaster, David

Publication type:

Book Review

Idolizing "My Love from the Star": Idol attachment and fanaticism of luxury brands.

Published in:

Psychology & Marketing, 2019, v. 36, n. 2, p. 120, doi. 10.1002/mar.21163

By:

Cheah, Isaac;
Liang, Johan;
Phau, Ian

Publication type:

Article

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.

Published in:

Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926

By:

Barnhardt, Terrence M.;
Manzano, Isabel;
Brito, Maria;
Myrick, Melissa;
Smith, Steven M.

Publication type:

Article

Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos.

Published in:

Psychology & Marketing, 2008, v. 25, n. 10, p. 923, doi. 10.1002/mar.20246

By:

Schemer, Christian;
Matthes, Jörg;
Wirth, Werner;
Textor, Samuel

Publication type:

Article

The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior.

Published in:

Journal of Communication, 2007, v. 57, n. 3, p. 469, doi. 10.1111/j.1460-2466.2007.00353.x

By:

Moonhee Yang;
Roskos-Ewoldsen, David R.

Publication type:

Article

Interactive Branded Overlays.

Published in:

Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 1, p. 184, doi. 10.1080/08838151.2014.998223

By:

Brechman, Jean;
Bellman, Steven;
Schweda, Anika;
Varan, Duane

Publication type:

Article

Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program's Official Web Site.

Published in:

Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 2, p. 316, doi. 10.1080/08838151003737998

By:

Lin, Jhih-Syuan;
Cho, Chang-Hoan

Publication type:

Article

The Hidden History of Product Placement.

Published in:

Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 4, p. 575, doi. 10.1207/s15506878jobem5004_1

By:

Newell, Jay;
Salmon, Charles T.;
Chang, Susan

Publication type:

Article

Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours.

Published in:

International Journal of Advertising, 2019, v. 38, n. 1, p. 50, doi. 10.1080/02650487.2017.1391678

By:

Shoenberger, Heather;
Kim, Eunjin (Anna)

Publication type:

Article

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 236, doi. 10.1080/02650487.2016.1218672

By:

Naderer, Brigitte;
Matthes, Jörg;
Marquart, Franziska;
Mayrhofer, Mira

Publication type:

Article

The effect of product placement on persuasion for mobile phone games.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060

By:

Hui-Fei Lin

Publication type:

Article

How using versus showing interaction between characters and products boosts product placement effectiveness.

Published in:

International Journal of Advertising, 2013, v. 32, n. 4, p. 633, doi. 10.2501/IJA-32-4-633-653

By:

Kamleitner, Bernadette;
Jyote, Abul Khair

Publication type:

Article

PP for 'product placement' or 'puzzled public'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 419, doi. 10.2501/IJa-32-3-419-442

By:

Tessitore, Tina;
Geuens, Maggie

Publication type:

Article

Fancy a coffee with Friends in 'Central Perk'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417

By:

Muzellec, Laurent;
Kanitz, Christopher;
Lynn, Theodore

Publication type:

Article

Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044

By:

Herrewijn, Laura;
Poels, Karolien

Publication type:

Article

Unpaid product placement: The elephant in the room in UK TV's new paid-for product placement market.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 703, doi. 10.2501/IJA-31-4-703-718

By:

Hackley, Chris;
Hackley née Tiwsakul, Rungpaka Amy

Publication type:

Article

The implicit influence of bimodal brand placement on children.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 465, doi. 10.2501/IJA-31-3-465-484

By:

Hang, Haiming

Publication type:

Article

Young adults' responses to product placement in movies and television shows.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 479, doi. 10.2501/IJA-30-3-479-507

By:

Lee, Taejun (David);
Yongjun Sung;
Sejung Marina Choi

Publication type:

Article

Mixing advertising and editorial content in radio programmes.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 425, doi. 10.2501/IJA-30-3-425-446

By:

van Reijmersdal, Eva A.

Publication type:

Article

Product placement in movies and on Broadway.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 373, doi. 10.2501/IJA-30-3-373-398

By:

Wilson, Rick T.;
Till, Brian D.

Publication type:

Article

Memory and perception of brand mentions and placement of brands in songs.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916

By:

Delattre, Eric;
Colovic, Ana

Publication type:

Article

Product placement in entertainment media.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 783, doi. 10.2501/S0265048709200904

By:

Chang, Susan;
Newell, Jay;
Salmon, Charles T.

Publication type:

Article

Today's practice of brand placement and the industry behind it.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 761, doi. 10.2501/S0265048709200898

By:

Smit, Edith;
van Reijmersdal, Eva;
Neijens, Peter

Publication type:

Article

Music-brand congruency in high- and low-cognition radio advertising.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141

By:

Lavack, Anne M.;
Thakor, Mrugank V.;
Bottausci, Ingrid

Publication type:

Article

Brand placement in novels.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 495, doi. 10.2501/S0265048708080086

By:

Brennan, Ian

Publication type:

Article

More than meets the eye.

Published in:

International Journal of Advertising, 2007, v. 26, n. 4, p. 477, doi. 10.1080/02650487.2007.11073029

By:

Matthes, Jörg;
Schemer, Christian;
Wirth, Werner

Publication type:

Article

Audience attitudes towards brand (product) placement: Singapore and the United States.

Published in:

International Journal of Advertising, 2001, v. 20, n. 1, p. 3, doi. 10.1080/02650487.2001.11104874

By:

Karrh, James A.;
Frith, Katherine Toland;
Callison, Coy

Publication type:

Article

Consumers' Attitudes Toward Product Placement in Movies.

Published in:

International Journal of Advertising, 1993, v. 12, n. 1, p. 1, doi. 10.1080/02650487.1993.11104518

By:

Nebenzahl, Israel D.;
Secunda, Eugene

Publication type:

Article

Consumer Goods Promotions in Developing Countries.

Published in:

International Journal of Advertising, 1987, v. 6, n. 3, p. 249, doi. 10.1080/02650487.1987.11107023

By:

Hill, John S.;
Boya, Unal O.

Publication type:

Article

Controls on Advertising: an Examination of Some Economic Arguments.

Published in:

International Journal of Advertising, 1982, v. 1, n. 1, p. 25, doi. 10.1080/02650487.1982.11104833

By:

Littlechild, S. C.

Publication type:

Article

Alcohol Product Placements and the Third-Person Effect.

Published in:

Television & New Media, 2011, v. 12, n. 5, p. 412, doi. 10.1177/1527476410385477

By:

Shin, Dong-Hee;
Kim, Jun Kyo

Publication type:

Article

Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children.

Published in:

Health Communication, 2020, v. 35, n. 11, p. 1415, doi. 10.1080/10410236.2019.1636344

By:

Uribe, Rodrigo;
Fuentes-García, Alejandra

Publication type:

Article

The influence of advertising context on perceptions of offense.

Published in:

Journal of Marketing Communications, 2008, v. 14, n. 4, p. 271, doi. 10.1080/13527260802141272

By:

Christy, TimothyP.;
Haley, Eric

Publication type:

Article

STRING INDUSTRY COUNCIL MEMBERS: SHOW OFF YOUR STUFF!

Published in:: American String Teacher, 2011, v. 61, n. 2, p. 62
Publication type:: Article

Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.

Published in:

Marketing Bulletin, 2004, v. 15, p. 1

By:

Brennan, Stacey;
Rosenberger III, Philip J.;
Hementera, Veronica

Publication type:

Article

Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2006, v. 39, n. 4, p. 622, doi. 10.1111/j.1540-5931.2006.00282.x

By:

MAYNARD, MICHAEL L.;
SCALA, MEGAN

Publication type:

Article

The Effect of Connectedness of Television Consumption on Country of Origin Image and Brand Attitude: An Empirical Study of Korean TV Series.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2012, v. 9, n. 4, p. 417

By:

Hector Ming-Ta Tsai;
Yi-Tsen Lu

Publication type:

Article