Works matching Principles of Advertising

Results: 352

Relacionamento entre Universidade Pública e a Sociedade: Interseção entre Comunicação Integrada e o Princípio da Publicidade.

Published in:

Id on Line. Revista de Psicologia, 2024, v. 18, n. 71, p. 329, doi. 10.14295/idonline.v18i71.3986

By:

de Jesus Aleixo, Juciane;
Duarte de Oliveira, Roberta;
Ferreira Lopes, Ziel

Publication type:

Article

PRINCÍPIO ORÇAMENTÁRIO DA PUBLICIDADE E DA TRANSPARÊNCIA: UMA ANÁLISE DE SUAS ADOÇÕES PELAS PREFEITURAS DO ESTADO DE MATO GROSSO DO SUL.

Published in:

Revista da Universidade Vale do Rio Verde, 2019, v. 17, n. 2, p. 1

By:

Ruth da Paz Camargo;
Marco Aurélio Batista de Sousa;
Silvio Paula Ribeiro;
Fladimir Fernandes dos Santos

Publication type:

Article

Advertising management principles are derived mostly from logic and very little from empirical generalizations.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 103, doi. 10.1177/1470593112441563

By:

Rossiter, John R.

Publication type:

Article

广告景别呈现方式会影响广告态度吗 --基于整体优先原则的实证研究.

Published in:

Nankai Business Review, 2024, v. 27, n. 1, p. 158

By:

王娅;
李江;
马晨雅;
蒋玉石

Publication type:

Article

DEGREE OF SUSCEPTIBILITY TO PERSUASION PRINCIPLES IN ADVERTISING: MEASURING THE PERSUASION PRINCIPLES AS PART OF ADVERTISING INFLUENCE.

Published in:

Trakia Journal of Sciences, 2022, v. 20, n. 3, p. 227, doi. 10.15547/tjs.2022.03.009

By:

Spasova, L.

Publication type:

Article

The Six Principles of Digital Advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 3, p. 411, doi. 10.2501/S0265048709200679

By:

Taylor, Charles R.

Publication type:

Article

Ethics and the American Advertising Federation Principles.

Published in:

International Journal of Advertising, 1987, v. 6, n. 3, p. 265, doi. 10.1080/02650487.1987.11107024

By:

Chonko, Lawrence B.;
Hunt, Shelby D.;
Howell, Roy D.

Publication type:

Article

Using Advertising Principles to Sell Total Rewards.

Published in:

Compensation & Benefits Review, 2006, v. 38, n. 5, p. 34, doi. 10.1177/0886368706289998

By:

Giancola, Frank L.

Publication type:

Article

Muslim Consumer Rights Based on Islamic Advertising Principles.

Published in:

Islāmiyyāt: International Journal of Islamic Studies, 2019, v. 41, n. 1, p. 83, doi. 10.17576/islamiyyat-2019-4001-09

By:

YAHYA, NUR HIKMAH;
RASIT, ROSMAWATI MOHAMAD

Publication type:

Article

A Study of Principle of Conversation in Advertising Language.

Published in:

Theory & Practice in Language Studies (TPLS), 2012, v. 2, n. 12, p. 2619, doi. 10.4304/tpls.2.12.2619-2623

By:

Fang Liu

Publication type:

Article

Public service advertisings and its main principles.

Published in:

European Science Review, 2014, n. 1, p. 137

By:

Rozumboyevich, Matyakubov Ergash

Publication type:

Article

Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries.

Published in:

1994

By:

McGann, Anthony F.

Publication type:

Book Review

Persuasive Advertising: Evidence-Based Principles.

Published in:

2011

By:

Rousseau, Denise M.

Publication type:

Book Review

MARKETING PHARMACEUTICAL PRODUCTS IN THE TWENTY-FIRST CENTURY: AN ANALYSIS OF THE CONTINUED VIABILITY OF TRADITIONAL PRINCIPLES OF LAW IN THE AGE OF DIRECT-TO-CONSUMER ADVERTISING.

Published in:

Harvard Journal of Law & Public Policy, 2009, v. 32, n. 1, p. 333

By:

Schwartz, Victor E.;
Silverman, Cary;
Hulka, Michael J.;
Appel, Christopher E.

Publication type:

Article

What makes good advertising? 12 timeless principles based on the advice of famous advertising gurus.

Published in:

Journal of Media Research, 2015, v. 8, n. 3, p. 35

By:

PAPP-VÁRY, Árpád

Publication type:

Article

A review of: Persuasive Advertising: Evidence-based Principles.

Published in:

2011

By:

Gendall, Philip

Publication type:

Book Review

ADVERTISING PRINCIPLES AND PROBLEMS.

Published in:

1974

By:

Maggard, John P.

Publication type:

Book Review

ADVERTISING PRINCIPLES AND PROBLEMS.

Published in:

1965

By:

Baranoff, Seymour

Publication type:

Book Review

ADVERTISING PRINCIPLES AND PROBLEMS.

Published in:

1960

By:

Curisten T. Jonassen;
Keauskopf, Karl H.

Publication type:

Book Review

PRINCIPLES OF ADVERTISING.

Published in:

1956

By:

Wedding, Nugent

Publication type:

Book Review

DEAN LOCKLEY'S ADVERTISING PRINCIPLES.

Published in:

1955

By:

McGarry, Edmund D.

Publication type:

Editorial

ADVERTISING PRINCIPLES AND PROBLEMS.

Published in:

1953

By:

Krauskopf, Karl H.

Publication type:

Book Review

ADVERTISING PRINCIPLES AND PRACTICE.

Published in:

1948

By:

Maynard, H. H.

Publication type:

Book Review

RETAILING-Principles and Practices of Retail Buying, Advertising, Selling, and Management.

Published in:

1939

By:

Nystrom, Paul H.

Publication type:

Book Review

PRINCIPLES OF ADVERTISING.

Published in:

1938

By:

Beckman, Theodore N.;
Hovde, Howard H.

Publication type:

Book Review

Principles of Retail Merchandising/Advertising Principles and Practice.

Published in:: 1937
Publication type:: Book Review

FIRST PRINCIPLES OF ADVERTISING.

Published in:: 1922
Publication type:: Book Review

Advertising Principles and Problems (Book).

Published in:

1966

By:

Carrell, Bob

Publication type:

Book Review

Teaching Critical Thinking Skills for the 21st Century: An Advertising Principles Case Study.

Published in:

Journal of Education for Business, 1999, v. 74, n. 3, p. 134, doi. 10.1080/08832329909601675

By:

CELUCH, KEVIN;
SLAMA, MARK

Publication type:

Article

Advertising Principles, Problems, and Cases.

Published in:

1978

By:

Roche, Bruce

Publication type:

Book Review

Advertising Principles and Problems.

Published in:

1973

By:

Hill, Conrad R.

Publication type:

Book Review

АНТРОПОЦЕНТРИЧЕСКИЙ ПРИНЦИП ПОСТРОЕНИЯ РЕКЛАМНЫХ СЛОГАНОВ В РАМКАХ КОНЦЕПТУАЛЬНО - ТЕМАТИЧЕСКОЙ ОБЛАСТИ «ЧЕЛОВЕК» (НА МАТЕРИАЛЕ РУССКОГО И АНГЛИЙСКОГО ЯЗЫКОВ)

Published in:

International Dialogue: East-West, 2021, v. 8, n. 4, p. 35

By:

Самарина, Анастасия

Publication type:

Article

THE DISCOUNTING PRINCIPLE IN THE PERCEPTION OF ADVERTISING.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 277

By:

Sparkman Jr., Richard M.

Publication type:

Article

Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation.

Published in:

Stanford Technology Law Review, 2020, v. 24, n. 1, p. 55

By:

Srinivasan, Dina

Publication type:

Article

Ten principles for coordinating advertising budgets and marketing objectives.

Published in:

Management Review, 1977, v. 66, n. 1, p. 35

By:

DePaola, Frank

Publication type:

Article

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today's Realities in Advertising Education.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 53, doi. 10.1177/10980482251330587

By:

Spring, Robin;
Lou, Shanshan

Publication type:

Article

Principles of Advertising & IMC.

Published in:

2005

By:

Duncan, Tom

Publication type:

Book Review

Studio-produced televised lectures offer important advantages in advertising principles course.

Published in:

Journalism Educator, 1981, v. 36, n. 3, p. 21, doi. 10.1177/107769588103600308

By:

Adler, Keith

Publication type:

Article

EL PRINCIPIO DE PUBLICIDAD REGISTRAL Y SUS MANIFESTACIONES: ESPECIAL ATENCIÓN A SU DIMENSIÓN FORMAL Y A LA INCIDENCIA DE LOS DERECHOS FUNDAMENTALES EN SU CONFIGURACIÓN.

Published in:

Derecho Privado y Constitución, 2021, n. 39, p. 287, doi. 10.18042/cepc/dpc.39.03

By:

ORTIZ FERNÁNDEZ, MANUEL

Publication type:

Article

Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries.

Published in:

1993

By:

Miracle, Gordon E.;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

ACCOUNTABILITY E OS MEIOS OS DE COMUNICAÇÃO INSTITUCIONAL NO TOCANTINS: TENSÕES ENTRE AS PERSPECTIVAS NEOLIBERAIS E DEMOCRÁTICAS NA EFETIVAÇÃO DO PRINCÍPIO DA PUBLICIDADE, DURANTE A PANDEMIA.

Published in:

Humanidades & Inovação, 2024, v. 11, n. 5, p. 229

By:

Souza Oliveira, Claudius Vinicius;
Jose de Pinho, Maria;
Guimarães da Silva, Valquíria

Publication type:

Article

O PRINCÍPIO DA PUBLICIDADE NOS ATOS DA ADMINISTRAÇÃO PÚBLICA: UMA ANÁLISE SOBRE A LAI E A LGPD EM UM POSSÍVEL CONFLITO DE NORMAS.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 6, p. 1, doi. 10.54751/revistafoco.v16n6-112

By:

Kauan Weber, Felipe;
Ervino Schmidt, Flávio

Publication type:

Article

Usability analysis of advertising websites interfaces with the use of the universal design principles.

Published in:

Journal of Computer Sciences Institute, 2023, v. 26, p. 33, doi. 10.35784/jcsi.3075

By:

Marciniec, Jan;
Kondraciuk, Dominik

Publication type:

Article

USE OF PRINCIPLES IN THE MANAGEMENT OF ADVERTISING.

Published in:

1955

By:

Lockley, Lawrence C.

Publication type:

Editorial

The Politics and Strategy of Industry Self-Regulation: The Pharmaceutical Industry's Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking Strategy.

Published in:

Journal of Health Politics, Policy & Law, 2013, v. 38, n. 3, p. 505, doi. 10.1215/03616878-2079496

By:

Arnold, Denis G.;
Oakley, James L.

Publication type:

Article

Incorporating principles from commercial advertising into cardiovascular health promotion efforts.

Published in:

European Heart Journal, 2023, v. 44, n. 38, p. 3715, doi. 10.1093/eurheartj/ehad537

By:

Campbell, David J T;
Pannu, Raj;
Manns, Braden J

Publication type:

Article

PA quandaries. Is banning direct-to-consumer advertising consistent with bioethical principles?

Published in:

2010

By:

O'Hara KM

Publication type:

Journal Article

Persuasive advertising: evidence-based principles.

Published in:

2011

By:

Mouncey, Peter

Publication type:

Book Review

PROSTITUCIÓN, ANUNCIOS PUBLICITARIOS Y PRINCIPIOS CONSTITUCIONALES.

Published in:

Teoria y Realidad Constitucional, 2011, n. 28, p. 599

By:

Morales, Ricardo Martín

Publication type:

Article

"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications.

Published in:

Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 25, doi. 10.2307/3151773

By:

Tull, Donald S.;
Wood, Van R.;
Duhan, Dale;
Gillpatrick, Tom;
Robertson, Kim R.;
Helgeson, James G.

Publication type:

Article