Works matching Place marketing

Results: 3852

An Assessment of Obstacles for Place Marketing. Lessons from an Exploratory Study among Place Marketing Practitioners in a Suburban Area of a Big City.

Published in:

World of Real Estate Journal / Swiat Nieruchomosci, 2019, v. 109, p. 73, doi. 10.14659/WOREJ.2019.109.05

By:

Brańka, Sebastian

Publication type:

Article

Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases.

Published in:

International Journal of Management Cases, 2014, v. 16, n. 3, p. 59

By:

Basile, Gianpaolo;
Miano, Francesca;
Scozzese, Giancarlo

Publication type:

Article

PLACE MARKETING AND RURAL MUNICIPALITIES IN NORTHERN SWEDEN: A CONTENT ANALYSIS OF MUNICIPAL HOMEPAGES.

Published in:

Romanian Journal of Regional Science, 2013, v. 7, n. 2, p. 11

By:

Rauhut Kompaniets, Olga;
Rauhut, Daniel

Publication type:

Article

Retailing and the Marketing of Urban Places: A UK Perspective.

Published in:

International Review of Retail, Distribution & Consumer Research, 2005, v. 15, n. 2, p. 191, doi. 10.1080/09593960500049407

By:

Warnaby, Gary;
Bennison, David;
Davies, Barry

Publication type:

Article

Place's Image in Latvia and Peculiarities of Its Perception in the Context of Place Marketing.

Published in:

Economic Science for Rural Development Conference Proceedings, 2012, n. 28, p. 119

By:

Zaluksne, Viktorija;
Rivza, Baiba

Publication type:

Article

Place Marketing and Specialisation of Cities and Towns in Latvia.

Published in:

Economic Science for Rural Development Conference Proceedings, 2011, n. 26, p. 33

By:

Bite, Dina

Publication type:

Article

The Enhancement of Place's Specific Heritage. Place Marketing and Corporate Museums.

Published in:

Economia Aziendale Online, 2014, v. 5, n. 4, p. 239, doi. 10.4485/ea203-5498.005.0021

By:

Montella, Marta Maria

Publication type:

Article

KIRKLARELİ İLİNİN SOSYOEKONOMİK KALKINMASINDA MEKAN (ŞEHİR) PAZARLAMASININ ROLÜ.

Published in:

Trakya University Journal of Social Science, 2011, v. 13, n. 1, p. 146

By:

İçli, Gülnur Eti;
Vural, Beste Burcu

Publication type:

Article

PLACE MARKETING IN SHRINKING EUROPE: SOME GEOGRAPHICAL NOTES.

Published in:

Tijdschrift voor Economische en Sociale Geografie (Journal of Economic & Social Geography), 2011, v. 102, n. 3, p. 369, doi. 10.1111/j.1467-9663.2011.00672.x

By:

HOSPERS, GERT-JAN

Publication type:

Article

Back to basics in the marketing of place: the impact of litter upon place attitudes.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 9-10, p. 1090, doi. 10.1080/0267257X.2015.1035307

By:

Parker, Cathy;
Roper, Stuart;
Medway, Dominic

Publication type:

Article

The emergence and development of place marketing's confused identity.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 9-10, p. 915, doi. 10.1362/026725708X381966

By:

Skinner, Heather

Publication type:

Article

Multiculturalism and time in Trieste: place-marketing images and residents' perceptions of a multicultural city.

Published in:

Social & Cultural Geography, 2009, v. 10, n. 3, p. 279, doi. 10.1080/14649360902756622

By:

Colombino, Annalisa

Publication type:

Article

URBAN ETHNIC FESTIVALS, NEIGHBORHOODS, AND THE MULTIPLE REALITIES OF MARKETING PLACE.

Published in:

Journal of Travel & Tourism Marketing, 2008, v. 25, n. 3/4, p. 251, doi. 10.1080/10548400802508309

By:

McClinchey, Kelley A.

Publication type:

Article

The “who” and “how” of place marketing: the role of the private sector in Rutherford County, North Carolina.

Published in:

Journal of Cultural Geography, 2017, v. 34, n. 3, p. 352, doi. 10.1080/08873631.2016.1270705

By:

Ownbey, Ashley

Publication type:

Article

Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion.

Published in:

European Planning Studies, 2020, v. 28, n. 7, p. 1413, doi. 10.1080/09654313.2019.1701295

By:

Pasquinelli, Cecilia;
Vuignier, Renaud

Publication type:

Article

PLACE MARKETING STRATEGY OF LATGALE REGION DEVELOPMENT.

Published in:

Regional Formation & Development Studies, 2012, n. 6, p. 171

By:

Vozņuka, Jekaterina

Publication type:

Article

PLACE MARKETING IMPLEMENTATION IN DIFFERENT ADMINISTRATIVE SUBDIVISIONS: ESTONIAN CASE STUDY.

Published in:

2009

By:

Agan, Andres;
Kask, Triin

Publication type:

Case Study

Promoting Swedish countryside in the Netherlands: International rural place marketing to attract new residents.

Published in:

European Urban & Regional Studies, 2015, v. 22, n. 4, p. 398, doi. 10.1177/0969776413481370

By:

Eimermann, Marco

Publication type:

Article

From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review.

Published in:

Ovidius University Annals, Series Economic Sciences, 2014, v. 14, n. 2, p. 297

By:

Adriana, Cotîrlea Denisa

Publication type:

Article

City marketing and place branding: A critical review of practice and academic research.

Published in:

Journal of Town & City Management, 2012, v. 2, n. 4, p. 369

By:

Muñiz Martinez, Norberto

Publication type:

Article

Four of the most common misconceptions about place marketing.

Published in:

Journal of Town & City Management, 2011, v. 2, n. 2, p. 167

By:

Hospers, Gert-Jan

Publication type:

Article

Place Marketing and Management: A Complex Adaptive Systems View. The Strategic Planning of the City of Avellino, Italy.

Published in:

Systemic Practice & Action Research, 2016, v. 29, n. 5, p. 469, doi. 10.1007/s11213-016-9372-9

By:

Basile, Gianpaolo;
Dominici, Gandolfo;
Tani, Mario

Publication type:

Article

Les déterminants de la participation des parties prenantes à une démarche de marketing territorial : le cas d'une marque de territoire française.

Published in:

Management international / International Management / Gestiòn Internacional, 2020, v. 24, n. 3, p. 129, doi. 10.7202/1072628ar

By:

ZUMBO-LEBRUMENT, CÉDRINE;
LEBRUMENT, NORBERT

Publication type:

Article

Urban place marketing and retail agglomeration customers.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 5-6, p. 546, doi. 10.1080/0267257X.2010.517710

By:

Teller, Christoph;
Elms, JonathanR.

Publication type:

Article

What separates place branding from destination branding and place marketing despite their common points?

Published in:

Journal of Brand Strategy, 2022, v. 11, n. 3, p. 263

By:

Berrada, Mohamed

Publication type:

Article

Towards an analysis of Place Branding in territorial transformation.

Published in:

Gestion et Management Public, 2017, v. 6, n. 1, p. 41

By:

CHAMARD, Camille;
SCHLENKER, Lee

Publication type:

Article

CONCEPT VARIATIONS ON DESTINATION, PLACE AND NATION MARKETING AND BRANDING.

Published in:

Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law, 2019, v. 12 (61), n. 2, p. 389, doi. 10.31926/but.ssl.2019.12.61.2.21

By:

BRICIU, V.-A.;
BRICIU, A.

Publication type:

Article

The Concept of Green Tourism Development on the basis of Places Marketing in Ukrainian-Polish Cross-border Region Roztochya.

Published in:

Eurolimes, 2018, v. 25, p. 39

By:

STADNYTSKYI, Yuriy;
PASTERNAK, Olena;
DEMEDYUK, Olha

Publication type:

Article

Mega-events as a place marketing strategy in entrepreneurial cities: İzmir's EXPO 2015 candidacy as a roadmap for hosting EXPO 2020.

Published in:

TPR: Town Planning Review, 2013, v. 84, n. 5, p. 633, doi. 10.3828/tpr.2013.33

By:

Edizel, Özlem

Publication type:

Article

The role of history in place marketing: Can branding create a sense of place?

Published in:

Journal of Town & City Management, 2011, v. 2, n. 1, p. 75

By:

Allen, April

Publication type:

Article

NEED FOR A DIFFERENT PLACES MARKETING.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2011, p. 242

By:

Popovici, Gheorghe

Publication type:

Article

THE ROLE OF INTERNATIONAL SPORTING EVENTS IN THE PLACE MARKETING ACTIVITY OF DEBRECEN (HUNGARY).

Published in:

Journal of Tourism Challenges & Trends, 2009, v. 2, n. 2, p. 141

By:

Kozman, Gábor;
Danyi, Zoltán

Publication type:

Article

Personalidade de Cidades e Marketing de Lugares.

Published in:

Revista Turismo em Análise, 2013, v. 24, n. 1, p. 4, doi. 10.11606/issn.1984-4867.v24i1p4-24

By:

Borin Petroski, Thais Arruda;
de Paula Baptista, Paulo;
Francisco Maffezzolli, Eliane Cristine

Publication type:

Article

Traditional Food Products—Between Place Marketing, Economic Importance and Sustainable Development.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 3, p. 1277, doi. 10.3390/su13031277

By:

Florek, Magdalena;
Gazda, Jakub;
Metaxas, Theodore

Publication type:

Article

Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups.

Published in:

Public Administration Review, 2013, v. 73, n. 3, p. 507, doi. 10.1111/puar.12044

By:

Eshuis, Jasper;
Braun, Erik;
Klijn, Erik ‐ Hans

Publication type:

Article

Commentary: Obstacles in Place Marketing: Solutions for Your Target Groups.

Published in:

Public Administration Review, 2013, v. 73, n. 3, p. 516, doi. 10.1111/puar.12061

By:

Buss, Cadell

Publication type:

Article

On the marketing implications of place narratives.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 9-10, p. 832, doi. 10.1080/0267257X.2014.926961

By:

Lichrou, Maria;
O'Malley, Lisa;
Patterson, Maurice

Publication type:

Article

Place Marketing -- Creating a Unique Proposition.

Published in:

BVIMR Management Edge, 2011, v. 4, n. 2, p. 95

By:

Dhamija, Somesh;
Agrawal, Amit;
Kumar, Amit

Publication type:

Article

PLACE MARKETING. CLUJ-NAPOCA CITY CASE STUDY.

Published in:

Transylvanian Review of Administrative Sciences, 2007, n. 20, p. 30

By:

Lazăr, Dan Tudor;
Chirca, Andrei

Publication type:

Article

Place Marketing, Place Branding, and Social Media: Perspectives of Municipal Practitioners.

Published in:

Growth & Change, 2017, v. 48, n. 4, p. 1012, doi. 10.1111/grow.12189

By:

Cleave, Evan;
Arku, Godwin;
Sadler, Richard;
Kyeremeh, Emmanuel

Publication type:

Article

Strategic Maintenance & Leadership Excellence in Place Marketing -- The Singapore Perspective.

Published in:

Business Journal for Entrepreneurs, 2009, v. 2009, n. 3, p. 114

By:

Cheng, Kim;
Low, Patrick

Publication type:

Article

MARKETING COUNTRIES, PLACES, AND PLACE-ASSOCIATED BRANDS: Identity and Image: Edited by Nicolas Papadopoulos and Mark Cleveland. Cheltenham, U.K.: Edward Elgar Publishing, 2021; 392pp. ills.: tables, index. $175.00 (cloth), isbn9781839107368; $40.00 (e-book), isbn9781839107375

Published in:

2023

By:

Scholvin, Soren

Publication type:

Product Review

Place marketing and local proactivity in the economic development of Benoni.

Published in:

Urban Forum, 2000, v. 11, n. 1, p. 73, doi. 10.1007/BF03036832

By:

Walker, Marian

Publication type:

Article

Place branding and marketing from a policy perspective building effective strategies for places (1st edition): by Vincent Mabillard, Martial Pasquier, and Renaud Vuignier, Milton Park, Abingdon, Routledge, 2023, 352 pp., £130.00 (hardback); ISBN 9781032260310; (eBook) ISBN 9781003286189

Published in:

European Planning Studies, 2024, v. 32, n. 11, p. 2442, doi. 10.1080/09654313.2024.2334302

By:

Rambasae N., Cikal;
Ibrahim, Muhammad Hanif;
Syahafin, Ansari A.;
Robiyanto

Publication type:

Article

USING CRITICAL PATH ANALYSIS (CPA) IN PLACE MARKETING PROCESS: A METHODOLOGICAL APPROACH IN THE CASE OF ROSTOCK, GERMANY.

Published in:

European Spatial Research & Policy, 2015, v. 22, n. 1, p. 135, doi. 10.1515/esrp-2015-0021

By:

METAXAS, Theodore;
DEFFNER, Alex

Publication type:

Article

International Day of Place Marketing, Trade and Marketing Department, Poznań University of Economics, Poland, 10th October, 2008.

Published in:

2010

By:

Insch, Andrea

Publication type:

Proceeding

THE INFLUENCE OF KELO V. CITY OF NEW LONDON, CONNECTICUT ON THE USE OF EMINENT DOMAIN IN PLACE MARKETING AND ECONOMIC DEVELOPMENT.

Published in:

Marketing Management Journal, 2008, v. 18, n. 2, p. 179

By:

STEWART, GEOFFREY T.;
BOWIE-HILL, JERILYN;
KEATY, ANNE K.;
SRIVASTAVA, RAJESH

Publication type:

Article

Place marketing, evolutionary theories and the management of multifaceted destinations: Cartagena, Colombia, as a study case.

Published in:

Tourism & Hospitality Research, 2021, v. 21, n. 2, p. 169, doi. 10.1177/1467358420966044

By:

Bassols, Narcís;
Leicht, Thomas

Publication type:

Article

Libraries for all: the place of advocacy and marketing in promoting library services to disadvantaged groups.

Published in:

Library Philosophy & Practice, 2022, p. 1

By:

Igwebuike, Ejike Udensi;
Kingsley Tochukwu, Ihejirika;
Onah, Marcus Carsimir

Publication type:

Article

Rural revival? Place marketing, tree change and regional migration in Australia - By John Connell and Phil McManus.

Published in:

New Zealand Geographer, 2013, v. 69, n. 1, p. 74, doi. 10.1111/nzg.12012

By:

Friesen, Wardlow

Publication type:

Article