Works matching Place branding

Results: 690

Place Branding - Óbidos e os eventos culturais: Estudo de caso sobre Óbidos Vila Natal e Festival do Chocolate.

Published in:

Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2017, n. 27/28, p. 691

By:

GASCON MIGUEIS, INÊS;
FERNANDES, FILIPA;
BARBOSA RIBEIRO, RAQUEL

Publication type:

Article

EXPLORINGTHE RELATIONSHIP BETWEEN PLACE BRANDING AND TECHNOLOGY: A SYSTEMATIC REVIEW.

Published in:

Journal of Management Analysis / Revista Gestão em Análise, 2023, v. 12, n. 3, p. 137, doi. 10.12662/2359-618xregea.v12i3.p137-152.2023

By:

Barbosa Lessa, Patrick Wendell;
de Moraes Ocke, Marco Antonio

Publication type:

Article

O Guerreiro de Alagoas e o folkmarketing: relações entre folclore, identidade cultural e fomento ao place branding.

Published in:

Revista Internacional de Folkcomunicação, 2018, v. 16, n. 36, p. 116, doi. 10.5212/RIF.v.16.i36.0007

By:

de Oliveira Santos, Pedro Paulo Procópio;
dos Santos Fagundes, Maryana;
da Silva Liberal, Karina

Publication type:

Article

Media Strategy and Place Branding in the Transnational European Öresund Region.

Published in:

Revista Internacional de Relaciones Públicas, 2014, v. 4, n. 8, p. 27, doi. 10.5783/revrrpp.v4i8.279

By:

Falkheimer, Jasper

Publication type:

Article

Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image.

Published in:

Revista CEA, 2021, v. 7, n. 14, p. 1, doi. 10.22430/24223182.1646

By:

Agustiana Vidyastuti, Heppy

Publication type:

Article

What separates place branding from destination branding and place marketing despite their common points?

Published in:

Journal of Brand Strategy, 2022, v. 11, n. 3, p. 263

By:

Berrada, Mohamed

Publication type:

Article

Who owns the name of a place? On place branding and logics in two villages in Galicia, Spain.

Published in:

Tourist Studies, 2018, v. 18, n. 1, p. 3, doi. 10.1177/1468797617694728

By:

Jiménez-Esquinas, Guadalupe;
Sánchez-Carretero, Cristina

Publication type:

Article

A Typology of Countries Using Place Branding Through Sport.

Published in:

Journal of Global Sport Management, 2024, v. 9, n. 4, p. 704, doi. 10.1080/24704067.2021.1972431

By:

Richelieu, André;
Lin, Yen-Chun;
Leng, Ho Keat

Publication type:

Article

Biofuels - tools for achieving environmental goals or green place branding? Present drivers and future visions in two Swedish municipalities.

Published in:

Journal of Environmental Planning & Management, 2018, v. 61, n. 7, p. 1162, doi. 10.1080/09640568.2017.1337566

By:

Fallde, Magdalena

Publication type:

Article

Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.

Published in:

Journal of Marketing Management, 2022, v. 38, n. 13/14, p. 1587, doi. 10.1080/0267257X.2022.2043415

By:

Björner, Emma;
Aronsson, Lars

Publication type:

Article

The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 5/6, p. 421, doi. 10.1080/0267257X.2017.1319404

By:

Goulart Sztejnberg, Raquel;
Giovanardi, Massimo

Publication type:

Article

Geographies of affect: In search of the emotional dimension of place branding.

Published in:

Communication & Society, 2018, v. 31, n. 4, p. 27, doi. 10.15581/003.31.4.27-44

By:

Nogué, Joan;
de San Eugenio Vela, Jordi

Publication type:

Article

The dynamics of place brands: An identity-based approach to place branding theory.

Published in:

Marketing Theory, 2013, v. 13, n. 1, p. 69, doi. 10.1177/1470593112467268

By:

Kavaratzis, Mihalis;
Hatch, Mary Jo

Publication type:

Article

Place branding in rural areas: A literature review.

Published in:

AIMS Agriculture & Food, 2025, v. 10, n. 1, p. 1, doi. 10.3934/agrfood.2025007

By:

Jafarli, Fuad;
Canavari, Maurizio

Publication type:

Article

Towards a framework for exploring indirect value of tourist attractions in place branding: the case of Tom Tits Experiment Science Center.

Published in:

2024

By:

Lind, Joakim;
Lindström, Johanna

Publication type:

Literature Review

20 years of Nordic place branding research: a review and future research agenda.

Published in:

Scandinavian Journal of Hospitality & Tourism, 2021, v. 21, n. 1, p. 70, doi. 10.1080/15022250.2020.1830434

By:

Cassinger, Cecilia;
Gyimóthy, Szilvia;
Lucarelli, Andrea

Publication type:

Article

Agricultural commodity branding in the rise and decline of the US food regime: from product to place-based branding in the global cotton trade, 1955-2012.

Published in:

Agriculture & Human Values, 2015, v. 32, n. 4, p. 777, doi. 10.1007/s10460-015-9593-z

By:

Quark, Amy

Publication type:

Article

Spatial Imaginaries and Tech Cities: Place-branding East London's digital economy.

Published in:

Journal of Economic Geography, 2019, v. 19, n. 2, p. 409, doi. 10.1093/jeg/lby018

By:

Nathan, Max;
Vandore, Emma;
Voss, Georgina

Publication type:

Article

Place Branding: What Distinctiveness for the Southern Territories? An Analysis Through the Prism of a Moroccan Region.

Published in:

Journal of Applied Business & Economics, 2021, v. 23, n. 4, p. 87, doi. 10.33423/jabe.v23i4.4462

By:

Moussalim, Sanaa

Publication type:

Article

Are they Surgeons? or are they Plumbers? Assessing the Role of Private Sector Consultants in Place Branding and Other Place-Based Economic Development Strategies.

Published in:

Public Organization Review, 2019, v. 19, n. 2, p. 179, doi. 10.1007/s11115-017-0396-0

By:

Cleave, Evan;
Arku, Godwin;
Chatwin, Merlin

Publication type:

Article

PLACE BRANDING AND CITIZEN INVOLVEMENT: PARTICIPATORY APPROACH TO BUILDING AND MANAGING CITY BRANDS.

Published in:

International Studies: Interdisciplinary Political & Cultural Journal, 2017, v. 19, n. 1, p. 129, doi. 10.1515/ipcj-2017-0008

By:

Hereźniak, Marta

Publication type:

Article

Competitiveness through cooperation: Analysis of spatial patterns and inter-jurisdictional collaboration in the place branding of Ontario communities, Canada.

Published in:

Local Economy, 2014, v. 29, n. 4/5, p. 541, doi. 10.1177/0269094214535716

By:

Cleave, Evan;
Arku, Godwin

Publication type:

Article

Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark.

Published in:

Journal of Strategic Marketing, 2025, v. 33, n. 3, p. 356, doi. 10.1080/0965254X.2021.2006274

By:

Gulisova, Barbora;
Horbel, Chris;
Noe, Egon

Publication type:

Article

The four Rs of place branding.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 9-10, p. 913, doi. 10.1080/0267257X.2011.560718

By:

Aitken, Robert;
Campelo, Adriana

Publication type:

Article

The sense of place and its influence on place branding: a case study of Sanandaj natural landscape in Iran.

Published in:

Landscape Research, 2020, v. 45, n. 1, p. 123, doi. 10.1080/01426397.2018.1560401

By:

Falahatkar, Hawzhin;
Aminzadeh, Behnaz

Publication type:

Article

Resource Mapping and Place Branding as a Strategy Approach in an Attempt to Establish Cross-Border Areas of Greece and Albania as Tourism Destinations.

Published in:

Tourism & Hospitality (2673-5768), 2022, v. 3, n. 1, p. 80, doi. 10.3390/tourhosp3010006

By:

Deffner, Alex;
Psatha, Eva;
Karachalis, Nicholas

Publication type:

Article

Problematising place branding research: A meta-theoretical analysis of the literature.

Published in:

Marketing Review, 2013, v. 13, n. 1, p. 65, doi. 10.1362/146934713X13590250137826

By:

Lucarelli, Andrea;
Brorström, Sara

Publication type:

Article

Place Branding: A Review of Trends and Conceptual Models.

Published in:

Marketing Review, 2005, v. 5, n. 4, p. 329, doi. 10.1362/146934705775186854

By:

Kavaratzis, Mihalis

Publication type:

Article

旅游地品牌化：唐诗“第三空间”的旅游体验与地方想象的建构.

Published in:

Tourism Tribune / Lvyou Xuekan, 2020, v. 35, n. 5, p. 98, doi. 10.19765/j.cnki.1002-5006.2020.05.014

By:

林铭亮;
高川秀;
林元城;
王敏

Publication type:

Article

SPORT AND TOURISM AS ELEMENTS OF PLACE BRANDING A CASE STUDY ON POLAND.

Published in:

Journal of Tourism Challenges & Trends, 2011, v. 4, n. 2, p. 33

By:

Lubowiecki-Vikuk, Adrian P.;
Basiñska-Zych, Agata

Publication type:

Article

A comparative analysis of place branding in Michigan and Ontario.

Published in:

Urban Research & Practice, 2016, v. 9, n. 1, p. 16, doi. 10.1080/17535069.2015.1037341

By:

Sadler, Richard;
Cleave, Evan;
Arku, Godwin;
Gilliland, Jason

Publication type:

Article

Towards an analysis of Place Branding in territorial transformation.

Published in:

Gestion et Management Public, 2017, v. 6, n. 1, p. 41

By:

CHAMARD, Camille;
SCHLENKER, Lee

Publication type:

Article

مدل سازی جذابیت سرمایه گذاری در صنعت گاز ایران از دیدگاه برندسازی مکان

Published in:

New Marketing Research Journal, 2019, v. 9, n. 1, p. 163

By:

صمد عالی;
علی جوانی;
علیرضا بافنده زنده

Publication type:

Article

Place branding in tourism.

Published in:

Studia Commercialia Bratislavensia, 2024, p. 268

By:

Smetanová, Petra

Publication type:

Article

The Rise of Place Branding: Insights from Web of Science and Scopus Databazes.

Published in:

Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 89

By:

Smetanová, Petra

Publication type:

Article

PLACE BRANDING AS EFFICIENT MANAGEMENT TOOL FOR LOCAL GOVERNMENT.

Published in:

Transylvanian Review of Administrative Sciences, 2013, p. 124

By:

PETREA, Rodica;
PETREA, Dănuţ;
OLĂU, Paul Emil;
FILIMON, Luminiţa

Publication type:

Article

Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia.

Published in:

SAGE Open, 2020, v. 10, n. 2, p. 1, doi. 10.1177/2158244020923368

By:

Ripoll González, Laura;
Gale, Fred

Publication type:

Article

'Fowl' play: reverse place-branding of Toxteth, liverpool through the celebrity discourse of Robbie Fowler.

Published in:

Social & Cultural Geography, 2023, v. 24, n. 9, p. 1538, doi. 10.1080/14649365.2022.2073466

By:

Butler-Warke, Alice

Publication type:

Article

Sustainable Place Branding and Visitors' Responses: A Systematic Literature Review.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 8, p. 3312, doi. 10.3390/su16083312

By:

Garanti, Zanete;
Ilkhanizadeh, Shiva;
Liasidou, Sotiroula

Publication type:

Article

Place Branding Approach within Functional Urban Areas—Evidence from Poland.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 15, p. 11872, doi. 10.3390/su151511872

By:

Matwiejczyk, Anna

Publication type:

Article

Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 11, p. 6669, doi. 10.3390/su14116669

By:

Almeida, Giovana Goretti Feijó de;
Cardoso, Lucília

Publication type:

Article

Transmission of Place Branding Values through Experiential Events: Wine BC Case Study.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 6, p. 3002, doi. 10.3390/su13063002

By:

Cristófol, F.J.;
Cruz-Ruiz, Elena;
Zamarreño-Aramendia, Gorka;
Warnaby, Gary;
Vecchio, Riccardo

Publication type:

Article

The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 11, p. 4420, doi. 10.3390/su12114420

By:

Ginesta, Xavier;
de-San-Eugenio-Vela, Jordi;
Corral-Marfil, José-Antonio;
Montaña, Jordi

Publication type:

Article

Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 1, p. 369, doi. 10.3390/su12010369

By:

Nagaynay, Christian;
Lee, Jeongwoo

Publication type:

Article

Use of Cultural Heritage for Place Branding in Educational Projects: The Case of Smederevo and Golubac Fortresses on the Danube.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5234, doi. 10.3390/su11195234

By:

Radosavljević, Uroš;
Kuletin Ćulafić, Irena

Publication type:

Article

Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018).

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 11, p. 2999, doi. 10.3390/su11112999

By:

Ma, Wenting;
Schraven, Daan;
de Bruijne, Mark;
de Jong, Martin;
Lu, Haiyan

Publication type:

Article

Place branding and economic development at the local level in Ontario, Canada.

Published in:

GeoJournal, 2015, v. 80, n. 3, p. 323, doi. 10.1007/s10708-014-9555-9

By:

Cleave, Evan;
Arku, Godwin

Publication type:

Article

A multilevel threshold public good perspective on place branding: evidence from Italy.

Published in:

Regional Studies Regional Science, 2023, v. 10, n. 1, p. 625, doi. 10.1080/21681376.2023.2222813

By:

Bellanca, Margherita;
Calogero, Vieri

Publication type:

Article

The role of place branding in local and regional economic development: bridging the gap between policy and practicality.

Published in:

Regional Studies Regional Science, 2016, v. 3, n. 1, p. 207, doi. 10.1080/21681376.2016.1163506

By:

Cleave, Evan;
Arku, Godwin;
Sadler, Richard;
Gilliland, Jason

Publication type:

Article

The role of place branding in local and regional economic development: bridging the gap between policy and practicality.

Published in:

Regional Studies Regional Science, 2016, v. 3, n. 1, p. 207, doi. 10.1080/21681376.2016.1163506

By:

Cleave, Evan;
Arku, Godwin;
Sadler, Richard;
Gilliland, Jason

Publication type:

Article