THE PROWESS OF DR. PHILIP KOTLER: ARE HIS MARKETING MANAGEMENT TEACHINGS STILL WORTHWHILE?
- Published in:
- Review of Higher Education & Self-Learning, 2014, v. 7, n. 24, p. 1
- By:
- Publication type:
- Article
Works matching Philip Kotler
Results: 183
1
2
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
- Published in:
- 2009
- By:
- Publication type:
- Interview
3
The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
4
American Politics and Social Marketing: A Candid Conversation With Philip Kotler and Bill Novelli.
- Published in:
- 2012
- Publication type:
- Interview
5
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach: edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, and Ivan Ureta, Cham, Switzerland, Palgrave Macmillan, 2024, 341 pp., £199.99 (hardback) ISBN: 9783031671548; (e-book) ISBN: 9783031671555
- Published in:
- 2025
- By:
- Publication type:
- Book Review
6
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions.
- Published in:
- Journal of Marketing Management, 2023, v. 39, n. 9/10, p. 756, doi. 10.1080/0267257X.2023.2211592
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- Publication type:
- Article
7
Marketing 5.0: Technology for Humanity: Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Hoboken, NJ: John Wiley & Sons Inc., 2021. 206 pp. ISBN 978-1119668510. List price: $28.00. Hardcover.
- Published in:
- 2025
- By:
- Publication type:
- Book Review
8
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
9
Interview with Professor Philip Kotler.
- Published in:
- Journal of Creating Value, 2023, v. 9, n. 1, p. 138, doi. 10.1177/23949643231166051
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- Publication type:
- Article
10
PHILIP KOTLER.
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- NICE Journal of Business, 2017, v. 12, n. 2, p. 122
- Publication type:
- Article
11
Philip Kotler, Hermawan Kartajaya ve Iwan Setiawan.
- Published in:
- Journal of Academic Inquiries / Akademik Incelemeler Dergisi, 2018, v. 13, n. 1, p. 447
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- Publication type:
- Article
12
The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing.
- Published in:
- Marketing Theory, 2005, v. 5, n. 3, p. 283, doi. 10.1177/1470593105054899
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- Publication type:
- Article
13
How devoted can translators be?: Revisiting the subservience hypothesis.
- Published in:
- Target: International Journal on Translation Studies, 2014, v. 26, n. 1, p. 63, doi. 10.1075/target.26.1.03buz
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- Publication type:
- Article
14
Generative AI in Marketing: Promises, Perils, and Public Policy Implications.
- Published in:
- Journal of Public Policy & Marketing, 2025, v. 44, n. 3, p. 309, doi. 10.1177/07439156241286499
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- Publication type:
- Article
15
Marketing and Value Creation.
- Published in:
- Journal of Creating Value, 2020, v. 6, n. 1, p. 10, doi. 10.1177/2394964320903559
- By:
- Publication type:
- Article
16
Where Does Consumerism Stand Today?
- Published in:
- Journal of Creating Value, 2020, v. 6, n. 2, p. 144, doi. 10.1177/2394964320962868
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- Publication type:
- Article
17
The Consumer in the Age of Coronavirus.
- Published in:
- Journal of Creating Value, 2020, v. 6, n. 1, p. 12, doi. 10.1177/2394964320922794
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- Publication type:
- Article
18
Customer Value Management.
- Published in:
- Journal of Creating Value, 2017, v. 3, n. 2, p. 170, doi. 10.1177/2394964317706879
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- Publication type:
- Article
19
Frontiers of the marketing paradigm in the third millennium.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 35, doi. 10.1007/s11747-011-0255-4
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- Publication type:
- Article
20
The Marketing of Parochial Schooling Modeled as an Exchange Process.
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- Journal of Research on Christian Education, 1993, v. 2, n. 1, p. 119, doi. 10.1080/10656219309484774
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- Publication type:
- Article
21
Strategic Issues as Tensions.
- Published in:
- Journal of Management Inquiry, 1993, v. 2, n. 1, p. 28
- By:
- Publication type:
- Article
22
Toward a Broader Concept of Marketing's Role in Social Order.
- Published in:
- Journal of the Academy of Marketing Science, 1979, v. 7, n. 3, p. 233, doi. 10.1007/BF02721877
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- Publication type:
- Article
23
The market for transformation.
- Published in:
- Journal of Marketing Management, 2019, v. 35, n. 5/6, p. 407, doi. 10.1080/0267257X.2019.1585713
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- Publication type:
- Article
24
Confessions of a radical reactionary: rhetoric and reality.
- Published in:
- Journal of Marketing Management, 2017, v. 33, n. 9/10, p. 858, doi. 10.1080/0267257X.2017.1358205
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- Publication type:
- Article
25
Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role.
- Published in:
- Museum Management & Curatorship, 2000, v. 18, n. 3, p. 271, doi. 10.1080/09647770000301803
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- Publication type:
- Article
26
How marketers can respond to recession and turbulence.
- Published in:
- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 187, doi. 10.1362/147539209X459804
- By:
- Publication type:
- Article
27
The Battle between Commercial Marketing and Social Marketing.
- Published in:
- Social Marketing Quarterly, 2022, v. 28, n. 4, p. 325, doi. 10.1177/15245004221136334
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- Publication type:
- Article
28
Ending Poverty: “What's Social Marketing Got to Do With It?”.
- Published in:
- Social Marketing Quarterly, 2009, v. 15, n. 4, p. 134, doi. 10.1080/15245000903382508
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- Publication type:
- Article
29
Best of Breed: When it Comes to Gaining A market Edge while Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack*.
- Published in:
- Social Marketing Quarterly, 2005, v. 11, n. 3/4, p. 91, doi. 10.1080/15245000500414480
- By:
- Publication type:
- Article
30
Strategic Planning for Higher Education.
- Published in:
- Journal of Higher Education, 1981, v. 52, n. 5, p. 470, doi. 10.2307/1981836
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- Publication type:
- Article
31
Capitalismo Cognitivo y Gubernamentalidad. Una genealogía del discurso académico del marketing.
- Published in:
- Sociedad y Economia, 2023, n. 50, p. 1, doi. 10.25100/sye.v0i50.12511
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- Publication type:
- Article
32
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 194, doi. 10.1177/0276146721996433
- By:
- Publication type:
- Article
33
Alleviating Poverty: A Macro/Micro Marketing Perspective.
- Published in:
- Journal of Macromarketing, 2006, v. 26, n. 2, p. 233, doi. 10.1177/0276146706291039
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- Publication type:
- Article
34
The Importance of China Marketing.
- Published in:
- International Journal of China Marketing, 2010, v. 1, n. 1, p. 14
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- Publication type:
- Article
35
HOW TO SET THE HOSPITAL'S MARKETING BUDGET.
- Published in:
- 1986
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- Publication type:
- Editorial
36
REDUCING CIGARETTE SMOKING: AN OPPORTUNITY FOR SOCIAL MARKETING?
- Published in:
- Journal of Health Care Marketing, 1980, v. 1, n. 1, p. 8
- By:
- Publication type:
- Article
37
The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought.
- Published in:
- Journal of Public Policy & Marketing, 2005, v. 24, n. 1, p. 114, doi. 10.1509/jppm.24.1.114.63903
- By:
- Publication type:
- Article
38
Reinventing Marketing to Manage the Environmental Imperative.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 132, doi. 10.1509/jmkg.75.4.132
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- Publication type:
- Article
39
Marketing in the Network Economy.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 4, p. 146, doi. 10.2307/1252108
- By:
- Publication type:
- Article
40
THE MARKETING OF SOCIAL CAUSES: THE FIRST 10 YEARS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 24, doi. 10.1177/002224298004400404
- By:
- Publication type:
- Article
41
STRATEGIES FOR INTRODUCING MARKETING INTO NONPROFIT ORGANIZATIONS.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 1, p. 37, doi. 10.1177/002224297904300104
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- Publication type:
- Article
42
MARKETING AND PUBLIC RELATIONS.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 4, p. 13, doi. 10.2307/1250080
- By:
- Publication type:
- Article
43
Marketing Professional Services.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
- By:
- Publication type:
- Article
44
Marketing During Periods of Shortage.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 3, p. 20, doi. 10.1177/002224297403800305
- By:
- Publication type:
- Article
45
The Major Tasks of Marketing Management.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 42, doi. 10.1177/002224297303700407
- By:
- Publication type:
- Article
46
Buying is Marketing Too!
- Published in:
- Journal of Marketing, 1973, v. 37, n. 1, p. 54, doi. 10.1177/002224297303700108
- By:
- Publication type:
- Article
47
A Generic Concept of Marketing.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 46, doi. 10.2307/1250977
- By:
- Publication type:
- Article
48
Social Marketing: An Approach to Planned Social Change.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 3, p. 3, doi. 10.2307/1249783
- By:
- Publication type:
- Article
49
The Future of the Computer in Marketing.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 1, p. 11, doi. 10.2307/1250287
- By:
- Publication type:
- Article
50
A New Form of Marketing Myopia: Rejoinder to Professor Luck.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 3, p. 55, doi. 10.2307/1248483
- By:
- Publication type:
- Article