Works matching Persuasive Advertising

Results: 356

Publicidad persuasiva: el lado creativo desde la inteligencia artificial.

Published in:

Dilemas Contemporáneos: Educación, Política y Valores, 2023, v. 11, n. 1, p. 1

By:

Villacís Rodríguez, Xavier Alexander;
Medina Chicaiza, Ricardo Patricio

Publication type:

Article

Pricing and persuasive advertising in a differentiated market.

Published in:

Marketing Letters, 2016, v. 27, n. 3, p. 579, doi. 10.1007/s11002-015-9370-1

By:

Jiang, Baojun;
Srinivasan, Kannan

Publication type:

Article

Emotions and Advertising: The Persuasive Advertising Language of Modem Kuwait in the1960s.

Published in:

Arab Journal for the Humanities, 2017, v. 35, n. 139, p. 285

By:

al-Najdi, Khaled Abdullah

Publication type:

Article

Is Persuasive Advertising Always Combative in a Distribution Channel?

Published in:

Marketing Science, 2009, v. 28, n. 6, p. 1157, doi. 10.1287/mksc.1090.0528

By:

Chi-Cheng Wu;
Ying-Ju Chen;
Chih-Jen Wang

Publication type:

Article

"Anchoring Effect" of Privacy in Targeted Persuasive Advertising Competition.

Published in:

SAGE Open, 2024, v. 14, n. 2, p. 1, doi. 10.1177/21582440241257152

By:

Yuxiang Zhang;
Weijun Zhong

Publication type:

Article

Persuasive Advertising in a Vertically Differentiated Competitive Marketplace.

Published in:

Review of Marketing Science, 2020, v. 18, n. 1, p. 145, doi. 10.1515/roms-2019-0075

By:

Lin, Yuanfang;
Narasimhan, Chakravarthi

Publication type:

Article

Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework.

Published in:

Electronic Commerce Research, 2024, v. 24, n. 3, p. 1533, doi. 10.1007/s10660-022-09568-2

By:

Yan, Lei;
Zhang, Yuxiang;
Mei, Shue;
Zhong, Weijun

Publication type:

Article

Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region.

Published in:

Global Journal of Economics & Business, 2024, v. 14, n. 2, p. 165, doi. 10.31559/GJEB2024.14.2.7

By:

Salah, Ashraf Hani;
Alaya, Osama Mohammad

Publication type:

Article

Persuasive Advertising and Product Differentiation.

Published in:

Southern Economic Journal, 1998, v. 65, n. 1, p. 113, doi. 10.2307/1061355

By:

von der Fehr, Nils-Henrick M.;
Stevik, Kristin

Publication type:

Article

Autonomy and Manipulation: Refining the Argument Against Persuasive Advertising.

Published in:

Journal of Business Ethics, 2022, v. 175, n. 4, p. 689, doi. 10.1007/s10551-020-04590-6

By:

Aylsworth, Timothy

Publication type:

Article

PERSUASIVE TECHNIQUES IN ADVERTISING.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2022, v. 24, n. 1, p. 46

By:

IASMINA, IOSIM;
ANKA, PASCARIU;
ANDREEA, DRAGOESCU URLICA;
ROBERT, LUNGU MARIUS;
CARMEN, DUMITRESCU

Publication type:

Article

Differential role of internet-based targeted persuasive advertising versus mass advertising on firms with unique qualities in an anchoring perspective.

Published in:

PLoS ONE, 2025, v. 20, n. 7, p. 1, doi. 10.1371/journal.pone.0325552

By:

Jiang, Zhao;
Dan, Wu;
Lin-Jun, Yue

Publication type:

Article

Should bundling agreements between rival firms involve persuasive advertising differentiation?

Published in:

Journal of Economics, 2025, v. 144, n. 3, p. 247, doi. 10.1007/s00712-024-00892-9

By:

Álvarez-Albelo, Carmen D.;
Martínez-González, José Alberto

Publication type:

Article

LOS SIGNIFICADOS CONSTRUIDOS FRENTE A LOS MENSAJES PERSUASIVOS DE LA PUBLICIDAD DE ALIMENTOS LIGHT, LOS HÁBITOS SALUDABLES Y LA REGULACIÓN EMOCIONAL EN JÓVENES UNIVERSITARIOS DE BOGOTÁ.

Published in:

Revista FACE, 2022, v. 22, n. 3, p. 160

By:

Garzón Medina, Carolina;
Botero Cardona, Luis Fernando

Publication type:

Article

Persuasive techniques in advertising.

Published in:

TLC Journal, 2019, v. 3, n. 2, p. 55, doi. 10.29366/2019tlc.3.2.4

By:

Romanova, Irina D.;
Smirnova, Irina V.

Publication type:

Article

Las nuevas estrategias persuasivas publicitarias por inducción de niveles de procesamiento psicológico.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2020, v. 11, n. 2, p. 217, doi. 10.14198/MEDCOM2020.11.2.5

By:

BERMEJO-BERROS, Jesús

Publication type:

Article

Persuasive Advertising, Autonomy, and the Creation of Desire.

Published in:

Journal of Business Ethics, 1987, v. 6, n. 5, p. 413, doi. 10.1007/BF00382898

By:

Crisp, Roger

Publication type:

Article

‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 13/14, p. 1170, doi. 10.1080/0267257X.2017.1380687

By:

Harbor, Catherine

Publication type:

Article

Commentary Mismeasurement of children's understanding of the persuasive intent of advertising.

Published in:

Journal of Children & Media, 2010, v. 4, n. 1, p. 109, doi. 10.1080/17482790903407358

By:

Kunkel, Dale

Publication type:

Article

The Persuasive Power of Campaign Advertising , by Travis N. Ridout and Michael M. Franz.

Published in:

2012

By:

Hayes, Danny

Publication type:

Book Review

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames.

Published in:

Psychology & Marketing, 2022, v. 39, n. 12, p. 2328, doi. 10.1002/mar.21752

By:

Ghosh, Tathagata;
S., Sreejesh;
Dwivedi, Yogesh K.

Publication type:

Article

Persuasive Advertising: Evidence-Based Principles.

Published in:

2011

By:

Rousseau, Denise M.

Publication type:

Book Review

Persuasive Advertising is only the end of the beginning: A rejoinder to the review.

Published in:

2011

By:

Armstrong, J. Scott

Publication type:

Book Review

A review of: Persuasive Advertising: Evidence-based Principles.

Published in:

2011

By:

Gendall, Philip

Publication type:

Book Review

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising.

Published in:

International Journal of Advertising, 2023, v. 42, n. 4, p. 641, doi. 10.1080/02650487.2023.2193933

By:

Beckert, Johannes;
Naderer, Brigitte

Publication type:

Article

Persuasive advertising: evidence-based principles.

Published in:

2011

By:

Mouncey, Peter

Publication type:

Book Review

Persuasive signs: the semiotics of advertising.

Published in:

2003

By:

Chisnall, Peter M.

Publication type:

Book Review

Pragmatics of Persuasive Discourse in Spanish Television Advertising (Book).

Published in:

2004

By:

Lorenzo-Dus, Nuria

Publication type:

Book Review

Informational vs. Persuasive Advertising: An Appraisal.

Published in:

Journal of Advertising, 1976, v. 5, n. 3, p. 5, doi. 10.1080/00913367.1976.10672644

By:

Hunt, Shelby D.

Publication type:

Article

Masking as a Persuasive Strategy in Advertising for Young.

Published in:

Comunicar, 2013, v. 21, n. 41, p. 157, doi. 10.3916/C41-2013-15

By:

Bermejo, Jesús

Publication type:

Article

Persuasive advertising and market competition.

Published in:

American Economist, 1992, v. 36, n. 2, p. 39, doi. 10.1177/056943459203600205

By:

Koh, Winston T.H.;
Leung, H.M.

Publication type:

Article

Exploration of Effective Persuasive Strategies Used in Resisting Product Advertising: A Case Study of Adult Health Check-Ups.

Published in:

Health Communication, 2019, v. 34, n. 11, p. 1242, doi. 10.1080/10410236.2018.1473706

By:

Tien, Han-Kuang;
Chung, Wen

Publication type:

Article

Análisis del mensaje persuasivo en campañas publicitarias de productos de cosméticos ecológicos desde el Modelo Probabilidad de Elaboración (ELM) y las normas sociales.

Published in:

Observatorio (OBS*), 2023, v. 17, n. 2, p. 145, doi. 10.15847/obsobs17220232173

By:

Marroquín-Ciendúa, Fernando;
Rodríguez-Martínez, Guillermo;
Palacios-Chavarro, Janneth;
Sandoval-Escobar, Marithza

Publication type:

Article

Market concentration and persuasive advertising: a theoretical approach.

Published in:

Journal of Economics, 2015, v. 114, n. 2, p. 127, doi. 10.1007/s00712-013-0387-8

By:

Sá, Nelson

Publication type:

Article

"That Ad's Been Retouched? - That Can Be Me!": The Persuasive Impact of Advertising Disclosure and Body-Image Idealization.

Published in:

2012

By:

Semaan, Rania W.;
Gould, Stephen J.;
Kocher, Bruno

Publication type:

Abstract

Matching The Words to the Features in Persuasive Advertising: A Construal-Matching Hypothesis.

Published in:

2012

By:

Easwar, Karthik;
Lifeng Yang

Publication type:

Abstract

The Persuasive Impact of Autobiographical Memories in Advertising: Episodic Self- Referencing or Schema-Triggered Affect?

Published in:

Advances in Consumer Research, 1997, v. 24, n. 1, p. 229

By:

Price, Simani M.;
Axsom, Danny K.;
Coupey, Eloise

Publication type:

Article

Estrategias persuasivas en la publicidad televisiva de alimentos en España.

Published in:

Cuadernos.info, 2022, n. 52, p. 285, doi. 10.7764/cdi.52.31463

By:

Prieto, Marta Cerezo;
Frutos Esteban, Francisco Javier;
Fuentes, Andrés González

Publication type:

Article

Advertising in America: An Introduction to Persuasive Communication (Book).

Published in:

1977

By:

Pierce, Frank N.

Publication type:

Book Review

Persuasive and Informative Advertising: A Classroom Experiment.

Published in:

Journal of Economic Education, 2011, v. 42, n. 1, p. 51, doi. 10.1080/00220485.2011.536489

By:

Freeborn, BethA.;
Hulbert, JasonP.

Publication type:

Article

Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?

Published in:

Journal of Marketing Communications, 2008, v. 14, n. 1, p. 59, doi. 10.1080/14697010701717488

By:

Jeong, Se‐Hoon

Publication type:

Article

Effect of a persuasive message and normative arguments, on advertising attitudes and purchase intention in ecological cosmetics.

Published in:

Revista Espacios, 2020, v. 41, n. 1, p. 188

By:

MARROQUÍN-CIENDÚA, Fernando;
SANDOVAL-ESCOBAR, Marithza;
SIERRA-PUENTES, Myriam

Publication type:

Article

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentially Lead to Increased Consumer Skepticism.

Published in:

Journal of Consumer Affairs, 2000, v. 34, n. 2, p. 245, doi. 10.1111/j.1745-6606.2000.tb00093.x

By:

Koslow, Scott

Publication type:

Article

The Informative and Persuasive Functions of Advertising: A Moral Appraisal--A Comment.

Published in:

Journal of Business Ethics, 1985, v. 4, n. 2, p. 151, doi. 10.1007/BF00383569

By:

Emamalizadeh, Hossein

Publication type:

Article

The Informative and Persuasive Functions of Advertising: A Moral Appraisal.

Published in:

Journal of Business Ethics, 1983, v. 2, n. 1, p. 27, doi. 10.1007/BF00382710

By:

Santilli, Paul C.

Publication type:

Article

THEORETICAL ANALYSIS ON PERSUASIVE COMMUNICATION IN ADVERTISING AND ITS APPLICATION IN MARKETING COMMUNICATION.

Published in:

Ejotmas: Ekpoma Journal of Theatre & Media Arts, 2021, v. 8, n. 1/2, p. 313, doi. 10.4314/ejotmas.v8i1-2.17

By:

OGAH, Abari Ijuo;
ABUTU, Dennis Oche

Publication type:

Article

Children and television advertising: When do they understand persuasive intent?

Published in:

Journal of Consumer Behaviour, 2002, v. 1, n. 3, p. 238, doi. 10.1002/cb.69

By:

Oates, Caroline;
Blades, Mark;
Gunter, Barrie

Publication type:

Article

PERSUASION AND CONVICTION IN COMMUNICATIVE AND ADVERTISING IMPACT – EXTENDED MODEL OF PERSUASIVE INFLUENCE.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 29

By:

Spasova, Lyubomira

Publication type:

Article

РЕКЛАМНА КОМУНИКАЦИЯ, УБЕЖДАВАЩО ВЛИЯНИЕ И ЦЕННОСТНА СИСТЕ- МА НА МЛАДЕЖИТЕ В БЪЛГАРИЯ.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 311

By:

Спасова, Любомира

Publication type:

Article

Tunisian Arabic as a Musical Language : The Persuasive Linguistic Techniques in Tunisian Advertising Discourse Broadcast in the Tunisian Media from 1989 up to 2019.

Published in:

Al-Mukhatabat, 2021, n. 38, p. 47

By:

FRIKHA-ELLEUCH, Mona

Publication type:

Article