Works matching Opinion Leadership

Results: 801

Dampak Opinion Leadership terhadap Keinginan Penonton untuk Mengikuti Rekomendasi Produk dan Terus Menonton Konten (Studi pada Channel Youtube Review Produk Elektonik dan Gadget Ternama di Indonesia).

Published in:

Jurnal Manajemen dan Organisasi, 2024, v. 15, n. 1, p. 83, doi. 10.29244/jmo.v15i1.53081

By:

Tjakradinata, Matthew Sebastian;
Ardianti, Retno

Publication type:

Article

Fashion opinion leadership, innovativeness, and attitude toward advertising among Portuguese consumers.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2016, v. 7, n. 2, p. 1, doi. 10.14198/MEDCOM2016.7.2.12

By:

RIBEIRO-CARDOSO, Paulo;
TEIXEIRA, Sandrina;
SANTOS, Ana-Luisa

Publication type:

Article

EXPLORING THE ROLE OF INNOVATIVENESS AND OPINION LEADERSHIP IN DIFFUSION.

Published in:

International Journal of Innovation Management, 2014, v. 18, n. 4, p. -1, doi. 10.1142/S1363919614500297

By:

SHI, XIAOHUI;
FERNANDES, KIRAN

Publication type:

Article

Understanding the quality-quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1108, doi. 10.1007/s11747-018-0603-8

By:

Viswanathan, Vijay;
Tillmanns, Sebastian;
Krafft, Manfred;
Asselmann, Daniel

Publication type:

Article

Opinion leadership in a leaderless movement: discussion of the anti-extradition bill movement in the 'LIHKG' web forum.

Published in:

Social Movement Studies, 2023, v. 22, n. 5/6, p. 670, doi. 10.1080/14742837.2021.1989294

By:

Liang, Hai;
Lee, Francis L.F.

Publication type:

Article

Identifying tween fashion consumers' profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment.

Published in:

Fashion & Textiles (2198-0802), 2019, v. 6, n. 1, p. N.PAG, doi. 10.1186/s40691-018-0158-9

By:

Baker, Renee;
Yu, Ui-Jeen;
Gam, Hae Jin;
Banning, Jennifer

Publication type:

Article

Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message.

Published in:

International Journal of Consumer Studies, 2008, v. 32, n. 1, p. 88, doi. 10.1111/j.1470-6431.2007.00648.x

By:

Harben, Beth;
Kim, Soyoung

Publication type:

Article

Why do people speak about products online? The role of opinion leadership.

Published in:

Information Technology & Management, 2023, v. 24, n. 1, p. 1, doi. 10.1007/s10799-022-00359-7

By:

Chai, Sangmi;
Choi, Bomi;
Kim, Minkyun;
Cheng, T. C. E.

Publication type:

Article

Opinion Leadership and Culture Change: A Case Study of a Church in Transition.

Published in:

Florida Communication Journal, 2016, v. 44, n. 1, p. 33

By:

Serini, Shirley

Publication type:

Article

Examining the Role of Perceived Source Credibility on Social Media Influencer's Ascribed Opinion Leadership.

Published in:

Journal of International Consumer Marketing, 2024, v. 36, n. 3, p. 208, doi. 10.1080/08961530.2023.2255379

By:

Fernandes Crespo, Cátia;
Tille, Melanie

Publication type:

Article

A véleményformáló magatartás mint másodrendû látens változó modellezése PLS-alapú strukturális egyenletek módszerével.

Published in:

Hungarian Statistical Review / Statisztikai Szemle, 2019, v. 97, n. 9, p. 827, doi. 10.20311/stat2019.9.hu0827

By:

ÁKOS, NAGY;
JUDIT, SIMON;
ILDIKÓ, KEMÉNY;
DÁNIEL, KEHL;
KRISZTIÁN, SZŰCS

Publication type:

Article

Opinion Leadership, Media Use, and Environmental Engagement in China.

Published in:

International Journal of Communication (19328036), 2019, v. 13, p. 4602

By:

SKORIC, MARKO M.;
ZHANG, NAN

Publication type:

Article

Are You an Opinion Giver, Seeker, or Both? Re-Examining Political Opinion Leadership in the New Communication Environment.

Published in:

International Journal of Communication (19328036), 2016, v. 10, p. 4439

By:

JOO-YOUNG JUNG;
YONG-CHAN KIM

Publication type:

Article

Opinion Leadership Revisited: A Classical Concept in a Changing Media Environment.

Published in:

International Journal of Communication (19328036), 2015, v. 9, p. 956

By:

SCHÄFER, MIKE S.;
TADDICKEN, MONIKA

Publication type:

Article

Mediatized Opinion Leaders: New Patterns of Opinion Leadership in New Media Environments?

Published in:

International Journal of Communication (19328036), 2015, v. 9, p. 960

By:

SCHÄFER, MIKE S.;
TADDICKEN, MONIKA

Publication type:

Article

Parasocial Opinion Leadership Media Personalities' Influence within Parasocial Relations: Theoretical Conceptualization and Preliminary Results.

Published in:

International Journal of Communication (19328036), 2015, v. 9, p. 982

By:

STEHR, PAULA;
RÖSSLER, PATRICK;
LEISSNER, LAURA;
SCHÖNHARDT, FRIEDERIKE

Publication type:

Article

Opinion Leadership and Sharing Positive and Negative Information About Vaccines on Social Media: A Mixed-Methods Approach.

Published in:

Journal of Health Communication, 2024, v. 29, n. 11/12, p. 693, doi. 10.1080/10810730.2024.2426810

By:

Wang, Xiaohui;
Lin, Zhihuai;
Shi, Jingyuan;
Sun, Ye

Publication type:

Article

A Source Effect Theory Perspective on How Opinion Leadership, Parasocial Relationship, and Credibility Influencers Affect Purchase Intention.

Published in:

Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 2, p. 240, doi. 10.20473/jmtt.v16i2.48099

By:

Yudha, Aji

Publication type:

Article

عوامل مؤثر بر رهبری فکری کاربران شبکه های اجتماعی در ایجاد کنش اجتماعی.

Published in:

New Media Studies, 2023, v. 8, n. 32, p. 357, doi. 10.22054/nms.2022.48867.885

By:

شعله معراجی اسکو;
محمد سلطانی فر;
علی دلاور

Publication type:

Article

Opinion Leadership and Social Contagion in New Product Diffusion.

Published in:

Marketing Science, 2011, v. 30, n. 2, p. 195, doi. 10.1287/mksc.1100.0566

By:

Iyengar, Raghuram;
Van den Bulte, Christophe;
Valente, Thomas W.

Publication type:

Article

Single Trait versus Multi-Trait Opinion Leadership Models.

Published in:

Western Journal of Communication, 2025, v. 89, n. 2, p. 326, doi. 10.1080/10570314.2024.2351611

By:

Carpenter, Christopher J.;
Kotowski, Michael R.

Publication type:

Article

SOSYAL MEDYA ETKİLEYİCİLERİNİN KANAAT ÖNDERLİĞİ ROLÜ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2020, v. 8, n. 2, p. 1325, doi. 10.19145/e-gifder.726057

By:

TAM, Mehmet Sinan

Publication type:

Article

Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory.

Published in:

Sustainability (2071-1050), 2022, v. 14, n. 21, p. 14547, doi. 10.3390/su142114547

By:

Khan, Ali Junaid;
Ul Hameed, Waseem;
Iqbal, Jawad;
Shah, Ashfaq Ahmad;
Tariq, Muhammad Atiq Ur Rehman;
Ahmed, Saira

Publication type:

Article

Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions.

Published in:

Management Letters / Cuadernos de Gestión, 2023, v. 23, n. 2, p. 7, doi. 10.5295/cdg.221863cp

By:

Pérez-Cabañero, Carmen;
Veas-González, Ivan;
Navarro-Cisternas, Carolina;
Zuleta-Cortés, Hugo;
Urizar-Urizard, Camila

Publication type:

Article

Political Opinion Leadership and Electoral Behavior.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2005, v. 14, n. 1/2, p. 285, doi. 10.1300/J054v14n01_16

By:

O'Cass, Aron;
Pecotich, Anthony

Publication type:

Article

Indicators of opinion leadership in customer networks: self-reports and degree centrality.

Published in:

Marketing Letters, 2016, v. 27, n. 3, p. 449, doi. 10.1007/s11002-015-9369-7

By:

Risselada, Hans;
Verhoef, Peter;
Bijmolt, Tammo

Publication type:

Article

Mianzi consciousness and self-perceived opinion leadership: exploring the influence of online media use and interpersonal communication on the depression stigma.

Published in:

Current Psychology, 2024, v. 43, n. 41, p. 32068, doi. 10.1007/s12144-024-06765-0

By:

Huang, Liyao;
Weng, Yajing;
Hu, Jiehong;
Zou, Wenxue;
Ye, Jizhou Francis

Publication type:

Article

Self-Monitoring, Opinion Leadership and Opinion Seeking: a Sociomotivational Approach.

Published in:

Current Psychology, 2011, v. 30, n. 3, p. 203, doi. 10.1007/s12144-011-9114-1

By:

Rose, Paul;
Kim, JongHan

Publication type:

Article

The Influence Of Originality, Quality, And Quantity On, Intention To Follow The Advice, Through Hedonic Experience, Opinion Leadership, And Perceived Aesthetics.

Published in:

Journal of Social Research, 2024, v. 3, n. 11, p. 1, doi. 10.55324/josr.v3i11.2276

By:

Girsang, Haryany Trifena;
Negoro, Dimas Angga

Publication type:

Article

The "Deliberative Digital Divide:" Opinion Leadership and Integrative Complexity in the U.S. Political Blogosphere.

Published in:

Political Psychology, 2014, v. 35, n. 6, p. 741, doi. 10.1111/pops.12201

By:

Brundidge, Jennifer;
Reid, Scott A.;
Choi, Sujin;
Muddiman, Ashley

Publication type:

Article

Personality Traits Affecting Opinion Leadership Propensity in Social Media: An Empirical Examination in Saudi Arabia.

Published in:

Information (2078-2489), 2021, v. 12, n. 8, p. 323, doi. 10.3390/info12080323

By:

Dukhaykh, Suad

Publication type:

Article

Interpersonal Communication, Media Exposure, Opinion Leadership, and Perceived Credibility of News and Advertising During the December 2012 Parliamentary Election in Kuwait.

Published in:

International Journal of Communication (19328036), 2015, v. 9, p. 1206

By:

KONONOVA, ANASTASIA;
AKBAR, MOHAMMAD

Publication type:

Article

Identification and measurement of opinion leadership, satisfaction and loyalty in art services.

Published in:

ESIC Market. Economic & Business Journal, 2012, v. 43, n. 2, p. 329, doi. 10.7200/esicm.142.0432.3i

By:

Flores Zamora, Javier;
Madariaga Miranda, Jesús García

Publication type:

Article

Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion.".

Published in:

Marketing Science, 2011, v. 30, n. 2, p. 224, doi. 10.1287/mksc.1100.0605

By:

Godes, David

Publication type:

Article

Opinion leadership in a computer-mediated environment.

Published in:

Journal of Consumer Behaviour, 2005, v. 4, n. 5, p. 319, doi. 10.1002/cb.22

By:

Lyons, Barbara;
Henderson, Kenneth

Publication type:

Article

Public Opinion Leadership in Nursing Practice: A Rogerian Concept Analysis.

Published in:

Policy, Politics & Nursing Practice, 2022, v. 23, n. 1, p. 67, doi. 10.1177/15271544211071099

By:

van Wijk, M.;
Lalleman, P. C. B.;
Cummings, G. G.;
Engel, J.

Publication type:

Article

The Impact of Opinion Leadership on Purchases through Social Networking Websites.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2015, v. 10, n. 3, p. 18, doi. 10.4067/S0718-18762015000300003

By:

Raghupathi, Viju;
Fogel, Joshua

Publication type:

Article

Sharing the News: Effects of Informational Utility and Opinion Leadership on Online News Sharing.

Published in:

Journalism & Mass Communication Quarterly, 2015, v. 92, n. 2, p. 320, doi. 10.1177/1077699015573194

By:

Bobkowski, Piotr S.

Publication type:

Article

Issue-Specific Engagement: How Facebook Contributes to Opinion Leadership and Efficacy on Energy and Climate Issues.

Published in:

Journal of Information Technology & Politics, 2015, v. 12, n. 2, p. 200, doi. 10.1080/19331681.2015.1034910

By:

Vraga, Emily K.;
Anderson, Ashley A.;
Kotcher, John E.;
Maibach, Edward W.

Publication type:

Article

Word-of-mouth communication in marketing: An exploratory study of motivations behind opinion leadership and opinion seeking.

Published in:

Middle East Technical University Studies in Development, 2012, v. 39, n. 3, p. 323

By:

Ertekin, Zeynep Özdamar;
Atik, Deniz

Publication type:

Article

Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina.

Published in:

Historická Sociologie, 2015, n. 1, p. 47, doi. 10.14712/23363525.2015.4

By:

KOLLÁR, ROMAN

Publication type:

Article

Opinion Leadership in Medication Information.

Published in:

Communication Quarterly, 1987, v. 35, n. 1, p. 84, doi. 10.1080/01463378709369672

By:

Baldwin, H. John;
Cosler, Leon E.;
Schulz, Richard M.

Publication type:

Article

ARE OPINION LEADERS MORE SATISFIED? RESULTS OF A SEM MODEL ABOUT THE RELATIONSHIP BETWEEN OPINION LEADERSHIP AND ONLINE CUSTOMER SATISFACTION.

Published in:

Society & Economy, 2017, v. 39, n. 1, p. 141, doi. 10.1556/204.2016.004

By:

NAGY, AKOS;
KEMÉNY, ILDIKÓ;
SZŰCS, KRISZTIÁN;
SIMON, JUDIT;
KISS, VIKTOR

Publication type:

Article

Opinion Leadership Development: Context And Audience Characteristics Count.

Published in:

Journal of Agricultural Education, 2014, v. 55, n. 2, p. 91, doi. 10.5032/jae.2014.02091

By:

Lamm, Kevan W.;
Lamm, Alexa J.;
Carter, Hannah S.

Publication type:

Article

Understanding Opinion Leadership in Social Media: The Role of Perceived Fit with Personal Interests in Purchase Behavior and Social Media Engagement.

Published in:

International Journal of Economics & Management, 2024, v. 18, n. 3, p. 343, doi. 10.47836/ijeam.18.3.04

By:

LINA, LIA FEBRIA;
HARTINI, SRI;
MARDHIYAH, DIEN;
SAIFUDDIN, MUCHAMMAD;
MUTIARASARI, N. AZIZIA GIA;
NOVITA, DIAN

Publication type:

Article

Opinion leadership types or continuous opinion leadership traits?

Published in:

International Journal of Psychology, 2019, v. 54, n. 1, p. 88, doi. 10.1002/ijop.12442

By:

Gnambs, Timo

Publication type:

Article

Opinion Leadership via Conversation: How Opinion Leaders Talk About the Media.

Published in:

Mass Communication & Society, 2024, v. 27, n. 5, p. 972, doi. 10.1080/15205436.2024.2308844

By:

Podschuweit, Nicole;
Geise, Stephanie

Publication type:

Article

Lyndon Johnson, Vietnam, and Public Opinion: Rethinking Realist Theory of Leadership.

Published in:

Presidential Studies Quarterly, 1999, v. 29, n. 3, p. 592, doi. 10.1111/j.0268-2141.2003.00051.x

By:

Jacobs, Lawrence R.;
Shapiro, Robert Y.

Publication type:

Article

The Roots of Interpersonal Influence: A Mediated Moderation Model for Knowledge and Traits as Predictors of Opinion Leadership.

Published in:

Applied Psychology: An International Review, 2013, v. 62, n. 4, p. 597, doi. 10.1111/j.1464-0597.2012.00497.x

By:

Gnambs, Timo;
Batinic, Bernad

Publication type:

Article

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership.

Published in:

Journal of Marketing Theory & Practice, 2014, v. 22, n. 4, p. 455, doi. 10.2753/MTP1069-6679220407

By:

Eastman, Jacqueline K.;
Iyer, Rajesh;
Liao-Troth, Sara;
Williams, Donnie F.;
Griffin, Mitch

Publication type:

Article