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Works matching Nutella (Trademark)

Results: 3

1

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person.

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 4, p. 385, doi. 10.1080/13527266.2014.894932

By:

Gabrielli, Veronica;
Baghi, Ilaria

Publication type:

Article

2

Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict.

Published in:

Journal of Consumer Affairs, 2016, v. 50, n. 1, p. 166, doi. 10.1111/joca.12082

By:

Cova, Bernard;
D'Antone, Simona

Publication type:

Article

3

German Court Orders Change to Nutrition Labelling on Nutella Due to its Misleading Nature.

Published in:

European Journal of Risk Regulation, 2012, v. 3, n. 1, p. 91

By:

Carreño, Ignacio

Publication type:

Article