Works matching Native advertising

Results: 230

Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press.

Published in:

Digital Journalism, 2025, v. 13, n. 2, p. 213, doi. 10.1080/21670811.2021.1919536

By:

Zamith, Fernando;
Mañas-Viniegra, Luis;
Núñez-Gómez, Patricia

Publication type:

Article

To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram In-Feed Native Advertising.

Published in:

Journal of Advertising Education, 2024, v. 28, n. 2, p. 137, doi. 10.1177/10980482241265660

By:

Wan, Anan

Publication type:

Article

Interplay of content type and product type in the consumer response to native advertising on social media.

Published in:

Asian Journal of Communication, 2019, v. 29, n. 6, p. 464, doi. 10.1080/01292986.2019.1679852

By:

Kim, Mikyoung;
Lee, Jin Kyun;
Lee, Ki-Young

Publication type:

Article

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.

Published in:

Journalism & Mass Communication Quarterly, 2021, v. 98, n. 4, p. 1129, doi. 10.1177/1077699020952131

By:

Amazeen, Michelle A.

Publication type:

Article

News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions.

Published in:

Journalism & Mass Communication Quarterly, 2020, v. 97, n. 1, p. 161, doi. 10.1177/1077699019886589

By:

Amazeen, Michelle A.

Publication type:

Article

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z

By:

LaBrecque, Alexander C.;
Voorhees, Clay M.;
Khodakarami, Farnoosh;
Fombelle, Paul W.

Publication type:

Article

Publicidad nativa: ¿fake news o recurso estratégico?

Published in:

ComHumanitas: Revista Científica de Comunicación, 2020, v. 11, n. 2, p. 31, doi. 10.31207/rch.v11i2.238

By:

López del Castillo Wilderbeek, Francisco Leslie

Publication type:

Article

"It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media.

Published in:

Journal of Media Business Studies, 2024, v. 21, n. 1, p. 82, doi. 10.1080/16522354.2023.2214448

By:

Luyckx, Dorien;
Poels, Karolien;
Smits, Tim

Publication type:

Article

Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets.

Published in:

Journal of Media Business Studies, 2019, v. 16, n. 2, p. 95, doi. 10.1080/16522354.2019.1596723

By:

Bachmann, Philipp;
Hunziker, Sévérine;
Rüedy, Tanja

Publication type:

Article

DO NOT TRUST ME: HOW NEWS READERS PERCEIVE AND RECOGNIZE NATIVE ADVERTISING.

Published in:

IADIS International Journal on WWW/Internet, 2020, v. 18, n. 1, p. 1

By:

Stallone, Valerio

Publication type:

Article

EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS.

Published in:

Studia Universitatis Babeș-Bolyai, Ephemerides, 2020, v. 65, n. 1, p. 85, doi. 10.24193/subbeph.2020.1.05

By:

CHOMPUNUCH PUNYAPIROJE

Publication type:

Article

Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms.

Published in:

Journal of Interactive Advertising, 2023, v. 23, n. 2, p. 85, doi. 10.1080/15252019.2022.2146991

By:

Van Reijmersdal, Eva A.;
Brussee, Eline;
Evans, Nathaniel;
Wojdynski, Bartosz W.

Publication type:

Article

Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising.

Published in:

Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 273, doi. 10.1080/15252019.2020.1773353

By:

Dodoo, Naa Amponsah;
Wen, Jing (Taylor);
Wu, Linwan

Publication type:

Article

Examining Consumers' Recognition of Native and Banner Advertising on News Website Home Pages.

Published in:

Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 1, doi. 10.1080/15252019.2019.1688737

By:

Windels, Kasey;
Porter, Lance

Publication type:

Article

Digital Native Advertising: Practitioner Perspectives and a Research Agenda.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 80, doi. 10.1080/15252019.2017.1357513

By:

Harms, Bianca;
Bijmolt, Tammo H.A.;
Hoekstra, Janny C.

Publication type:

Article

Examining native CSR advertising as a post-crisis response strategy.

Published in:

International Journal of Advertising, 2022, v. 41, n. 2, p. 354, doi. 10.1080/02650487.2021.1914445

By:

Wu, Linwan;
Overton, Holly

Publication type:

Article

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language.

Published in:

International Journal of Advertising, 2020, v. 39, n. 1, p. 74, doi. 10.1080/02650487.2019.1585649

By:

Jing Wen, Taylor;
Kim, Eunice;
Wu, Linwan;
Dodoo, Naa Amponsah

Publication type:

Article

What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review.

Published in:

Journal of Media Research, 2020, v. 13, n. 2, p. 59, doi. 10.24193/jmr.37.4

By:

APOSTOL, Nicoleta-Elena

Publication type:

Article

How News Organizations Sell Native Advertising: Discourses of Integration and Separation on In-House Content Studio Web Sites.

Published in:

Journalism Studies, 2022, v. 23, n. 8, p. 915, doi. 10.1080/1461670X.2022.2058594

By:

Carlson, Matt;
Locke, Andrew

Publication type:

Article

Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence.

Published in:

Journalism Studies, 2021, v. 22, n. 7, p. 916, doi. 10.1080/1461670X.2021.1906298

By:

Amazeen, Michelle A.;
Vargo, Chris J.

Publication type:

Article

CONTEST OVER AUTHORITY: Navigating native advertising’s impacts on journalism autonomy.

Published in:

Journalism Studies, 2019, v. 20, n. 4, p. 523, doi. 10.1080/1461670X.2017.1397531

By:

Li, You

Publication type:

Article

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.

Published in:

Marketing Science, 2020, v. 39, n. 1, p. 5, doi. 10.1287/mksc.2018.1125

By:

Sahni, Navdeep S.;
Nair, Harikesh S.

Publication type:

Article

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 20, doi. 10.1177/0022243719879711

By:

Aribarg, Anocha;
Schwartz, Eric M.

Publication type:

Article

Brand disclosure and source partiality affect native advertising recognition and media credibility.

Published in:

Newspaper Research Journal, 2019, v. 40, n. 3, p. 299, doi. 10.1177/0739532919849472

By:

Li, You;
Wang, Ye

Publication type:

Article

Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education.

Published in:

Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 378, doi. 10.1515/commun-2019-0120

By:

van Reijmersdal, Eva A.;
Rozendaal, Esther

Publication type:

Article

Advertising in disguise? How disclosure and content features influence the effects of native advertising.

Published in:

Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 303, doi. 10.1515/commun-2019-0116

By:

Beckert, Johannes;
Koch, Thomas;
Viererbl, Benno;
Denner, Nora;
Peter, Christina

Publication type:

Article

Publicidad nativa y notas de prensa, un análisis comparado.

Published in:

Question (1669-6581), 2020, v. 2, n. 67, p. 1, doi. 10.24215/16696581e433

By:

López del Castillo Wilderbeek, Francisco Leslie

Publication type:

Article

The Impact of Consumers' Dynamic Browsing Modes on the Effect of In-Feed Native Advertising.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.842906

By:

Xiao, Bangming;
Zhang, Hao

Publication type:

Article

DOĞAL REKLAMLARIN MARKA TUTUMU BAĞLAMINDA İRDELENMESİ.

Published in:

Visionary E-Journal / Vizyoner Dergisi, 2020, v. 11, n. 27, p. 514, doi. 10.21076/vizyoner.649888

By:

DÖNMEZ, Mevlüt Sedat

Publication type:

Article

When news sites go native: Redefining the advertising–editorial divide in response to native advertising.

Published in:

Journalism, 2015, v. 16, n. 7, p. 849, doi. 10.1177/1464884914545441

By:

Carlson, Matt

Publication type:

Article

Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford "Evaluating information" test.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 2, p. 207, doi. 10.1080/13527266.2019.1655086

By:

Kendrick, Alice;
Fullerton, Jami A.

Publication type:

Article

Negative Consequences of Storytelling in Native Advertising.

Published in:

Journal of Interactive Marketing, 2020, v. 52, p. 61, doi. 10.1016/j.intmar.2020.03.005

By:

Grigsby, Jamie L.;
Mellema, Hillary N.

Publication type:

Article

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising.

Published in:

Journal of Interactive Marketing, 2018, v. 43, p. 17, doi. 10.1016/j.intmar.2018.02.002

By:

Campbell, Colin;
Evans, Nathaniel J.

Publication type:

Article

The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs.

Published in:

Journal of Public Policy & Marketing, 2019, v. 38, n. 1, p. 110, doi. 10.1177/0743915618818576

By:

Campbell, Colin;
Grimm, Pamela E.

Publication type:

Article

A Critical Analysis of Attempts to Regulate Native Advertising and Influencer Marketing.

Published in:

International Journal of Communication (19328036), 2020, v. 14, p. 5729

By:

ASQUITH, KYLE;
FRASER, EMILY M.

Publication type:

Article

Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses.

Published in:

Journal of Interactive Advertising, 2022, v. 22, n. 2, p. 141, doi. 10.1080/15252019.2022.2065389

By:

Lee, Joonghwa;
Kim, Soojung;
Ham, Chang-Dae;
Seok, Ayoung

Publication type:

Article

Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation.

Published in:

Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 1, doi. 10.1080/15252019.2018.1520661

By:

Jung, A-Reum;
Heo, Jun

Publication type:

Article

Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes's BrandVoice Unit.

Published in:

Journal of Interactive Advertising, 2018, v. 18, n. 2, p. 148, doi. 10.1080/15252019.2018.1491349

By:

Feng, Songming;
Ots, Mart

Publication type:

Article

Building a Better Native Advertising Disclosure.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 150, doi. 10.1080/15252019.2017.1370401

By:

Wojdynski, Bartosz W.;
Bang, Hyejin;
Keib, Kate;
Jefferson, Brittany N.;
Choi, Dongwon;
Malson, Jennifer L.

Publication type:

Article

Regulating Native Advertising.

Published in:

Management Science, 2022, v. 68, n. 11, p. 8045, doi. 10.1287/mnsc.2021.4242

By:

Wu, Yue;
Gal-Or, Esther;
Geylani, Tansev

Publication type:

Article

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats.

Published in:

International Journal of Advertising, 2020, v. 39, n. 1, p. 4, doi. 10.1080/02650487.2019.1658438

By:

Wojdynski, Bartosz W.;
Evans, Nathaniel J.

Publication type:

Article

Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 651, doi. 10.1080/02650487.2019.1575109

By:

Youn, Seounmi;
Kim, Seunghyun

Publication type:

Article

How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective.

Published in:

Psychology & Marketing, 2024, v. 41, n. 6, p. 1289, doi. 10.1002/mar.21980

By:

Yang, Yanwu;
Zhang, Jun;
Gao, Ting

Publication type:

Article

Native advertising in mobile applications: Thinking styles and congruency as moderators.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 6, p. 575, doi. 10.1080/13527266.2018.1547918

By:

Park, Haseon;
Kim, Soojung;
Lee, Joonghwa

Publication type:

Article

You don't fool me! Consumer perceptions of digital native advertising and banner advertising.

Published in:

Journal of Media Business Studies, 2019, v. 16, n. 4, p. 275, doi. 10.1080/16522354.2019.1640517

By:

Harms, Bianca;
Bijmolt, Tammo H.A.;
Hoekstra, Janny C.

Publication type:

Article

Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media.

Published in:

Journal of Interactive Advertising, 2021, v. 21, n. 1, p. 1, doi. 10.1080/15252019.2021.1921084

By:

Lim, Dongjae (Jay);
Evans, Nathaniel;
Primovic, Marilyn

Publication type:

Article

Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 109, doi. 10.1080/15252019.2017.1399838

By:

Kim, Jihye;
Lee, Jaejin;
Chung, Yoo Jin

Publication type:

Article

Nuevos productos y servicios ofertados a las marcas por las principales cabeceras españolas: branded content y publicidad nativa.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 1, p. 299, doi. 10.14198/MEDCOM.19798

By:

ZOMEÑO, Daniel;
BLAY-ARRÁEZ, Rocío

Publication type:

Article

Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics.

Published in:

Journal of Marketing, 2019, v. 83, n. 2, p. 82, doi. 10.1177/0022242918817549

By:

Wang, Pengyuan;
Xiong, Guiyang;
Yang, Jian

Publication type:

Article

The processing of native advertising compared to banner advertising: an eye-tracking experiment.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1921, doi. 10.1007/s10660-021-09523-7

By:

De Keyzer, Freya;
Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article