Works matching Narrative advertising

Results: 199

Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2024, v. 19, n. 4, p. 2980, doi. 10.3390/jtaer19040143

By:

Jia, Yu;
Yu, Jinyan;
Liu, Tianyuan;
Huang, Jiashen;
Mu, Wenlong;
Deng, Fengfeng

Publication type:

Article

仁山智水? 山水旅游目的地叙事广告的性别匹配效应.

Published in:

Tourism Tribune / Lvyou Xuekan, 2025, v. 40, n. 2, p. 60, doi. 10.19765/j.cnki.1002-5006.2024.00.021

By:

杨征;
何梦瑶;
张烛婷;
王文辉

Publication type:

Article

SÖZLÜ KÜLTÜRÜN REKLAM ANLATISINA AKTARIMI: DEYİMLERİN İŞLEVLERİ ÜZERİNE BİR İNCELEME.

Published in:

Milli Folklor, 2023, v. 35, n. 140, p. 95, doi. 10.58242/millifolklor.1223729

By:

YILMAZ, Recep

Publication type:

Article

Reklamda Sinemasal Anlatı Kullanımı: The Journey Filmi Örneği.

Published in:

Electronic Journal of Social Sciences, 2025, v. 24, n. 1, p. 211, doi. 10.17755/esosder.1517158

By:

GÖLGELİ, Kürşad;
GEÇEN, Canan

Publication type:

Article

Narrativas del juego de la publicidad televisiva. Elementos para una comprensión en perspectiva lúdica.

Published in:

Signo y Pensamiento, 2013, v. 32, n. 62, p. 130

By:

VILLADIEGO PRINS, MIRLA

Publication type:

Article

Exploring the Role of Regulatory Focus and Processing Fluency in the Effectiveness of Narrative versus Non-narrative Advertising: A Study about Sugar Intake in the USA.

Published in:

Health Communication, 2021, v. 36, n. 7, p. 837, doi. 10.1080/10410236.2020.1719320

By:

Li, Kang

Publication type:

Article

物語広告が感情的製品態度に及ぼす影響.

Published in:

Journal of the Japan Research Association for Textile End-Uses / Sen'i Seihin Shōhi Kagaku, 2022, v. 63, n. 5, p. 304

By:

福田怜生

Publication type:

Article

Augmented Narrative Advertising: Consumer Responses to AR Story Filters and Product Placement Primes.

Published in:

Journal of Interactive Advertising, 2024, v. 24, n. 4, p. 303, doi. 10.1080/15252019.2024.2383761

By:

Tsou, Ting-Hao;
Rodgers, Shelly

Publication type:

Article

VARIABLES PRESENTES EN LA INTERPRETACIÓN Y ACEPTACIÓN DE ELEMENTOS DE LA NARRATIVA ANIME EN CAMPAÑAS PUBLICITARIAS ESPAÑOLAS.

Published in:

Con A de Animación, 2023, n. 17, p. 100, doi. 10.4995/caa.2023.18191

By:

FREIRE-SÁNCHEZ, ALFONSO;
LÓPEZ-GONZÁLEZ, JESÚS;
CARRASCO GARCÍA, SARA

Publication type:

Article

Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections.

Published in:

Journal of Broadcasting & Electronic Media, 2018, v. 62, n. 2, p. 354, doi. 10.1080/08838151.2018.1451858

By:

Vafeiadis, Michail;
Li, Ruobing;
Shen, Fuyuan

Publication type:

Article

REPETITION VARIATION STRATEGIES FOR NARRATIVE ADVERTISING.

Published in:

Journal of Advertising, 2009, v. 38, n. 3, p. 51, doi. 10.2753/JOA0091-3367380304

By:

Chang, Chingching

Publication type:

Article

An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO.

Published in:

Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2020, n. 34, p. 309, doi. 10.31123/akil.781484

By:

ÇAM, Mehmet Safa

Publication type:

Article

Narrative and Persuasion in Fashion Advertising.

Published in:

Journal of Consumer Research, 2010, v. 37, n. 3, p. 368, doi. 10.1086/653087

By:

PHILLIPS, BARBARA J.;
MCQUARRIE, EDWARD F.

Publication type:

Article

"I Will Tell You a Story about Jihad": ISIS's Propaganda and Narrative Advertising.

Published in:

Studies in Conflict & Terrorism, 2021, v. 44, n. 2, p. 115, doi. 10.1080/1057610X.2020.1799519

By:

Kruglova, Anna

Publication type:

Article

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies.

Published in:

Health Communication, 2022, v. 37, n. 5, p. 628, doi. 10.1080/10410236.2020.1859725

By:

Deng, Tao;
Ekachai, Daradirek;
Pokrywczynski, James

Publication type:

Article

NARRATIVES OF CULTURAL VALUE IN ROMANIAN ADVERTISING.

Published in:

Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law, 2019, v. 12 (61), n. 1, p. 171, doi. 10.31926/but.ssl.2019.12.61.1.16

By:

POPESCU, Maria Magdalena

Publication type:

Article

Happily-ever-after: Personal narratives in weight-loss surgery advertising.

Published in:

Health Care for Women International, 2016, v. 37, n. 11, p. 1221, doi. 10.1080/07399332.2015.1094073

By:

Groven, Karen Synne;
Braithwaite, Jean

Publication type:

Article

Imagery Fluency and Narrative Advertising Effects.

Published in:

Journal of Advertising, 2013, v. 42, n. 1, p. 54, doi. 10.1080/00913367.2012.749087

By:

Chang, Chingching

Publication type:

Article

Best Practices of Programmatic Advertising: A Narrative Analysis.

Published in:

Optimization: Journal of Research in Management, 2023, v. 15, n. 2, p. 92

By:

Bajaj, Radheshyam

Publication type:

Article

IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT.

Published in:

Business Excellence & Management, 2022, v. 12, n. 4, p. 76, doi. 10.24818/beman/2022.12.4-06

By:

UNTARINI, Nindria;
ANDJARWATI, Anik Lestari;
ARTANTI, Yessy;
WIDYASTUTI, Widyastuti;
TIARAWATI, Monika

Publication type:

Article

'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 704, doi. 10.1080/02650487.2018.1556194

By:

Muralidharan, Sidharth;
Kim, Eunjin (Anna)

Publication type:

Article

Chapter 7: 'Let Me Dream with the Betting Sheet in My Hand': Gambling Advertising Narratives and the Destigmatisation of Gamblers.

Published in:

At the Interface / Probing the Boundaries, 2018, v. 104, p. 183, doi. 10.1163/9789004373679_009

By:

Pedroni, Marco

Publication type:

Article

Investigating the Effects of Narrative Advertising in a Real-Life Setting.

Published in:

International Journal of Market Research, 2022, v. 64, n. 4, p. 541, doi. 10.1177/14707853211033734

By:

Yıldız, Serdar;
Sever, Necip Serdar

Publication type:

Article

La narración como herramienta didáctica de creación publicitaria.

Published in:

Doxa Comunicación, 2022, n. 34, p. 201, doi. 10.31921/doxacom.n34a846

By:

de Miguel Zamora, Marta

Publication type:

Article

Emotions Make Your Narratives Fly: The Effect of Strength of Emotions on the Effectiveness of Narrative Advertising.

Published in:

Marketing ZFP - Journal of Research & Management, 2022, v. 44, n. 4, p. 22, doi. 10.15358/0344-1369-2022-4-22

By:

Spies, Marie;
Gierl, Heribert

Publication type:

Article

Problematic dichotomies: Narrative and spectacle in advertising and media scholarship.

Published in:

Popular Narrative Media, 2009, v. 2, n. 2, p. 143, doi. 10.3828/pnm.2009.3

By:

Gurevitch, Leon

Publication type:

Article

Beyond Advertising Narratives: Josefinas and their storytelling products.

Published in:

Analisi: Quaderns de Comunicacio i Cultura, 2018, p. 47, doi. 10.5565/rev/analisi.3118

By:

Dias, Liliana;
Dias, Patrícia

Publication type:

Article

如何讲好社交故事？社交情境叙述在广告中的影响研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 4, p. 47

By:

张皓;
肖邦明;
刘通

Publication type:

Article

Approaches to Transmedia and Digital Narratives in the Context of Social Advertising.

Published in:

Kepes, 2025, v. 22, n. 31, p. 127, doi. 10.17151/kepes.2025.22.31.6

By:

Henao Bermúdez, Juan Manuel;
Henao Argel, María Alejandra;
Tatiana Ordoñez-Mora, Leidy

Publication type:

Article

Bases teóricas para el análisis del proceso orgánico de la narrativa colectiva y del storytelling publicitario.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2017, v. 15, n. 15, p. 72, doi. 10.7263/adresic-015-04

By:

Tapia López, Alicia;
Durán Gil-Casares, Javier

Publication type:

Article

Lost in the Story: Factors That Affect Narrative Transportation and Advertising.

Published in:

2006

By:

Jing Wang

Publication type:

Abstract

Increasing Mental Health Literacy via Narrative Advertising.

Published in:

Journal of Health Communication, 2008, v. 13, n. 1, p. 37, doi. 10.1080/10810730701807027

By:

Chang, Chingching

Publication type:

Article

"I" Value the Future, but "We" Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 727, doi. 10.1002/mar.22148

By:

Wu, Mei;
Shou, Zhigang;
Su, Sarena Jiang;
Liu, Xiaotian

Publication type:

Article

Narrative, transportation and advertising.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 366, doi. 10.1080/02650487.2014.994803

By:

Brechman, Jean Marie;
Purvis, Scott C.

Publication type:

Article

Advertising, narrative and popular media.

Published in:

Popular Narrative Media, 2009, v. 2, n. 2, p. 121, doi. 10.3828/pnm.2009.1

By:

Spittle, Steve

Publication type:

Article

Influencers y etiquetado frontal en México. Aproximaciones desde la campaña #ParaVariar de Sidral Mundet.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 39, doi. 10.1387/zer.24938

By:

Olmedo Neri, Raul Anthony;
García Calderón, Carola

Publication type:

Article

ON THE USE OF NARRATIVE DISCOURSE IN ADVERTISING: HYBRIDITY, TEXTUAL VOICES AND GENDER IDENTITIES.

Published in:

Spanish Journal of Applied Linguistics / Revista Española de Lingüística Aplicada (John Benjamins Publishing Co.), 2009, v. 22, p. 291

By:

PERUCHA, BEGOÑA NÚÑEZ

Publication type:

Article

Ciência em narrativas publicitárias: estratégias na TV aberta.

Published in:

Comunicação, Mídia e Consumo, 2018, v. 15, n. 42, p. 156, doi. 10.18568/CMC.V15I42.1543

By:

Ataide Malcher, Maria;
Raiol, Weverton

Publication type:

Article

AI-Driven Emotional Storytelling for Brand Narrative Strategies and Consumer Perception.

Published in:

IUP Journal of Brand Management, 2024, v. 21, n. 4, p. 30

By:

Aarzoo;
Lal, Ruhi

Publication type:

Article

ADVERTISING AND MEANINGFUL STORIES.

Published in:

Journal for the Study of Religions & Ideologies, 2021, v. 20, n. 59, p. 95

By:

Grad, Iulia

Publication type:

Article

"EU SOU MULHER E É ÓBVIO QUE": UM ESTUDO SOBRE O DIÁLOGO ENTRE PUBLICIDADE E FEMINISMO POPULAR.

Published in:

Revista Mediação, 2024, v. 26, n. 37, p. 203

By:

MULLER SPINELLI, EGLE;
FIGUEIREDO, CARLA

Publication type:

Article

Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation.

Published in:

Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 36, doi. 10.1080/19376529.2014.891213

By:

Zheng, Lu

Publication type:

Article

HUMOR OU SEXISMO? UMA ANÁLISE CRÍTICA DAS NARRATIVAS PUBLICITÁRIAS NOS FILMES DO PORTA DOS FUNDOS.

Published in:

Revista Internacional Interdisciplinar INTERthesis, 2017, v. 14, n. 1, p. 98, doi. 10.5007/1807-1384.2017v14n1p98

By:

Malta, Renata Barreto;
de Lima Silva, Álvaro;
Ferreira Costa, Luan Filipe;
Costa, Yuri Nascimento

Publication type:

Article

Experimental comparative study between storytelling and storydoing in Facebook advertising.

Published in:

Communication & Society, 2025, v. 38, n. 1, p. 405, doi. 10.15581/003.38.1.029

By:

Rodríguez-Ríos, Antonio;
Lázaro Pernias, Patrícia

Publication type:

Article

When the Face of the Ad Is Bigger than the Brand: How Zlatan Ibrahimović Redefined Advertising with Athletes.

Published in:

Administrative Sciences (2076-3387), 2025, v. 15, n. 4, p. 136, doi. 10.3390/admsci15040136

By:

Papp-Váry, Árpád Ferenc

Publication type:

Article

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising.

Published in:

Marketing Theory, 2023, v. 23, n. 1, p. 141, doi. 10.1177/14705931221141732

By:

Kelsey, Darren;
Yannopoulou, Natalia;
Whittle, Andrea;
Heath, Teresa;
Golossenko, Artyom;
Soares, Ana Maria

Publication type:

Article

Quanto etica è l'eticità? Interpretazioni culturali lungo la filiera del diamante canadese.

Published in:

ANUAC, 2022, v. 11, n. 1, p. 111, doi. 10.7340/anuac2239-625X-5101

By:

ARMANO, Linda

Publication type:

Article

Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture.

Published in:

International Journal of Advertising, 2020, v. 39, n. 3, p. 387, doi. 10.1080/02650487.2019.1633841

By:

Karpinska-Krakowiak, Malgorzata;
Eisend, Martin

Publication type:

Article

The Charisma of Fruits: From Greek Mythology to Genesis.

Published in:

Religions, 2023, v. 14, n. 5, p. 585, doi. 10.3390/rel14050585

By:

Moubayed, Anna-Maria

Publication type:

Article

Nólë Hyarmenillo. An Anthology of Iberian Scholarship on Tolkien.

Published in:

Zeitschrift für Fantastikforschung, 2022, v. 10, n. 1, p. 1, doi. 10.16995/zff.9803

By:

Modert, Sophie

Publication type:

Article