"It's this diversity that makes Australia such a unique country": nationalism in a multinational marketing campaign.
- Published in:
- Social Semiotics, 2022, v. 32, n. 1, p. 58, doi. 10.1080/10350330.2019.1682281
- By:
- Publication type:
- Article
Works matching Multinational Marketing
Results: 173
1
2
Who Makes Marketing Decisions in the Multinational Firm?
- Published in:
- Journal of Marketing, 1970, v. 34, n. 4, p. 25, doi. 10.2307/1250708
- By:
- Publication type:
- Article
3
Marketing mix standardization in multinational corporations: A review of the evidence.
- Published in:
- International Journal of Management Reviews, 2007, v. 9, n. 4, p. 303, doi. 10.1111/j.1468-2370.2007.00213.x
- By:
- Publication type:
- Article
4
BIG BUSINESS BLUNDERS: MISTAKES IN MULTINATIONAL MARKETING.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
5
THE EFFECT OF ISLAMIC WORK ETHICS ON THE PERFORMANCE RESULT OF MUSLIM EMPLOYEES OF MARKETING SECTOR IN THE MULTINATIONAL COMPANIES.
- Published in:
- International Journal of Organizational Leadership, 2014, v. 3, n. 1, p. 25, doi. 10.33844/ijol.2014.60402
- By:
- Publication type:
- Article
6
THE ROLE OF MARKETING IN MULTINATIONAL SUBSIDIARIES: STANDARDIZATION VERSUS LOCALIZATION.
- Published in:
- E+M Economics & Management / E+M Ekonomie a Management, 2013, v. 2013, n. 1, p. 138
- By:
- Publication type:
- Article
7
Marketing Adaptations by American Multinational Corporations in South America.
- Published in:
- Journal of Global Marketing, 1996, v. 9, n. 4, p. 57, doi. 10.1300/J042v09n04_04
- By:
- Publication type:
- Article
8
Marketing and the multinational: extending internalisation theory.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 492, doi. 10.1007/s11747-010-0243-0
- By:
- Publication type:
- Article
9
Impact of the Tax Reform Act of 1979 on Multi-National Marketing Operations.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 72, doi. 10.1177/009207037700500120
- By:
- Publication type:
- Article
10
MARKETING STANDARDIZATION VERSUS DIFFERENTIATION IN INDUSTRIAL MULTINATIONAL COMPANIES IN SLOVAKIA.
- Published in:
- Megatrend Review / Megatrend Revija, 2010, v. 7, n. 2, p. 243
- By:
- Publication type:
- Article
11
Structure and Strategy Adoption: Policy for Achieving Marketing Goals: A Study of Multinational and Indigenous Food and Beverage Companies in Nigeria.
- Published in:
- African Journal of Business & Economic Research, 2011, v. 6, n. 2/3, p. 49
- By:
- Publication type:
- Article
12
MULTINATIONAL MARKETING MANAGEMENT.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
13
MULTINATIONAL BUSINESS OPERATIONS: MARKETING MANAGEMENT.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
14
WORLD MARKETING: A MULTINATIONAL APPROACH.
- Published in:
- 1968
- By:
- Publication type:
- Book Review
15
MARKETING MANAGEMENT IN MULTINATIONAL FIRMS (Book).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
16
B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia.
- Published in:
- Mid-American Journal of Business, 2007, v. 22, n. 1, p. 31, doi. 10.1108/19355181200700003
- By:
- Publication type:
- Article
17
Transfer Pricing--Does a Local Subsidiary of a Multinational Group Provide a Compensable Marketing Service to the Multinational Group Just by Operating in the Local Market? Danish Supreme Court Renders Landmark Decision in the Adecco Case.
- Published in:
- International Tax Journal, 2021, v. 47, n. 1, p. 9
- By:
- Publication type:
- Article
18
Impact of Marketing Expenditures on Sales of Leading Multinational & Local Pharmaceutical Industries in Pakistan: A Comparative Study.
- Published in:
- Journal of Marketing & Management, 2023, v. 14, n. 1, p. 18
- By:
- Publication type:
- Article
19
Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country.
- Published in:
- Journal of Global Fashion Marketing, 2021, v. 12, n. 4, p. 359, doi. 10.1080/20932685.2021.1939758
- By:
- Publication type:
- Article
20
Multinational Marketing: Eight selling principles that work anywhere.
- Published in:
- Management Review, 1971, v. 60, n. 7, p. 23
- By:
- Publication type:
- Article
21
Reflections on international marketing: destructive regeneration and multinational firms.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 202, doi. 10.1007/s11747-011-0287-9
- By:
- Publication type:
- Article
22
Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 3, p. 255, doi. 10.1177/03079459994623
- By:
- Publication type:
- Article
23
Marketing Policies in Multinational Corporations.
- Published in:
- California Management Review, 1971, v. 13, n. 4, p. 57, doi. 10.2307/41164320
- By:
- Publication type:
- Article
24
Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing -.
- Published in:
- Journal of Global Marketing, 1988, v. 1, n. 1/2, p. 85, doi. 10.1300/J042v01n01_07
- By:
- Publication type:
- Article
25
Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing--MNCs in LDCs.
- Published in:
- Journal of Global Marketing, 1987, v. 1, n. 1/2, p. 85
- By:
- Publication type:
- Article
26
THE INFLUENCE OF DIGITAL MARKETING ON BRAND AWARENESS IN THE MULTINATIONAL FMCG SECTOR.
- Published in:
- Malaysian Business Management Journal (MBMJ), 2024, v. 3, n. 2, p. 84, doi. 10.26480/mbmj.02.2024.84.92
- By:
- Publication type:
- Article
27
Marketing Channel Management by Multinational Corporations in Foreign Markets.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 49, doi. 10.1509/jm.16.0335
- By:
- Publication type:
- Article
28
GLOBAL AND MULTINATIONAL MARKETING.
- Published in:
- Consortium Journal of Hospitality & Tourism, 2011, v. 15, n. 2, p. 25
- By:
- Publication type:
- Article
29
ANÁLISE DA FUNÇÃO DO TRADE MARKETING: ESTUDO DE CASO EM UMA EMPRESA MULTINACIONAL DE BEBIDAS NA CIDADE DE RIBEIRÃO PRETO - SP.
- Published in:
- International Journal of Professional Business Review (JPBReview), 2017, v. 2, n. 1, p. 58, doi. 10.26668/businessreview/2017.v2i1.42
- By:
- Publication type:
- Article
30
A CRITIQUE ON THE MULTINATIONAL MARKETING STRATEGIES.
- Published in:
- Scholedge International Journal of Business Policy & Governance, 2015, v. 2, n. 3, p. 1
- By:
- Publication type:
- Article
31
MARKETING PLANNING IN THE MULTINATIONAL SUBSIDIARY: PRACTICES AND PROBLEMS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 3, p. 7, doi. 10.1177/002224298004400302
- By:
- Publication type:
- Article
32
MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 2, p. 84, doi. 10.1177/002224297904300209
- By:
- Publication type:
- Article
33
Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer.
- Published in:
- Journal of Global Scholars of Marketing Science, 2022, v. 32, n. 2, p. 180, doi. 10.1080/21639159.2020.1808830
- By:
- Publication type:
- Article
34
Marketing a United States Multinational Brand in the United Arab Emirates.
- Published in:
- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 115
- By:
- Publication type:
- Article
35
Multinacionais globais do marketing internacional ao folkmarketing: a identidade cultural pelo consumo no São João do interior do Brasil.
- Published in:
- Revista Internacional de Folkcomunicação, 2022, v. 20, n. 44, p. 88, doi. 10.5212/RIF.v.20.i44.0005
- By:
- Publication type:
- Article
36
Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 4, p. 1, doi. 10.1509/jim.16.0028
- By:
- Publication type:
- Article
37
Planned Marketing Adaptation and Multinationals' Choices Between Acquisitions and Greenfields.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 2, p. 68, doi. 10.1509/jim.13.0115
- By:
- Publication type:
- Article
38
Correction: Breaking Barriers: How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?
- Published in:
- 2024
- By:
- Publication type:
- Correction Notice
39
Breaking Barriers: How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?
- Published in:
- Management International Review (MIR), 2024, v. 64, n. 4, p. 701, doi. 10.1007/s11575-024-00538-4
- By:
- Publication type:
- Article
40
Nestlé: A Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire.
- Published in:
- Journal of Macromarketing, 2007, v. 27, n. 1, p. 74, doi. 10.1177/0276146706296713
- By:
- Publication type:
- Article
41
Social business in multinational corporations: an analysis of marketing practices.
- Published in:
- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2017, v. 12, n. 1, p. 61, doi. 10.18568/1980-4865.12176-90
- By:
- Publication type:
- Article
42
Digital marketing of commercial breastmilk substitutes and baby foods: strategies, and recommendations for its regulation in Mexico.
- Published in:
- Globalization & Health, 2023, v. 19, n. 1, p. 1, doi. 10.1186/s12992-023-00908-x
- By:
- Publication type:
- Article
43
A autonomia de marketing das subsidiárias estrangeiras no Brasil para desenvolvimento de novos produtos em multinacionais.
- Published in:
- Revista de Administração, 2010, v. 45, n. 4, p. 328, doi. 10.1016/S0080-2107(16)30465-4
- By:
- Publication type:
- Article
44
Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad.
- Published in:
- Journal of Higher Education Theory & Practice, 2015, v. 15, n. 5, p. 45
- By:
- Publication type:
- Article
45
Tapping imaginaries: Guinness, masculinity, and the promise of Africa Rising.
- Published in:
- International Review of Sociology, 2024, v. 34, n. 3, p. 433, doi. 10.1080/03906701.2024.2383634
- By:
- Publication type:
- Article
46
Product placement in entertainment media.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 5, p. 783, doi. 10.2501/S0265048709200904
- By:
- Publication type:
- Article
47
Consumer and Corporate Values: Yet Another View on Global Marketing.
- Published in:
- International Journal of Advertising, 1987, v. 6, n. 1, p. 29, doi. 10.1080/02650487.1987.11106998
- By:
- Publication type:
- Article
48
The Gall in Mother's Milk.
- Published in:
- International Journal of Advertising, 1982, v. 1, n. 1, p. 1, doi. 10.1080/02650487.1982.11104831
- By:
- Publication type:
- Article
49
EFFECTS OF NATION BRANDING ON NATIONAL IDENTITY OF AZERBAIJAN.
- Published in:
- Journal of Economic Sciences: Theory & Practice, 2017, v. 74, n. 1, p. 34
- By:
- Publication type:
- Article
50
SOCIAL MARKETING AND PROBLEM GAMBLING: A CRITICAL PERSPECTIVE.
- Published in:
- 2009
- By:
- Publication type:
- Opinion