Works matching Mobile advertising

Results: 516

The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture.

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1353231

By:

Bakare, Akeem Soladoye;
Owusu, Acheampong;
Abdurrahaman, Daha Tijjani;
Wright, Len Tiu

Publication type:

Article

Personal Drivers and Factors Influencing the Attitude toward Mobile Advertising: a Study on Mobile Phone Users.

Published in:

New Marketing Research Journal, 2014, v. 4, n. 1, p. 1

By:

Bahrainizadeh, Manijeh;
Mosleh, Abdolmajid;
Pourdehghan, Adel

Publication type:

Article

Consumer Perception towards Mobile Advertising: A Case of Service Sector in Pakistan.

Published in:

Global Business & Management Research, 2022, v. 14, p. 163

By:

Omar, Azizah;
Hussain, Sajjad

Publication type:

Article

ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING.

Published in:

Asian Academy of Management Journal, 2014, v. 19, n. 2, p. 87

By:

Tri Dinh Le;
Bao-Tran Ho Nguyen

Publication type:

Article

TÜKETİCİLERİN MOBİL REKLAMLARI KABULLENMELERİ ÜZERİNDE REKLAM İÇERİĞİ, REKLAMDA ALGILANAN DEĞER VE AKIŞ DENEYİMİNİN ETKİSİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA.

Published in:

Ankara University SBF Journal / Ankara Üniversitesi SBF Dergisi, 2017, v. 72, n. 4, p. 1219, doi. 10.1501/sbfder_0000002483

By:

Demirgüneş, Banu Külter;
Avcılar, Mutlu Yüksel

Publication type:

Article

MOBILE ADVERTISING: DOES IT WORK FOR EVERYONE?

Published in:

International Journal of Mobile Marketing, 2009, v. 4, n. 2, p. 28

By:

Ma, Jun;
Suntornpithug, Nichaya;
Karaatli, Gokhan

Publication type:

Article

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 270, doi. 10.1509/jmr.13.0503

By:

BART, YAKOV;
STEPHEN, ANDREW T.;
SARVARY, MIKLOS

Publication type:

Article

모바일광고의 성장과 광고산업의 미래.

Published in:

Journal of Digital Convergence, 2016, v. 14, n. 8, p. 203, doi. 10.14400/JDC.2016.14.8.203

By:

이치형

Publication type:

Article

Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?

Published in:

International Journal of Contents, 2019, v. 15, n. 4, p. 44, doi. 10.5392/IJoC.2019.15.4.044

By:

Nam-Hyun Um

Publication type:

Article

Adaptive Ad Network Selection for Publisher‐Return Optimization in Mobile‐App Advertising.

Published in:

Decision Sciences, 2021, v. 52, n. 4, p. 986, doi. 10.1111/deci.12500

By:

Adikari, Shalinda;
Dutta, Kaushik

Publication type:

Article

PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.

Published in:

2010

By:

Mijung Kim;
Jun Heo;
Chan-Olmsted, Sylvia M.

Publication type:

Case Study

Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 2, p. 17

By:

ŞAHİN, Ayşe;
AYTEKİN, Pınar

Publication type:

Article

Deep trajectory: a deep learning approach for mobile advertising in vehicular networks.

Published in:

Neural Computing & Applications, 2019, v. 31, n. 7, p. 2813, doi. 10.1007/s00521-017-3231-1

By:

Li, Xin;
Yang, Liang;
Li, Yi;
Zhou, Chuan

Publication type:

Article

Predicting Chinese young consumers' acceptance of mobile advertising: a structural equation modeling approach.

Published in:

Chinese Journal of Communication, 2010, v. 3, n. 4, p. 435, doi. 10.1080/17544750.2010.516577

By:

Yang, Hongwei;
Liu, Hui;
Zhou, Liuning

Publication type:

Article

An Integrated Effectiveness Framework of Mobile In-App Advertising.

Published in:

Australasian Journal of Information Systems, 2019, v. 23, p. 1

By:

Vinh Truong;
Mathews Nkhoma;
Wanniwat Pansuwong

Publication type:

Article

MOBILE ADVERTISING: A USER'S PERSPECTIVE.

Published in:

Sarhad Journal of Management Sciences, 2022, v. 8, n. 2, p. 193

By:

ur Rehman, Zia;
Khuhro, Rafique Ahmed;
Zia, Seema

Publication type:

Article

The role of socialization agents in adolescents' responses to app-based mobile advertising.

Published in:

International Journal of Advertising, 2020, v. 39, n. 3, p. 365, doi. 10.1080/02650487.2019.1648138

By:

Shin, Wonsun;
Lwin, May O.;
Yee, Andrew Z. H.;
Kee, Kalya M.

Publication type:

Article

Mobile advertising: A review of the literature.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 161, doi. 10.1362/146934715X14373846573586

By:

Billore, Aditya;
Sadh, Ashish

Publication type:

Article

¿Es efectiva la publicidad móvil?

Published in:

Revista de Ciencias Sociales (13159518), 2017, v. 23, n. 1, p. 22, doi. 10.31876/rcs.v23i1.24942

By:

Küster Boluda, Inés;
Ruiz Mafé, Carla;
Damián Claudio, Christian

Publication type:

Article

Research on Mobile Advertising Users' Propagation Ability Evaluation based on the Neutrosophic Cubic Number Multiple-Attribute Decision-Making.

Published in:

Neutrosophic Sets & Systems, 2025, v. 79, p. 169

By:

Minming Weng;
Ying Long

Publication type:

Article

بررسی عوامل تأثیرگذار بر استفادة مصرف‌کنندگان از تبلیغات موبایلی مبتنی بر نظریة یکپارچة پذیرش و استفاده از تکنولوژی (UTAUT)

Published in:

New Marketing Research Journal, 2018, v. 7, n. 4, p. 173

By:

خدامی, سهیلا;
نوروزی, حسین;
مروتی شانجانی, مهسا

Publication type:

Article

Analytical Comparison of Technology Acceptance Model and Theory of Reasoned Action about Mobile Advertising Acceptance.

Published in:

New Marketing Research Journal, 2014, v. 3, n. 4, p. 413

By:

Tabatabaei Nasab, Seyyed Mohamad;
Ardakani, Saeed Saeeda;
Nikzad, Fatemeh

Publication type:

Article

Determinants of Consumer Attitudes toward Mobile Advertising: A Cross-border Study between Malaysia and Indonesia using PLS-MGA.

Published in:

International Journal of Economics & Management, 2019, v. 13, n. 1, p. 21

By:

HAKIMI, RAIMI NUR;
XIN JEAN LIM;
JUN-HWA CHEAH;
TING, HIRAM;
SOEBANDHI, SANTIRIANINGRUM;
SUDIYANTI, SUDIYANTI;
BASHA, NORAZLYN KAMAL

Publication type:

Article

Building an Intelligent Mobile Advertising System.

Published in:

International Journal of Mobile Computing & Multimedia Communications, 2010, v. 2, n. 1, p. 40, doi. 10.4018/jmcmc.2010103003

By:

Jerry Zeyu Gao;
Angela Ji

Publication type:

Article

Factors Influencing the Intention to Use Location-Based Mobile Advertising among Micro-Enterprises in Kenya.

Published in:

African Journal of Information Systems, 2016, v. 8, n. 1, p. 15

By:

Thiga, Moses M.;
Githeko, Jason M.;
Siror, Joseph K.;
Njagi, Kageni

Publication type:

Article

Mobile Advertising Effectiveness on Gen Y's Attitude and Purchase Intentions.

Published in:

International Journal of Marketing & Business Communication, 2015, v. 4, n. 2, p. 17, doi. 10.21863/ijmbc/2015.4.2.008

By:

Trivedi, Jay Prakash

Publication type:

Article

Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising.

Published in:

Global Business & Management Research, 2020, v. 12, n. 2, p. 89

By:

Mei Ling Goh;
Hwee Chin Ang;
Seng Huat Tan;
Wei Loon Oun

Publication type:

Article

USE OF LIFESTYLE SEGMENTATION FOR ASSESSING CONSUMERS' ATTITUDES AND BEHAVIORAL OUTCOMES TOWARDS MOBILE ADVERTISING.

Published in:

Market / Trziste, 2018, v. 30, n. 2, p. 213, doi. 10.22598/mt/2018.30.2.213

By:

Zaheer, Nauman;
Kline, Mihael

Publication type:

Article

Design of image barcodes for future mobile advertising.

Published in:

EURASIP Journal on Image & Video Processing, 2017, v. 2017, n. 1, p. 1, doi. 10.1186/s13640-016-0158-x

By:

Chen, Yung-Yao;
Chi, Kuan-Yu;
Hua, Kai-Lung

Publication type:

Article

Are you talking to me? Generation X, Y, Z responses to mobile advertising.

Published in:

Convergence: The Journal of Research into New Media Technologies, 2022, v. 28, n. 3, p. 761, doi. 10.1177/13548565211047342

By:

Roth-Cohen, Osnat;
Rosenberg, Hananel;
Lissitsa, Sabina

Publication type:

Article

A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students.

Published in:

Our Economy / Nase Gospodarstvo, 2022, v. 68, n. 3, p. 50, doi. 10.2478/ngoe-2022-0017

By:

Rožmana, Maja;
Oreški, Dijana;
Tominc, Polona

Publication type:

Article

2000-2011 YILLARI ARASINDA TÜKETİCİLERİN MOBİL REKLAMLARA OLAN TUTUMLARINI İNCELEMEYE YÖNELİK YAPILAN ARAŞTIRMALAR.

Published in:

Dokuz Eylul University Journal of Graduate School of Social Sciences, 2013, v. 15, n. 1, p. 11

By:

ALTUĞ, Nevin;
YÜRÜK, Pınar

Publication type:

Article

Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality.

Published in:

Journal of Strategic Marketing, 2019, v. 27, n. 1, p. 67, doi. 10.1080/0965254X.2017.1384043

By:

Smith, Katherine Taken

Publication type:

Article

EXPLORING FACTORS AFFECTING PAKISTANI STUDENTS’ INTENTIONS TO ACCEPT AND USE MOBILE ADVERTISING: A UTAUT2 PERSPECTIVE.

Published in:

Teorija in Praksa, 2024, v. 61, n. 1, p. 93, doi. 10.51936/tip.61.1.93

By:

ZAHEER, Nauman;
KASHIF, Muhammad;
KROPIVNIK, Samo

Publication type:

Article

An empirical examination of users’ adoption of mobile advertising in China.

Published in:

Information Development, 2016, v. 32, n. 2, p. 203, doi. 10.1177/0266666914550113

By:

Gao, Shang;
Zang, Zhe

Publication type:

Article

SOCIAL REFERRAL MECHANISM FOR CONTEXT-AWARE MOBILE ADVERTISING.

Published in:

Journal of Electronic Commerce Research, 2024, v. 25, n. 2, p. 147

By:

Lien-Fa Lin

Publication type:

Article

Tüketicilerin Mobil Reklamcılığı Kabullenmelerinde Etkili Olan Faktörler Üzerine Bir Uygulama.

Published in:

Journal of Administrative Sciences / Yonetim Bilimleri Dergisi, 2013, v. 11, n. 21, p. 7

By:

ÖZGÜVEN, Nihan

Publication type:

Article

The Effects of Cultural Dimensions on Consumers' Use of Mobile SMS Advertising in Taiwan.

Published in:

China Media Research, 2011, v. 7, n. 3, p. 101

By:

Yang, Kenneth C. C.

Publication type:

Article

Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective.

Published in:

2021

By:

Woźniczka, Jarosław

Publication type:

Literature Review

¿Cómo afecta al consumidor la publicidad presentada en los videojuegos en dispositivos móviles?

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2018, v. 17, n. 17, p. 30

By:

Flores Álvarez, Katherine Alexandra;
Aranda Morgado, Macarena Nicole;
López, Manuela

Publication type:

Article

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus– organization–response model.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.933542

By:

Kun Tian;
Wenxia Xuan;
Lijie Hao;
Wenjing Wei;
Dongping Li;
Lu Zhu

Publication type:

Article

Consumer Attitudes Toward Mobile Advertising: An Empirical Study.

Published in:

International Journal of Electronic Commerce, 2004, v. 8, n. 3, p. 65, doi. 10.1080/10864415.2004.11044301

By:

Tsang, Melody M.;
Shu-Chun Ho;
Ting-Peng Liang

Publication type:

Article

Antecedents of Consumer Acceptance of Mobile Television Advertising.

Published in:

International Journal of Technology & Human Interaction, 2011, v. 7, n. 3, p. 70, doi. 10.4018/jthi.2011070105

By:

Truong, Yann

Publication type:

Article

Mobile advertising: A systematic literature review and future research agenda.

Published in:

2021

By:

Jebarajakirthy, Charles;
Maseeh, Haroon Iqbal;
Morshed, Zakir;
Shankar, Amit;
Arli, Denni;
Pentecost, Robin

Publication type:

Literature Review

A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective.

Published in:

Behaviour & Information Technology, 2014, v. 33, n. 12, p. 1333, doi. 10.1080/0144929X.2014.928906

By:

Ha, Young Wook;
Park, Myeong-Cheol;
Lee, Euehun

Publication type:

Article

Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study.

Published in:

Behaviour & Information Technology, 2014, v. 33, n. 7, p. 730, doi. 10.1080/0144929X.2013.789081

By:

Hsiao, Wei-Hung;
Chang, Tsung-Sheng

Publication type:

Article

Teknolojinin Kabulü ve Kullanımı Faktörlerinin Tüketicilerin Mobil Reklam Kullanma Niyetleri Üzerindeki Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2017, v. 9, n. 4, p. 551, doi. 10.20491/isarder.2017.346

By:

ZENGİN, Asude Yasemin;
ÖZKİL, Cihan

Publication type:

Article

Antecedents of Attitude towards In-app Mobile Advertising: Role of Permission in Mitigating Privacy Concerns.

Published in:

Pakistan Journal of Social Sciences (PJSS), 2023, v. 43, n. 1, p. 39

By:

Khan, Faheem Ahmad;
Wyne, Mariam Abuzar;
Ahmad, Maria;
Quddoos, Muhammad Umer

Publication type:

Article

Effectiveness of Mobile Advertising: The Indian Scenario.

Published in:

Vikalpa: The Journal for Decision Makers, 2008, v. 33, n. 4, p. 47, doi. 10.1177/0256090920080404

By:

Tripathi, Shalini N.;
Siddiqui, Masood H.

Publication type:

Article

دور موضع الضبط في العلاقة بين حواجز الاستخدام و نية تبني استخدام الهاتف المحمول في الاعلان

Published in:

Roa Iktissadia Review, 2016, n. 11, p. 435, doi. 10.12816/0036795

By:

حسب الله, عبدالحفيظ علي;
ابراهيم, صديق بلل;
مدني, حسن علي محمد

Publication type:

Article