Mitigating the Mental Accounting Cognitive Bias through Instruction.
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- Iranian Journal of Accounting, Auditing & Finance (IJAAF), 2024, v. 8, n. 1, p. 89, doi. 10.22067/ijaaf.2024.43891.1319
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- Publication type:
- Article
Works matching Mental accounting
Results: 739
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Exploring the link between payment schemes and customer fraud: a mental accounting perspective.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 595, doi. 10.1007/s11747-019-00653-x
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- Article
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MENTAL ACCOUNTING AND RELATED CATEGORIZATIONS IN THE CONTEXT OF SELF-REGULATION.
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- Journal of Business Management, 2015, n. 9, p. 34
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- Article
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Mental Accounting in Decision-Making for Self Versus Others.
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- Journal of Neuroscience, Psychology, & Economics, 2017, v. 10, n. 2/3, p. 81, doi. 10.1037/npe0000074
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- Article
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Understanding Farmers' Decision-Making in AgriculturalWater Fee Payment in China: The Role of Mental Accounting.
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- Water (20734441), 2016, v. 8, n. 9, p. 375, doi. 10.3390/w8090375
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- Article
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Collective mental accounting: an integrated behavioural portfolio selection model for multiple mental accounts.
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- Quantitative Finance, 2019, v. 19, n. 2, p. 265, doi. 10.1080/14697688.2018.1489138
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- Article
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How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 615, doi. 10.1093/jcr/ucy020
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- Article
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On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase.
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- Journal of Consumer Research, 2015, v. 42, n. 4, p. 596, doi. 10.1093/jcr/ucv045
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- Article
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THE NONFUNGIBILITY OF MENTAL ACCOUNTING: A REVISION.
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- Social Behavior & Personality: an international journal, 2013, v. 41, n. 4, p. 625, doi. 10.2224/sbp.2013.41.4.625
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- Article
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WHERE YOUR MONEY IS GOING? MENTAL ACCOUNTING AN EMPIRICAL APPROACH.
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- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 7, p. 26
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- Article
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The Effect of Customer Participation Types on Online Recovery Satisfaction: A Mental Accounting Perspective.
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- Future Internet, 2018, v. 10, n. 10, p. 97, doi. 10.3390/fi10100097
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- Article
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Neutralisation and Mental Accounting in Ethical Consumption: The Case of Sustainable Holidays.
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- Sustainability (2071-1050), 2015, v. 7, n. 6, p. 7959, doi. 10.3390/su7067959
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- Article
13
Sales framing, mental accounting, and discount assignments.
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- Asia Pacific Management Review, 2015, v. 20, n. 4, p. 201, doi. 10.1016/j.apmrv.2015.01.002
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- Article
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Consumer preference for pay-per-use service tariffs: the roles of mental accounting.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1111, doi. 10.1007/s11747-022-00853-y
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- Publication type:
- Article
15
A Model of Mental Accounting and Reference Price Adaptation.
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- Management Science, 2017, v. 63, n. 12, p. 4201, doi. 10.1287/mnsc.2016.2569
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- Article
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MANAGERIAL APPLICATIONS OF FRAMING EFFECTS AND MENTAL ACCOUNTING IN NETWORK PARTICIPATION.
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- Advances in Production Engineering & Management, 2011, v. 6, n. 1, p. 57
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- Article
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Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending.
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- Psychology & Marketing, 2015, v. 32, n. 6, p. 670, doi. 10.1002/mar.20808
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- Article
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Product Demand Forecasting and Dynamic Pricing considering Consumers' Mental Accounting and Peak-End Reference Effects.
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- Journal of Applied Mathematics, 2014, p. 1, doi. 10.1155/2014/139030
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- Article
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Measuring the Impact of Mental Accounting on Financial and Investment Decisions among Investors.
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- Arab Journal of Administration, 2024, v. 44, n. 1, p. 277, doi. 10.21608/aja.2021.63395.1044
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- Article
20
Advances in Mental Accounting.
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- 2016
- Publication type:
- Conference Paper/Materials
21
Lottery Payment Cards: A Study of Mental Accounting.
- Published in:
- Intelligent Systems in Accounting, Finance & Management, 2015, v. 22, n. 3, p. 201, doi. 10.1002/isaf.1369
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- Article
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TESTING THE HOUSE MONEY EFFECT IN A GAME SHOW: MENTAL ACCOUNTING AND ASSET INTEGRATION.
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- Primenjena Psihologija, 2014, v. 7, n. 2, p. 189
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- Article
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Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting.
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- Journal of Consumer Research, 2010, v. 37, n. 4, p. 712, doi. 10.1086/656388
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- Article
24
TEMPORAL PROCESSES IN TOPICAL MENTAL ACCOUNTING.
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- Studia Psychologica, 2011, v. 53, n. 3, p. 275
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- Article
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تأثبوتأهبن لمالى اؤطوبق استقواض بونسمبمهاى سرعا ده كذارى بواساس فغورى حسابدارى ذهنى
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- Accounting & Auditing Review, 2021, v. 28, n. 4, p. 713, doi. 10.22059/ACCTGREV.2021.314162.1008473
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- Article
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Unpacking the privacy paradox of consumers: A psychological perspective.
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- Psychology & Marketing, 2021, v. 38, n. 10, p. 1814, doi. 10.1002/mar.21524
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- Article
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Mental Accounting Practices and Spending Behavior of Collegiate Students at National University Baliwag: An Assessment.
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- SEISENSE Business Review, 2024, v. 4, n. 1, p. 181, doi. 10.33215/taegpg55
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- Publication type:
- Article
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MENTAL ACCOUNTING - AS A FACTOR AND MEDIATOR IN PERSONAL FINANCIAL PLANNING.
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- Global Journal of Research in Management, 2024, v. 4, n. 2, p. 1
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- Article
29
Payment Behavior Dynamics Using Mental Accounting Theory: The Moderating Effect of Self-Control.
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- South Asian Journal of Management Sciences, 2024, v. 18, n. 2, p. 181
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- Publication type:
- Article
30
Behavioral influence and financial decision of individuals: A study on mental accounting process among Indian households.
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- Cogent Economics & Finance, 2020, v. 8, n. 1, p. 1, doi. 10.1080/23322039.2020.1827762
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- Article
31
تأثیر حسابداری ذهنی بر کیفیت حسابرسی.
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- Empirical Studies of Financial Accounting, 2024, v. 21, n. 83, p. 1, doi. 10.22054/qjma.2024.79615.2567
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- Article
32
Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma.
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- Journal of Accounting & Finance / Muhasebe ve Finansman Dergisi, 2024, n. 101, p. 1, doi. 10.25095/mufad.1317488
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- Article
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MENTAL MUHASEBENİN FİNANSAL YÖNDEN DEĞERLENDİRİLMESİ.
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- Financial Analysis / Mali Cozum Dergisi, 2020, v. 30, n. 161, p. 27
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- Article
34
بررسى اثر حسابئرى ذهنى سرمايهكذاران بر سياسدهاى سرمايهكدارى وتأمين مالى
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- Journal of Accounting Knowledge, 2021, v. 12, n. 4, p. 137, doi. 10.22103/jak.2021.17368.3453
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- Article
35
Chinese urban resident willingness to pay for green housing based on double-entry mental accounting theory.
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- Natural Hazards, 2019, v. 95, n. 1/2, p. 129, doi. 10.1007/s11069-018-3435-4
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- Article
36
Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?
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- Manufacturing & Service Operations Management (M&SOM), 2024, v. 26, n. 5, p. 1878, doi. 10.1287/msom.2022.0287
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- Article
37
Zihinsel Muhasebe Eğilimi Çerçevesinde Bireylerin Finansal Karar Alma Süreci: Finansal Sosyal Hizmet Üzerine Bir Değerlendirme.
- Published in:
- Journal of Society & Social Work / Toplum ve Sosyal Hizmet, 2021, v. 32, n. 4, p. 1543, doi. 10.33417/tsh.903821
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- Publication type:
- Article
38
High-Definition Transcranial Stimulation over the Dorsolateral Prefrontal Cortex Alters the Sunk Cost Effect: A Mental Accounting Framework.
- Published in:
- Journal of Neuroscience, 2022, v. 42, n. 35, p. 6770, doi. 10.1523/JNEUROSCI.0127-22.2022
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- Publication type:
- Article
39
Needs Versus Wants: The Mental Accounting and Effort Effects of Tangible Rewards.
- Published in:
- Journal of Management Accounting Research, 2022, v. 34, n. 1, p. 187, doi. 10.2308/JMAR-2019-505
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- Publication type:
- Article
40
Mental Accounting and Disaggregation Based on the Sign and Relative Magnitude of Income Statement Items.
- Published in:
- Accounting Review, 2014, v. 89, n. 6, p. 2087, doi. 10.2308/accr-50838
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- Publication type:
- Article
41
Analyzing the Variance Investigation Decision: The Effects of Outcomes, Mental Accounting, and Framing.
- Published in:
- Accounting Review, 1993, v. 68, n. 4, p. 748
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- Publication type:
- Article
42
Balancing Prosocial Effort Across Social Categories: Mental Accounting Heuristics in Helping Decisions.
- Published in:
- Personality & Social Psychology Bulletin, 2021, v. 47, n. 9, p. 1414, doi. 10.1177/0146167220976683
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- Publication type:
- Article
43
FINANÇAS PESSOAIS: UM ESTUDO COM ACADÊMICOS SOB A ABORDAGEM DA TEORIA DA CONTABILIDADE MENTAL.
- Published in:
- Revista de Contabilidade do Mestrado em Ciências Contábeis da UERJ, 2019, v. 24, n. 1, p. 90
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- Article
44
The susceptibility of mental accounting principles to evaluation mode effects.
- Published in:
- Journal of Behavioral Decision Making, 2009, v. 22, n. 2, p. 120, doi. 10.1002/bdm.616
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- Article
45
The effect of salience on mental accounting: how integration versus segregation of payment influences purchase decisions.
- Published in:
- Journal of Behavioral Decision Making, 2006, v. 19, n. 4, p. 381, doi. 10.1002/bdm.534
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- Publication type:
- Article
46
Mental Accounting Matters.
- Published in:
- Journal of Behavioral Decision Making, 1999, v. 12, n. 3, p. 183, doi. 10.1002/(SICI)1099-0771(199909)12:3<183::AID-BDM318>3.0.CO;2-F
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- Publication type:
- Article
47
Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset.
- Published in:
- Frontiers in Psychology, 2023, p. 1, doi. 10.3389/fpsyg.2023.1162916
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- Publication type:
- Article
48
An evolutionary game analysis of supervision behavior in public-private partnership projects: Insights from prospect theory and mental accounting.
- Published in:
- Frontiers in Psychology, 2023, v. 14, p. 1, doi. 10.3389/fpsyg.2022.1023945
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- Publication type:
- Article
49
DOES MENTAL ACCOUNTING MATTER IN PORTFOLIO MANAGEMENT? A PROSPECT THEORY APPLICATION.
- Published in:
- Review of Finance & Banking, 2024, v. 16, n. 2, p. 167, doi. 10.24818/rfb.24.16.02.01
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- Publication type:
- Article
50
Digital Payments and Households' Consumption: A Mental Accounting Interpretation.
- Published in:
- Emerging Markets Finance & Trade, 2021, v. 57, n. 7, p. 2079, doi. 10.1080/1540496X.2021.1887727
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- Publication type:
- Article