Works matching Mathematical models of marketing

Results: 414

Mathematical Models in Marketing--A Collection of Abstracts (Book Review).

Published in:

1978

By:

Watts, Graham

Publication type:

Book Review

MATHEMATICAL MODELS IN MARKETING.

Published in:

1975

By:

Sewall, Murphy A.

Publication type:

Book Review

MATHEMATICAL MODELS AND METHODS IN MARKETING.

Published in:

1962

By:

Fourt, Louis A.;
Payne, Stanley L.

Publication type:

Book Review

MATHEMATICAL MODELS IN MARKETING.

Published in:

Operations Research, 1967, v. 15, n. 6, p. 1040, doi. 10.1287/opre.15.6.1040

By:

Gupta, Shiv K.;
Krishman, K. S.

Publication type:

Article

MATHEMATICAL MODELS AND MARKETING MANAGEMENT.

Published in:

1966

By:

Miller, Donald L.

Publication type:

Book Review

The Use of Mathematical Models in Marketing.

Published in:

Journal of Marketing, 1963, v. 27, n. 4, p. 31, doi. 10.2307/1248643

By:

Kotler, Philip

Publication type:

Article

OPERATIONAL MARKETING RESEARCH.

Published in:

Journal of Industrial Economics, 1969, v. 18, n. 1, p. 15, doi. 10.2307/2097704

By:

Mercer, A.

Publication type:

Article

A New Use for NBD: Old models can fit new data and conditions.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 31

By:

Lee, Richard

Publication type:

Article

CUSTOMER LIFETIME VALUE ANALYSIS: CHALLENGES AND WORDS OF CAUTION.

Published in:

Marketing Management Journal, 2005, v. 15, n. 2, p. 87

By:

Bechwati, Nada Nasr;
Eshghi, Abdolreza

Publication type:

Article

Mathematical Models in Marketing (Book Review).

Published in:

1972

By:

Smithson, J.F.

Publication type:

Book Review

MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.

Published in:

Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788

By:

Gupta, Sunil

Publication type:

Article

MODELS OF FACT: EXAMPLES FROM MARKETING.

Published in:

Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435

By:

Ehrenberg, A. S. C.

Publication type:

Article

MATHEMATICAL MODELS IN MARKETING (Book Review).

Published in:

1971

By:

Gordon, Guy G.;
Granzin, Kent L.

Publication type:

Book Review

MATHEMATICAL MODELS AND MARKETING MANAGEMENT.

Published in:

1965

By:

Lipstein, Benjamin

Publication type:

Book Review

Mathematical Models in Marketing (Book).

Published in:

1975

By:

Nijkamp, W.G.

Publication type:

Book Review

Mathematical Models and Marketing Management (Book).

Published in:

1966

By:

Weinberg, Robert Stanley

Publication type:

Book Review

Mathematical Models and Methods in Marketing.

Published in:

1962

By:

McCloskey, Joseph F.;
Chacko, George K.

Publication type:

Book Review

What Has Marketing Learned from Richard Johnson?

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 250, doi. 10.1509/jmkr.2005.42.3.250

By:

HUBER, JOEL

Publication type:

Article

A Mathematical Modeling Approach to Product Line Decisions.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 40, doi. 10.2307/3149995

By:

Urban, Glen L.

Publication type:

Article

Operations Research in European Marketing.

Published in:

Journal of Marketing Research (JMR), 1964, v. 1, n. 1, p. 17, doi. 10.2307/3150314

By:

Ramond, Charles K.

Publication type:

Article

MATHEMATICAL MODEL FOR A DUOPOLISTIC MARKET.

Published in:

Management Science, 1967, v. 13, n. 7, p. 568, doi. 10.1287/mnsc.13.7.568

By:

Krishnan, K. S.;
Gupta, Shiv K.

Publication type:

Article

Mathematical Models and Marketing Management.

Published in:

1965

By:

Ratoosh, Philburn;
Dean, Burton V.

Publication type:

Book Review

Mathematical models and methods in marketing.

Published in:

1962

By:

Geisler, Murray A.

Publication type:

Book Review

Back to the future: Islamic Spain as a model for marketing efflorescence.

Published in:

Marketing Theory, 2013, v. 13, n. 4, p. 513, doi. 10.1177/1470593113499699

By:

Hirschman, Elizabeth C.

Publication type:

Article

Comparing Apples to Oranges.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 29

By:

Bacon, Lynd;
Lenk, Peter;
Seryakova, Katya;
Veccia, Ellen

Publication type:

Article

Data, but No Information.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 36

By:

Ehrenberg, Andrew

Publication type:

Article

Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba- Yukawa (2010) Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba- Yukawa (2010)

Published in:

Journal of Product Innovation Management, 2012, v. 29, p. 211, doi. 10.1111/j.1540-5885.2012.00966.x

By:

Goodwin, Paul;
Meeran, Sheik

Publication type:

Article

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 86, doi. 10.1007/s11747-022-00888-1

By:

Steenkamp, Jan-Benedict E. M.;
Maydeu-Olivares, Alberto

Publication type:

Article

STRAIGHTFORWARD MODELS FOR MANAGING FIRMS.

Published in:

ASBBS eJournal, 2013, v. 9, n. 1, p. 41

By:

Claggett, E. Tylor

Publication type:

Article

Seeking Closure: Competition in Complementary Markets.

Published in:

Decision Sciences, 2009, v. 40, n. 4, p. 817, doi. 10.1111/j.1540-5915.2009.00252.x

By:

Cattani, Kyle;
Heese, Hans Sebastian

Publication type:

Article

ECONOMIC PHENOMENA VIA MATHEMATICAL MODELLING IN MAPLE SYSTEM.

Published in:

Business, Management & Education / Verslas, Vadyba ir Studijos, 2011, v. 9, n. 2, p. 260, doi. 10.3846/bme.2011.18

By:

Chvatalova, Zuzana;
Simberova, Iveta

Publication type:

Article

RESEARCHES AND RESULTS ABOUT THE MEAT MARKET IN ROMANIA.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2012, v. 14, n. 2, p. 185

By:

SOARE, ELENA;
COFAS, ELENA;
BALAN, AURELIA;
DAVID, LIVIA

Publication type:

Article

On the misleading signals in simultaneous schemes for the mean vector and covariance matrix of multivariate i.i.d. output.

Published in:

Statistical Papers, 2016, v. 57, n. 2, p. 471, doi. 10.1007/s00362-015-0663-5

By:

Ramos, Patrícia;
Morais, Manuel;
Pacheco, António;
Schmid, Wolfgang

Publication type:

Article

Marketing Models: The Culture of Mathematical Economics.

Published in:

Sociological Forum, 2006, v. 21, n. 3, p. 345, doi. 10.1007/s11206-006-9031-5

By:

Yonay, Yuval;
Breslau, Daniel

Publication type:

Article

A political economy model of market intervention.

Published in:

Public Choice, 2013, v. 157, n. 1/2, p. 169, doi. 10.1007/s11127-012-9933-0

By:

Candel-Sánchez, Francisco;
Perote-Peña, Juan

Publication type:

Article

Informative Advertising with Differentiated Products.

Published in:

Review of Economic Studies, 1984, v. 51, n. 1, p. 63, doi. 10.2307/2297705

By:

Grossman, Gene M.;
Shapiro, Carl

Publication type:

Article

Complexity of Product Positioning and Ball Intersection Problems.

Published in:

Mathematics of Operations Research, 1995, v. 20, n. 4, p. 885, doi. 10.1287/moor.20.4.885

By:

Crama, Yves;
Hansen, Pierre;
Jaumard, Brigitte

Publication type:

Article

Shortage Marketing: A Comprehensive Framework.

Published in:

Journal of the Academy of Marketing Science, 1983, v. 11, n. 1, p. 40, doi. 10.1007/BF02721860

By:

Papadopoulos, Nicolas G.

Publication type:

Article

The Hofstede model.

Published in:

International Journal of Advertising, 2010, v. 29, n. 1, p. 85, doi. 10.2501/S026504870920104X

By:

de Mooij, Marieke;
Hofstede, Geert

Publication type:

Article

Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL.

Published in:

Marketing Review, 2002, v. 2, n. 3, p. 253

By:

Straughan, Robert D.;
Cooper, Marjorie J.

Publication type:

Article

Structure Selection and Coordination in Dual-Channel Supply Chains.

Published in:

Journal of Industrial Engineering & Management, 2015, v. 8, n. 2, p. 453, doi. 10.3926/jiem.1320

By:

Cai Jingjing;
Wu Jing;
Xiao Meidan;
Liu Bin;
Wang Wenliang

Publication type:

Article

Temporal and spatial aggregation: Alternative marketing margin models.

Published in:

American Journal of Agricultural Economics, 1993, v. 75, n. 3, p. 523, doi. 10.2307/1243560

By:

Lyon, Charles C.;
Thompson, Gary D.

Publication type:

Article

RAZVOJ TEORIJE I PRAKSE MARKETINGA.

Published in:

Economic Themes, 2012, v. 50, n. 4, p. 599

By:

Stanković, Ljiljana;
Đukić, Suzana;
Popović, Ana

Publication type:

Article

USING Customer Relationship Management TO INCREASE PROFITS.

Published in:

Strategic Finance, 2004, v. 85, n. 9, p. 37

By:

Kennedy, Michael E.

Publication type:

Article

Bid–ask spread and order size in the foreign exchange market: an empirical investigation.

Published in:

International Journal of Finance & Economics, 2009, v. 14, n. 1, p. 98, doi. 10.1002/ijfe.365

By:

Ding, Liang

Publication type:

Article

Market interdependence and financial volatility transmission in East Asia.

Published in:

International Journal of Finance & Economics, 2009, v. 14, n. 1, p. 24, doi. 10.1002/ijfe.382

By:

Gallo, Giampiero M.;
Velucchi, Margherita

Publication type:

Article

El coste del ciclo de vida importa -- 2ª parte: la revolución de los contadores de eje.

Published in:

DYNA - Ingeniería e Industria, 2015, v. 90, n. 2, p. 132, doi. 10.6036/7272

By:

Losada-Martín, César A.;
González-Fernández, Francisco Javier

Publication type:

Article

Online service quality: Content and process of analysis.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 747, doi. 10.1080/0267257X.2013.839571

By:

Piercy, Niall

Publication type:

Article

Rules of engagement: A discrete choice analysis of sponsorship decision making.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 634, doi. 10.1080/0267257X.2013.838986

By:

Johnston, Margaret A.;
Paulsen, Neil

Publication type:

Article

The value drivers of high-tech consumer products.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 5-6, p. 582, doi. 10.1080/02672571003737783

By:

Munnukka, Juha;
Järvi, Pentti

Publication type:

Article