Works matching Mathematical models of marketing

Results: 415

MATHEMATICAL MODELS IN MARKETING.

Published in:

Operations Research, 1967, v. 15, n. 6, p. 1040, doi. 10.1287/opre.15.6.1040

By:

Gupta, Shiv K.;
Krishman, K. S.

Publication type:

Article

MATHEMATICAL MODELS IN MARKETING.

Published in:

1975

By:

Sewall, Murphy A.

Publication type:

Book Review

MATHEMATICAL MODELS AND METHODS IN MARKETING.

Published in:

1962

By:

Fourt, Louis A.;
Payne, Stanley L.

Publication type:

Book Review

Mathematical Models in Marketing--A Collection of Abstracts (Book Review).

Published in:

1978

By:

Watts, Graham

Publication type:

Book Review

MATHEMATICAL MODELS AND MARKETING MANAGEMENT.

Published in:

1966

By:

Miller, Donald L.

Publication type:

Book Review

The Use of Mathematical Models in Marketing.

Published in:

Journal of Marketing, 1963, v. 27, n. 4, p. 31, doi. 10.2307/1248643

By:

Kotler, Philip

Publication type:

Article

MATHEMATICAL MODELS IN MARKETING AND CONSUMER BEHAVIOR: A COMPREHENSIVE REVIEW.

Published in:

Fractals, 2025, v. 33, n. 5, p. 1, doi. 10.1142/S0218348X25300041

By:

DAWI, NORAZRYANA BINTI MAT;
NAMAZI, HAMIDREZA;
GUPTA, NAMITA;
MATEJICEK, MARTIN;
MARESOVA, PETRA

Publication type:

Article

OPERATIONAL MARKETING RESEARCH.

Published in:

Journal of Industrial Economics, 1969, v. 18, n. 1, p. 15, doi. 10.2307/2097704

By:

Mercer, A.

Publication type:

Article

MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.

Published in:

Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788

By:

Gupta, Sunil

Publication type:

Article

MODELS OF FACT: EXAMPLES FROM MARKETING.

Published in:

Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435

By:

Ehrenberg, A. S. C.

Publication type:

Article

MATHEMATICAL MODEL FOR A DUOPOLISTIC MARKET.

Published in:

Management Science, 1967, v. 13, n. 7, p. 568, doi. 10.1287/mnsc.13.7.568

By:

Krishnan, K. S.;
Gupta, Shiv K.

Publication type:

Article

Mathematical Models and Marketing Management.

Published in:

1965

By:

Ratoosh, Philburn;
Dean, Burton V.

Publication type:

Book Review

Mathematical models and methods in marketing.

Published in:

1962

By:

Geisler, Murray A.

Publication type:

Book Review

Mathematical Models in Marketing (Book).

Published in:

1975

By:

Nijkamp, W.G.

Publication type:

Book Review

A New Use for NBD: Old models can fit new data and conditions.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 31

By:

Lee, Richard

Publication type:

Article

What Has Marketing Learned from Richard Johnson?

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 250, doi. 10.1509/jmkr.2005.42.3.250

By:

HUBER, JOEL

Publication type:

Article

Mathematical Models and Marketing Management (Book).

Published in:

1966

By:

Weinberg, Robert Stanley

Publication type:

Book Review

Mathematical Models and Methods in Marketing.

Published in:

1962

By:

McCloskey, Joseph F.;
Chacko, George K.

Publication type:

Book Review

MATHEMATICAL MODELS IN MARKETING (Book Review).

Published in:

1971

By:

Gordon, Guy G.;
Granzin, Kent L.

Publication type:

Book Review

MATHEMATICAL MODELS AND MARKETING MANAGEMENT.

Published in:

1965

By:

Lipstein, Benjamin

Publication type:

Book Review

Mathematical Models in Marketing (Book Review).

Published in:

1972

By:

Smithson, J.F.

Publication type:

Book Review

A Mathematical Modeling Approach to Product Line Decisions.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 40, doi. 10.2307/3149995

By:

Urban, Glen L.

Publication type:

Article

Operations Research in European Marketing.

Published in:

Journal of Marketing Research (JMR), 1964, v. 1, n. 1, p. 17, doi. 10.2307/3150314

By:

Ramond, Charles K.

Publication type:

Article

CUSTOMER LIFETIME VALUE ANALYSIS: CHALLENGES AND WORDS OF CAUTION.

Published in:

Marketing Management Journal, 2005, v. 15, n. 2, p. 87

By:

Bechwati, Nada Nasr;
Eshghi, Abdolreza

Publication type:

Article

Multisensory design: Reaching out to touch the consumer.

Published in:

Psychology & Marketing, 2011, v. 28, n. 3, p. 267, doi. 10.1002/mar.20392

By:

Spence, Charles;
Gallace, Alberto

Publication type:

Article

Understanding two-sided persuasion: An empirical assessment of theoretical approaches.

Published in:

Psychology & Marketing, 2007, v. 24, n. 7, p. 615, doi. 10.1002/mar.20176

By:

Eisend, Martin

Publication type:

Article

Influences on what consumers know and what they think they know regarding marketer pricing tactics.

Published in:

Psychology & Marketing, 2007, v. 24, n. 2, p. 117, doi. 10.1002/mar.20155

By:

Carlson, Jay P.;
Bearden, William O.;
Hardesty, David M.

Publication type:

Article

A Fractiles Perspective to the Joint Price/Quantity Newsvendor Model.

Published in:

Management Science, 2006, v. 52, n. 11, p. 1764, doi. 10.1287/mnsc.1060.0584

By:

Raz, Gal;
Porteus, Evan L.

Publication type:

Article

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1370, doi. 10.1287/mnsc.40.10.1370

By:

Huff, Lenard C.;
Robinson, William T.

Publication type:

Article

Investigating the Relationship Between Time in Market and Pioneering Advantage.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1361, doi. 10.1287/mnsc.40.10.1361

By:

Brown, Christina L.;
Lattin, James M.

Publication type:

Article

STRATEGIC IMPLICATIONS OF MARKET SHARE ATTRACTION MODELS.

Published in:

Management Science, 1985, v. 31, n. 5, p. 536, doi. 10.1287/mnsc.31.5.536

By:

Karnani, Aneel

Publication type:

Article

Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 217, doi. 10.1086/208670

By:

Green, Paul E.;
Carmone, Frank J.

Publication type:

Article

An Experimental Investigation of Causal Relations Among Cognitions, Affect, and Behavioral Intention.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 197, doi. 10.1086/208668

By:

Lutz, Richard J.

Publication type:

Article

Consumer Segmentation Via Latent Class Analysis.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 3, p. 170, doi. 10.1086/208664

By:

Green, Paul E.;
Carmone, Frank J.;
Wachspress, David P.

Publication type:

Article

Do Consumers Evaluate Products by Adding or Averaging Attribute Information.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 2, p. 101, doi. 10.1086/208657

By:

Troutman, C. Michael;
Shanteau, James

Publication type:

Article

An Alternative Interpretation of the Linear learning Model of Brand Choice.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 2, p. 76, doi. 10.1086/208654

By:

Srinivasan, V.;
Kesavan, R.

Publication type:

Article

The Influence of Price Differences and Brand Familiarity on Brand Preferences .

Published in:

Journal of Consumer Research, 1976, v. 3, n. 1, p. 42, doi. 10.1086/208649

By:

Monroe, Kent B.

Publication type:

Article

A Simple Mathematical Theory of Innovative Behavior.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 1, p. 31, doi. 10.1086/208648

By:

Midgley, David F.

Publication type:

Article

Bootstrapping of Data and Decisions.

Published in:

Journal of Consumer Research, 1975, v. 2, n. 3, p. 229, doi. 10.1086/208636

By:

Huber, Joel

Publication type:

Article

The Effect of Ad Claims and Ad Context on Attitude Toward the Advertisement.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 3, doi. 10.1080/00913367.1988.10673098

By:

Burton, Scot;
Lichtenstein, Donald R.

Publication type:

Article

Advertising Budgeting: Process and Structure as Explanatory Variables.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 34, doi. 10.1080/00913367.1987.10673075

By:

Piercy, Nigel

Publication type:

Article

AN OBJECTIVE AND TASK MEDIA SELECTION DECISION MODEL AND ADVERTISING COST FORMULA TO DETERMINE INTERNATIONAL ADVERTISING BUDGETS.

Published in:

Journal of Advertising, 1982, v. 11, n. 4, p. 68, doi. 10.1080/00913367.1982.10672823

By:

Barnes, Jimmy D.;
Moscove, Brenda J.;
Rassouli, Javad

Publication type:

Article

A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775

By:

Rust, Roland T.;
Klompmaker, Jay E.;
Headen, Robert S.

Publication type:

Article

Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 10, doi. 10.1080/00913367.1977.10672673

By:

Park, C. Whan;
Lessig, V. Parker

Publication type:

Article

Choosing Competing Magazines for Tourism Advertising Programs Using a Net Revenue Approach.

Published in:

Journal of Advertising, 1976, v. 5, n. 3, p. 25, doi. 10.1080/00913367.1976.10672648

By:

Woodside, Arch G.;
Reid, David M.

Publication type:

Article

The Hofstede model.

Published in:

International Journal of Advertising, 2010, v. 29, n. 1, p. 85, doi. 10.2501/S026504870920104X

By:

de Mooij, Marieke;
Hofstede, Geert

Publication type:

Article

How to Choose the Optimum Advertising investment.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 321, doi. 10.1080/02650487.1984.11105031

By:

Simon, Julian L.

Publication type:

Article

MATERIALISM IN CONSUMER BEHAVIOR AND MARKETING: A REVIEW.

Published in:

Management & Marketing, 2013, v. 8, n. 2, p. 329

By:

Manchiraju SRIKANT

Publication type:

Article

USING Customer Relationship Management TO INCREASE PROFITS.

Published in:

Strategic Finance, 2004, v. 85, n. 9, p. 37

By:

Kennedy, Michael E.

Publication type:

Article

ESTIMACIÓN DE ÍNDICES DE CAPACIDAD DE PROCESOS USANDO LA DISTRIBUCIÓN GENERALIZADA DE PARETO.

Published in:

Revista Ingeniería Industrial, 2010, v. 9, n. 2, p. 93

By:

Márquez, Martha Rosa Valdiviezo;
Fermín, José Simón

Publication type:

Article