Works matching Marketing research

Results: 5000

Managerial Particulars of Marketing Research For Companies Producing White Sea Buckthorn.

Published in:

Journal of Accounting & Management (2284-9459), 2024, v. 14, n. 1, p. 108

By:

Mîrza, Sergiu;
Balan, Igor;
Lupu, Constantin

Publication type:

Article

The Marketing Research Practices of Nigerian Companies: An Exploratory Study.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 81, doi. 10.1300/J156v03n01_05

By:

Osuagwu, Linus

Publication type:

Article

How Big Data Analytics, AI, and Social Media Marketing Research Boost Market Orientation: Companies can use big data analytics, artificial intelligence (AI), and social media marketing research to increase market orientation.

Published in:

Research Technology Management, 2022, v. 65, n. 2, p. 64, doi. 10.1080/08956308.2022.2022907

By:

Zhang, Haili;
Song, Michael

Publication type:

Article

دَورُ نِظامِ الاسْتِخْباراتِ التَّسويقيَّةِ في فَعالِيَّةِ بُحوثِ التَّسويق دراسةُ حالة - شّرِكَةُ أُوريدو.

Published in:

AAU Journal of Business & Law, 2023, v. 7, n. 1, p. 134

By:

حُسام نَعْيم زُه

Publication type:

Article

Unveiling the Potential and Significance of Marketing Research in the Nigerian Banking Industry.

Published in:

EMAJ: Emerging Markets Journal, 2023, v. 13, n. 2, p. 1, doi. 10.5195/emaj.2023.303

By:

Onivefu, Oshireku Vincent;
Onivefu, Omuya Stephen;
Onivefu, Adaviriku John;
Onivefu, Zainab Oyioza;
Onivefu, Oziofu Blessing;
Latinwo, Abosede Mary

Publication type:

Article

СИСТЕМНИЙ ПІДХІД ДО МАРКЕТИНГОВОГО ДОСЛІДЖЕННЯ РЕГІОНАЛЬНОГО ТОВАРНОГО РИНКУ М'ЯСА ТА М'ЯСОПРОДУКТІВ

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2014, n. 2, p. 95

By:

Пилипівна, Афанасьєва Оксана

Publication type:

Article

Integrating Cross-Cultural Marketing Research Training in International Business Education Programs: It's Time, and Here's Why and How.

Published in:

Journal of Teaching in International Business, 2012, v. 23, n. 2, p. 145, doi. 10.1080/08975930.2012.718706

By:

Taylor, RuthLesher;
Brodowsky, GlenH.

Publication type:

Article

QUALITATIVE MARKETING RESEARCH THROUGH USABILITY TESTING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1038

By:

Mihai, Orzan;
Gheorghe, Orzan;
Anca-Maria, Stanculescu

Publication type:

Article

Cross-Cultural Research in Transition Economies--A Marketing Perspective: From Theory to Practice.

Published in:

2008

By:

McKenzie, Brent;
Merrilees, Bill

Publication type:

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON MARKETING PERFORMANCE IN TEXTILE COMPANIES: A STUDY IN DENİZLİ.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2013, v. 9, n. 19, p. 259, doi. 10.11122/ijmeb.2013.19.393

By:

BULUT, Atıl

Publication type:

Article

Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective.

Published in:

International Journal of Consumer Studies, 2024, v. 48, n. 3, p. 1, doi. 10.1111/ijcs.13055

By:

Osakwe, Christian Nedu;
Ogunmokun, Oluwatobi A.;
Adeola, Ogechi;
Jibril, Abdul Bashiru

Publication type:

Article

International marketing research and its impact on improving the marketing economic enterprises-Case study ORSIM Company-performance of.

Published in:: Journal of Economics & Finance (2437-0630), 2023, v. 9, n. 1, p. 18
Publication type:: Article

أثر توظيف أبعاد بحوث التسويق في تحقيق جودة الخدمة (دراسة ميدانية في المؤسسة العامة للاتصالات السلكية واللاسلكية اليمنية، المركز الرئيس - صنعاء).

Published in:

Journal of Social Studies, 2025, v. 31, n. 1, p. 1, doi. 10.20428/jss.v31i1.2641

By:

نسرين عبد الحفيظ;
عبير جميل ثابت أ&#1581

Publication type:

Article

ETHICS: A SEEMINGLY INSURMOUNTABLE CHALLENGE FOR MARKETING RESEARCH FIRMS.

Published in:

International Journal of Accounting Information Science & Leadership, 2012, v. 5, n. 15, p. 96

By:

Williams, J. D.;
Maehrer, Kristen

Publication type:

Article

Managers et recherche en marketing : de nouvelles attentes dans un contexte de bouleversements technologiques et temporels.

Published in:

Décisions Marketing, 2013, n. 72, p. 65, doi. 10.7193/DM.072.65.85

By:

Cadenat, Sandrine;
de Lassus, Christel;
Hussant-Zebian, Rola

Publication type:

Article

Structuration de la recherche en marketing en France et point de vue des chercheurs sur les thématiques d'avenir.

Published in:

Décisions Marketing, 2013, n. 72, p. 43, doi. 10.7193/DM.072.43.64

By:

Béji-Bécheur, Amina;
Besson, Madeleine;
Bonnemaizon, Audrey

Publication type:

Article

Ethical Issues in Australian Marketing Research Services: An Empirical Investigation.

Published in:

Services Marketing Quarterly, 2007, v. 28, n. 3, p. 33, doi. 10.1300/J396v28n03_03

By:

Segal, Madhav N.;
Giacobbe, Ralph W.

Publication type:

Article

Stevens' measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale's limitations as an ordinal scale.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2025, v. 55, n. 1, p. 39, doi. 10.2478/minib-2025-0003

By:

Rutkowski, Ireneusz P.

Publication type:

Article

Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 164, doi. 10.1007/s11747-017-0518-9

By:

Kumar, V;
Sharma, Amalesh;
Gupta, Shaphali

Publication type:

Article

MARKETING RESEARCH IN THE FUNCTION OF BUSINESS EFFICIENCY.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2019, v. 66, n. 4, p. 1039, doi. 10.5937/ekoPolj1904039P

By:

Prdić, Nedeljko;
Kuzman, Boris;
Damjanović, Jelena

Publication type:

Article

MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2014, v. 61, n. 2, p. 501, doi. 10.5937/ekopolj1402501s

By:

Salai, Suzana;
Sudarević, Tomislav;
Đokić, Nenad;
Pupovac, Ljubomir

Publication type:

Article

MODELING MARKETING RESEARCH EFFICIENCY -- SOME THEORETICAL NOTES.

Published in:

Econometrics / Ekonometria, 2012, n. 35, p. 38

By:

Tarka, Piotr

Publication type:

Article

Marketing research, a success factor for an entrepreneur.

Published in:

Revista Romana de Economie, 2011, v. 33, n. 2, p. 125

By:

Ciucan-Rusu, Liviu;
Gabor, Manuela Rozalia;
Apăvăloaie, Iulia

Publication type:

Article

MARKETING RESEARCH IN HEALTHCARE INDUSTRY.

Published in:

Interdisciplinary Management Research, 2011, v. 7, p. 231

By:

Nedeljko, Kovačić

Publication type:

Article

PAZARLAMA ARAŞTIRMALARINDA KULLANILAN ÖLÇEKLERE İLİŞKİN BİR YAZIN TARAMASI (1995-2002).

Published in:

Akdeniz University Faculty of Economics & Administrative Sciences Faculty Journal / Akdeniz Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2003, v. 3, n. 6, p. 123

By:

SEKRETER, M. Serhan;
AKYÜZ, Gökhan

Publication type:

Article

Marketing Research in India: A Scientometrics Study.

Published in:

Webology, 2019, v. 16, n. 2, p. 172, doi. 10.14704/web/v16i2/a197

By:

Sab, Chaman;
Parashappa, Dharani Kumar;
Biradar, Balabhim Sankrappa

Publication type:

Article

USE OF NETNOGRAPHY IN CONTEMPORARY MARKETING RESEARCH.

Published in:

Central European Business Review, 2022, v. 11, n. 4, p. 111, doi. 10.18267/j.cebr.303

By:

Kopaničová, J.;
Klepochová, D.;
Francová, Z.

Publication type:

Article

Unpalatable food for thought: Let marketing research guide effective public obesity interventions.

Published in:

Obesity Reviews, 2021, v. 22, n. 2, p. 1, doi. 10.1111/obr.13141

By:

Holden, Stephen S.;
Zlatevska, Natalina;
Parkinson, Joy;
Cadario, Romain;
Dubelaar, Chris;
Lei, Jing;
Moore, Elizabeth;
Sayarh, Nada;
Van Kerckhove, Anneleen;
Werle, Carolina

Publication type:

Article

'Hanging around with people'. Ethnography in marketing research and intelligence gathering.

Published in:

Marketing Review, 2011, v. 11, n. 2, p. 151, doi. 10.1362/146934711X589381

By:

Boddy, Clive R.

Publication type:

Article

APONTAMENTOS PARA O USO DE TÉCNICA PROJETIVA EM PESQUISAS DE MARKETING.

Published in:

Revista de Administraçãao da UNIMEP, 2019, v. 17, n. 3, p. 70

By:

Cristina Ferreira, Ana;
de Aguiar Zanola, Fernanda;
Rodrigues Antunes, Luiz Guilherme;
de Barros Vilas Boas, Luiz Henrique

Publication type:

Article

The discourses of marketing and development: towards ‘critical transformative marketing research’.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 17-18, p. 1728, doi. 10.1080/0267257X.2014.952660

By:

Tadajewski, Mark;
Chelekis, Jessica;
DeBerry-Spence, Benet;
Figueiredo, Bernardo;
Kravets, Olga;
Nuttavuthisit, Krittinee;
Peñaloza, Lisa;
Moisander, Johanna

Publication type:

Article

The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study.

Published in:

Journal of Marketing Management, 2002, v. 18, n. 1-2, p. 73, doi. 10.1362/0267257022775936

By:

Diamantopoulos, Adamantios;
Siguaw, Judy A.

Publication type:

Article

MARKETING RESEARCH AND EVALUATION OF ENTERPRISE'S EXPORT POTENTIAL.

Published in:

Economics & Management, 2007, p. 833

By:

Purlys, Česlovas;
Zhvirblis, Algis

Publication type:

Article

On Improving the Conceptual Foundations of International Marketing Research.

Published in:

Journal of International Marketing, 2006, v. 14, n. 1, p. 1, doi. 10.1509/jimk.14.1.1

By:

Douglas, Susan P;
Craig, C. Samuel

Publication type:

Article

No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach Using Marketing Research Assessment.

Published in:

2019

By:

Cox, Netta S.

Publication type:

Report

Heart rate variability in marketing research: A systematic review and methodological perspectives.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 190, doi. 10.1002/mar.21734

By:

Kakaria, Shobhit;
Bigné, Enrique;
Catrambone, Vincenzo;
Valenza, Gaetano

Publication type:

Article

Analysing the conceptual evolution of qualitative marketing research through science mapping analysis.

Published in:

Scientometrics, 2015, v. 102, n. 1, p. 519, doi. 10.1007/s11192-014-1443-z

By:

Murgado-Armenteros, E.;
Gutiérrez-Salcedo, M.;
Torres-Ruiz, F.;
Cobo, M.

Publication type:

Article

Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing.

Published in:

Management Science, 2004, v. 50, n. 4, p. 521, doi. 10.1287/mnsc.1030.0176

By:

Hess, James D.;
Lucas, Marilyn T.

Publication type:

Article

Marketing Research in the Fourth Industrial Revolution, Using ‘Big Data’ Analytics and ‘Machine Learning’ to Provide Value to the Customer.

Published in:

New Marketing Research Journal, 2021, v. 10, n. 4, p. 37, doi. 10.22108/nmrj.2020.122740.2109

By:

Mousavi, Sayed Mohsen;
Amiri Aghdaie, Seyed Fathollah

Publication type:

Article

INNOVATION IN MARKETING RESEARCH: QUANTITATIVE AND QUALITATIVE ANALYSIS.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2020, n. 1, p. 128, doi. 10.21272/mmi.2020.1-10

By:

Dzwigol, Henryk

Publication type:

Article

MARKETING RESEARCH BASED ON THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES.

Published in:

Economics: Time Realities, 2015, n. 4, p. 88

By:

Oklander, T. O.

Publication type:

Article

CONTEMPORARY FORMS OF PRESENTATION OF RESEARCH AND DEVELOPMENT MARKETING IN THE CZECH REPUBLIC.

Published in:

MM Science Journal, 2014, p. 469

By:

Vaclavik, Jiri

Publication type:

Article

Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR).

Published in:

Journal of Business-to-Business Marketing, 2020, v. 27, n. 2, p. 187, doi. 10.1080/1051712X.2020.1748376

By:

Tzempelikos, Nektarios;
Kooli, Kaouther;
Stone, Merlin;
Aravopoulou, Eleni;
Birn, Robin;
Kosack, Emmanuel

Publication type:

Article

Information literacy as a learning outcome in marketing research.

Published in:

Journal of Business & Finance Librarianship, 2023, v. 28, n. 3, p. 153, doi. 10.1080/08963568.2023.2213510

By:

Bridges, Eileen;
MacDonald, Karen

Publication type:

Article

Secondary Marketing Research Certificate: Library Collaboration With the College of Business and Marketing Faculty.

Published in:

Journal of Business & Finance Librarianship, 2013, v. 18, n. 4, p. 309, doi. 10.1080/08963568.2013.825559

By:

Arguello, Natasha

Publication type:

Article

HISTORICAL MARKETING RESEARCH - BARRIERS TO CONDUCTING IT AND ITS IMPORTANCE.

Published in:

Economic & Regional Studies/Studia Ekonomiczne i Regionalne, 2021, v. 14, n. 1, p. 108, doi. 10.2478/ers-2021-0008

By:

Kamiński, Jacek

Publication type:

Article

Marketing research among companies in Pollog region.

Published in:

Economic Vision: International Scientific Journal in Economics, Finance, Business, Marketing, Management & Tourism, 2019, v. 6, n. 11/12, p. 149

By:

Ismaili, Raman;
Aziri, Brikend;
Baftijari, Aida Yzeiri

Publication type:

Article

APPLICATION OF KNOWLEDGE MANAGEMENT PROCESS AND MARKETING RESEARCH IN THE FOOD COMPANIES.

Published in:

Horizons Series A, 2016, v. 19, n. 1, p. 257, doi. 10.20544/HORIZONS.A.19.1.16.P22

By:

Ristevska, Ana

Publication type:

Article

Managerial and Public Attitudes Toward Ethics in Marketing Research.

Published in:

Journal of Business Ethics, 2012, v. 109, n. 4, p. 463, doi. 10.1007/s10551-011-1140-2

By:

Aggarwal, Praveen;
Vaidyanathan, Rajiv;
Castleberry, Stephen

Publication type:

Article

An Epistemological Perspective on Research in Political Marketing.

Published in:

Journal of Political Marketing, 2008, v. 7, n. 2, p. 151, doi. 10.1080/15377850802053158

By:

Henneberg, Stephan C.

Publication type:

Article