Works matching Marketing planning

Results: 3141

Strategic marketing planning in the sport sector.

Published in:

Choregia, 2007, v. 3, n. 1, p. 27, doi. 10.4127/ch.2007.3.1.27-44

By:

Kriemadis, Thanos;
Terzoudis, Christos

Publication type:

Article

The Paradox of a Marketing Planning Capability.

Published in:

Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 371, doi. 10.1177/0092070304265217

By:

Slotegraaf, Rebecca J.;
Dickson, Peter R.

Publication type:

Article

APLICAÇÃO DO MODELO DE PLANEJAMENTO DE MARKETING DE PIZZINATTO E SILVA (2009) NA PEQUENA EMPRESA.

Published in:

Revista Eletrônica de Estratégia & Negócios, 2018, v. 11, n. 3, p. 234, doi. 10.19177/reen.v11e32018234-264

By:

Bessa Sarquis, Aléssio;
Bogo de Souza, João Gabriel;
Coelho Soares, João;
Alberto de Andrade Junior, Carlos;
de Matos Fraga, Alexandre

Publication type:

Article

The Relationship Between Marketing Planning Capability and Export Performance in International Marketing Process: Konya Case.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 4, p. 3402, doi. 10.20491/isarder.2021.1330

By:

GÜVEN, Ömer Faruk;
ÇAKIRKAYA, Murat

Publication type:

Article

PLANEJAMENTO DE MARKETING: ANÁLISE DA APLICAÇÃO DO MODELO DE PIZZINATTO E SILVA (2009) NO PEQUENO VAREJO.

Published in:

Revista de Administraçãao da UNIMEP, 2020, v. 18, p. 27

By:

Bessa Sarquis, Aléssio;
Coelho Soares, João;
Kassouf Pizzinatto, Nadia;
Soares, Suyanne

Publication type:

Article

REDES SOCIAIS VIRTUAIS E PLANEJAMENTO DE MARKETING: UM ESTUDO MULTI CASOS.

Published in:

Revista de Administraçãao da UNIMEP, 2012, v. 10, n. 2, p. 128, doi. 10.15600/1679-5350/rau.v10n2p128-154

By:

Rotta, Victor Perez;
de Carvalho Guedes, Danilo;
Ansanelli, Guilherme;
Gordeeff, Nicolau;
Chiari, Thiago Carlos;
Madeira, Adriana Beatriz;
Toledo, Luciano Augusto

Publication type:

Article

SALES MANAGEMENT IMPROVES SME PERFORMANCE, BUT NOT WITHOUT MARKETING PLANNING.

Published in:

Marketing Management Journal, 2024, v. 34, n. 2, p. 1

By:

Clark, W. Randy;
Manley, Scott C.;
Hair Jr., Joseph F.;
Williams, Ralph I.

Publication type:

Article

THE IMPACT OF PRODUCT CATEGORY LIFECYCLE AND MARKETING CAPABILITIES ON NEW PRODUCT PERFORMANCE: THE MEDIATING ROLE OF MARKETING PROGRAM PLANNING AND LAUNCH PROFICIENCY.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2020, n. 1, p. 63, doi. 10.21272/mmi.2020.1-05

By:

Florea, Dorian-Laurentiu;
Munteanu, Claudiu-Catalin;
Cruz, Dora-Carmen Galvez;
Capatina, Gabriela

Publication type:

Article

Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions.

Published in:

Journal of Strategic Marketing, 2018, v. 26, n. 2, p. 156, doi. 10.1080/0965254X.2016.1195859

By:

McCamley, Claire;
Gilmore, Audrey

Publication type:

Article

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs.

Published in:

Journal of Strategic Marketing, 2012, v. 20, n. 6, p. 463, doi. 10.1080/0965254X.2012.707675

By:

O'Cass, Aron;
Ngo, LiemViet;
Siahtiri, Vida

Publication type:

Article

STRATEGIC MARKETING PLANNING IN SPORTS - A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT.

Published in:

Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 2, p. 807

By:

Constantinescu, Mihaela;
Căescu, Ștefan Claudiu;
Ploeșteanu, Mara Gabriela

Publication type:

Article

Planeación Estratégica De Mercadotecnia En Plataformas Sociodigitales: Una Perspectiva De Utilización Del Social Listening Para Entender Al Consumidor En México.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2022, v. 28, p. 2, doi. 10.7263/adresic-28-224

By:

Garza Alanis, Emma Catalina

Publication type:

Article

Strategijsko planiranje marketinga - studija slučaja hosteli u Novom Sadu.

Published in:

Marketing (0354-3471), 2020, v. 51, n. 3, p. 188

By:

Vukosav, Svetlana;
Sadžakov, Petar;
Čerović, Slobodan;
Garača, Vuk

Publication type:

Article

EFEKTYWNOŚĆ PLANOWANIA MARKETINGOWEGO ORGANIZACJI SIECIOWYCH.

Published in:

Operations Research & Decisions, 2008, n. 3, p. 53

By:

RUPIK, Katarzyna

Publication type:

Article

AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS.

Published in:

Iraq Journal of Market Research & Consumer Protection / Al-Mağallaẗ al-ʿIrāqiyyaẗ li-Buḥūṯ al-Sūq wa-Ḥimāyaẗ al-Mustahlik, 2022, v. 14, n. 2, p. 50, doi. 10.28936/jmracpc14.2.2022.(7)

By:

Al-Sagheer, Hasan M. M.

Publication type:

Article

Impact of Dynamic Leadership and Marketing Planning on Organizational Resilience During Covid-19: Higher Learning Institutions.

Published in:

SAGE Open, 2023, v. 13, n. 4, p. 1, doi. 10.1177/21582440231212042

By:

Zahari, Afzal Izzaz;
Abdul Manan, Dewi Izzwi;
Mohamed, Norhayati;
Said, Jamaliah

Publication type:

Article

The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distance.

Published in:

International Small Business Journal: Researching Entrepreneurship, 2019, v. 37, n. 5, p. 423, doi. 10.1177/0266242619831914

By:

Assadinia, Shahin;
Kadile, Vita;
Gölgeci, Ismail;
Boso, Nathaniel

Publication type:

Article

An Examination of the Current Strategic Marketing Planning Practices in Professional Sport Clubs.

Published in:

Services Marketing Quarterly, 2022, v. 43, n. 3, p. 353, doi. 10.1080/15332969.2021.1993560

By:

Kriemadis, Thanos;
Terzoudis, Christos;
Kartakoullis, Nikos;
Kapnisi, Dimitra

Publication type:

Article

A Perspective on Marketing Planning and Its Essentiality for the Entrepreneurial Restaurateur.

Published in:

Journal of Foodservice Business Research, 2002, v. 5, n. 1, p. 101, doi. 10.1300/J369v05n01_06

By:

Knychalska, Izabela;
Shaw, Margaret

Publication type:

Article

EXAMINATION OF MARKETING PLANNING OF HUNGARIAN SMALL BUSINESSES.

Published in:

Managerial Challenges of the Contemporary Society, 2014, v. 7, n. 1, p. 131

By:

KATONA, F.

Publication type:

Article

Marketing Planning and Corporate Culture: a Conceptual Framework which Examines Management Attitudes in the Context of Marketing Planning.

Published in:

Journal of Marketing Management, 1991, v. 7, n. 3, p. 213, doi. 10.1080/0267257X.1991.9964153

By:

Leppard, John W.;
McDonald, Malcolm H. B.

Publication type:

Article

Načrtovanje trženja v visokošolski knjižnici: primer Centralne ekonomske knjižnice.

Published in:

Library / Knjižnica, 2022, v. 66, n. 3/4, p. 109

By:

Ulčakar, Tomaž

Publication type:

Article

A Taxonomy of Marketing Planning Styles.

Published in:

Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 131, doi. 10.1007/BF02726429

By:

McKee, Daryl;
Varadarajan, P. Rajan;
Vassar, John

Publication type:

Article

Telling Stories about Strategies: A Narratological Approach to Marketing Planning.

Published in:

Marketing Review, 2006, v. 6, n. 3, p. 197, doi. 10.1362/146934706778605296

By:

Ardley, Barry

Publication type:

Article

An Empirical Investigation into the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, and Proposals Toward a New Practical Paradigm.

Published in:

Journal of Marketing Management, 1998, v. 14, n. 8, p. 853, doi. 10.1362/026725798784867518

By:

Lancaster, Geoff;
Waddelow, Ian

Publication type:

Article

Computer-aided Marketing Planning: The Experience of Early Adopters.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 5, p. 391, doi. 10.1080/0267257X.1996.9964424

By:

Wilson, Hugh N.;
McDonald, Malcolm H. B.

Publication type:

Article

People and Processes in Marketing Planning: The Benefits of Controlling Implementation.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 5, p. 375, doi. 10.1080/0267257X.1996.9964423

By:

Simkin, Lyndon

Publication type:

Article

Marketing Planning in Central and Eastern Europe.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 69, doi. 10.1080/0267257X.1996.9964401

By:

Hooley, Graham;
Cox, Tony;
Shipley, David;
Beracs, Jozsef;
Kolos, Krisztina;
Fonfara, Krzysztof;
Marinov, Marin

Publication type:

Article

Planning and Doing: The Relationship Between Marketing Planning Styles and Market Orientation.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 53, doi. 10.1080/0267257X.1996.9964400

By:

Pulendran, Sue;
Speed, Richard

Publication type:

Article

A Development of the Domain of Marketing Planning.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 29, doi. 10.1080/0267257X.1996.9964399

By:

Greenley, Gordon E.;
Oktemgil, Mehmet

Publication type:

Article

Strategic Marketing Planning: Theory, Practice and Research Agendas.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 5, doi. 10.1080/0267257X.1996.9964398

By:

McDonald, Malcolm

Publication type:

Article

Environmental Context and Marketing Planning Process.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 7, p. 667, doi. 10.1080/0267257X.1994.9964313

By:

Speed, Richard

Publication type:

Article

Corporate Culture: is it Really a Barrier to Marketing Planning?

Published in:

Journal of Marketing Management, 1992, v. 8, n. 2, p. 177, doi. 10.1080/0267257X.1992.9964188

By:

Saker, Jim;
Speed, Richard

Publication type:

Article

Marketing Planning in the Larger Family Business.

Published in:

Journal of Marketing Management, 1991, v. 7, n. 4, p. 325, doi. 10.1080/0267257X.1991.9964162

By:

Robins, Fred

Publication type:

Article

The Logic of Strategic Marketing Planning: A Comment.

Published in:

Journal of Marketing Management, 1989, v. 5, n. 2, p. 231, doi. 10.1080/0267257X.1989.9964100

By:

Greenley, Gordon E.

Publication type:

Article

Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence.

Published in:

Journal of Marketing Management, 1989, v. 5, n. 1, p. 33, doi. 10.1080/0267257X.1989.9964086

By:

Carson, David;
Cromie, Stanley

Publication type:

Article

The Marketing and Strategic Planning Interface.

Published in:

Journal of Marketing Management, 1989, v. 4, n. 3, p. 330, doi. 10.1080/0267257X.1989.9964080

By:

Peattie, Kenneth J.;
Notley, David S.

Publication type:

Article

A Re-appraisal of the Role of Marketing Planning.

Published in:

Journal of Marketing Management, 1987, v. 3, n. 2, p. 159, doi. 10.1080/0267257X.1987.9964036

By:

Leppard, John;
McDonald, Malcolm

Publication type:

Article

An Exposition of Empirical Research into Marketing Planning.

Published in:

Journal of Marketing Management, 1987, v. 3, n. 1, p. 83, doi. 10.1080/0267257X.1987.9964030

By:

Greenley, Gordon E.

Publication type:

Article

State-of-the-Art Developments in Expert Systems and Strategic Marketing Planning.

Published in:

British Journal of Management, 1990, v. 1, n. 3, p. 159, doi. 10.1111/j.1467-8551.1990.tb00004.x

By:

McDonald, Malcolm H. B.;
Wilson, Hugh N.

Publication type:

Article

Towards culture-driven strategic marketing planning: the use of participatory action research.

Published in:

Journal of Strategic Marketing, 1997, v. 5, n. 3, p. 127, doi. 10.1080/096525497346767

By:

Saker, Jim;
Smith, Gareth

Publication type:

Article

Critical problems in marketing planning: the potential of decision support systems.

Published in:

Journal of Strategic Marketing, 1994, v. 2, n. 4, p. 249, doi. 10.1080/09652549400000013

By:

Wilson, Hugh;
McDonald, Malcolm

Publication type:

Article

Incorporating Information from Salespeople into the Marketing Planning Process.

Published in:

Journal of Personal Selling & Sales Management, 1980, v. 1, n. 1, p. 76

By:

Klompmaker, Jay E.

Publication type:

Article

CONCEPTUAL MODEL OF MARKETING STRATEGIC PLANNING SPECIFIC TO PUBLIC ORGANIZATIONS.

Published in:

Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 2, p. 795

By:

Barbu, Andreea Mihaela;
Ionescu, Florin Tudor

Publication type:

Article

CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES.

Published in:

Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 1, p. 1172

By:

Olteanu, Valerică;
Curmei, Cătălin Valeriu

Publication type:

Article

QUESTIONING THE CURRENCY OF MARKETING PLANNING TODAY.

Published in:

Irish Marketing Review, 2011, v. 21, n. 1/2, p. 49

By:

Browne, Sarah;
Cuddihy, Laura

Publication type:

Article

Strategic Planning and Marketing: Time for a Constructive Partnership.

Published in:: 1980
Publication type:: Editorial

Are You Really Planning Your Marketing?

Published in:

Journal of Marketing, 1965, v. 29, n. 1, p. 1, doi. 10.2307/1248772

By:

Winer, Leon

Publication type:

Article

STRATEGIJSKO PLANIRANJE MARKETING AKTIVNOSTI.

Published in:

Business Consultant / Poslovni Konsultant, 2021, v. 13, n. 106, p. 71

By:

Ćerimović, Nerma

Publication type:

Article

ORGANIZING FOR MARKETING PLANNING.

Published in:

Journal of Marketing, 1956, v. 21, n. 1, p. 68, doi. 10.2307/1247700

By:

Buell, Victor P.

Publication type:

Article