Works matching Marketing myopia

Results: 54

BUSINESS STRATEGIES UNDER THE NEW MARKETING MYOPIA PERSPECTIVE.

Published in:

Revista Pensamento Contemporâneo em Administração, 2021, v. 15, n. 1, p. 107, doi. 10.12712/rpca.v15i1.48604

By:

Freitas Delapedra, Ana Tereza;
Domingues da Silva, Juliano

Publication type:

Article

The New Marketing Myopia.

Published in:

Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 4, doi. 10.1509/jppm.29.1.4

By:

Smith, N. Craig;
Drumwright, Minette E.;
Gentile, Mary C.

Publication type:

Article

Extending the marketing myopia concept to promote strategic agility.

Published in:

Journal of Strategic Marketing, 2009, v. 17, n. 2, p. 139, doi. 10.1080/09652540902879292

By:

Johnston, Kevin

Publication type:

Article

SUSTAINABILITY MARKETING MYOPIA: A LITERATURE REVIEW ALONG WITH A CASE STUDY.

Published in:

Annals of the University of Craiova, Economic Sciences Series, 2022, v. 2, n. 50, p. 131

By:

Yuksekbilgili, Zeki

Publication type:

Article

THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2023, v. 70, n. 3, p. 813, doi. 10.59267/ekoPolj2303813A

By:

Adžić, Slobodan;
Bubulj, Milan;
Jovičić, Aleksandar

Publication type:

Article

Editorial: Marketing Myopia.

Published in:

2008

By:

Wright, Len Tiu;
Jayawardhena, Chanaka;
Dennis, Charles

Publication type:

Editorial

Tweet me cruel: Perspectives on battling digital marketing myopia.

Published in:

Marketing Review, 2013, v. 13, n. 1, p. 51, doi. 10.1362/146934713X13590250137781

By:

Durkin, Mark

Publication type:

Article

Sustainability marketing myopia.

Published in:

Journal of Vacation Marketing, 2015, v. 21, n. 4, p. 326, doi. 10.1177/1356766715589428

By:

Villarino, Javiera;
Font, Xavier

Publication type:

Article

Reconsidering the Classics: Reader Response to "Marketing Myopia''

Published in:

Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 473, doi. 10.1362/0267257054307363

By:

Brown, Stephen

Publication type:

Article

A MIOPIA DO MARKETING DE DESTINOS TURÍSTICOS.

Published in:

Tourism & Management Studies, 2011, v. 1, p. 654

By:

Fernandes Costa Machado, Danielle;
de Lima Medeiros, Mirna;
Bins Luce, Fernando

Publication type:

Article

Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians.

Published in:

Journal of Technology Management & Innovation, 2018, v. 13, n. 3, p. 12, doi. 10.4067/S0718-27242018000300012

By:

Sousa, Dalton;
Zambalde, André;
Souki, Gustavo;
Veroneze, Ricardo

Publication type:

Article

Marketing Myopia.

Published in:

Journal of Library Administration, 1984, v. 4, n. 4, p. 59, doi. 10.1300/J111V04N04_07

By:

Levitt, Theodore

Publication type:

Article

The myopia of new marketing panaceas: the case for rebuilding our discipline.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 1-2, p. 205, doi. 10.1362/026725708X274000

By:

Badot, Olivier;
Cova, Bernard

Publication type:

Article

Global Marketing Myopia.

Published in:

Journal of Marketing Management, 1986, v. 2, n. 2, p. 155, doi. 10.1080/0267257X.1986.9964008

By:

Douglas, Susan P.;
Craig, Samuel C.

Publication type:

Article

Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings.

Published in:

Marketing Science, 2016, v. 35, n. 4, p. 656, doi. 10.1287/mksc.2015.0970

By:

Saboo, Alok R.;
Chakravarty, Anindita;
Grewal, Rajdeep

Publication type:

Article

The Application of the Guttman Scaling Procedure in the Measurement of Consumer Behaviour: A Marketing Myopia.

Published in:

Journal of Travel & Tourism Marketing, 2000, v. 8, n. 4, p. 25, doi. 10.1300/J073v08n04_02

By:

Ekinci, Yuksel;
Riley, Michael

Publication type:

Article

A New Form of Marketing Myopia: Rejoinder to Professor Luck.

Published in:

Journal of Marketing, 1969, v. 33, n. 3, p. 55, doi. 10.2307/1248483

By:

Kotler, Philip;
Levy, Sidney J.

Publication type:

Article

Theodore Levitt's Marketing Myopia.

Published in:

Journal of Business Ethics, 1999, v. 18, n. 4, p. 397, doi. 10.1023/A:1005817506423

By:

Grant, Colin

Publication type:

Article

MARKETING MYOPIA REVISITED: STRATEGIC IMPETUS TO HELP COPE WITH GLOBAL CRISIS.

Published in:

Integral Review: A Journal of Management, 2012, v. 5, n. 1, p. 75

By:

Rao, P. C. K.;
Srivastava, Anoop Kumar

Publication type:

Article

A EXCLUSÃO BANCÁRIA COMO CONSEQUÊNCIA DA MIOPIA DE MARKETING.

Published in:

Revista Economia & Gestão, 2016, v. 16, n. 43, p. 5, doi. 10.5752/p.1984-6606.2016v16n43p5

By:

Lúcio Pinho, Renato;
Wasner Vasconcelos, Fernanda Carla;
Trindade Ituassu, Cristiana;
Barbosa Goulart, Íris

Publication type:

Article

AVOIDING GREEN MARKETING MYOPIA.

Published in:

Environment, 2006, v. 48, n. 5, p. 22, doi. 10.3200/ENVT.48.5.22-36

By:

Ottman, Jacquelyn A.;
Stafford, Edwin R.;
Hartman, Cathy L.

Publication type:

Article

A Case Study of the Application of the Kenyan "Sheng" Language in Marketing.

Published in:

Journal of Marketing Development & Competitiveness, 2019, v. 13, n. 5, p. 65, doi. 10.33423/jmdc.v13i5.2642

By:

Mwangi, Kennedy;
Zhou, Joyce;
Jun Yu

Publication type:

Article

Managers’ Perceptions of Delivered Value in the Hospitality Industry.

Published in:

Journal of Hospitality Marketing & Management, 2015, v. 24, n. 8, p. 857, doi. 10.1080/19368623.2015.964898

By:

Gallarza, Martina G.;
Arteaga, Francisco;
Gil-Saura, Irene

Publication type:

Article

THE DEVELOPMENT OF REGIONAL MARKETING - HAVE MARKETERS BEEN MYOPIC?

Published in:

International Journal of Business Studies, 2007, v. 15, n. 1, p. 107

By:

Nicholson, John D.;
Kitchen, Philip J.

Publication type:

Article

Theodore Levitt: The Ultimate Writing Machine.

Published in:

Marketing Theory, 2004, v. 4, n. 3, p. 209, doi. 10.1177/1470593104045537

By:

Brown, Stephen

Publication type:

Article

Innovation and new product development: Sky+, a mini case study.

Published in:

2007

By:

Philip, Cameron

Publication type:

Case Study

Cultural Brands/ Branding Cultures.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 573, doi. 10.1362/0267257054307336

By:

O'Reilly, Daragh

Publication type:

Article

Editorial: Marketing in adversity.

Published in:

Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 97, doi. 10.1362/147539209X459732

By:

Baker, Michael J.;
Gummesson, Evert

Publication type:

Article

Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.

Published in:

Journal of Marketing, 2024, v. 88, n. 6, p. 140, doi. 10.1177/00222429241244804

By:

Martin, Andre;
Kushwaha, Tarun

Publication type:

Article

Study on the Relationship between Psychological Ownership of Hotel Staff and Their Boundary-spanning Behaviors.

Published in:

Tourism Tribune / Lvyou Xuekan, 2012, v. 27, n. 4, p. 82

By:

Hui Zhang;
Chang-hong Bai;
Ye Chen

Publication type:

Article

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover.

Published in:

Marketing Letters, 2025, v. 36, n. 2, p. 273, doi. 10.1007/s11002-024-09744-4

By:

Garcia, Evelini Lauri Morri;
Vieira, Valter Afonso;
Nath, Pravin

Publication type:

Article

Balancing Internal and External Market Orientations.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 4, p. 239, doi. 10.1362/026725799784870342

By:

Lings, Ian N.

Publication type:

Article

MARKETING ENHANCEMENT OF MANAGEMENT CONCEPTS.

Published in:

Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 98

By:

Tinsley, Dillard

Publication type:

Article

Redefining the market: A treatise on exchange and shared understanding.

Published in:

Marketing Theory, 2018, v. 18, n. 4, p. 435, doi. 10.1177/1470593118777904

By:

Lusch, Robert F.;
Watts, Jameson K. M.

Publication type:

Article

A blueprint for sustainability marketing.

Published in:

Marketing Theory, 2016, v. 16, n. 2, p. 232, doi. 10.1177/1470593115609796

By:

Lim, Weng Marc

Publication type:

Article

Femtosecond-laser-assisted Small Incision Lenticule Extraction to Treat Refractive Error: A Narrative Review.

Published in:

Middle East African Journal of Ophthalmology, 2023, v. 30, n. 4, p. 203, doi. 10.4103/meajo.meajo_149_23

By:

Bamahfouz, Ashjan Y.

Publication type:

Article

A Market-Driven Investigation of Pallet Trends in Grocery Chains.

Published in:

Journal of Food Distribution Research, 2007, v. 38, n. 1, p. 161

By:

Twede, Diana;
Mollenkopf, Diane;
Guzman-Siller, Cristina

Publication type:

Article

Myopia and choice: framing, screening and shopping.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 1-2, p. 135, doi. 10.1362/026725708X273966

By:

Morrell, Kevin;
Jayawardhena, Chanaka

Publication type:

Article

Dimensions of Customer Orientation: An Empirical Investigation of the UK Financial Services Sector.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 8, p. 807, doi. 10.1080/0267257X.1995.9964392

By:

Egan, Colin;
Shipley, David

Publication type:

Article

Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix.

Published in:

Journal of Marketing Management, 1991, v. 7, n. 2, p. 105, doi. 10.1080/0267257X.1991.9964145

By:

Morrison, Alan;
Wensley, Robin

Publication type:

Article

Identifying competitors: challenges for start-up firms.

Published in:

International Journal of Management Cases, 2013, v. 15, n. 4, p. 234

By:

Krzyżanowska, Magdalena;
Tkaczyk, Jolanta

Publication type:

Article

Exploit the Levitt Write Cycle.

Published in:

Journal of Strategic Marketing, 2006, v. 14, n. 1, p. 77, doi. 10.1080/09652540500512139

By:

Aherne, Aedh

Publication type:

Article

SYSTEM OF PERFORMANCE INDICATORS FOR THE STUDENT CENTRED EDUCATION.

Published in:

Annals of the University of Oradea, Economic Science Series, 2015, v. 24, n. 1, p. 1172

By:

Roşca, Remus D.

Publication type:

Article

SYSTEM OF PERFORMANCE INDICATORS FOR THE STUDENT CENTRED EDUCATION.

Published in:

Annals of the University of Oradea, Economic Science Series, 2015, v. 24, p. 131

By:

Roşca, Remus D.

Publication type:

Article

IT'S ALIVE INSIDE! A NOTE ON THE PREVALENCE OF PERSONIFICATION.

Published in:

Irish Marketing Review, 2011, v. 21, n. 1/2, p. 3

By:

Brown, Stephen

Publication type:

Article

MARKETING HYPEROPIA.

Published in:

1983

By:

Robinson, Larry M.

Publication type:

Editorial

HEALTH CARE MARKETING ABSTRACTS.

Published in:: 1981
Publication type:: Abstract

The Effects of Social Value, Value for Money, App Rating, and Enjoyment on the Intention to Purchase the Premium Service of the Spotify App.

Published in:

KnE Social Sciences, 2021, p. 266, doi. 10.18502/kss.v5i5.8815

By:

Yulianto, Hans Christian;
Hillebrandes Oroh, Augustinus Nicolaas

Publication type:

Article

Introduction to the Special Section on Stakeholder Marketing.

Published in:

Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 1, doi. 10.1509/jppm.29.1.1

By:

Bhattacharya, C. B.

Publication type:

Article

PROMOCIJA PROGRAMA OBRAZOVANJA ODRASLIH U BOSNI I HERCEGOVINI.

Published in:

Pregled, 2023, p. 371, doi. 10.48052/19865244.2023.1.371

By:

Berberović, Denis;
Babić-Hodović, Vesna;
Čerkez, Anes

Publication type:

Article