Works matching Marketing myopia
Results: 52
BUSINESS STRATEGIES UNDER THE NEW MARKETING MYOPIA PERSPECTIVE.
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- Revista Pensamento Contemporâneo em Administração, 2021, v. 15, n. 1, p. 107, doi. 10.12712/rpca.v15i1.48604
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- Article
The New Marketing Myopia.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 4, doi. 10.1509/jppm.29.1.4
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- Article
Extending the marketing myopia concept to promote strategic agility.
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- Journal of Strategic Marketing, 2009, v. 17, n. 2, p. 139, doi. 10.1080/09652540902879292
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- Article
SUSTAINABILITY MARKETING MYOPIA: A LITERATURE REVIEW ALONG WITH A CASE STUDY.
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- Annals of the University of Craiova, Economic Sciences Series, 2022, v. 2, n. 50, p. 131
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- Article
THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS.
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- Economics of Agriculture / Ekonomika Poljoprivrede, 2023, v. 70, n. 3, p. 813, doi. 10.59267/ekoPolj2303813A
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- Article
Editorial: Marketing Myopia.
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- 2008
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- Editorial
A MIOPIA DO MARKETING DE DESTINOS TURÍSTICOS.
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- Tourism & Management Studies, 2011, v. 1, p. 654
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- Article
Sustainability marketing myopia.
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- Journal of Vacation Marketing, 2015, v. 21, n. 4, p. 326, doi. 10.1177/1356766715589428
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- Article
Tweet me cruel: Perspectives on battling digital marketing myopia.
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- Marketing Review, 2013, v. 13, n. 1, p. 51, doi. 10.1362/146934713X13590250137781
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- Article
Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians.
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- Journal of Technology Management & Innovation, 2018, v. 13, n. 3, p. 12, doi. 10.4067/S0718-27242018000300012
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- Article
Reconsidering the Classics: Reader Response to "Marketing Myopia''
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- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 473, doi. 10.1362/0267257054307363
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- Article
Marketing Myopia.
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- Journal of Library Administration, 1984, v. 4, n. 4, p. 59, doi. 10.1300/J111V04N04_07
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- Article
AVOIDING GREEN MARKETING MYOPIA.
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- Environment, 2006, v. 48, n. 5, p. 22, doi. 10.3200/ENVT.48.5.22-36
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- Article
MARKETING MYOPIA REVISITED: STRATEGIC IMPETUS TO HELP COPE WITH GLOBAL CRISIS.
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- Integral Review: A Journal of Management, 2012, v. 5, n. 1, p. 75
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- Article
A EXCLUSÃO BANCÁRIA COMO CONSEQUÊNCIA DA MIOPIA DE MARKETING.
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- Revista Economia & Gestão, 2016, v. 16, n. 43, p. 5, doi. 10.5752/p.1984-6606.2016v16n43p5
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- Article
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings.
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- Marketing Science, 2016, v. 35, n. 4, p. 656, doi. 10.1287/mksc.2015.0970
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- Article
Theodore Levitt's Marketing Myopia.
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- Journal of Business Ethics, 1999, v. 18, n. 4, p. 397, doi. 10.1023/A:1005817506423
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- Article
A New Form of Marketing Myopia: Rejoinder to Professor Luck.
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- Journal of Marketing, 1969, v. 33, n. 3, p. 55, doi. 10.2307/1248483
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- Article
The myopia of new marketing panaceas: the case for rebuilding our discipline.
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- Journal of Marketing Management, 2008, v. 24, n. 1-2, p. 205, doi. 10.1362/026725708X274000
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- Article
Global Marketing Myopia.
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- Journal of Marketing Management, 1986, v. 2, n. 2, p. 155, doi. 10.1080/0267257X.1986.9964008
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- Article
A Case Study of the Application of the Kenyan "Sheng" Language in Marketing.
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- Journal of Marketing Development & Competitiveness, 2019, v. 13, n. 5, p. 65, doi. 10.33423/jmdc.v13i5.2642
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- Article
THE DEVELOPMENT OF REGIONAL MARKETING - HAVE MARKETERS BEEN MYOPIC?
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- International Journal of Business Studies, 2007, v. 15, n. 1, p. 107
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- Article
Managers’ Perceptions of Delivered Value in the Hospitality Industry.
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- Journal of Hospitality Marketing & Management, 2015, v. 24, n. 8, p. 857, doi. 10.1080/19368623.2015.964898
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- Article
Editorial: Marketing in adversity.
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- Journal of Customer Behaviour, 2009, v. 8, n. 2, p. 97, doi. 10.1362/147539209X459732
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- Article
Theodore Levitt: The Ultimate Writing Machine.
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- Marketing Theory, 2004, v. 4, n. 3, p. 209, doi. 10.1177/1470593104045537
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- Article
Study on the Relationship between Psychological Ownership of Hotel Staff and Their Boundary-spanning Behaviors.
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- Tourism Tribune / Lvyou Xuekan, 2012, v. 27, n. 4, p. 82
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- Article
Innovation and new product development: Sky+, a mini case study.
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- 2007
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- Case Study
Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.
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- Journal of Marketing, 2024, v. 88, n. 6, p. 140, doi. 10.1177/00222429241244804
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- Article
Cultural Brands/ Branding Cultures.
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- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 573, doi. 10.1362/0267257054307336
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- Article
MARKETING ENHANCEMENT OF MANAGEMENT CONCEPTS.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 98
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- Article
Balancing Internal and External Market Orientations.
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- Journal of Marketing Management, 1999, v. 15, n. 4, p. 239, doi. 10.1362/026725799784870342
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- Article
IT'S ALIVE INSIDE! A NOTE ON THE PREVALENCE OF PERSONIFICATION.
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- Irish Marketing Review, 2011, v. 21, n. 1/2, p. 3
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- Article
Redefining the market: A treatise on exchange and shared understanding.
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- Marketing Theory, 2018, v. 18, n. 4, p. 435, doi. 10.1177/1470593118777904
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- Article
A blueprint for sustainability marketing.
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- Marketing Theory, 2016, v. 16, n. 2, p. 232, doi. 10.1177/1470593115609796
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- Article
Improving the awareness in Finland of north Cyprus tourism destination: Some evidences from the industry.
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- Journal of Tourism, 2012, v. 13, n. 1, p. 79
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- Article
Introduction to the Special Section on Stakeholder Marketing.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 1, doi. 10.1509/jppm.29.1.1
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- Article
EMERGING AGE OF CLEANTECH.
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- Environment, 2006, v. 48, n. 5, p. 26
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- Article
Identifying competitors: challenges for start-up firms.
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- International Journal of Management Cases, 2013, v. 15, n. 4, p. 234
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- Article
MARKETING HYPEROPIA.
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- 1983
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- Editorial
HEALTH CARE MARKETING ABSTRACTS.
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- 1981
- Publication type:
- Abstract
Femtosecond-laser-assisted Small Incision Lenticule Extraction to Treat Refractive Error: A Narrative Review.
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- Middle East African Journal of Ophthalmology, 2023, v. 30, n. 4, p. 203, doi. 10.4103/meajo.meajo_149_23
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- Article
Exploit the Levitt Write Cycle.
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- Journal of Strategic Marketing, 2006, v. 14, n. 1, p. 77, doi. 10.1080/09652540500512139
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- Article
MARKETING PLANNING FOR GROWTH: A VIEW FROM THE PORT.
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- Journal of Marketing Management (10711988), 1999, v. 9, n. 2, p. 123
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- Article
PROMOCIJA PROGRAMA OBRAZOVANJA ODRASLIH U BOSNI I HERCEGOVINI.
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- Pregled, 2023, p. 371, doi. 10.48052/19865244.2023.1.371
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- Article
SYSTEM OF PERFORMANCE INDICATORS FOR THE STUDENT CENTRED EDUCATION.
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- Annals of the University of Oradea, Economic Science Series, 2015, v. 24, n. 1, p. 1172
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- Article
SYSTEM OF PERFORMANCE INDICATORS FOR THE STUDENT CENTRED EDUCATION.
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- Annals of the University of Oradea, Economic Science Series, 2015, v. 24, p. 131
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- Article
A Market-Driven Investigation of Pallet Trends in Grocery Chains.
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- Journal of Food Distribution Research, 2007, v. 38, n. 1, p. 161
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- Article
Myopia and choice: framing, screening and shopping.
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- Journal of Marketing Management, 2008, v. 24, n. 1-2, p. 135, doi. 10.1362/026725708X273966
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- Article
Dimensions of Customer Orientation: An Empirical Investigation of the UK Financial Services Sector.
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- Journal of Marketing Management, 1995, v. 11, n. 8, p. 807, doi. 10.1080/0267257X.1995.9964392
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- Article
Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix.
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- Journal of Marketing Management, 1991, v. 7, n. 2, p. 105, doi. 10.1080/0267257X.1991.9964145
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- Article