Works matching Marketing in service industries

Results: 692

Thailand's Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?

Published in:

Asia-Pacific Social Science Review, 2018, v. 18, p. 65

By:

Srisook, Phoom;
Panjakajornsak, Vinai

Publication type:

Article

Marketing Activities in the Service Industries.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394

By:

George, William R.;
B arksdale, Hiram C.

Publication type:

Article

KEY SUCCESS FACTORS IN DIGITAL MARKETING IN SERVICE INDUSTRY AND THE DEVELOPMENT STRATEGIES: A CASE STUDY ON FLEUR DE CHINE AT SUN MOON LAKE.

Published in:

International Journal of Organizational Innovation, 2015, v. 8, n. 1, p. 172

By:

Maw-Liann Shyu;
Wan-Ju Chiang;
Wen-Yuan Chien;
Sheng-Liang Wang

Publication type:

Article

Investigation of agency agreement formation: new opportunities for marketing relationship development in service industries.

Published in:

Service Industries Journal, 2010, v. 30, n. 2, p. 149, doi. 10.1080/02642060802116347

By:

Hemphill, Elizabeth

Publication type:

Article

TOWARDS RELATIONAL EXCHANGE IN SERVICES MARKETING: INSIGHTS FROM HOSPITALITY INDUSTRY.

Published in:

Journal of Services Research, 2005, v. 5, n. 2, p. 139

By:

Jain, Rajnish;
Jain, Sangeeta

Publication type:

Article

The Influence of Internal Marketing on Employee Satisfaction in the Service Industry.

Published in:

Business Management Dynamics, 2018, v. 8, n. 1, p. 12

By:

Balta, Sabah

Publication type:

Article

Strategy of innovative service industry management on the basis of marketing approach.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2013, n. 4, p. 133

By:

Piliushenko, V. L.;
Arakelova, I. O.

Publication type:

Article

The Status of Marketing in the UK Service Industries.

Published in:

Service Industries Journal, 1985, v. 5, n. 3, p. 261, doi. 10.1080/02642068500000041

By:

Hooley, Graham;
Cowell, Donald

Publication type:

Article

Marketing Intermediaries in Channels of Distribution for Services.

Published in:

Journal of Marketing, 1976, v. 40, n. 1, p. 55, doi. 10.1177/002224297604000109

By:

Donnelly Jr, James H.

Publication type:

Article

Critical Success Factors in AI Healthcare Industry Executing Service Marketing.

Published in:

Revista de Cercetare si Interventie Sociala, 2024, v. 85, p. 197, doi. 10.33788/rcis.85.12

By:

Wen-Jung TSAI;
Shuen-Huei YAO

Publication type:

Article

Customer Satisfaction and Discontentment vis-a-vis BSNL Landline Service: A Study.

Published in:

ICFAI Journal of Consumer Behavior, 2008, v. 3, n. 1, p. 24

By:

Kumar, R. Ravi;
Reddy, Vijaya Bhaskar;
Surender, P.

Publication type:

Article

Does the marketing curriculum reflect the importance of services marketing for practitioners?

Published in:

Marketing Review, 2007, v. 7, n. 2, p. 171, doi. 10.1362/146934707X198876

By:

Hilton, Toni;
Hughes, Tim;
McDowell, Ray

Publication type:

Article

Entrepreneurial Services Marketing Initiatives Facilitating Small Business Growth.

Published in:

Journal of Small Business & Entrepreneurship, 2008, v. 21, n. 4, p. 493, doi. 10.1080/08276331.2008.10593437

By:

Maritz, Alex

Publication type:

Article

Three Thoughts on Services.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 581, doi. 10.1287/mksc.1050.0156

By:

Iacobucci, Dawn

Publication type:

Article

Ethical Decision Making: An Investigation of Services Marketing Professionals.

Published in:

Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798

By:

Singhapakdi, Anusorn;
Rao, C. P.;
Vitell, Scott J.

Publication type:

Article

Ethics and Services Marketing.

Published in:

Journal of Business Ethics, 1993, v. 12, n. 10, p. 785, doi. 10.1007/BF00881311

By:

Kennedy, Ellen J.;
Lawton, Leigh

Publication type:

Article

Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria.

Published in:

SAGE Open, 2021, v. 11, n. 2, p. 1, doi. 10.1177/21582440211023199

By:

Oreagba, Oluwakemi T.;
Ogunnaike, Olaleke O.;
Kehinde, Oladele J.

Publication type:

Article

CARRYING THE BURDEN OF THE PANDEMIC: THE RELATIONSHIP BETWEEN INTERNAL MARKETING, BURNOUT, AND JOB SATISFACTION IN COURIER SERVICE INDUSTRY.

Published in:

LogForum, 2022, v. 18, n. 2, p. 173, doi. 10.17270/J.LOG.2022.715

By:

Arıkan, Özgür Uğur;
Öztürk, Esra

Publication type:

Article

Marketing Strategies in the Telecommunication Industry and Network Services: A Case Analysis of Wireless Carrier T-Mobile.

Published in:

Journal of Marketing Perspectives, 2019, p. 18

By:

Musonera, Etienne

Publication type:

Article

Marketing/Production Interfaces In Services Industries.

Published in:

SAM Advanced Management Journal (Society for Advancement of Management), 1988, v. 53, n. 3, p. 34

By:

Orsini, Joseph L.;
Karagozoglu, Necmi

Publication type:

Article

Sustainable competitive advantage in service industries: A conceptual model and research...

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 83, doi. 10.2307/1252221

By:

Bharadwaj, Sundar G.;
Varadarajan, P. Rajan;
Fahy, John

Publication type:

Article

Marketing Professional Services.

Published in:

Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494

By:

Kotler, Philip;
Connor Jr., Richard A.

Publication type:

Article

Entrepreneurial orientation and performance: mediating effects of technology and marketing action across industry types.

Published in:

Industry & Innovation, 2016, v. 23, n. 8, p. 673, doi. 10.1080/13662716.2016.1208552

By:

Choi, Suk Bong;
Williams, Christopher

Publication type:

Article

Effects of Service Marketing in AI Medical Industry on Brand Image and Consumer Behavior.

Published in:

Revista de Cercetare si Interventie Sociala, 2024, v. 84, p. 133, doi. 10.33788/rcis.84.9

By:

Wen-Jung TSAI;
Shuen-Huei YAO

Publication type:

Article

THE ROLE OF MARKETING INFORMATION SYSTEMS (MKIS) IN SERVICE QUALITY IN ETHIOPIAN INDUSTRIES.

Published in:

South African Journal of Industrial Engineering, 2012, v. 23, n. 1, p. 66

By:

Berhan, E.;
Kitaw, D.

Publication type:

Article

The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries.

Published in:

Services Marketing Quarterly, 2014, v. 35, n. 3, p. 206, doi. 10.1080/15332969.2014.916128

By:

Ahn, Jinwoo;
Ock, Jungwon;
Greene, Henry;
Rho, Taeseok

Publication type:

Article

Marketing Research and Information Services: 2003 Industry Report.

Published in:

Marketing Research, 2003, v. 15, n. 3, p. 47

By:

Chakrapani, Chuck

Publication type:

Article

Role of Gender in Conflict Handling in the Context of Outsourcing Service Marketing.

Published in:

Psychology & Marketing, 2013, v. 30, n. 1, p. 26, doi. 10.1002/mar.20586

By:

Ndubisi, Nelson Oly

Publication type:

Article

The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers.

Published in:

Management Science, 2006, v. 52, n. 12, p. 1811, doi. 10.1287/mnsc.1060.0594

By:

Bolton, Ruth N.;
Lemon, Katherine N.;
Bramlett, Matthew D.

Publication type:

Article

Interpersonal and Organizational Trust in Customer- service Provider Relationship: Case of Customer -- Bank relationship.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14

By:

Khalifa, Ali Hadj;
Kammoun, Mohamed M.

Publication type:

Article

La confiance interpersonnelle et la confiance organisationnelle dans la relation client-prestataire de service : cas de la relation client-banque.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 167, doi. 10.3917/rsg.261.0167

By:

Khalifa, Ali Hadj;
Kammoun, Mohamed M.

Publication type:

Article

Management of Service Gaps by Infusion of Technology.

Published in:

Telecom Business Review, 2015, v. 8, n. 1, p. 10, doi. 10.21863/tbr/2015.8.1.001

By:

Kazi, Roshan;
Prabhu, Sandeep

Publication type:

Article

Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.

Published in:

Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456

By:

Rosenbaum, Mark S.;
Otalora, Mauricio Losada;
Ramírez, Germán Contreras

Publication type:

Article

Factors Driving Behavioural Intentions: Study of Serbian Mobile Operator Customers.

Published in:

Marketing (0354-3471), 2016, v. 47, n. 3, p. 206, doi. 10.5937/markt1603206s

By:

Senić, Vladimir;
Marinković, Veljko

Publication type:

Article

POLICY FORUM EUROPE 1992--VIEWS FROM THE OUTSIDE: EDITORIAL NOTE.

Published in:

Economic Journal, 1991, v. 101, n. 409, p. 1535, doi. 10.2307/2234902

By:

Greenaway, David

Publication type:

Article

The Object of Service Design.

Published in:

Design Issues, 2011, v. 27, n. 3, p. 20, doi. 10.1162/DESI_a_00088

By:

Secomandi, Fernando;
Snelders, Dirk

Publication type:

Article

Friedrich A. Von Hay ek: Serbest Bankacılık ve Rekabete Dayalı Özel Para Sistemi.

Published in:

Journal of Financial Politic & Economic Reviews / Finans Politik & Ekonomik Yorumlar, 2019, v. 56, n. 647, p. 165

By:

AKTAN, Coşkun Can;
EROĞLU, Merve YOLAL

Publication type:

Article

Services Marketing in Mixed Martial Arts, Developing Jiu Jitsu in Seoul, Korea.

Published in:

Journal of Marketing & Management, 2013, v. 4, n. 1, p. 31

By:

Nelson, Corey A.

Publication type:

Article

CONSIDERATIONS REGARDING THE SUPPLY AND DEMAND IN THE SERVICES MARKET IN THE ROMANIAN HIGHER EDUCATION.

Published in:

Internal Auditing & Risk Management, 2015, v. 10, n. 2, p. 99

By:

CIUREA, Maria;
MAN, Mariana

Publication type:

Article

MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2011, v. 4, n. 1, p. 23

By:

ENACHE, Ioan-Constantin

Publication type:

Article

LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.

Published in:

Revue Française du Marketing, 2007, n. 212, p. 53

By:

Bielen, Frédéric;
Sempels, Christophe

Publication type:

Article

L' INFLUENCE DE LA MUSIQUE ET SON IMPACT SUR LA GESTION DES MARQUES ET DU POINT DE VENTE UNE APPROCHE ANGLO-SAXONNE.

Published in:

Revue Française du Marketing, 2002, n. 188, p. 69

By:

Morrison, Michael

Publication type:

Article

LA CONTRIBUTION DE L'ENVIRONNEMENT PHYSIQUE À LA DIFFÉ RENCIATION DES ENTREPRISES DE SERVICE.

Published in:

Revue Française du Marketing, 2002, n. 188, p. 43

By:

Hêla, Mkhinini

Publication type:

Article

Services Marketing Text and Cases.

Published in:

2010

By:

Nair, V. Raman

Publication type:

Book Review

Elaborate Servicescapes: Spatial Dimensions.

Published in:

SCMS Journal of Indian Management, 2009, v. 6, n. 2, p. 90

By:

Paninchukunnath, Ajith

Publication type:

Article

Insurance Marketing: Waxing and Waning of Values.

Published in:

SCMS Journal of Indian Management, 2009, v. 6, n. 2, p. 82

By:

Sadri, Sorab

Publication type:

Article

Planning an entry sequence with service design: a case study.

Published in:

Public Services Quarterly, 2022, v. 18, n. 1, p. 1, doi. 10.1080/15228959.2021.1895949

By:

Harrington, Sarah;
Churchill, Veronica

Publication type:

Article

Giveaways that Give Back: Marketing with Promotional Items.

Published in:

Public Services Quarterly, 2006, v. 2, n. 4, p. 113

By:

Germain, Carol Anne

Publication type:

Article

MARKETING.

Published in:

Public Services Quarterly, 2006, v. 2, n. 4, p. 111, doi. 10.1300/J295v02n0409

By:

Germain, Carol Anne

Publication type:

Article

The Role of Patient Satisfaction in the Development of Health Care Services Marketing.

Published in:

Nosileftiki, 2009, v. 48, n. 1, p. 105

By:

Pierrakos, Giorgos;
Tomaras, Petros

Publication type:

Article