Works matching Marketing executives

Results: 2008

IDENTIFICATION OF SOURCES OF JOB STRESS: A STUDY OF BANK MARKETING EXECUTIVES.

Published in:

Journal of Organisation & Human Behaviour, 2016, v. 5, n. 2, p. 23, doi. 10.21863/johb/2016.5.2.033

By:

Sharma, Sakshi;
Singh, Jashandeep

Publication type:

Article

Does the presence of executives with a marketing background affect stock price crash risk?

Published in:

Accounting & Finance, 2024, v. 64, n. 5, p. 4749, doi. 10.1111/acfi.13334

By:

Jin, Yu;
Wang, Rui;
Zhang, Yi;
Li, Zhongze

Publication type:

Article

Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability.

Published in:

Journal of Strategic Marketing, 2008, v. 16, n. 5, p. 363, doi. 10.1080/09652540802481934

By:

Tollin, Karin

Publication type:

Article

A Study on Emotional Competence among Marketing Executives of Non Banking Financial Companies in Kerala.

Published in:

Anvesha, 2014, v. 7, n. 1, p. 38

By:

Vivek, S. A;
Sulphey, M. M.

Publication type:

Article

Marken im Metaverse: Ein Interview mit Maria von Scheel-Plessen, Senior Marketing Executive in der Luxusindustrie.

Published in:

Marketing Review St. Gallen, 2023, n. 3, p. 6

By:

von Scheel-Plessen, Maria

Publication type:

Article

Some Insights into the Background and Training Needs of Marketing Executives in the UK Service Industries.

Published in:

Service Industries Journal, 1988, v. 8, n. 4, p. 534

By:

Cowell, D. W.

Publication type:

Article

Creating the Marketing Executive of the Future Using Key Deming Principles.

Published in:

Journal of Executive Education, 2010, v. 9, n. 1, p. 127

By:

Petit, Francis

Publication type:

Article

Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 543, doi. 10.1362/026725701323366926

By:

Ashill, Nicholas J.;
Jobber, David

Publication type:

Article

The Role and Function of the Chief Marketing Executive and the Marketing Department.

Published in:

Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990

By:

Percy, Nigel

Publication type:

Article

The Role and Function of the Chief Marketing Executive and the Marketing Department: A Study of Medium-Sized Companies in the UK.

Published in:

Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990

By:

Piercy, Nigel

Publication type:

Article

Hospitality Sales and Marketing Executives: Job Satisfaction.

Published in:

Journal of Human Resources in Hospitality & Tourism, 2006, v. 5, n. 1, p. 91, doi. 10.1300/J171v05n01_06

By:

Beck, Jeffrey A.;
Lazer, William;
Schmidgall, Raymond

Publication type:

Article

Alienation of Marketing Executives.

Published in:

Asia Pacific Journal of Management, 1984, v. 1, n. 2, p. 133, doi. 10.1007/BF01733686

By:

Mehta, Subhash C.;
Keng, Kau Ah

Publication type:

Article

Marketing For Non-Marketing Executives.

Published in:

Journal of Marketing, 1961, v. 25, n. 6, p. 74, doi. 10.2307/1248521

By:

Christian, Richard C.

Publication type:

Article

THE TRUE ROLE OF THE MARKETING EXECUTIVE.

Published in:

Journal of Marketing, 1959, v. 23, n. 4, p. 363, doi. 10.2307/1247404

By:

Houser, T. V.

Publication type:

Article

BUILDING THE JUNIOR MARKETING EXECUTIVE.

Published in:

Journal of Marketing, 1939, v. 4, n. 2, p. 168, doi. 10.2307/1245387

By:

Smith, George H.

Publication type:

Article

Role Uncertainty Among Canadian Sales Marketing Executives: How Different Are They from Their American Counterparts?

Published in:

Journal of Global Marketing, 1992, v. 5, n. 4, p. 47, doi. 10.1300/J042v05n04_05

By:

Mintu, Alma T.;
Calantone, Roger J.

Publication type:

Article

Does Fandom Influence Marketing Executives' Valuations of Sports Sponsorships? Insight from the French Soccer League.

Published in:

Services Marketing Quarterly, 2021, v. 42, n. 3/4, p. 194, doi. 10.1080/15332969.2021.1976003

By:

Renier, Olivier;
Dalakas, Vassilis;
Melancon, Joanna

Publication type:

Article

Some Insights into the Background and Training of Marketing Executives in the UK.

Published in:

Journal of Marketing Management, 1987, v. 3, n. 1, p. 51, doi. 10.1080/0267257X.1987.9964027

By:

Cowell, Donald W.

Publication type:

Article

Executive Insights: International marketing managers: A comparison of Japanese, German, and U.S. perceptions.

Published in:

Journal of International Marketing, 1999, v. 7, n. 1, p. 97, doi. 10.1177/1069031X9900700107

By:

Gorchels, Linda;
Jambulingam, Thani;
Aurand, Timothy W.

Publication type:

Article

Reaching the Board: Factors Facilitating the Progression of Marketing Executives to Senior Positions in British Companies.

Published in:

British Journal of Management, 2009, v. 20, n. 1, p. 30, doi. 10.1111/j.1467-8551.2008.00581.x

By:

Bennett, Roger

Publication type:

Article

Marketing Executive Interest in Continuing Education at Colleges and Universities: An Examination of Influences on Program Participation.

Published in:

Marketing Education Review, 1995, v. 5, n. 3, p. 29, doi. 10.1080/10528008.1995.11488511

By:

McDonald, William J.

Publication type:

Article

The Digital Transformation of the Marketing Department: How marketing executives can increase the expertise of their teams on a step-by-step basis.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 2, p. 38

By:

Dmoch, Thomas

Publication type:

Article

Attitudes of Marketing Executives Toward Ethics in Marketing Research.

Published in:

Journal of Marketing, 1970, v. 34, n. 2, p. 46, doi. 10.2307/1250834

By:

Crawford, C. Merle

Publication type:

Article

What Are the Social and Ethical Responsibilities of Marketing Executives?

Published in:

Journal of Marketing, 1966, v. 30, n. 3, p. 12, doi. 10.2307/1249083

By:

Patterson, James M.

Publication type:

Article

QUIZ FOR MARKETING EXECUTIVES.

Published in:

Journal of Marketing, 1948, v. 13, n. 1, p. 77, doi. 10.2307/1247486

By:

Cunningham, Ross M.

Publication type:

Article

POST-WAR MARKETING RESPONSIBILITIES NEED CHANGED MARKETING EXECUTIVES.

Published in:

Journal of Marketing, 1942, v. 7, n. 2, p. 125, doi. 10.2307/1246181

By:

Shoup, Eldon C.

Publication type:

Article

Marketing Executives' Perceptions of a Salary Increase.

Published in:

California Management Review, 1980, v. 22, n. 4, p. 87, doi. 10.2307/41164894

By:

Futrell, Charles M.;
Schul, Patrick L.

Publication type:

Article

Managing Channels of Distribution: The Marketing Executive's Guide (Book).

Published in:

2000

By:

Jones, John W.

Publication type:

Book Review

Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 650, doi. 10.1509/jmr.14.0124

By:

RUI WANG;
GUPTA, ADITYA;
GREWAL, RAJDEEP

Publication type:

Article

The Impact of Organizational Coordination and Climate on Marketing Executives' Satisfaction with Information Systems Services.

Published in:

Journal of the Association for Information Systems, 2003, v. 4, p. 99

By:

Li, Eldon Y.;
Jiang, James J.;
Klein, Gary

Publication type:

Article

New Product Decisions by Marketing Executives: A Computer-controlled Experiment.

Published in:

Journal of Marketing, 1972, v. 36, n. 1, p. 10, doi. 10.2307/1250862

By:

Cardozo, Richard N.;
Ross, Ivan;
Rudelius, William

Publication type:

Article

The Cynical Marketing Executive.

Published in:

International Journal of Advertising, 1987, v. 6, n. 1, p. 1, doi. 10.1080/02650487.1987.11106996

By:

Kanter, Donald L.

Publication type:

Article

EXPLORING CONSUMER ENGAGEMENT IN AN E-SETTING: A QUALITATIVE RESEARCH OF MARKETING EXECUTIVES.

Published in:

Economic Computation & Economic Cybernetics Studies & Research, 2014, v. 48, n. 2, p. 1

By:

CETINĂ, Iuliana;
DUMITRESCU, Luigi;
VINEREAN, Simona

Publication type:

Article

PUTTING THE MARKETING RESEARCH DEPARTMENT ON THE EXECUTIVE LEVEL.

Published in:

Journal of Marketing, 1951, v. 16, n. 1, p. 56, doi. 10.2307/1247438

By:

Marsteller, William A.

Publication type:

Article

What Hotel Sales and Marketing Executives Should Know Before Investing Dollars in Sales Technology.

Published in:

Journal of Convention & Event Tourism, 2006, v. 8, n. 1, p. 31, doi. 10.1300/J452v08n01_02

By:

Jones, David L.;
Baloglu, Seyhmus

Publication type:

Article

Employee Attrition: Marketing of Financial Products.

Published in:

SCMS Journal of Indian Management, 2012, v. 9, n. 4, p. 65

By:

Jins, Joy P.;
Radhakrishnan, R.

Publication type:

Article

Marketing logics, ambidexterity and influence.

Published in:

Journal of Strategic Marketing, 2012, v. 20, n. 6, p. 509, doi. 10.1080/0965254X.2012.689992

By:

Tollin, Karin;
Schmidt, Marcus

Publication type:

Article

The Census of Distribution.

Published in:

American Economic Review, 1932, v. 22, n. 3, p. 546

By:

Engle, Nathanael H.

Publication type:

Article

PARTNERSHIP MAKES PERFECT.

Published in:

ComputerWorld Hong Kong, 2014, p. 18

By:

Lam, Sheila

Publication type:

Article

New Landscape Requires Expanded Marketing Leadership.

Published in:

Marketing Health Services, 2010, v. 30, n. 4, p. 6

By:

Weiss, Rhoda

Publication type:

Article

Living With Abundance.

Published in:

Marketing Health Services, 2003, v. 23, n. 1, p. 48

By:

Seltman, Kent

Publication type:

Article

The Influence of Organizational Rank and Role on Marketing Professionals' Ethical Judgments.

Published in:

Journal of Business Ethics, 1996, v. 15, n. 6, p. 605, doi. 10.1007/BF00411794

By:

Akaah, Ishmael P.

Publication type:

Article

MARKETING DO FUTURO OU FUTURO DO MARKETING?

Published in:

Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2013, v. 4, n. 3, p. 41, doi. 10.6008/ESS2179-684X.2013.003.0003

By:

da Silva Ornellas, Regina

Publication type:

Article

Believe the Hype?: Herausforderungen und Herangehensweisen an das «Metaverse».

Published in:

Marketing Review St. Gallen, 2022, n. 6, p. 66

By:

Schögel, Marcus;
Grellmann, Laura-Eve;
Lienhard, Severin;
Herhausen, Dennis

Publication type:

Article

Können wir Sie als Autorin oder Autor gewinnen?

Published in:

Marketing Review St. Gallen, 2022, n. 6, p. 29

By:

Renner, Susanna

Publication type:

Article

EXPLORING THE DIGITAL MARKETING POTENTIAL AND NEEDS FOR DIGITAL MARKETING CAPABILITIES OF SERVICE SECTOR MSMES IN THAILAND.

Published in:

Journal of Business Economics & Management, 2024, v. 25, n. 5, p. 1052, doi. 10.3846/jbem.2024.22470

By:

Nachayapat CUIJTEN;
Sukontip WONGPUN;
Nathamon BUAPROMMEE;
Rungsan SUWANNAHONG;
Sureerut INMOR

Publication type:

Article

Barriers to Entry in China's Consumer Goods E-Commerce Market.

Published in:

Journal of Business-to-Business Marketing, 2024, v. 31, n. 4, p. 471, doi. 10.1080/1051712X.2024.2396963

By:

Wang, Wenwen;
Niu, Yongge

Publication type:

Article

THE ACCOUNTANTS CONTRIBUTION TO THE PRICING DECISION.

Published in:

Journal of Management Studies (Wiley-Blackwell), 1966, v. 3, n. 2, p. 129, doi. 10.1111/j.1467-6486.1966.tb00973.x

By:

SIZER, JOHN

Publication type:

Article

A 21st CENTURY PERSPECTIVE ON EXECUTIVE MARKETING EDUCATION.

Published in:

Marketing Education Review, 2000, v. 10, n. 2, p. 1, doi. 10.1080/10528008.2000.11488702

By:

Lazer, William;
Frayer, David J.

Publication type:

Article

O marketing sensorial e os panoramas de equivalências na área de secretariado executivo.

Published in:

Revista Expectativa, 2023, v. 22, n. 3, p. 42, doi. 10.48075/revex.v22i3.30968

By:

da Silva Nascimento, Victor;
Pontes Machado, Suelen;
Rocha, Carla Marlana

Publication type:

Article