Works matching Marketing ethics

Results: 982

Marketing Ethics: Enhancing Firm Valuation and Building Competitive Advantages.

Published in:

SCMS Journal of Indian Management, 2016, v. 13, n. 3, p. 80

By:

Madhani, Pankaj M.

Publication type:

Article

International Marketing Ethics: A Literature Review and Research Agenda.

Published in:

Journal of Business Ethics, 2018, v. 148, n. 4, p. 703, doi. 10.1007/s10551-015-2958-9

By:

Javalgi, Rajshekhar G.;
Russell, La Toya M.

Publication type:

Article

Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead.

Published in:

Journal of Business Ethics, 2015, v. 129, n. 4, p. 833, doi. 10.1007/s10551-014-2131-x

By:

Ali, Abbas;
Al-Aali, Abdulrahman

Publication type:

Article

Mutuality: A root principle for marketing ethics.

Published in:

African Journal of Business Ethics, 2016, v. 10, n. 1, p. 67, doi. 10.15249/10-1-128

By:

Elegido, Juan Manuel

Publication type:

Article

Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies.

Published in:

Journal of Business Ethics, 2002, v. 41, n. 1/2, p. 159, doi. 10.1023/A:1021318710382

By:

Brinkmann, Johannes

Publication type:

Article

Of a complex sensitivity in marketing ethics education.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 13-14, p. 1165, doi. 10.1080/0267257X.2010.522196

By:

Brennan, Ross;
Eagle, Lynne;
Ellis, Nick;
Higgins, Matthew

Publication type:

Article

How Education Shapes Ethics in Network Marketing: The Role of Identity and Training.

Published in:

SAGE Open, 2024, v. 14, n. 2, p. 1, doi. 10.1177/21582440241258061

By:

Yixia Lu;
Yani Dong;
Haiyan Guo;
Hao Xu

Publication type:

Article

The Hunt-Vitell General Theory of Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?

Published in:

Journal of Business Ethics, 2002, v. 41, n. 3, p. 267, doi. 10.1023/A:1021284922440

By:

Vermillion, Leslie J.;
Lassar, Walfried M.;
Winsor, Robert D.

Publication type:

Article

The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs' Performance in Saudi Arabia.

Published in:

SAGE Open, 2022, v. 12, n. 3, p. 1, doi. 10.1177/21582440221119454

By:

Saleh, Moad Hamod;
Al-Hakimi, Mohammed A.

Publication type:

Article

ETHICS OF ONLINE MARKETING COMMUNICATIONS OF TRADE BUSINESS.

Published in:

Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2014, n. 5/6, p. 94

By:

Dubovyk, Tetiana

Publication type:

Article

Getting Ready for the Next Step: Merging Information Ethics and Roboethics—A Project in the Context of Marketing Ethics.

Published in:

Information (2078-2489), 2018, v. 9, n. 8, p. 195, doi. 10.3390/info9080195

By:

Lumbreras, Sara

Publication type:

Article

Implications of Caritas in Veritate for Marketing and Business Ethics.

Published in:

Journal of Business Ethics, 2013, v. 112, n. 4, p. 641, doi. 10.1007/s10551-012-1563-4

By:

Klein, Thomas;
Laczniak, Gene

Publication type:

Article

It's All on Sale: Marketing Ethics and the Perpetually Fooled.

Published in:

Journal of Business Ethics, 2011, v. 99, p. 17, doi. 10.1007/s10551-011-1162-9

By:

Wible, Andy

Publication type:

Article

İşletme Öğrencilerinin Dindarlık Düzeyleri ve Etik Niyetlerinin Pazarlama Etiği Bağlamında Değerlendirilmesi.

Published in:

Business & Economics Research Journal, 2013, v. 4, n. 3, p. 111

By:

Özbek, Volkan;
Özer, Gökhan;
Aydın, Kenan

Publication type:

Article

A BROADENED VIEW OF ETHICS AND HEALTH CARE MARKETING.

Published in:

1991

By:

Hill, Ronald Paul

Publication type:

Editorial

The Ethics of Marketing to Vulnerable Populations.

Published in:

Journal of Business Ethics, 2013, v. 116, n. 2, p. 403, doi. 10.1007/s10551-012-1476-2

By:

Palmer, David;
Hedberg, Trevor

Publication type:

Article

AN OVERVIEW OF RESEARCH ON MARKETING ETHICS EDUCATION.

Published in:

Market / Trziste, 2016, v. 28, n. 2, p. 131

By:

Hrehová, Daniela;
Žiaran, Pavel

Publication type:

Article

Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics.

Published in:

Journal of Business Ethics, 2001, v. 32, n. 1, p. 3, doi. 10.1023/A:1010685524206

By:

Smith, N. Craig

Publication type:

Article

Does Marketing Ethics Really Have Anything to Say? — A Critical Inventory of the Literature.

Published in:

Journal of Business Ethics, 1999, v. 18, n. 3, p. 315

By:

Gaski, John F.

Publication type:

Article

How far can we push sceptical reflexivity? An analysis of marketing ethics and the certification of poverty.

Published in:

Journal of Marketing Management, 2009, v. 25, n. 7-8, p. 777, doi. 10.1362/026725709X471622

By:

Neyland, Daniel;
Simakova, Elena

Publication type:

Article

Marketing Ethics and Behavioral Predisposition of Chinese Managers of SMEs in Hong Kong.

Published in:

Journal of Common Market Studies, 2001, v. 39, n. 3, p. 272

By:

Au, Alan K. M.;
Tse, Alan C. B.

Publication type:

Article

A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2017, v. 29, n. 1, p. 20, doi. 10.1080/10495142.2017.1293384

By:

Carter, Stacy M.;
Mayes, Christopher;
Eagle, Lynne;
Dahl, Stephan

Publication type:

Article

BUSINESS AND MARKETING ETHICS: GOOD NEWS AND BAD NEWS.

Published in:

Business Ethics Quarterly, 2010, v. 20, n. 4, p. 751

By:

Murphy, Patrick E.

Publication type:

Article

MARKETING ETHICS.

Published in:

1987

By:

Fletcher, Alan D.;
King, Robert L.

Publication type:

Book Review

Ethics audit as a marketing instrument and its potential for organic farming.

Published in:

Agronomy Research, 2016, v. 14, n. 1, p. 150

By:

Ojasoo, M.;
Leppiman, A.

Publication type:

Article

The Service-Dominant Logic of Marketing and Marketing Ethics.

Published in:

Journal of Business Ethics, 2011, v. 102, n. 3, p. 439, doi. 10.1007/s10551-011-0823-z

By:

Williams, John;
Aitken, Robert

Publication type:

Article

ETHICS IN MARKETING IN REAL ESTATE INDUSTRY IN PUNE FOR CUSTOMER SATISFACTION.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 10, p. 142

By:

SINGH, MEERA

Publication type:

Article

An Introduction of Epistemology to Business Ethics: A Study of Marketing Middle-Managers.

Published in:

Journal of Business Ethics, 2013, v. 117, n. 3, p. 525, doi. 10.1007/s10551-012-1537-6

By:

Rawwas, Mohammed;
Arjoon, Surendra;
Sidani, Yusuf

Publication type:

Article

Marketing with integrity: ethics and the service-dominant logic for marketing.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 39, doi. 10.1007/s11747-007-0062-0

By:

Abela, Andrew V.;
Murphy, Patrick E.

Publication type:

Article

International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach.

Published in:

Journal of Business Ethics, 2001, v. 32, n. 2, p. 127, doi. 10.1023/A:1010718817155

By:

Saeed, Mohammad;
Ahmed, Zafar U.;
Mukhtar, Syeda-Masooda

Publication type:

Article

Normative Marketing Ethics Redux, Incorporating a Reply to Smith.

Published in:

Journal of Business Ethics, 2001, v. 32, n. 1, p. 19, doi. 10.1023/A:1010652607368

By:

Gaski, John F.

Publication type:

Article

An Assessment of The Proposed Academy of Marketing Science Code of Ethics for Marketing Educators.

Published in:

Journal of Business Ethics, 1999, v. 19, n. 2, p. 225, doi. 10.1023/A:1005953209391

By:

Ferrell, O. C.

Publication type:

Article

Ethics and Services Marketing.

Published in:

Journal of Business Ethics, 1993, v. 12, n. 10, p. 785, doi. 10.1007/BF00881311

By:

Kennedy, Ellen J.;
Lawton, Leigh

Publication type:

Article

The American Marketing Association Code of Ethics: Instructions for Marketers.

Published in:

Journal of Business Ethics, 1992, v. 11, n. 12, p. 923, doi. 10.1007/BF00871958

By:

O'Boyle, Edward J.;
Dawson,Jr., Lyndon E.

Publication type:

Article

Social Inclusion as a Marketing Ethics Correlate.

Published in:

Journal of Business Ethics, 1992, v. 11, n. 8, p. 599, doi. 10.1007/BF00872271

By:

Akaah, Ishmael P.

Publication type:

Article

Business Ethics: A Literature Review with a Focus on Marketing Ethics.

Published in:

Journal of Business Ethics, 1989, v. 8, n. 9, p. 695, doi. 10.1007/BF00384207

By:

Tsalikis, John;
Fritzsche, David J.

Publication type:

Article

Marketing Ethics and the Techniques of Neutralization.

Published in:

Journal of Business Ethics, 1987, v. 6, n. 6, p. 433, doi. 10.1007/BF00383285

By:

Vitell, Scott J.;
Grove, Stephen J.

Publication type:

Article

Marketing Ethics.

Published in:

2011

By:

Klein, Thomas A.;
Phillips, Joan M.

Publication type:

Book Review

EPISTEMOLOGICAL STRUCTURES IN MARKETING: PARADIGMS, METAPHORS, AND MARKETING ETHICS.

Published in:

Business Ethics Quarterly, 1991, v. 1, n. 2, p. 185, doi. 10.2307/3857262

By:

Reidenbach, R. Eric;
Robin, Donald P.

Publication type:

Article

The Relationship between Quality of Life and Marketing Ethics.

Published in:

Romanian Journal of Marketing, 2011, v. 6, n. 3, p. 41

By:

Constantinescu, Mihaela

Publication type:

Article

Marketing Ethics: Sales Professionals Versus Other Marketing Professionals.

Published in:

Journal of Personal Selling & Sales Management, 1992, v. 12, n. 2, p. 27, doi. 10.1080/08853134.1992.10753905

By:

Singhapakdi, Anusorn;
Vitell, Scott J.

Publication type:

Article

An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople.

Published in:

Journal of Business Ethics, 2009, v. 90, p. 371, doi. 10.1007/s10551-010-0422-4

By:

Burnaz, Sebnem;
Atakan, M.;
Topcu, Y.;
Singhapakdi, Anusorn

Publication type:

Article

Ethics in Marketing: International Cases and Perspectives.

Published in:

Ethics & Critical Thinking Journal, 2013, v. 2013, n. 4, p. 1

By:

Rosendale, Joseph

Publication type:

Article

The Ethics of Marketing Good Corporate Conduct.

Published in:

Journal of Business Ethics, 2002, v. 41, n. 1/2, p. 121, doi. 10.1023/A:1021306407656

By:

Stoll, Mary Lyn

Publication type:

Article

Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?

Published in:

Journal of Business Ethics, 2001, v. 32, n. 1, p. 55, doi. 10.1023/A:1010699529874

By:

Singhapakdi, Anusorn;
Marta, Janet K.M.;
Rao, C.P.;
Cicic, Muris

Publication type:

Article

Industry Type, Culture, Mode of Entry and Perceptions of International Marketing Ethics Problems: A Cross-Cultural Comparison.

Published in:

Journal of Business Ethics, 1994, v. 13, n. 10, p. 775, doi. 10.1007/BF00876258

By:

Armstrong, Robert W.;
Sweeney, Jill

Publication type:

Article

The Ethics of Political Marketing Practices, The Rhetorical Perspective.

Published in:

Journal of Business Ethics, 1992, v. 11, n. 11, p. 843, doi. 10.1007/BF00872362

By:

Banker, Steve

Publication type:

Article

Ethics and Environmental Marketing.

Published in:

Journal of Business Ethics, 1992, v. 11, n. 2, p. 81, doi. 10.1007/BF00872314

By:

Davis, Joel J.

Publication type:

Article

Embedding Ethics into MBA Marketing Coursework: The Utility of a Trust Approach.

Published in:

Business Education Innovation Journal, 2018, v. 10, n. 2, p. 31

By:

Hansen, S. Duane;
King, Skyler;
Mouritsen, Matthew

Publication type:

Article

Ethics in Pediatric Cardiology Marketing.

Published in:

2011

By:

MOODIE, DOUGLAS

Publication type:

Editorial