Works matching Marketing channels

Results: 4243

SMART CHANNEL -- THE NEXT STEP IN THE EVOLUTION OF MARKETING CHANNELS.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2024, v. 10, n. 16, p. 57, doi. 10.56321/IJMBS.10.16.57

By:

PALIĆ, MIRKO

Publication type:

Article

叉车销售企业营销渠道管理优化研究.

Published in:

Construction Machinery & Equipment, 2022, v. 53, n. 6, p. 109

By:

王传芳

Publication type:

Article

SANAL TOPLULUKLARIN BİR TÜRÜ OLARAK SOSYAL AĞ SİTELERİ - BİR PAZARLAMA İLETİŞİMİ KANALI OLARAK İŞLEYİŞİ.

Published in:

Anadolu University Journal of Social Sciences / Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2010, v. 10, n. 1, p. 107

By:

AKAR, Erkan

Publication type:

Article

Optimal marketing channel and strategy in social commerce.

Published in:

RAIRO: Operations Research (2804-7303), 2022, v. 56, n. 3, p. 1203, doi. 10.1051/ro/2022053

By:

Chen, Xu;
Wu, Yingliang;
Zhong, Rujie

Publication type:

Article

What does matter most for farmers' choice of marketing channels? Evidence from coastal Bangladesh.

Published in:

Journal of Agriculture, Food Systems & Community Development, 2025, v. 14, n. 2, p. 483, doi. 10.5304/jafscd.2025.142.032

By:

Alam, Md Mahbubul;
Shaba, Sharjana Akter;
Ashik-Uz-Zaman, S. M.

Publication type:

Article

THE PECULIARITIES OF CONFLICTS MANAGEMENT IN MARKETING CHANNELS.

Published in:

Economics & Management, 2008, p. 261

By:

Gudonavičienė, Rasa;
Alijošienė, Sonata;
Aukščionis, Laurynas

Publication type:

Article

ESTONIAN MARKETERS' ATTITUDE TOWARDS PODCASTS AS AN INNOVATIVE MARKETING CHANNEL.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2022, n. 1, p. 202, doi. 10.21272/mmi.2022.1-15

By:

Resilie, Kaja;
Kurtis, Mare;
Ohlau, Aili

Publication type:

Article

PARTNERSHIP WITH MARKETING CHANNELS FOR PURPOSE OF IMPROVEMENT OF THE TOURISM DESTINATION IMAGE.

Published in:

Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2011, n. 5, p. 181

By:

Dragičević, Jadranka

Publication type:

Article

Active or Passive? Examination of Dependency Behavior in Marketing Channels in China.

Published in:

Journal of Business-to-Business Marketing, 2023, v. 30, n. 3, p. 297, doi. 10.1080/1051712X.2023.2234909

By:

Wei, Ruifeng;
Zhuang, Guijun;
Pang, Fanglan

Publication type:

Article

Deterrence or Conflict Spiral Effect? Exercise of Coercive Power in Marketing Channels: Evidence from China.

Published in:

Journal of Business-to-Business Marketing, 2014, v. 21, n. 3, p. 187, doi. 10.1080/1051712X.2014.952184

By:

Zhuang, Guijun;
Herndon, Neil C.;
Zhou, Nan

Publication type:

Article

Testing the Waters: Applying Marketing Channels Research in Chinese Elevator Industry.

Published in:

INTI Journal, 2020, p. 311

By:

Weihua Wang;
Deli Wang;
Jingjing Wang;
Guoxin Ma;
Mengjiao Hong

Publication type:

Article

What factors influence smallholder farmers' decision to select a milk marketing channel in Zambia?

Published in:

Agrekon, 2021, v. 60, n. 3, p. 243, doi. 10.1080/03031853.2021.1950017

By:

Cheelo, Tulumbe;
van der Merwe, Melissa

Publication type:

Article

Improving Income Positions of Primary Producers in International Marketing Channels: The Lake Victoria—EU Nile Perch Case.

Published in:

Journal of Macromarketing, 2008, v. 28, n. 1, p. 53, doi. 10.1177/0276146707311305

By:

Kambewa, Emma;
Ingenbleek, Paul;
van Tilburg, Aad

Publication type:

Article

THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2019, v. 19, n. 1, p. 47

By:

ASTITI, Ni Made Ayu Gemuh Rasa;
RUKMINI, Ni Ketut Sri;
REJEKI, I. Gusti Ayu Dewi Seri;
BALIA, Roostita L.

Publication type:

Article

Organizational Innovation Capability: A Driver for Competitive Superiority in Marketing Channels.

Published in:

International Review of Retail, Distribution & Consumer Research, 2004, v. 14, n. 3, p. 277, doi. 10.1080/09593960410001678417

By:

Tuominen, Matti;
Hyvönen, Saara

Publication type:

Article

Determinants of farmers' choice for agricultural output marketing channels of tomato (Solanum lycopersicum): an empirical evidence from north-western Himalayan region.

Published in:

Environment, Development & Sustainability, 2025, v. 27, n. 5, p. 10497, doi. 10.1007/s10668-023-04319-1

By:

Thakur, Pankaj;
Mehta, Piyush;
Guleria, Amit;
Divyanshu;
Singh, Pardeep;
Sharma, Prashant;
Tiwari, Rahul Kumar;
Lal, Milan Kumar;
Kumar, Ravinder

Publication type:

Article

When manufacturers compete with their channel members: An experiential learning project for marketing channels students.

Published in:

Journal of Education for Business, 2020, v. 95, n. 6, p. 419, doi. 10.1080/08832323.2019.1680520

By:

Young, Joyce A.;
Clark, Paul W.;
Bhowmick, Sandeep

Publication type:

Article

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research.

Published in:

Marketing Letters, 2010, v. 21, n. 3, p. 301, doi. 10.1007/s11002-010-9109-y

By:

Meyer, Robert;
Vosgerau, Joachim;
Singh, Vishal;
Urbany, Joel;
Zauberman, Gal;
Norton, Michael;
Cui, Tony;
Ratchford, Brian;
Acquisti, Alessandro;
Bell, David;
Kahn, Barbara

Publication type:

Article

Building Sustainable Global Marketing Channels: Exploring the Role of Inter-Organizational Trust and Performance Metrics in the Age of Industry 4.0.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 8, p. 3524, doi. 10.3390/su17083524

By:

Haverila, Matti;
Twyford, Jenny Carita;
Nader, Nashwa

Publication type:

Article

Analyzing the Interaction of Industry 4.0 and Sustainable Global Marketing Channel Development with Necessary Condition Analysis: The Role of Inter-Organizational Trust.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 6, p. 2489, doi. 10.3390/su17062489

By:

Haverila, Matti;
Twyford, Jenny Carita;
Zarea, Hadi

Publication type:

Article

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 24, p. 13679, doi. 10.3390/su132413679

By:

Chen, Yang;
Kwilinski, Aleksy;
Chygryn, Olena;
Lyulyov, Oleksii;
Pimonenko, Tetyana

Publication type:

Article

Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal.

Published in:

Journal of Agricultural & Food Industrial Organization, 2013, v. 11, n. 1, p. 1, doi. 10.1515/jafio-2013-0001

By:

Fragoso, Rui Manuel de Sousa

Publication type:

Article

On the Innovation of Marketing Channel Modes of China's Seed Industry.

Published in:

Asian Agricultural Research, 2015, v. 7, n. 5, p. 5

By:

Bican LUO;
Yunhai FU;
Chunxia LUO;
Ya Zhu

Publication type:

Article

Develop A Framework for Selection of Intermediary in Marketing Channel.

Published in:

Iranian Journal of Management Studies, 2011, v. 4, n. 1, p. 25

By:

Irani, Hamid Reza;
Shahanaghi, Kamran;
Jandaghi, Gholamreza

Publication type:

Article

EFFECT OF MARKETING CHANNEL CHOICE ON THE PROFITABILITY OF CITRUS FARMERS: EVIDENCE FORM PUNJAB-PAKISTAN.

Published in:

Pakistan Journal of Agricultural Sciences, 2019, v. 56, n. 4, p. 1003, doi. 10.21162/PAKJAS/19.8671

By:

ur Rehman Naseer, Muhammad Asad;
Mehdi, Mubashir;
Ashfaq, Muhammad;
Hassan, Sarfraz;
Abid, Muhammad

Publication type:

Article

DETERMINANTS OF THE CHOICE OF MARKETING CHANNEL AMONG COCOYAM FARMERS IN SOUTH EAST NIGERIA.

Published in:

JAPS: Journal of Animal & Plant Sciences, 2018, v. 28, n. 4, p. 1142

By:

Opata, Patience. Ifeyinwa

Publication type:

Article

Strategic analysis of marketing channels of clothing brand under digital transformation.

Published in:

Wool Textile Journal, 2020, v. 48, n. 4, p. 70, doi. 10.19333/j.mfkj.20190705005

By:

NIU Sijia;
SHEN Lei

Publication type:

Article

Marketing Channels and Competitiveness of Maize in Serbia.

Published in:

Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 2017, v. 22, n. 1, p. 59, doi. 10.7595/management.fon.2017.0005

By:

Radosavljević, Katica

Publication type:

Article

ECONOMIC ANALYSIS OF THE MARKETING CHANNELS IN CITRUS INDUSTRY IN BRAZIL.

Published in:

Annals of the University of Petrosani Economics, 2012, v. 12, n. 1, p. 93

By:

DORR, ANDREA CRISTINA;
GUSE, JAQUELINE CARLA;
STRASSBURGER, RUBIA;
ZULIAN, ALINE;
ROSSATO, MARIVANE VESTENA

Publication type:

Article

THE PROPENSITY OF SMEs REGARDING THE USAGE OF TECHNOLOGY ENABLED MARKETING CHANNELS: EVIDENCE FROM THE CZECH, SLOVAK AND HUNGARIAN SMEs.

Published in:

Transformations in Business & Economics, 2021, v. 20, n. 2, p. 223

By:

Vavrecka, Vladimir;
Zauskova, Anna;
Privara, Andrej;
Civelek, Mehmet;
Gajdka, Krzysztof

Publication type:

Article

Research on Marketing Channel Multi-principal -- Agent Based on Reciprocal Fairness Preference Theory.

Published in:

Journal of Systems Science & Information, 2011, v. 9, n. 3, p. 259

By:

Chuan Ding;
Kaihong Wang;
Chunyan Liu;
Huixi Liu

Publication type:

Article

Marketing Channel Choice and Marketing Efficiency Assessment in Agribusiness.

Published in:

Journal of International Food & Agribusiness Marketing, 2012, v. 24, n. 3, p. 213, doi. 10.1080/08974438.2012.691812

By:

Panda, RajeevKumar;
Sreekumar

Publication type:

Article

Marketing Channel Selection by Smallholder Farmers.

Published in:

Journal of Food Products Marketing, 2015, v. 21, n. 4, p. 337, doi. 10.1080/10454446.2013.856052

By:

Arinloye, Djalalou-Dine A. A.;
Pascucci, Stefano;
Linnemann, Anita R.;
Coulibaly, Ousmane N.;
Hagelaar, Geoffrey;
Omta, Onno S. W. F.

Publication type:

Article

Factors affecting the choice of marketing channel by beekeepers in Türkiye.

Published in:

Veterinary Journal of Ankara University / Ankara Universitesi Veteriner Fakultesi Dergisi, 2023, v. 70, n. 2, p. 165, doi. 10.33988/auvfd.981971

By:

KAYGISIZ, Ferhan

Publication type:

Article

Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey.

Published in:

Renewable Agriculture & Food Systems, 2020, v. 35, n. 5, p. 475, doi. 10.1017/S1742170519000085

By:

Plakias, Zoë T.;
Demko, Iryna;
Katchova, Ani L.

Publication type:

Article

Evaluating marketing channel options for small-scale fruit and vegetable producers.

Published in:

Renewable Agriculture & Food Systems, 2010, v. 25, n. 1, p. 16, doi. 10.1017/S1742170509990275

By:

LeRoux, M. N.;
Schmit, T. M.;
Roth, M.;
Streeter, D. H.

Publication type:

Article

Determinants of the Milk Marketing Channel Options among the Dairy Farmers of Punjab.

Published in:

Asian Journal of Dairy & Food Research, 2024, v. 43, n. 1, p. 181, doi. 10.18805/ajdfr.DR-2003

By:

Kaur, Napinder;
Toor, J. S.

Publication type:

Article

DETERMINANTS OF THE CHOICE OF MARKETING CHANNELS BY CORPORATE CLIENTS: AN ANALYSIS OF THE INFORMATION TECHNOLOGY SECTOR.

Published in:

Revista de Gestão da Tecnologia e Sistemas de Informação / Journal of Information Systems & Technology Management, 2012, v. 9, n. 3, p. 515, doi. 10.4301/S1807-17752012000300005

By:

Soares, Guilherme;
Bruscato Bortoluzzo, Adriana;
Machado Barros, Henrique

Publication type:

Article

Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania.

Published in:

Australian Journal of Agricultural & Resource Economics, 2020, v. 64, n. 4, p. 1239, doi. 10.1111/1467-8489.12380

By:

Mgale, Yohana James;
Yunxian, Yan

Publication type:

Article

SWOT ANALYSIS OF THE RURAL TOURISM AS A CHANNEL OF MARKETING FOR AGRICULTURAL PRODUCTS IN SERBIA.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2018, v. 65, n. 4, p. 1573, doi. 10.5937/ekoPolj1804573K

By:

Krasavac, Biljana Chroneos;
Radosavljević, Katica;
Bradić-Martinović, Aleksandra

Publication type:

Article

Concentration of marketing channels and brand-level retailer margins: evidence from Japan.

Published in:

Applied Economics, 2012, v. 44, n. 12, p. 1591, doi. 10.1080/00036846.2010.548785

By:

Matsui, Kenji

Publication type:

Article

Choice of paddy marketing channel and its impact: evidence from Indian farm households.

Published in:

Agricultural Economics Research Review, 2020, v. 33, n. 2, p. 191, doi. 10.5958/0974-0279.2020.00031.2

By:

Adeeth Cariappa, A. G.;
Sinha, Manjisha

Publication type:

Article

Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia.

Published in:

Journal for East European Management Studies, 2009, v. 14, n. 1, p. 86, doi. 10.5771/0949-6181-2009-1-86

By:

Wen-Shinn Low;
Soo-May Cheng

Publication type:

Article

Digital evolution in tourism marketing channels: Greek tourism industry and Online Travel Agencies.

Published in:

European Journal of Tourism Research, 2022, n. 30, p. 1

By:

Kontis, Alexios-Patapios;
Skoultsos, Sofoklis

Publication type:

Article

Gender-based Decision Making in Marketing Channel Choice – Evidence of Maize Supply Chains in Southern Ethiopia.

Published in:

Human Ecology: An Interdisciplinary Journal, 2021, v. 49, n. 4, p. 443, doi. 10.1007/s10745-021-00252-x

By:

Gebre, Girma Gezimu;
Isoda, Hiroshi;
Amekawa, Yuichiro;
Rahut, Dil Bahadur;
Nomura, Hisako;
Watanabe, Takaaki

Publication type:

Article

Consumers' Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector.

Published in:

Logistics (2305-6290), 2024, v. 8, n. 1, p. 11, doi. 10.3390/logistics8010011

By:

Alkhiyami, Hassan;
Kerbache, Laoucine;
Hadid, Majed

Publication type:

Article

The REKO System in Finland: a New Model of a Sustainable Marketing Channel.

Published in:

Problems of Sustainable Development / Problemy Ekorozwoju, 2018, v. 13, n. 2, p. 103

By:

Szymoniuk, Barbara;
Valtari, Heidi

Publication type:

Article

Choice of agricultural cooperative marketing channel and economic returns among members: Evidence from rice farmers in Vietnam.

Published in:

International Journal on Food System Dynamics, 2024, v. 15, n. 5, p. 486, doi. 10.18461/ijfsd.v15i5.m3

By:

Tran Quoc Nhan;
Nguyen Thi Kim Quyen

Publication type:

Article

International Marketing Channels for Brazilian Beef: Comparison between Russia and the United Kingdom.

Published in:

Journal of East-West Business, 2012, v. 18, n. 4, p. 301, doi. 10.1080/10669868.2012.738628

By:

Thomé, KarimMarini;
Vieira, LucianaMarques;
dos Santos, AntonioCarlos

Publication type:

Article

Identifying Organization Preferences of Internet Marketing Channels using Hybrid Fuzzy MCDM Theories.

Published in:

2015

By:

Khatwani, Gaurav;
Srivastava, Praveen Ranjan

Publication type:

Case Study