Works matching Marketing channel management

Results: 145

MANAGEMENT IN MARKETING CHANNELS.

Published in:

1989

By:

Brown, Jim

Publication type:

Book Review

Marketing Channel Management by Multinational Corporations in Foreign Markets.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 49, doi. 10.1509/jm.16.0335

By:

Grewal, Rajdeep;
Saini, Amit;
Kumar, Alok;
Robert Dwyer, F.;
Dahlstrom, Robert

Publication type:

Article

THE PECULIARITIES OF CONFLICTS MANAGEMENT IN MARKETING CHANNELS.

Published in:

Economics & Management, 2008, p. 261

By:

Gudonavičienė, Rasa;
Alijošienė, Sonata;
Aukščionis, Laurynas

Publication type:

Article

叉车销售企业营销渠道管理优化研究.

Published in:

Construction Machinery & Equipment, 2022, v. 53, n. 6, p. 109

By:

王传芳

Publication type:

Article

Marketing Channel Management: People, Products, Programs, and Markets (Book).

Published in:

1997

By:

Prushan, Victor H.

Publication type:

Book Review

MANAGEMENT IN MARKETING CHANNELS (Book Review).

Published in:

1982

By:

Kogon, Gary B.

Publication type:

Book Review

Marketing Channel Management: People, Products, and Programs.

Published in:

1998

By:

Crittenden, Victoria L.;
Brown, James R.

Publication type:

Book Review

PRINCIPLES OF MARKETING CHANNEL MANAGEMENT (Book Review).

Published in:

1977

By:

Lamb Jr., Charles W.;
Bushman, F. Anthony

Publication type:

Book Review

PRINCIPLES OF MARKETING CHANNEL MANAGEMENT.

Published in:

1978

By:

Harrel, Gilbert D.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

Distribution Channel Management in an Internet Age: Equilibrium and Social Welfare.

Published in:

Journal of Industry, Competition & Trade, 2012, v. 12, n. 3, p. 285, doi. 10.1007/s10842-011-0098-1

By:

Wang, Haiyan;
Nariu, Tatsuhiko

Publication type:

Article

Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance.

Published in:

Management Science, 2001, v. 47, n. 1, p. 151, doi. 10.1287/mnsc.47.1.151.10669

By:

Tatikonda, Mohan V.;
Montoya-Weiss, Mitzi M.

Publication type:

Article

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements.

Published in:

Management Science, 1997, v. 43, n. 12, p. 1628, doi. 10.1287/mnsc.43.12.1628

By:

Desiraju, Ramarao;
Moorthy, Sridhar

Publication type:

Article

INTEGRATING DISTRIBUTION STRATEGY AND TACTICS: A MODEL AND AN APPLICATION.

Published in:

Management Science, 1991, v. 37, n. 11, p. 1377, doi. 10.1287/mnsc.37.11.1377

By:

Rangan, V. Kasturi;
Jaikumar, Ramchandran

Publication type:

Article

IMPLICIT UNDERSTANDINGS IN CHANNELS OF DISTRIBUTION.

Published in:

Management Science, 1985, v. 31, n. 4, p. 435, doi. 10.1287/mnsc.31.4.435

By:

Shugan, Steven M.

Publication type:

Article

PAZARLAMADA DAĞITIM KANALLARI YÖNETİMİ VE LOJİSTİK MERKEZLERİN GELİŞİMİNDE KÜMELEME YAKLAŞIMI.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2016, v. 12, n. 45, p. 555, doi. 10.14783/od.v12i45.1000020026

By:

DURSUN, Tolga;
GÜRSEV, Samet

Publication type:

Article

KNOWLEDGE MANAGEMENT FOR MARKETING MANAGEMENT: IMPLEMENTING INFORMATION TECHNOLOGY TO DISTRIBUTION CHANNEL PERFORMANCE.

Published in:

Journal of Knowledge & Human Resource Management, 2011, v. 3, n. 4, p. 37

By:

Alrawi, Khalid;
Alrawi, Waleed

Publication type:

Article

Organizing Your Business for the Internet Evolution.

Published in:

Strategic Finance, 2000, v. 82, n. 1, p. 56

By:

Epstein, Marc J.

Publication type:

Article

Production and Marketing of Cumin in Jodhpur District of Rajasthan: An Economic Analysis.

Published in:

Agricultural Economics Research Review, 2013, v. 26, n. 2, p. 287

By:

Verma, Vinod Kumar;
Meena, Vishnu Shanker;
Kumar, Pradeep;
Kumawat, R.C.

Publication type:

Article

DETERMINATION OF THE PRODUCT MIX AND THE BUSINESS POLICY OF AN INSURANCE COMPANY-- A PORTFOLIO APPROACH.

Published in:

Management Science, 1977, v. 23, n. 10, p. 1060, doi. 10.1287/mnsc.23.10.1060

By:

Kahane, Yehuda

Publication type:

Article

Customer-Supplier Partnerships: Human Resources as Bridge Builders.

Published in:

Human Resource Management, 1990, v. 29, n. 4, p. 435, doi. 10.1002/hrm.3930290408

By:

Jick, Todd D.

Publication type:

Article

Key Interfaces: New Opportunities for Human Resources.

Published in:

Human Resource Management, 1990, v. 29, n. 4, p. 397, doi. 10.1002/hrm.3930290406

By:

Lake, Dale G.

Publication type:

Article

A New Paradigm for Customer and Supplier Relationships.

Published in:

Human Resource Management, 1990, v. 29, n. 4, p. 385, doi. 10.1002/hrm.3930290405

By:

Ashkenas, Ronald N.

Publication type:

Article

Concluding with a Synthesis.

Published in:

Business Communication Quarterly, 2003, v. 66, n. 1, p. 41, doi. 10.1177/108056990306600105

By:

Johansen, Jane Thompson

Publication type:

Article

IMPRESSION MANAGEMENT TECHNIQUES IN MARKETING CHANNELS: A THEORETICAL PERSPECTIVE AND RESEARCH AGENDA.

Published in:

Journal of Marketing Theory & Practice, 1994, v. 2, n. 4, p. 29, doi. 10.1080/10696679.1994.11501667

By:

Young, Joyce A.;
Gardner III, William L.;
Gilbert, Faye W.

Publication type:

Article

Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict.

Published in:

Journal of Management Information Systems, 2011, v. 28, n. 2, p. 39, doi. 10.2753/MIS0742-1222280203

By:

Granados, Nelson F.;
Kauffman, Robert J.;
Lai, Hsiangchu;
Lin, Huang-chi

Publication type:

Article

COMMUNICATION MANAGEMENT IN MULTI-CHANNEL MARKETING OF A SPORTS ORGANISATION.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 181, p. 291, doi. 10.29119/1641-3466.2023.181.20

By:

KOWALSKI, Sławomir

Publication type:

Article

MANAGEMENT AND MARKETING CHANNELS DEVELOPMENT.

Published in:

Vizione, 2018, n. 29, p. 339

By:

LEOV, Zlatko;
TRIPUNOSKI, Mirko;
ARSOVSKI, Lazar

Publication type:

Article

MANAGEMENT OF MARKETING CHANNELS.

Published in:

Vizione, 2018, n. 29, p. 295

By:

SIBINOVSKI, Borche;
ARSOVSKI, Lazar;
TRIPUNOSKA, Maja

Publication type:

Article

Channel Management Through Selective Announcement of Reward and Punishment Decisions.

Published in:

Journal of Business-to-Business Marketing, 2012, v. 19, n. 2, p. 129, doi. 10.1080/1051712X.2012.621846

By:

Wang, Rui;
Li, Xiaoling;
Huang, Minxue

Publication type:

Article

Book Reviews : Pingali Venugopal, Marketing Channel Management: A Customer Centric Approach, New Delhi: Response Books, 2001, 188 pp.

Published in:

Journal of Entrepreneurship, 2002, v. 11, n. 1, p. 108, doi. 10.1177/097135570201100110

By:

Sharma, Neeraj

Publication type:

Article

TOC Supply Chain Management Solution for Food Processing Industries.

Published in:

Journal of Small Business & Entrepreneurship, 2009, v. 22, n. 3, p. 239, doi. 10.1080/08276331.2009.10593453

By:

Andotra, Neetu

Publication type:

Article

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction.

Published in:

Marketing Science, 2013, v. 32, n. 4, p. 652, doi. 10.1287/mksc.2013.0778

By:

Gu, Zheyin (Jane);
Yunchuan Liu

Publication type:

Article

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Published in:

Marketing Science, 2013, v. 32, n. 4, p. 591, doi. 10.1287/mksc.2013.0788

By:

Nasser, Sherif;
Turcic, Danko;
Narasimhan, Chakravarthi

Publication type:

Article

Relationship Marketing and Distribution Channels.

Published in:

Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 305, doi. 10.1177/009207039502300411

By:

Weitz, Barton A.;
Jap, Sandy D.

Publication type:

Article

An Analysis of Inter-Unit Control in Channel Systems.

Published in:

Journal of the Academy of Marketing Science, 1974, v. 2, n. 1, p. 230, doi. 10.1007/BF02729516

By:

Hansen, Richard W.;
Harvey, Michael G.

Publication type:

Article

Applying organisational capability models to assess the maturity of digital-marketing governance.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 187, doi. 10.1080/02672571003612192

By:

Chaffey, Dave

Publication type:

Article

Communication Strategies and Marketing Performance: An Application of the Mohr and Nevin Framework to Intra-Organisational Cross-Functional Teams.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 741, doi. 10.1362/0267257041838809

By:

Peters, Linda D.;
Fletcher, Keith P.

Publication type:

Article

A Profile of UK Exporting Companies -- An Empirical Study.

Published in:

Journal of Marketing Management, 1989, v. 5, n. 2, p. 191, doi. 10.1080/0267257X.1989.9964098

By:

Moore, Richard A.

Publication type:

Article

Conceptual and Empirical Developments of Marketing Channel Conflict.

Published in:

Journal of Marketing Management, 1989, v. 4, n. 3, p. 350, doi. 10.1080/0267257X.1989.9964081

By:

Moore, Richard A.

Publication type:

Article

Bert Rosenbloom, Marketing Channels: A Management View.

Published in:

2015

By:

Bansal, Ajay

Publication type:

Book Review

The effect of a temporary product distribution channel on supply chain performance.

Published in:

Naval Research Logistics, 2016, v. 63, n. 7, p. 505, doi. 10.1002/nav.21718

By:

Khouja, Moutaz;
Zhou, Jing

Publication type:

Article

The Value of Losing Control: Competition in Markets for Complements.

Published in:

Naval Research Logistics, 2010, v. 57, n. 2, p. 188, doi. 10.1002/nav.20397

By:

Hubert Pun;
Heese, H. Sebastian

Publication type:

Article

SUPPLY CHAIN CHANNEL CONFLICT MANAGEMENT AND MARKETING PERFORMANCE OF AGRICULTURAL PRODUCTS FIRMS.

Published in:

African Journal of Social Sciences & Humanities Research, 2024, v. 7, n. 4, p. 333, doi. 10.52589/AJSSHR-UFWX3BFR

By:

Mpuon, Joseph Akam;
Anna, Eko Hodo;
Eyo, Maurice Efiom;
Edet, Nkebem Orok;
Akam, Happiness Sunday

Publication type:

Article

When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry.

Published in:

Journal of Marketing, 2016, v. 80, n. 4, p. 20, doi. 10.1509/jm.15.0484

By:

Ahmed, Sumaiya;
Sinha, Ashish

Publication type:

Article

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.

Published in:

Journal of Marketing, 2013, v. 77, n. 4, p. 67, doi. 10.1509/jm.11.0297

By:

Kushwaha, Tarun;
Shankar, Venkatesh

Publication type:

Article

The Unrecognized Industry.

Published in:

California Management Review, 1975, v. 18, n. 1, p. 10, doi. 10.2307/41164620

By:

Brickner, William H.

Publication type:

Article

A FRAMEWORK FOR MEASURING AND IMPROVING EFFICIENCY IN DISTRIBUTION CHANNELS.

Published in:

International Journal for Traffic & Transport Engineering, 2016, v. 6, n. 2, p. 137, doi. 10.7708/ijtte.2016.6(2).02

By:

Andrejić, Milan;
Kilibarda, Milorad

Publication type:

Article

TRENDS IN LOGISTICS IN THE GERMAN E-COMMERCE AND THE PARTICULAR RELEVANCE OF MANAGING PRODUCT RETURNS.

Published in:

LogForum, 2013, v. 9, n. 4, p. 293

By:

Brusch, Michael;
Stüber, Eva

Publication type:

Article

Free to Be Trusted? Organizational Constraints on Trust in Boundary Spanners.

Published in:

Organization Science, 2003, v. 14, n. 4, p. 422, doi. 10.1287/orsc.14.4.422.17487

By:

Perrone, Vincenzo;
Zaheer, Akbar;
McEvily, Bill

Publication type:

Article

The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan, and Korea.

Published in:

Organization Science, 2003, v. 14, n. 1, p. 57, doi. 10.1287/orsc.14.1.57.12806

By:

Dyer, Jeffrey H.;
Chu, Wujin

Publication type:

Article